In collaboration with International Affairs graduate students and CARE International, students from Parsons School of Designworked with a group of Mayan women and their beading and weaving association. A spring semester was spent preparing for thesummer of 2008 when students traveled to Guatemala to meet the women face to face. While students from the U.S. learned traditionalweaving and beading, the women artisans received help in restructuring their organization, renovating their store, and creating aworkshop program for tourists. Together the students and the women explored possibilities and skills in the modules of design,marketing, and business. Although everyone gave input and learned from each other, I mainly worked with the groups involved withrestructuring the organization and setting up a workshop program. This included giving workshops on pricing, business organization,and workshops, as well as creating brochures and pamphlets and speaking with tour operators. For more information on the project,please visit http://thenewschoolcollaborates.blogspot.com.vice presidentpresidentsecretarysecretaryvocal vocal vocal vocaltreasurertreasurerpublic relationsstore managerworkshop managerquality control& design managerrotatingpositions(every 6 months)old associationstructurenew associationstructurerestructuring of associationMateriales para la mostacilla (para pulsera, faja, o cuadrado):1. Un pedazo de madera de 30 centímetros de largo y 10 centímetros de ancho.2. 4 clavos de 2 centímetros de largo.3. 2 pedazos de alambre firme (que no se doble), de 2-3 milímetros de diámetro y 10 centímetros de largo.4. Agujas de mostacilla (agujas largas y bien finas, se le dará 3 para su uso).5. Carreta de hilo (marca Flamingo, para resistencia).6. Mostacilla (de distintos colores dependiendo el gusto del cliente).1. Clavarle los 4 clavos al pedazo de madera, 2 en cada lado (con 5 centímetrosde espacio entre los clavos, dejando 1 centímetro entre el clavo y la orilla de lamadera).2. Amarre con hilo el alambre firme entre los dos clavos de forma vertical, unalambre por cada dos clavos.3. Agarre el hilo y páselo de un lado del alambre hasta el otro lado(asegurándose que el hilo este apretadito, con buena tensión), formando 12líneas dobles.4. Jale un pedazo de hilo de metro y medio (mas largo causara que se enredeel hilo) por el ojo de la aguja de mostacilla.5. Amarre la punta del hilo que ha enhebrado en al aguja de mostacilla a laprimera línea de hilos.6. Ahora que esta el hilo amarrado a la primera línea de hilos, va a tomar lamostacilla y ponerle la aguja por el hueco de la mostacilla, recuerde que comohay 12 líneas dobles, entonces necesita 24 mostacillas.7. Ya que este las mostacillas en la aguja, empuje las mostacillas hacia abajo,hasta el final del hilo.8. Jale la aguja con el hilo y la mostacilla colgada debajo de todos los hilos yusando su dedo (a lo largo) como guía, van a alinear una mostacilla por cadalínea de hilos (esto se hará mas fácil ya cuando haya echo unos cuantos).9. Ya que tenga una mostacilla entre cada una de las líneas de hilo, vas aagarrar la aguja y se la va a pasar dentro de todas las mostacillas, viendo que elhilo se quede por de bajo de la aguja mientras pasa la aguja por la mostacilla(esto hará que los hilos no se suban entre las mostacillas).10. Repita pasos 6 a 9.Taller de MostacillaProcedimiento de la mostacilla:Pasos 1 & 2Paso 3Paso 8Paso 9Pasos 6 & 7Pasos 4 & 5Materials for the weave:1. Thread (one or two colors depending on preference).2. Thread Wheel3. Tramador (to divide the colors for the weave)4. Thick thread (used to divide the weaving thread)5. Set of sticks6. Nails7. Rope8. Back-strap9. Cane Stick10. Tortilla Stick (used for horizontal threading)11. Scissors1. Select the colored threads you want to use.2. Separate the thread using the thread wheel thatyou will need for the weave itself and the tortillastick.3. Take the separated thread that you will use forthe weave and pass it through the tramador.4. Take the remaining thread and roll it back andforth on the tortilla.5. String the weaving thread through the set ofsticks.6. Divide each thread individually using a stronger,different colored thread (this will help keep thethreads separate and not tangle or bunch together).7. Tie the thread from the tortilla to the first line ofthreads on the weave.8. Begin weaving following the instructions fromworkshop leader.Weaving WorkshopWeaving Procedure:Step 4 Step 5Step 7Step 6Step 2 Step 3instructional pamphletsin English and Spanishlearning to beadselling in the new storenew productsAjkem’aLoy’a
