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Social Media for Business (Part V)
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Social Media for Business (Part V)



Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business. ...

Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part V focuses on using one platform to update many networks.



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  • Grainne Elaine - 4 twitter accs, 2 fb, joined Ivan / Spiralli

Social Media for Business (Part V) Social Media for Business (Part V) Presentation Transcript

  • Social Media for Business Part V – Bringing it all together! Mallow Open Coffee #OCCM
  • Ivan O’Donoghue Bringing it All Together
  • The Problem
    • Many, many social networks
    • Limited time
  • The Solution:
    • Write on one platform, publish to many platforms
  • Social Networking Aggregator Tools
    • The Concept:
    • Provide tool with authentication details for your social networks
    • Write once and publish to many social networks
  • Scenario One
    • Serial micro-entrepreneur
    • Has graphic design business, works as freelance photographer, paints portraits
    • Wants to brand each activity as a separate entity
    • Creates Twitter accounts for all three businesses
    • Creates Facebook account for portrait business
    • Creates LinkedIn account for herself as an individual
  • Enter Hootsuite
    • Social networking aggregator that focuses on microblogging
    • Integrates with Twitter, Facebook, LinkedIn
    • Supports multiple tabs, each with multiple columns
    • Authorise other Hootsuite account holders within your organisations to post to twitter accounts
  • Hootsuite continued
    • Manage Twitter followers, Twitter lists
    • URL shortening, URL previewing, Inline media
    • Click statistics
    • Message scheduling – manage your week's tweets in 10 minutes
  • Hootsuite
  • Scenario 2
    • Paintball Complex
    • Maintains accounts on Wordpress, Twitter, Facebook, YouTube, Flickr and promotes blog on ‘Delicious’ social bookmarking site
    • Has just documented a large event and is compiling text, images and video for publication
  • Enter Posterous
    • General purpose social networking aggregator
    • Cross-posts to a large list of social networks
    • Can post via email
    • Supports emailing of images and videos
    • Can selectively post to individual social networks
  • General Considerations
    • Not every post is suitable for every network
    • One social networking aggregator may not fulfil all your needs
    • Other notable aggregators Include Ping.fm and Amplify
    • Other notable social bookmarking sites include Digg and StumbleUpon
  • Etiquette & Legal
    • Respecting copyright
    • Images
      • Stock Photography
      • Use your camera
      • Creative Commons License
    • Text
      • Plagiarism checkers
      • Excerpts and quotes – fair use and attribution
    • Video
  • Spiralli Business Solutions
    • Helping your business grow
    • both online and offline
    Call today for a quick complimentary web consultation 022 55002 email: [email_address] web: www.spiralli.ie
  • What to do now?
    • Go explore, be tentative
    • Set up private account first
    • Watch, then experiment
    • Be courteous, respectful and reciprocal
    • Talk to the experts in your networks
    • Get your LinkedIn profile started
    • Consider a SM and SN Strategy
    • Utilise the experts to work on your business
  • What NOT to do - Netiquette?
    • Self promote endlessly
    • Spam people
    • Add business cards to mailing list
    • Demand people go to your website
    • You will be blocked or reported or worse
    • EVERYTHING you EVER write is ALWAYS there!
  • Thank you!! Mallow Open Coffee #OCCM