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Social Media for Business (Part IV)
 

Social Media for Business (Part IV)

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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.

Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part IV focuses on Blogging with WordPress

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    Social Media for Business (Part IV) Social Media for Business (Part IV) Presentation Transcript

    • Social Media for Business Part IV – Blogging for Business Mallow Open Coffee #OCCM
    • Ivan O’Donoghue Blogging for Business with Wordpress
    • What is a Blog?
      • A collection of posts
      • Typically laid out in reverse chronological order
      • May also be arranged by category or tags
      • Originally conceived as an online diary
    • Why Blog?
      • Demonstrates your expertise in your professional field
      • Regular blog updates encourage repeat visitors
      • Promote your products and services
      • Connect with new readers and convert them into new customers
      • Search engines love blogs
      • Blogging (and other online activities) should be conducted in addition to (not instead of) traditional promotional methods
    • Some Statistics
      • More than 133,000,000 blogs have been indexed by Technorati (a blog-specific search engine) since 2002
      • 77% of Internet users read blogs according to Universal McCann
      • 56% of bloggers say that their blog has helped their company establish a positioning as a thought leader within the industry
      • 58% of bloggers say that they are better-known in their industry because of their blog Start a conversation, build contacts
    • What Is Wordpress?
      • Most popular blogging platform in the world
      • Over 25 million bloggers
      • Two different ways to use Wordpress:
        • Free blog on Wordpress.com
        • Download free software from Wordpress.org and install it on your own webhost
      • Wordpress.com version takes only minutes to configure, but lacks some critical features
      • Not just a blog – many use Wordpress to make traditional websites
    • What do I blog about?
      • Share your expertise - As a self-employed business person, or as a skilled employee, you are an expert in your domain
      • Stick to what you know
      • Keep notes - inspiration can strike at any time
    • Scheduling
      • Stay regular - the hardest part of blogging is disciplining yourself to post on a regular basis
      • 1 post a week should be seen as an absolute minimum, but aim for two or three
      • Try to publish at the same time(s) each week
      • Allocate time for your blogging, as part of your working week
      • Keep a couple of blog posts in reserve so that you can maintain your blogging presence when work demands increase
      • “ I love deadlines. I like the whooshing sound they make as they fly by.” ~ Douglas Adams (Author of Hitchhiker's Guide to the Galaxy)
    • Blogging Tips
      • Use consistent formatting
      • Use images and videos
      • For longer posts, consider writing an introductory paragraph
      • Use snappy headings
      • Lists are easy to read and understand (5 great ways to... 10 tips for....)
      • Use a spellchecker
      • Get someone else to read you post before you publish
    • Spiralli Business Solutions
      • Helping your business grow
      • both online and offline
      Call today for a quick complimentary web consultation 022 55002 email: [email_address] web: www.spiralli.ie
    • Thank you!! Mallow Open Coffee #OCCM