Ajkem’aLoy’aworkshops on logos,pricing, marketing, andbusiness organizationBeadingAll-day package - Q 300includes: 6 hours of instruction &- all materials1/2 day package - Q 200includes: 3 hours of instruction & all materialsTechnique package - Q 75includes: 1 hour of instructionWeavingAll-day package for napkinsor scarfs Q 450includes:8 hours of instruction & all1/2 day package - Q 300includes: 4 hours of instruction & weavingSan LucasTolimansits at the base of both the Atitlan andToliman volcanoes in the Lago de Atit-lán river basin. San Lucas Tolimán is ofprehispanic origin and was established asa town around 1540, and became its ownmunicipality in 1877.San Lucas Toliman is a tranquiltown with charming restaurants andhotels where one can enjoy an authen-tic Guatemalan experience without themany distractions of other more wellknown tourist destinations in the area.Whether you are looking to havea relaxing getaway on the edge of LakeAtitlan surrounded by the natural beautyof volcanoes and mountains or to learnthe art and technique of traditional Ma-yan weaving and beading, San LucasToliman has everything you need.Ajkem’a Loy’a is a group ofwomenweaversandartisansfoundedin 2004 in San Lucas Toliman, Gua-temala. We share our love for handi-crafts and community through work-shops in empowerment and genderawareness as well as beading, jewelrymaking,andbackstraploomweaving.Ajkem’a Loy’a’s mission is topromote our traditions and generatea sustainable income through teach-ing locals and tourists and sellinghandmade high-quality products.WorkshopsJewelry Making2 hour package - Q 200includes 2 hours of instruction & allmaterialsSan Lucas Toliman sits at the base ofboth the Atitlan and Toliman volcanoes inthe Lago de Atitlán river basin. It is ofprehispanic origin and was established as atown around 1540, and became its ownmunicipality in 1877.San Lucas Toliman is a tranquil townwith charming restaurants and hotels whereone can enjoy an authentic Guatemalanexperience without the many distractions ofother more well-known tourist destinationsin the area.Whether you are looking to have arelaxing getaway on the edge of Lake Atit-lan surrounded by the natural beauty ofvolcanoes and mountains or to learn the artand technique of traditional Mayan weavingand beading, San Lucas Toliman has every-thing you need.San Lucas Toliman, Sololá, GuatemalaPhone: Sandra- 50258095914E-mail: firstname.lastname@example.orgContact info:In Colaboration with:MostacillaPaquete de dia entero - Q 300incluye:- 6 horas de instrucción y todos los materialesPaquete de medio dia - Q 200incluye:- 3 horas de instrucción y todos los materialesPaquete de técnica- Q 75incluye:- 1 hora de instrucción y todos materialesJoyeriaPaquete de dos horas - Q 200incluye:-instrucción y todos los materialesTejidoPaquete de dia entero - Q 450incluye:- 8 hora de instrucción y todos los materialesPaquete de medio dia - Q 300incluye:- 4 hora de instrucción y todos los materialesAjkem’a Loy’a es un grupo detejedoras y artesanas fundado en el2004 en San Lucas Tolimán, Guate-mala. Compartimos nuestro amor porla artesanía y nuestra comunidad através de talleres sobre liderazgo ygénero como también en mostacilla,joyería, y tejido en telar de cintura.La misión de Ajkem’a Loy’a espromover nuestras tradiciones y gen-erar un ingreso sostenible para noso-tras a través de la enseñanza a localesy extranjeros y la venta de productosde alta calidad hechos a mano.El pueblo de San Lucas Toliman seencuentra en la base de los volcanesAtitlán y Tolimán a la orilla del LagoAtitlán. San Lucas Tolimán es de origenprehispánico y se constituyó como puebloalrededor del año 1540, convirtiéndose ensu propio municipio en 1877.San Lucas Tolimán es un pueblotranquilo con bellos restaurantes yhoteles donde se puede disfrutar de unaexperiencia auténtica guatemalteca sin lasdistracciones de otros destinos masturísticos.Ya sea que esté buscando relajarsea la orilla del Lago Atitlán rodeado de labella naturaleza de volcanes y montañas opara aprender el arte y técnica de lamostacilla y tejido tradicional maya, SanLucas Tolimán le ofrece todo lo quenecesita.TalleresSan Lucas Toliman, Sololá, GuatemalaTeléfono: Sandra-50258095914Correo Electrónico: email@example.comContacto:En colaboración con:workshop brochuresin English and Spanish
