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Social Media for Business (Part I)
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Social Media for Business (Part I)

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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business. ...

Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part I focuses on Social media and Social Networking as a Business Tool

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  • [Over 50% of respondents stated that their business usage of SNS would be higher in the future]

Social Media for Business (Part I) Social Media for Business (Part I) Presentation Transcript

  • Social Media for Business Part I – Online Marketing Mallow Open Coffee #OCCM
  • Agenda
    • 10:00 Registration / Tea & Coffee
    • 10:15 What are Social Media & Social Networking?
    • 10:30 Twitter
    • 10:50 Facebook & LinkedIn
    • 11:10 Blogging with Wordpress
    • 11:30 Bringing it all together
    • 11:50 Etiquette and Marketing tips
    • 12:00 Q&A / Tea & Coffee
  • Why #OCCM?
    • Collectively:
    • 55+ SM Accounts
    • Sent 50,000+ tweets
    • 7142 followers on Twitter
    • 2664 friends / fans on Facebook
    • 26+ Forums
    • Veterans of Social Media (since 2005)
  • Your Presenters today
    • Elaine Rogers - Seefin Coaching
    • Paul Brugger - City Local Cork
    • Ivan O”Donoghue - Spiralli
  • Social Media v’s Social Network
    • Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site
    • The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups (such as Facebook and Twitter) to network and communicate between consumers and/or businesses
  • Why Online Marketing?
    • Gather insight and garner engagement
    • Increase on-line exposure
    • Raise awareness of brand / company profile
    • Start a conversation, build contacts
    • Obtain information
    • Interact with clients, potential clients (B2C & B2B)
    • Power of Twitter (Simon Coveney tweet about Brian Cowen)
    • BUT - Monitor and measure your activity closely (SM Policy)
  • Why NOT adopt a SM Strategy?
    • Lack of technical knowledge
    • Limited awareness of how a Social Media strategy can benefit your business
    • The demand for Social Media / Social Networking may not be required by their customer base
    • SM deemed too technical - “technophobia”
    • Mindset - don’t need it, waste of time, only for kids
    • Barriers - lack of time for SNS, lack of training available
    • [Over 93% of respondents currently not using SNS, stated that they would consider using SNS for their business in the future]
    Source: Helen Courtney Power Research, Kerry 2010
  • Strategy or Strain?
    • Website is now a must-have :: Social Media strategy is the latest “must-have”
    • Not going away - it’s the way forward
    • Mobile devices - organisational tool
    • Web 2.0 new wave - Semantic Web
    • Cloud Computing
    • Living online
    • MUST be meaningful, monitored & managed
  • Power of Social Networking 225 views on OCCM blog Average views on OCCM blog per week = 52
  • Thank you!! Mallow Open Coffee #OCCM