PLAN FOR 2013• Empower     use of the logo• Tour   the region• Host   events• Promote    all innovation-related events• Co...
EMPOWER LOGO USE  make it easy for those who are ready  to use the logo and brand materials
EASY TO USE LOGO + MEDIA•   Logo files, guidelines and use examples online    at creativecorridor.co/logo + shared photos  ...
GET THE LOGO    creativecorridor.co/logosend logo sightings to logo@creativecorridor.co
TOUR THE REGIONconnect to every corner of the region and engage with each interested community
VISIT EACH COMMUNITY•   Go on location to visit all interested    partners, cities and affinity communities in    the regio...
TOUR DATES (SO FAR)   When should we visit your community?   email Amanda@seedhere.org to schedule a visit
HOST EVENTSconvene regular gatherings with key stakeholders         to co-create brand initiatives
COLLABORATION EVENTS•   Events highlighting the brand ideals in    action•   A launch celebration + bi-annual    update ev...
FIRST EVENT• December  2012: First           Would your gathering of the Creative Collaborative                      favor...
PROMOTE EVENTSpromote all events in the region that teach or exhibitinnovation, collaboration + making new ideas happen
CALENDAR + NEWSLETTER•   Set up a basic shared online regional    calendar to gather all events in the    region in one pl...
SUBSCRIBE TODAY   creativecorridor.co/events send event tips to events@creativecorridor.co
coolhunting.comCOLLECT + SHARE STORIESproduce memorable + easy-to-share media packages for the region’s best examples of h...
A STORY ENGINE•   Further develop the website to    house our region’s inventory of    examples of innovation +    collabo...
SHARE YOUR STORIES    creativecorridor.co/people    send stories to people@creativecorridor.co
omahacreativeweek.com/PRODUCE CREATIVE WEEKcoordinate a 7-day region-wide celebration of our innovation     success storie...
1 WEEK. 40+ EVENTS.    1000’S OF CONNECTIONS• Coming Fall 2013• A week to showcase our region’s  creative success• Events ...
START PLANNINGWhat would you like to do for Creative Week?        let us know at amanda@seedherestudio.com
PROJECT OBJECTIVES            What we’re going for with these strategies:North Star’s list:                             Pl...
METRICSProduction:                                       Reach• Size of brand example inventory                 • Logos si...
RECAP: WAYS TO ENGAGEJoin in to make these ideas huge + successful:•   Use the logo and encourage your partners to do the ...
LET’S CO-CREATE!Always, often, and if ever in doubt, call or email us.      We look forward to working with you!      Aman...
Creative Corridor: 2013 Project Plan
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Creative Corridor: 2013 Project Plan

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Our region, the greater Iowa City/Cedar Rapids area, is a place that supports innovation, collaboration, imagination and making new ideas happen. This presentation outlines six strategies we will take as a seven county area in 2013 to continue to identify, connect and shine a light on the thousands of people in our region who live these ideals every day. Together, we'll strengthen our communities and celebrate our success, letting it be known far and wide that we are proud of this place we call home, our brilliant neighbors all around us, and the huge opportunities that present themselves here all the time.

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Creative Corridor: 2013 Project Plan