the cupcake projectcarly . errica . houman . jane . juliaCupcake Phenomenon:Layering Map1991- 20002000- presentHouston St.14th Street23rd Street34th Street42nd Street59th Street72nd Street96th Street110th StreetW 145 StW 181St1980-1990area of focus:growthREVENUE not profitreflects how manycupcakes are beingboughtCUPCAKE BATCHESper dayreflects how manycupcakes are beingmade each dayCELEBRITY SHOTSreflects potentialcelebrity following/social awarenessPHENOMENON(ATTENTIONbasic:“any observable ocurrence”observed by whom?experienced by whom?carly .errica .houman .jane .julia+ bandwagon effect)observable effects(based on case study: frozen yogurt)-MADNESS,FRENZY (LINES)-HYPE,BUZZ-SUDDEN RESURGENCE-EXPANSION AND GROWTH OF BUSINESSES-MULTIPLE BRANDS AND“COPY-CATS”-INSTANT SUCCESS FOR NEW BUSINESSES-CELEBRITY FOLLOWINGA REASONABLY SOCIAL PERSONsocietyobject of attentionbuddha:“an experienced state,an appearance”kant:“appearances which constitute our experience”SOURCE COMMENT(S) DIMENSIONGlencora(blogger)“I think a lot of the appeal of cupcakes is portion control, hence their popularity in places likeNYC (in Sex and the City, anyhow) and LA. Skinny people get to play with small pieces of pretty food.Unfair? Maybe.”PHYSICALBukes (blogger) “’My Aunt today commented on the cupcake phenomenon by saying, No one wants a whole cakeanymore.’ I think shes right.”PHYSICALJoel Stein,journalistTheyre small and safe, and so people convince themselves that they cant have that many calories. PHYSICALKimberly Martin(owner of MainStreet Cupcakes)"Cupcakes are a sel�sh treat…They offer both variety as well as portion control. So you feelyou can indulge."PHYSICALChrista (blogger) "All I can say is my friend and I started laughing hysterically when we put them in our mouths.Why?Because they are so delicious they actually make you giddy!"PHYSICAL,EMOTIONNatalie Jensen ofSo Cupcake"You can just grab them and eat them and you dont feel so bad eating one cupcake." PHYSICALYoli Anyon,customer"Why do I like cupcakes? Wow, a million reasons….Theres less guilt about eating them because theyresmall.Theyre also kind of gourmet."PHYSICAL,EMOTIONThe FoodTimeline"Diminutive iterations of popular traditional baked goods are particularly enjoyed when portabilityand ease of service is appreciated."PHYSICALChrisOnStage(blogger)"Although their offerrings are nothing particularly fancy to look at, they are superior in taste andalso in � avor selection."PHYSICALMichelle Wilson-Blyth, co-ownerof RepleteProvidore"Theyre a very simple and economical way to �nish a function….Its easy to serve and theresportion control - you just order one per person. "PHYSICALMichelle Wilson-Blyth, co-ownerof RepleteProvidore"ou can dress them up and theme them any way you like - the combinations are endless so its a veryadaptable dessert."PHYSICALestablish terminology locate target bakeriesmedia extractionThe Cupcake Project was a group project for a course called Design Research Methods.The following is an excerpt from our final paper:Fascinated by the sudden emergence of cupcake bakeries throughout lower Manhattan, a group of five Parsons students set out to determinewhat makes cupcakes“phenomenon material.”Through interviews,observations,and secondary research,The Cupcake Project found that key factorsinclude: emotion, size, convenience, simplicity, reliability, taste, nutrition, social appeal, quality, aesthetics, economics, media, and word-of-mouth...Fromthis research, we can gain insight into what characteristics make a product or concept easy to love. Using the cupcake phenomenon in lowerManhattan as a case study, we realized patterns of a successfully marketed product.The information gathered could be useful in marketing othergoods and services, as well as in helping one decide what kind of product would have potential to become “the next big thing” or phenomenon.
