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SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
SIBD Natural Cosmetics Presentation 1
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SIBD Natural Cosmetics Presentation 1

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  • 1. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 Project Choosing (Truly) Natural Personal Care Products
  • 2. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 Choosing (Truly) Natural Personal Care Products: Why is this Social Impact? Personal care products impact human health and the environment »» On the body = in the body »» Unregulated (89% of ingredients not FDA tested1 ) »» Bad chemicals lead to bad health »» Bad chemicals lead to environmental harm »» Terms like “natural” not regulated at all, confusing
  • 3. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 What’s out there 1. Information 2. Campaigns 3. Products
  • 4. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 What’s out there 1. Information: Books »» Comprehensive, but time-consuming to read »» Difficult to remember everything
  • 5. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 What’s out there 1. Information: Databases and Guides Skin Deep (www.cosmeticsdatabase.com) »» Comprehensive, but overwhelming »» What’s the data gap? Good Guide (www.goodguide.com) »» Nicely designed, but not many beauty products »» iPhone app with scanner ?
  • 6. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 What’s out there 2. Campaigns »» Burt’s Bees2 »» Provocative, attention-getting, untraditional
  • 7. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 What’s out there 2. Campaigns “The Story of Cosmetics” (www.storyofstuff.org/cosmetics) »» Shareable, engaging (but lengthy)
  • 8. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 What’s out there 3. Products ✓ Results ✓ souRce ✓ enviRonment ✓ safety The besT There is Enjoy with Confidence & Good Conscience raising The bar in the Industry & the Aisles BEGOODTOYOUR »» Seals and standards: Sephora’s natural standards, Whole Foods Premium Body Care3,4 »» Some products, like The Body Shop, have no set standards ?
  • 9. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 My hypothesis Barriers to choosing more natural personal care products: 1. Unawareness 2. Cost and/or time
  • 10. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 Possible solutions 1. Raise awareness Ideas: »» Attention-grabbing physical object »» Online game/scavenger hunt »» Video (short, targeted at teens?) »» Campaign with sample giveaways and stickers »» Facebook game (programming issues?)
  • 11. Carnegie Mellon University // Social Impact by Design // Jenny Shirey // October 13, 2010 Possible solutions 2. Simplify information Create list of “top ingredients to avoid” »» Needs to be easy-to-carry and attractive »» Could garner attention, show commitment to natural personal care products »» Ideas: wallet-size card, key chain, cell phone sticker, bracelet
  • 12. Next steps: Sources: 1 Statistic from No More Dirty Looks by Siobhan O’Connor & Alexandra Spunt, page 3 2 Burt’s Bees campaign images from http://adsoftheworld.com/media/ambient/burt_s_bees_canada_lotion and http://www.mediaincanada.com/articles/mic/20100125/burtsbees.html 3 Sephora’s natural standards: http://www.sephora.com/browse/article.jhtml;jsessionid=3F5OC02WT4RMGCV0KQLRHOQ?id=720901 4 Whole Foods Premium Body Care: http://www.wholefoodsmarket.com/products/premium-body-care.php 1. Choose a target audience 2. Research—possible ideas: »» Freshman photo exercise »» Interviews with girls from Ellis School »» Collages of “your ideal product” »» Survey

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