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Social Media for Business Part III – Facebook & LinkedIn Mallow Open Coffee #OCCM
Paul Brugger What do I do?
Why Facebook? <ul><li>What is Facebook (social) </li></ul><ul><li>A place people can go to: </li></ul><ul><li>leave you a ...
Why Facebook? <ul><li>What is Facebook (business) </li></ul><ul><li>Facebook’s not just for keeping tabs on friends and fi...
Why Facebook? <ul><li>People on Facebook </li></ul><ul><li>More than 500 million active users </li></ul><ul><li>50% of our...
Why Facebook? <ul><li>Global Reach </li></ul><ul><li>More than 70 translations available on the site </li></ul><ul><li>Abo...
Why Facebook? <ul><li>Platform </li></ul><ul><li>More than one million websites have integrated with Facebook Platform  </...
Why Facebook? <ul><li>Mobile </li></ul><ul><li>There are more than 150 million active users currently accessing Facebook t...
Why Facebook? <ul><li>Estimated reach </li></ul><ul><li>1,707,720 people who live in Ireland </li></ul><ul><li>208,680 peo...
Why Facebook? <ul><li>What are you looking to achieve </li></ul><ul><li>Display your Products/Service/Events </li></ul><ul...
Why Facebook? <ul><li>Facebook Groups </li></ul><ul><li>With Facebook Groups, you can join and create up to 200 groups bas...
Why Facebook? <ul><li>Targeted Advertising (cost involved) </li></ul><ul><li>Campaign Requirement: Set-up Facebook “Fan Pa...
Why Facebook? <ul><li>Why use Facebook, why wouldn't you? </li></ul><ul><li>Any Questions... </li></ul>
Why LinkedIn? <ul><li>Latest LinkedIn Facts </li></ul><ul><li>LinkedIn has over 80 million members in over 200 countries. ...
Why LinkedIn? <ul><li>Relationships Matter </li></ul><ul><li>Your professional network of trusted contacts gives you an ad...
Why LinkedIn? <ul><li>Manage the information that’s publicly available about you as professional </li></ul><ul><li>Find an...
Why LinkedIn? <ul><li>Acquire new customers through online recommendations </li></ul><ul><li>Keep in touch with people who...
Why LinkedIn? <ul><li>Get answers to tough business questions </li></ul><ul><li>Win new business by answering questions in...
Why LinkedIn? <ul><li>Convince potential customers of your expertise by sharing unique blog content </li></ul><ul><li>Keep...
Why LinkedIn? <ul><li>Why use LinkedIn, why wouldn't you? </li></ul><ul><li>Any Questions... </li></ul>
Paul Brugger How can I help you?  T: 021 234 8330 M: 086 045 0404 E:  [email_address] T: @PaulBrugger
Thank you!! Mallow Open Coffee #OCCM
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Social Media for Business (Part III)

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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part III focuses on Facebook & LinkedIn

Published in: Business, Technology
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Transcript of "Social Media for Business (Part III)"