KatrinaDon (with wife and daughter)DATE/TIME: Friday,November 14th/1:30 pmPURCHASE: $2.50 vanilla/vanilla,vanilla/chocolate,and chocolate/chocolate cupcakesOBSERVATIONS: there are people in the shop,but no line at Magnolias??Friends told her she had to try Magnolia since she is on a two-week tourof the U.S.and saw it on Sex and the CityYes, in Sydney there are cupcake centered bakeries as well.PERCEPTION,MEDIAPLACE“People like sweet things and cupcakes are portable,if people arehealth conscious it makes a quick little treat.”CONVENIENCE,PORTIONCONTROLWhy is there acupcakephenomenon?Why did you choosethis bakery?Is there a cupcakephenomenon?Why don’t you likecupcakes?What makes cupcakesso popular?“I’m not a cupcake person I’m more a cheesecake person.”“I don’t know you just have to come to Magnolia because its sopublicized”MEDIAHave you always lovedcupcakes?Is there a cupcakephenomenon?Yes,there are cupcake bakeries popping up in Philly andPittsburgh...probably started 2 or 3 years ago.PLACEAll:Yes,since we were little. NOSTALGIAWhy are you waitingoutside?Doesn’t like crowds,his wife was“taking too long”Steven,Andrew,Casey,Kristina,Alyssait’s a cake,but small...nostalgia...pop culture,Sex and the CityPORTION,MEDIA,NOSTALGIAWhat makescupcakes so popular?AlexDATE/TIME: Friday,November 14th/3:00 pmPURCHASE: cup of coffeeOBSERVATIONS: employee at Royal is annoyed with us,she said we couldn’t interview people anymoreWhy are you notpart of it?“I just don’t like sweets.”“It’s a marketing thing,they’ve talked about it on Sex & the City,SNL didthat digital short with a song about Magnolia,and it gets written abouteverywhere.”MEDIAPERCEPTIONIs there a cupcakephenomenon?Why are cupcakes sopopular?Yes,but I’m not a part of it.interviews, ethnography, photo documentation
Coming Soon:Arboretum Transitmade possible by the 2010 Michael Kalil Grant for Smart Design (Collaborative Team Grant)Arboretum Transit
***$city & city dwellerscity dwellers:-buy garden kits and get agriculture advice from the urban farm viaInternet-visit the farm for more infomration and purchase produce from thefarmurban farm:-sells garden kits via the Internet and gives support to city dwellerswho need agriculture advice-gets financial support from city dwellersneighbors:-participate in growing food and garden kit seedlings on their land-neighbors receive financial compensation and advice from urban farm (aswell as fresh produce from their endeavors)urban farm:-sells garden kits via the Internet-gives support to city dwellers who need agriculture advice-expands production capacity by partnering with neighborhood residential neighborhoodreSource Centerflows guidefinancialmaterialinformationmaterials are delievered by truckmaterials are delievered by bicycle or in personresidential neighborhoodlocal schoolfarmer’s marketurban farm (with biodiesel machinery)restaurantcity & city dwellersflows guidefinancialmaterialinformationvolunteer/outreach restaurant gives compost material and grease and gets fresh produce at a discount rateurban farm sells fresh produce at a discount rate and gets compost material and greasecity dwellers get fresh produce and garden kits through the farmer’s marketurban farm gets financial support from the city dwellers through the farmer’s marketneighbors volunteer at urban farm and attend community events hosted by the farmurban farm gets help from neighbors and hosts community events for the neighborhoodcity dwellers visit the farm for more infomration and purchase produce from the farmurban farm gets financial support from city dwellerscity dwellers buy garden kits and get information about their own urban agriculture endeavors via Interneturban farm sells garden kits via the Internet and gives support to city dwellers who need agriculture adviceneighbors get fresh produce from the farmurban farm gets financial support from the communitystudents volunteer at the urban farmurban farmers teach students about agriculturecity dwellers get information about localproduce from the farmer’s marketCompost Green Mapof ManhattanGrow