  1. 1. PLAN FOR 2013• Empower use of the logo• Tour the region• Host events• Promote all innovation-related events• Collect + share our region’s innovation stories• Produce Creative Week
  2. 2. EMPOWER LOGO USE make it easy for those who are ready to use the logo and brand materials
  3. 3. EASY TO USE LOGO + MEDIA• Logo files, guidelines and use examples online at creativecorridor.co/logo + shared photos available at flickr.com/photos/creativecor• Consultations and creative brainstorming for logo incorporation available (email andy@seedhere.org)• Revamped brand presentation for speakers bureau (coming very soon)• Stickers and window clings (coming soon)• Traveling table display for events around the region (coming soon)
  4. 4. GET THE LOGO creativecorridor.co/logosend logo sightings to logo@creativecorridor.co
  5. 5. TOUR THE REGIONconnect to every corner of the region and engage with each interested community
  6. 6. VISIT EACH COMMUNITY• Go on location to visit all interested partners, cities and affinity communities in the region• Connect with the people and projects that are pushing new ideas forward• Create and distribute photos, video and blog posts about the places and people we meet• Present and discuss the branding initiative past + future whenever requested• Invite everyone to participate in the project and leverage the brand for their efforts, and work to connect them with others in the region with similar interests
  7. 7. TOUR DATES (SO FAR) When should we visit your community? email Amanda@seedhere.org to schedule a visit
  8. 8. HOST EVENTSconvene regular gatherings with key stakeholders to co-create brand initiatives
  9. 9. COLLABORATION EVENTS• Events highlighting the brand ideals in action• A launch celebration + bi-annual update events with brand sponsors, advisers and partners• Quarterly all-inclusive Creative Collaborative events to connect the region’s marketing, media and event professionals and co-create resources and events with them.
  10. 10. FIRST EVENT• December 2012: First Would your gathering of the Creative Collaborative favorite• Focuswill be on building a marketing, media shared regional calendar for 2013 + event pros like to attend? email amanda@seedhere.org to learn more details as they become available
  11. 11. PROMOTE EVENTSpromote all events in the region that teach or exhibitinnovation, collaboration + making new ideas happen
  12. 12. CALENDAR + NEWSLETTER• Set up a basic shared online regional calendar to gather all events in the region in one place• Curate a calendar of innovation + collaboration specific events on CreativeCorridor.co• Distribute a newsletter featuring top innovation events each week
  13. 13. SUBSCRIBE TODAY creativecorridor.co/events send event tips to events@creativecorridor.co
  14. 14. coolhunting.comCOLLECT + SHARE STORIESproduce memorable + easy-to-share media packages for the region’s best examples of how we make new ideas happen
  15. 15. A STORY ENGINE• Further develop the website to house our region’s inventory of examples of innovation + collaboration• Build, promote and invite contributions to the inventory• Select the best examples and create locally-produced professional media packages for each of them• Distribute the packages widely and North Star provided the creative sample above with their make each story easy to share recommendation of a very similar strategy. They called it the DNA Project, and suggested it be the top priority for the brand’s first year. We agree, and will implement it with a few adjustments to the name and look/feel.
  16. 16. SHARE YOUR STORIES creativecorridor.co/people send stories to people@creativecorridor.co
  17. 17. omahacreativeweek.com/PRODUCE CREATIVE WEEKcoordinate a 7-day region-wide celebration of our innovation success stories and the people that created them
  18. 18. 1 WEEK. 40+ EVENTS. 1000’S OF CONNECTIONS• Coming Fall 2013• A week to showcase our region’s creative success• Events of all sizes, variety and formality will happen in every part of the region with special publications, promotions and media coverage throughout the week• Everyone from every sector and community in the region is invited to produce their own activities as part of the week
  19. 19. START PLANNINGWhat would you like to do for Creative Week? let us know at amanda@seedherestudio.com
  20. 20. PROJECT OBJECTIVES What we’re going for with these strategies:North Star’s list: Plus a few more of our own:• Create a brand PowerPoint or video • Engage the creative community and• Develop brand stationary and business strengthen it in the region supplies • Improve the innovation narrative for the• Involvement from the private sector region• An innovation imperative within the region • Foster more collaboration across• Create a sense of place organizations and geographical areas of the• Foster a sense of regionalism region• Engage the brand in economic development • Strengthen connections across generations,• Engage community imagination with organizations and industries premium branded items • Produce a big collaborative event for the• Create a media plan region
  21. 21. METRICSProduction: Reach• Size of brand example inventory • Logos sightings• Stories collected and distributed by our team • Stories shared• Events hosted • Media mentions (national and regional)• Events promoted Long Term MetricsParticipation: • We recommend revisiting and tracking• Story submission North Star’s qualitative and quantitative• Web analytics metrics every 3-5 years.• Newsletter subscribers, opens and click- • We would welcome partners who would like throughs to help us establish and track metrics for our• Event attendance region’s creative economy and collaborative capacity.
  22. 22. RECAP: WAYS TO ENGAGEJoin in to make these ideas huge + successful:• Use the logo and encourage your partners to do the same (creativecorridor.co/logo)• Meet with us to brainstorm creative ways to leverage the brand for your needs (email andy@seedhere.org)• Share your photos + videos of the region and your media + articles about making new ideas happen for others to use in their materials (email them to andy@seedhere.org)• Post a sticker or window cling when available (coming soon)• Subscribe to the newsletter + attend lots of events (creativecorridor.co/events)• Sponsor the seed funding to launch this plan or production of a specific story or event (email chuck.peters@sourcemedia.net to discuss details)• Encourage your marketing + event staff to join the Creative Collaborative (email amanda@seedhere.org to add them to the invitation list)• Share your stories of making new ideas happen (email andy@seedhere.org)• Take us on a tour of your communities and connect us with your favorite examples of the brand ideals (email amanda@seedhere.org to schedule)• Go on tour with us to connect with other communities in the region• Produce a special event or promotion as part of Creative Week (email amanda@seedhere.org to talk ideas)
  23. 23. LET’S CO-CREATE!Always, often, and if ever in doubt, call or email us. We look forward to working with you! Amanda Styron, Community Builder amanda@seedhere.org + (319) 400-7782 Andy Stoll, Creative Director andy@seedhere.org + (424) 888-2434

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