  1. 1. Social Media for Business Part III – Facebook & LinkedIn Mallow Open Coffee #OCCM
  2. 2. Paul Brugger What do I do?
  3. 3. Why Facebook? <ul><li>What is Facebook (social) </li></ul><ul><li>A place people can go to: </li></ul><ul><li>leave you a message </li></ul><ul><li>browse through your photo collections </li></ul><ul><li>chat with you while you are online </li></ul><ul><li>The Facebook &quot;wall&quot; is where it all happens it is a place where conversations are started </li></ul>
  4. 4. Why Facebook? <ul><li>What is Facebook (business) </li></ul><ul><li>Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. </li></ul><ul><li>It’s great for: </li></ul><ul><ul><li>marketing your products </li></ul></ul><ul><ul><li>landing gigs / events </li></ul></ul><ul><ul><li>connecting with your customers </li></ul></ul>
  5. 5. Why Facebook? <ul><li>People on Facebook </li></ul><ul><li>More than 500 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul>
  6. 6. Why Facebook? <ul><li>Global Reach </li></ul><ul><li>More than 70 translations available on the site </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul>
  7. 7. Why Facebook? <ul><li>Platform </li></ul><ul><li>More than one million websites have integrated with Facebook Platform </li></ul><ul><li>More than 150 million people engage with Facebook on external websites every month </li></ul><ul><li>Two-thirds of comScore’s U.S. Top 100 websites have integrated with Facebook </li></ul><ul><li>Half of comScore’s Global Top 100 websites have integrated with Facebook </li></ul>
  8. 8. Why Facebook? <ul><li>Mobile </li></ul><ul><li>There are more than 150 million active users currently accessing Facebook through their mobile devices. </li></ul>
  9. 9. Why Facebook? <ul><li>Estimated reach </li></ul><ul><li>1,707,720 people who live in Ireland </li></ul><ul><li>208,680 people who live within 80 kilometres of Mallow </li></ul>
  10. 10. Why Facebook? <ul><li>What are you looking to achieve </li></ul><ul><li>Display your Products/Service/Events </li></ul><ul><li>Increase your “Fans” </li></ul><ul><li>People to “like” your page and “like” your comments </li></ul><ul><li>Interact with you i.e. leave comments </li></ul><ul><li>This can be done organically for free or can be CPC/CPM – both take your time and commitment </li></ul>
  11. 11. Why Facebook? <ul><li>Facebook Groups </li></ul><ul><li>With Facebook Groups, you can join and create up to 200 groups based around: </li></ul><ul><ul><li>shared interests </li></ul></ul><ul><ul><li>Activities </li></ul></ul><ul><ul><li>anything you like </li></ul></ul><ul><li>The Groups application page displays your recently updated groups as well as groups your friends have joined recently. </li></ul>
  12. 12. Why Facebook? <ul><li>Targeted Advertising (cost involved) </li></ul><ul><li>Campaign Requirement: Set-up Facebook “Fan Page” including 60 images and promotion via Facebook. </li></ul><ul><li>Dental Options would like to target the following demographic via Facebook: Age 23 – 35, Single and Engaged, Co Dublin, Dublin city, Co Kildare, Co Meath, Co Wicklow (reach 52,700) </li></ul><ul><li>Promotion Results in the first four weeks (06/09/2010 – 04/10/2010) </li></ul><ul><li>Impressions: 3,100,510 Clicks: 1,320 Fans: 220 Likes: 16 </li></ul><ul><li>10 requests for further information: Kerrieanne O'Sullivan, Lyn Minni Doyle, Amanda McKeon, Annette Gilligan, Martha Finnegan, Joanne Mccabe, Lindsay Murray, Anneli Tint, Pamela O Keeffe, Amy Cullen </li></ul><ul><li>  We now have 220 Fans that are your specific target market that we can regularly communicate with. </li></ul>
  13. 13. Why Facebook? <ul><li>Why use Facebook, why wouldn't you? </li></ul><ul><li>Any Questions... </li></ul>
  14. 14. Why LinkedIn? <ul><li>Latest LinkedIn Facts </li></ul><ul><li>LinkedIn has over 80 million members in over 200 countries. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  15. 15. Why LinkedIn? <ul><li>Relationships Matter </li></ul><ul><li>Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. </li></ul><ul><li>Their mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. </li></ul>
  16. 16. Why LinkedIn? <ul><li>Manage the information that’s publicly available about you as professional </li></ul><ul><li>Find and be introduced to potential clients, service providers, and subject experts who come recommended </li></ul><ul><li>Create and collaborate on projects, gather data, share files and solve problems </li></ul><ul><li>Be found for business opportunities and find potential partners </li></ul><ul><li>Gain new insights from discussions with likeminded professionals in private group settings </li></ul><ul><li>Discover inside connections that can help you land jobs and close deals </li></ul><ul><li>Post and distribute job listings to find the best talent for your company </li></ul>
  17. 17. Why LinkedIn? <ul><li>Acquire new customers through online recommendations </li></ul><ul><li>Keep in touch with people who care most about your business </li></ul><ul><li>Find the right vendors to outsource services you’re not an expert on </li></ul><ul><li>Build your industry network—online and in person </li></ul>
  18. 18. Why LinkedIn? <ul><li>Get answers to tough business questions </li></ul><ul><li>Win new business by answering questions in your area of expertise </li></ul><ul><li>Network with peers in your industry for repeat business referrals </li></ul>
  19. 19. Why LinkedIn? <ul><li>Convince potential customers of your expertise by sharing unique blog content </li></ul><ul><li>Keep your friends close and your competition closer </li></ul><ul><li>Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies </li></ul>
  20. 20. Why LinkedIn? <ul><li>Why use LinkedIn, why wouldn't you? </li></ul><ul><li>Any Questions... </li></ul>
  21. 21. Paul Brugger How can I help you? T: 021 234 8330 M: 086 045 0404 E: [email_address] T: @PaulBrugger
  22. 22. Thank you!! Mallow Open Coffee #OCCM

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