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Social Media for Business (Part V)
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Social Media for Business (Part V)

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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business. …

Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part V focuses on using one platform to update many networks.

Published in: Business, Technology

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  • Grainne Elaine - 4 twitter accs, 2 fb, joined Ivan / Spiralli
  • Transcript

    • 1. Social Media for Business Part V – Bringing it all together! Mallow Open Coffee #OCCM
    • 2. Ivan O’Donoghue Bringing it All Together
    • 3. The Problem
      • Many, many social networks
      • Limited time
    • 4. The Solution:
      • Write on one platform, publish to many platforms
    • 5. Social Networking Aggregator Tools
      • The Concept:
      • Provide tool with authentication details for your social networks
      • Write once and publish to many social networks
    • 6. Scenario One
      • Serial micro-entrepreneur
      • Has graphic design business, works as freelance photographer, paints portraits
      • Wants to brand each activity as a separate entity
      • Creates Twitter accounts for all three businesses
      • Creates Facebook account for portrait business
      • Creates LinkedIn account for herself as an individual
    • 7. Enter Hootsuite
      • Social networking aggregator that focuses on microblogging
      • Integrates with Twitter, Facebook, LinkedIn
      • Supports multiple tabs, each with multiple columns
      • Authorise other Hootsuite account holders within your organisations to post to twitter accounts
    • 8. Hootsuite continued
      • Manage Twitter followers, Twitter lists
      • URL shortening, URL previewing, Inline media
      • Click statistics
      • Message scheduling – manage your week's tweets in 10 minutes
    • 9. Hootsuite
    • 10. Scenario 2
      • Paintball Complex
      • Maintains accounts on Wordpress, Twitter, Facebook, YouTube, Flickr and promotes blog on ‘Delicious’ social bookmarking site
      • Has just documented a large event and is compiling text, images and video for publication
    • 11. Enter Posterous
      • General purpose social networking aggregator
      • Cross-posts to a large list of social networks
      • Can post via email
      • Supports emailing of images and videos
      • Can selectively post to individual social networks
    • 12. General Considerations
      • Not every post is suitable for every network
      • One social networking aggregator may not fulfil all your needs
      • Other notable aggregators Include Ping.fm and Amplify
      • Other notable social bookmarking sites include Digg and StumbleUpon
    • 13. Etiquette & Legal
      • Respecting copyright
      • Images
        • Stock Photography
        • Use your camera
        • Creative Commons License
      • Text
        • Plagiarism checkers
        • Excerpts and quotes – fair use and attribution
      • Video
    • 14. Spiralli Business Solutions
      • Helping your business grow
      • both online and offline
      Call today for a quick complimentary web consultation 022 55002 email: [email_address] web: www.spiralli.ie
    • 15. What to do now?
      • Go explore, be tentative
      • Set up private account first
      • Watch, then experiment
      • Be courteous, respectful and reciprocal
      • Talk to the experts in your networks
      • Get your LinkedIn profile started
      • Consider a SM and SN Strategy
      • Utilise the experts to work on your business
    • 16. What NOT to do - Netiquette?
      • Self promote endlessly
      • Spam people
      • Add business cards to mailing list
      • Demand people go to your website
      • You will be blocked or reported or worse
      • EVERYTHING you EVER write is ALWAYS there!
    • 17. Thank you!! Mallow Open Coffee #OCCM