Optimising        for mobile           A short & simple guideWritten, illustrated and produced by
8,000,000 peoplein the UK accessthe internet fromtheir smartphonesevery day.
94%Have searched for local info.70%Called a local business after searching.
do people Howaccess your web sitefrom a smartphoneand what kind ofexperience dothey get?
Your logo here                                       Link           Link           Link              LinkA nice marketing ...
Zap   !!Or maybe you’ve got one    Your logo hereof these new fangled            Link           Link           Link       ...
Your logo here      Link           Link           Link              LinkAnd you send them to ateeny tiny replicv a of your...
That’s a bit                                            Your                                                              ...
57%Say they won’t recommend a businesswith a poorly designed mobile site.                                           :-(40%...
Context is King  Different devices means different needs & habitsDesktop users     Tablet users            Smartphone user...
“What should we do?”                 Content over                  navigationAnticipateusers           Make buttons      W...
“How should we do this?” Responsive Web Design            Separate Mobile SiteOne size for different devices   Dedicated s...
Key resources used in this presentation:                             www.themobileplaybook.com                            ...
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Mobile optimisation - a short and simple guide

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Our presentation/guide to mobile optimisation: why you should do it and how to go about it.

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Mobile optimisation - a short and simple guide

  1. 1. Optimising for mobile A short & simple guideWritten, illustrated and produced by
  2. 2. 8,000,000 peoplein the UK accessthe internet fromtheir smartphonesevery day.
  3. 3. 94%Have searched for local info.70%Called a local business after searching.
  4. 4. do people Howaccess your web sitefrom a smartphoneand what kind ofexperience dothey get?
  5. 5. Your logo here Link Link Link LinkA nice marketing email for you And you send them to a teeny tiny replicv a of your website. Your logo here Where everything is small. And everything is hard to read. A lot of people will read it here and click on a And it’s a bit tricky to click things like this. link that goes to your And basically it’s all a web site... bit of a pinch and zoom nightmare. The number is under the Here’s some marketing fold somewhere. information that nobody really wants to read on a smartphone. And frankly probably don;t want to read on a desktop or tablet either but there you are
  6. 6. Zap !!Or maybe you’ve got one Your logo hereof these new fangled Link Link Link Linkthings and you want touse it. And you send them to a teeny tiny replicv a of your website. Where everything is small. And everything is hard to read. And it’s a bit tricky to click things like this. And basically it’s all a bit of a pinch and zoom nightmare. The number is under the Here’s some marketing fold somewhere. information that nobody really wants to read on a smartphone. And frankly probably don;t want to read on a desktop or tablet either but there you are
  7. 7. Your logo here Link Link Link LinkAnd you send them to ateeny tiny replicv a of yourwebsite.Where everything is small.And everything is hard to read. And it’s a bit tricky to click things like this. And basically it’s all a bit of a pinch and zoom nightmare. The number is under theHere’s some marketing fold somewhere.information that nobodyreally wants to read on asmartphone. And franklyprobably don;t want toread on a desktop or tableteither but there you are
  8. 8. That’s a bit Your logoannoying. Link here Link Link And Link y teen ou send y web tiny re them toIt’s all a bit tiny. Pinch, zoom, site. plicv a a of your Whe re ev eryth ing is sma And ll. every thing is ha rd to read .I can’t click the ...grrr...goodbye!links. And it thing ’s a bit tr s like ick this. y to click And b bit o asically it fap ’s all Here nigh in info ’s so tmare ch and z a rm me m . oomI needed to quickly reall ation arketin sma r y wa th nts t at nobo o re g The n fold umber is prob tphone. a dy som And d on afind the info I read eith ably d fr on a on;t wa ankly er b deskto nt to ewhe under th re. eneeded. ut th p ere y or table ou a t reIs the stuff I reallywant here?
  9. 9. 57%Say they won’t recommend a businesswith a poorly designed mobile site. :-(40%Have turned to a competitor’s site aftera bad mobile experience.
  10. 10. Context is King Different devices means different needs & habitsDesktop users Tablet users Smartphone usersIn the office, Relaxed, on the sofa, On the go, inat a desk? after work? between places?
  11. 11. “What should we do?” Content over navigationAnticipateusers Make buttons What matters a bigger targetbehaviour. most to them? Remove the superfluous On-the-go tasks
  12. 12. “How should we do this?” Responsive Web Design Separate Mobile SiteOne size for different devices Dedicated site for mobile Which way to go depends on your audience
  13. 13. Key resources used in this presentation: www.themobileplaybook.com tiny.cc/responsive-mobile Recommended reading: www.abookapart.com/products/mobile-first by Luke Wroblewski iPhone visuals: www.pixeden.com If you’d like to know more about mobile optimisation please get in touch.© Seedr Creative Ltd. 2012
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