Your Own Farm Standstudying and promoting urban agriculture
Urban Agriculture: benefits3 Main Benefits of Urban AgricultureCase studies include:Process: Case Studies provided real life examples ofthe impact of urban agriculture on a communityCity Farm in Rhode Island1) Provide healthy and fresh produce to urban areas2) Community building - socially and economically,through job creation, educational opportunities, andsocial events3) Positive environmental impact - reduced food miles,more green spacesAdded Value in NYC• City Farm in Providence, RI (visited)• East New York Farms! in NY• Edible Schoolyards• Queens County Farm in NYC (visited)• Youthmarket by GrowNYC•
Concrete Safaris: real peopleConcrete Safaris (www.concretesafaris.org) is a non-profitorganization located in East Harlem. It operates an after schoolprogram for children, which incorporates outdoor activities intolessons about gardening and healthy habits. They have built an urbanfarm next to their headquarters on vacant land granted to them byNew York City Housing Authority. This summer, Concrete Safariswill be implementing a farm stand program to sell their produce atMetropolitan Market, located down the street.Grow a Farm Stand emerged from a co-design process with Sharon‘Ms. Mac’ Levine, founder of Concrete Safaris.Process: Co-designing with Ms. Mac allowed apotential user to voice concerns and give inputin the beginning phases of design.“Concrete Safaris empowers youth to be healthy leadersthrough green exercise programs that enrich the mind, body,community, & environment.” - Concrete Safaris’ Mission
Grow a Farm Stand: processProcess: Prototyping and storyboardingvisualizes the different touchpoints of the toolkitand farm stand experience.Concrete Safaris!kid-to-kid marketingtelling the farmstand storykid createdmarketing materialsteacher tellsvisitors aboutthe farm standprogramchildren talk tovisitors about theirexperience with theprogram
Business ModelSystem of participantsProcess: System map discerns participants andtheir roles and relationships.Values offered:Speed - easy replication of farm stand program• Flexibility - allows for program to be customized to specific• needsSocial value - facilitates program that teaches marketing and• entrepreneurial skills to childrenInnovation - enables the creation of a farm stand program that• not only sells produce, but excites and educates visitors aboutfresh produceWisdom - captures knowledge and experience of previous• usersWho else could use this toolkit?Parks Afterschool,Advantage After School Program,YMCA, NYC CampsDiversity Program, public and private schools...Strategy to Scale Grow a Farm Stand1. Grow a Farm Stand is a pilot toolkit, the result of design andmarketing consulting for Concrete Safaris. Its success will be usedto attract funding for further development.2. Grants will be pursued in order to incorporate Concrete Safaris’urban farm program and Grow a Farm Stand into a larger toolkit.3.The larger toolkit can be used to expand the urban farm andfarm stand program models to other organizations.Parents support their children’s participationin Concrete Safaris’ activities.East Harlem residents shop at themarket and support ConcreteSafaris’ farm stand.Concrete Safaris(Paradise Garden and Mad Fun Farm)Youth participants plan the garden, grow,market, and sell the produce.Volunteers and high schoolers hired byConcrete Safaris assist in gardening andmarket days.Metropolitan MarketSells produce at MetropolitanMarketGovernment, foundations, corporations, and privateindividuals provide grant money to fund the program.Materials for the Arts provides art materials for theactivities and farm stand.Teacher plans lessons, teacheschildren, works in garden, andrecruits volunteers and highschoolers to help.$ $$
