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Refined Prototype Presentation Refined Prototype Presentation Presentation Transcript

  • Thesis project:Designing Persuasive Informationfor Environmental IssuesJenny Shirey, Master of Design studentCommunication, Planning & Information DesignCarnegie Mellon UniversityDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSThe contextDesigning for behavior change:exciting, emerging area“Piano Stairs” from theFuntheory.comDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSLiterature review DesignDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSLiterature review persuasive Design teChnologyDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSLiterature review persuasive Design (environmental) teChnology psyChologyDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSLiterature reviewProblem persuasive Design (environmental) teChnology psyChology knowledge gapDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSLiterature review “Until we reach out to the individuals who design and deliver environmental programs, our efforts will remain invisible to those who can most benefit from them.” —Doug McKenzie-Mohr “Promoting Sustainable Behavior,” Journal of Social Issues, 2000, p. 544Designing Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt Context 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSMy goal, based on psychology literature and my own studiesTo provide communication designerswith effective recommendationsfor persuading individuals to adoptenvironmentally-friendly behaviors.Designing Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh researCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSCase study: bottled waterWhy this case study? » Simple, everyday habit » Low barriers (most people have access to clean tap water) » General unawareness of its effect on the environmentDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh researCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSTarget audience: 25- to 40-year-old non-activist adultsWhy does this audience presenta great opportunity for change? » Young adults want to do their part, but being eco-friendly is not their primary motivation » They didn’t grow up with the emphasis on being “green” experienced by younger generations » Generally willing to help out and try new behaviorsDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh researCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPSUnderstanding my audienceSurvey + journals + contextualinterviews + early prototypeDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSPrototype study questionHow does a communication pieceaffect a person’s behavior whentailored to interests, learning style,and preferred emotional tone?Designing Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSRefined prototypeStudy flow track bottled water answer yes interview 1 WeeK track bottled water pre-survey artifact post-survey Commit? 1 WeeK tailors track bottled water answer no interview 1 WeeKDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSCommunication pieceVariables meDium tone topiC interactive humorous animals or or or video matter-of-fact Waste or or Dramatic moneyDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSCommunication pieceVariables video humorous WasteDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSCommunication pieceVariables interactive matter-of-fact moneyDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSCommunication pieceVariables video Dramatic animalsDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh PRotoyPES 3. prototypes 4. FInDIngS 5. nExt StEPSRefined prototypeStudy resultsSaid the piece changed their feelings yesBelieved they would drink less yesbottled water in the future maybeCommited to not drinking yesbottled water for 1 weekDrank less bottled water (week 2) yesDidn’t drink any bottled water (week 2) yesDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh 3. PRotoyPES 4. FInDIngS FinDings 5. nExt StEPSA few findings so far 1. Use tracking to enhance awareness 2. Beware of barriers that prevent change 3. Show people that small actions make a difference 4. Commitments are powerful motivators 5. Keep goals reasonableDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPS next steps What’s happening next (March)A few questions » What are the common factors of those who did change behavior? (in progress) » What was the actual effect of matching? FolloW-up stuDyDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011
  • 1. ContExt 2. RESEaRCh 3. PRotoyPES 4. FInDIngS 5. nExt StEPS next stepsWhat’s happening next (March-April)Develop design recommendations » To be completed at the end of April » Based on my literature review, principles from environmental psychology, and my own participatory studiesDesigning Persuasive Communications for Environmental Issues Jenny Shirey // Carnegie Mellon University // March 9, 2011