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Creative Week 2013 Preview

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The sneak peek presentation given to internal stakeholders, task force members, sponsors, partners, mentors, advisors about Creative Week 2013.

The sneak peek presentation given to internal stakeholders, task force members, sponsors, partners, mentors, advisors about Creative Week 2013.

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Transcript

  • 1. CREATIVE WEEK 2013 (a preview)
  • 2. WELCOME & INTROS with Amanda Styron & Andy Stoll, Seed Here Studio
  • 3. Pilot Program #4
  • 4. Creative Week’s Mission
  • 5. Creative Week’s Metrics ‣ 25+ events across geographies, generations, sectors and silos ‣ 1+ event in every county ‣ 100,000 media impressions through region-wide promotion ‣ National media mention of the Week ‣ Viral sharing of Creative Week photos/blogs/video ‣ 90%+ of sponsors, partners, volunteers and participants report great value and experience participating in Creative Week ‣ 5000 attendees to events throughout the week ‣ Cross-corridor connections made and a sense of place cemented
  • 6. The goal for today
  • 7. Sponsors & Partners
  • 8. THE CREATIVE WEEK PRODUCTION TEAM
  • 9. Event Relations: Vanessa Solesbee, The Solesbee Group Natalie Ditmars, Bradley & Riley Amber Mussman, Cedar Rapids Public Library John Myers, Indian Creek Nature Center Elizabeth Cwik, Greater Cedar Rapids Community Foundation Ainsley Hogan, Boys & Girls Club of Cedar Rapids Creative Week Parties Anne Ohrt, Geonetric Emily Ruden, Geonetric Brand Experience: Kamry Rea, Park Cedar Rapids Will Lenzen Jr, Cedar Rapids Blue Zones Project Street Team: Amber O’Connor, Options of Linn County Ashley Zierath, University of Iowa Sponsors & Partners: David Tominsky, CoreTCS Paulette Milewski, Kirkwood Community College Media & Promotions: Eric Hanson, Iowa City Area Development Group Quinn Pettifer Jamie Kelly, Cornell College Kelli Andersen, City of Iowa City Metrics & Tracking the Awesome: Jenny Noyce, Pomerantz Career Center Holly Garner, Pearson All the Teams: Amanda Styron, Seed Here Studio Matt Roderick, Seed Here Studio Andy Stoll, Seed Here Studio Kris Fassler, Seed Here Studio Brayden Zhao, Seed Here Studio
  • 10. REGISTERED EVENTS with Vanessa Solesbee, The Solesbee Group
  • 11. 61 unique events All 7 counties represented 10 headliners
  • 12. 3rd Thursday Jazz featuring Soul Town hosted by Campbell Steele Gallery in Marion
  • 13. Advancing the Future Tour hosted by Kirkwood Community College and the Advanced Manufacturing Sector Board
  • 14. Marvin Cone’s Main Street hosted by the Czech Village/New Bohemia Main Street District in Cedar Rapids
  • 15. Open Coffee Meetups are being set up throughout the region to bring Entrepreneurs and community members together to discuss startups, tech, economic development, events and everything in- between to increase awesomeness in every corner of the Corridor. Creative Corridor Open Coffee Series Imagine 7 Days. 7 Counties. Epic amounts of Coffee.
  • 16. Insanely Simple: The Obsession that Drive’s Apple’s Success hosted by the Cedar Rapids/Iowa City American Advertising Federation
  • 17. 24
  • 18. • Iowa’s largest annual entrepreneurial event • 65+ entrepreneur exhibitors/presenters • 550+ attendees
  • 19. Diversity & Culture unConference hosted by Diversity Focus in Cedar Rapids
  • 20. BOTTOM LINE ON EVENTS You’re going to want to take the whole week off!
  • 21. CREATIVE WEEK PARTIES with Amanda Styron, Seed Here Studio
  • 22. our opening party: Cruel 2 B Kind the ultimate community ice breaker with Wes Beary, Heroku
  • 23. our traveling party: EAT HERE A culinary tasting tour of Iowa’s Creative Corridor
  • 24. EAT HERE • Jump on a bus and explore amazing restaurants around the corridor • $125 includes a day of food, drinks, transport and entertainment • Two tours: Sat, Oct 26 and Sun, Oct 27
  • 25. our wrap party: Creative Corridor Welcome Reception hosted by ICAD and the Cedar Rapids Metro Economic Alliance
  • 26. Creative Corridor Welcome Reception October 28 at Cedar Ridge • 200 attendees • Targeted to those new to the region • Networking • Wine
  • 27. The Creative Week Experience
  • 28. The 2013 Theme: EXPLORE WHAT WE CREATE HERE with Will Lenzen Jr, Cedar Rapids Blue Zones Project
  • 29. branding by BRAND DRIVEN DIGITAL with Nick Westergaard, Chief Brand Strategist/Founder
  • 30. THE TRAVELING INTERACTIVE BOOTH with Andy Stoll, Seed Here Studio
  • 31. Chute
  • 32. THE MICRO WEBSITE with Jeff Nock and Kade Schemahorn, ConnectFive
  • 33. THE PRINT MATERIALS with Kamry Rea, Park Cedar Rapids
  • 34. Marketing Materials
  • 35. Event Guide 53
  • 36. Tracking the Awesome with Holly Garner, Pearson
  • 37. Media + Promotion with Eric Hanson, Iowa City Area Development Group
  • 38. Media + Promotion •Download two apps today: Little Village Best of IC and Cultural Corridor Alliance • Look for printed guides in high traffic areas (hint: There’s a helpful smile...) • Media appearances to be scheduled on regional TV and radio • Print agreements with CBJ, Little Village, and negotiating with SourceMedia after lunch 56
  • 39. SOCIAL MEDIA with Josh Krakauer, Sculpt
  • 40. our role. the digital voice and pulse of all who create here in iowa’s creative corridor. “ ”
  • 41. #CWK13 #CREATIVEWEEK @CREATIVECOR | FB.COM/IOWASCREATIVECORRIDOR
  • 42. stories of people. sponsoring & hosting. attending & engaging. planning & producing.
  • 43. follow us. sharing the stories & coverage, all week long. providing the what, where, when, all week long. curating the quotes & experiences, all week long. + attendee lists, resources, recaps, shoutouts & snapshots.
  • 44. thanks
  • 45. THE STREET TEAM with Amber O’Connor, Options of Linn County & Ashley Zierath, JPEC at University of Iowa
  • 46. What can we do together to make Creative Week 2013 truly awesome? 66
  • 47. Leave your idea cards for us on the tables.... a promo & cookie buffet awaits!