Luther Gulick ParkWorking with NYC Department of Parks and Recreation, Friends of Gulick Park, Hester StreetCollaborative, and Partnership for Parks, students at Parsons School of Design in IDC Collab: UrbanPractices collected stakeholder data to help inform the redesign of Luther Gulick Park in the LowerEast Side. Data was collected through interviews and other ethnographic research methods. Theinformation collected was displayed at Take Back Our Park Day on May 16, 2010. The booth,designed and built by the class, incorporated interviews with stakeholders and served as a way tocollect more interviews during the event. Other participatory design methods were also utilizedduring Take Back Our Park Day.Friends of Gulick Parkdata visualizationlistening booth withinterview station at TakeBack Our Park Dayposter for interviewsessions in the parktwitter poster and webpage2 Ways to Participatefollow: Hear about what’s happening at Luther GulickPark, such as upcoming events.tweet: Share your thoughts about Luther Gulick Park andpost your response to our Question of the Day. Yourfeedback on the park matters!itsmyparkhow do you tweet?if you don’t have an account, sign up at www.twitter.comif you do have an account, share your response by starting your tweet with“@itsmypark”if you have an account linked to your phone, text 40404 to instantly respond to the Question of the Day or share your views on the park
Memorial Sloan-Kettering Cancer Center : BrooklynA Health Services Innovation class at Parsons School of Design was asked by Memorial Sloan-KetteringCancer Center (MSK) to innovate, inspire, and ideate new services for a MSK infusion center opening inBrooklyn (BK). The design brief asked the students to focus on:- Warm Welcomes- Thoughtful Sendoffs- Being an Engaged NeighborFinal deliverables included: service blueprints, storyboards, prototypes, and presentationsInitial Concepts:- Pop Up Pamper Shop- Style Your Wig- CoCo Cooking Class- Nunu Treats- Bring Your Own Mug (BYOM) Program- The Secret GardenFinal Concept:“Atlantic Ave., Your New Neighbor”As MSK BK will not have a gift shop or recreation room, a virtual gift shop and“sweets trolley”will bedesigned for the new BK location. Brooklyn, more specifically the neighborhood surrounding MSK BK, willserve as MSK BK’s gift shop and recreation room.Concept was presented through an enactment of the service.service blueprintstheater techniqes with Roger Manix map of neighborhoodThis is Andi.People in the neighborhood are eclectic professionals; its a "bedroomcommunity," meaning most people work during the day and stuff happensat night. Things are not open at 9am, I recently changed business hours to12-8:30p to fit neighborhood hours.This is Andy.There is definitely a collaborative spirit between businesses in thearea, such as Blue Marble Ice Cream using our hot fudge sauceor our chocolates being stocked at Sterling Place.top: interviews withneighborsleft: polarity mapbottom: initialconceptspartnershipwith nearby businessesactivecommitment(membership)no commitment(free entering)passiveart club with galleryart exhibition @gallerybook club with libraryfilm club with Plaza Videogardening clublunch club (cooking lessons @Linger, give back recipes)“personal cups”program @ Linger(for all regulars, patient and non-patient)video rental membership@ Plaza Videofollow MSK BK on twitter(announce new books/flowers/sales/specials)coupons/discounts forMSK BK patientsMSK BK gift shop outside of theclinic & virtual storedelivery service of goods(videos, chocolates, etc.)manicures/pedicures/facials fromSanctuary Salon @ MSKwig styling classes @ Sanctuaryattend music performances @ Lingerpatient musicperformances @Lingergardening activity(one time workshop)chocolate tasting/makingclasses by nunuPAJBYOM (Bring Your Own Mug) at Linger CaféBYOM (Bring Your Own Mug) is a personal cup program that would allow regulars to be able to bring theirown mug/cup to use at Linger Café. This program would be optional for MSK BK patients and non-patients, sopatients are not singled out for having personal cups. Like leaving your toothbrush at a friend’s apartment,BYOM will build a sense of “home outside of home” and connection with the community for MSK BK patients.Additionally, the personal mugs will form a unique visual representation of Linger Café customers.