Seeking meta (slide share)

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Seeking Meta identifies and optimizes valuable niche market segments for your email, mobile, and social marketing campaigns by targeting race, ethnicity, and cultural characteristics.

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Seeking meta (slide share)

  1. 1. Enabling Cultural Connections
  2. 2. What We Do Significantly enhance the performance of email, mobile, and social marketing campaigns. How? By identifying, segmenting, and connecting to a persons unique cultural characteristics.
  3. 3. Use Case Scenario Marketing services provider is looking for methods to enhance the performance of their email marketing and Facebook advertising campaigns. Client has a national health food chain looking to expand its footprint in competitive metro markets.
  4. 4. Use Case – Contd. Client sends name/email database for custom audience targeting campaigns. Seeking Meta scans and segments. Labanese , 34,299 Vietnamese , 189,258 Chinese , 235,879 Persian , 45,879 Korean , 136,548 Hispanic , 178,563 Filipino, 50,8 77 Indian , 98,952
  5. 5. Use Case – Contd. Seeking Meta cultural campaign manager suggests targeting Persian New Year as first campaign. Event profile: Persian New Year Date: March 19, 20, 21, or 22 Duration: Three weeks Suggested campaigns: Food & Beverage Sabzeh - (sprouts) Samanu - (a wheat pudding) Sib - (apple ) Senjed - (the sweet, dry fruit of the Lotus tree) Seer - (garlic) Somaq - (sumac berries ground) Serk eh - (vinegar) Floral Retailers A pot of flowering hyacinth or narcissus Home Décor A bask et of painted eggs A Seville orange floating in a bowl of water A mirror Two candlestick s holding a flick ering candle for each child in the family Pets Stores A bowl of live goldfish (represents good fortune)
  6. 6. Use Case – Contd. Ad unit: Facebook Ad unit: Email Celebrate Persian New Year! 25% off on organic ground lamb 15% off on locally grown apples     Targeted products Targeted subject lines Targeted images Targeted geo-demographics Output: enhanced open, click through, and conversion rates. Visit your Bay Area Market Today 1765 California Street, San Francisco, 94123
  7. 7. Thank you For additional information: info@seekingmeta.com

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