Creative Corridor: Project History + Next First Steps

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  • 1. Iowa’s Creative Corridor Building regional pride, collaboration and our shared future
  • 2. Our MissionBuild pride and buzz about our region through a shared identity and collaborative efforts Attract and retain the best talent Grow more successful companies Raise awareness of each city’s successes Grow a strong national reputation for our collective region
  • 3. Talent Attracts TalentAny college footballcoach will tell you…If we work together to highlight our successes more peoplewill be attracted to live here, work in your companies orstart their own.
  • 4. Work to Date
  • 5. Experts AgreeLike Austin, Boulder and Portland our area has everything we need to become one of the nation’s most thriving regions.
  • 6. …but they also sayto capitalize on our assets we need to work more collaboratively and highlight our successes
  • 7. We took these suggestions to heart.
  • 8. CollaborationTo facilitate more regional collaboration, we formed the Corridor Business Alliance. Kirkwood Kirkwood UI Research SBDC Mid Foundation UI American SBDC ICAD EDC CR Metro Economic Alliance Iowa City Area Chamber UI Alliant JPEC
  • 9. A Proven Road Map…and committed to focus on Michael Langley’s 5 Key Elements of a Thriving Region: A Strong Regional Identity Starting Here Skilled Workforce/Education Infrastructure Culture of Innovation/Entrepreneurship Culture of Inclusiveness + Diversity
  • 10. Branding Taskforce We gathered a cross-sector group to work collaboratively on a regional identity.Past + Present Members 
TysenKendig, U of IowaJohn Lohman, Corridor Business Journal Jordan Cohen, U of Iowa
JoeRaso, ICADChuck Peters, The Gazette Company Pam York, U of IowaDavid Hensley, U of Iowa Kristie Wetjen, Amana CVBDee Baird, CR Metro Economic Alliance Robyn Heper, HepkerDesignsTim Bradshaw, The Eastern Iowa Airport Shannon Meyer, CR ChamberChad Simmons, Diversity FocusMarilee Fowler, CR CVB InvestorsKelly Hayworth, City of Coralville Alliant EnergylCedar Rapids Metro EconomicKim Johnson, Kirkwood AlliancelCity of Cedar RapidslCity of Coralville CityCurt Nelson, EDC of MarionlCorridor Business JournallThe Eastern IowaNancy Quellhorst, IC Area Chamber AirportlThe Gazette CompanylIowa City AreaMark Nolte, ICAD Development GrouplIowa City Area Chamber ofJessica Johnson, IA Cultural Corridor Alliance CommercelKirkwood Community CollegelLinnJosh Schamberger, IC/Coralville CVB CountylMarion Chamber ofDiane Ramsey, Rockwell Collins CommercelMEDCOlPriority OnelUniversity of IowaKate Minette, PearsonSteve Erickson, HRB
  • 11. Place Branding ExpertsThe taskforce partnered with North Star, a group from Nashville that specializes in research and strategy for community branding.They went to work with surveys, focus groups and on-the-ground research, engaging with 1500 people across the Corridor.
  • 12. North Star found… Respondents support more regional collaboration among community leaders, governments and economic development organizations Each community in the region adds unique value to the region, and a shared identity would strengthen the whole and the each of its parts
  • 13. For a Shared IdentityNorth Star recommended… as a symbol to help us rally together as a region and highlight our success stories.
  • 14. Why Creative? Pays homage to the region’s historic strengths in innovative manufacturing and technology contributions in writing, culture and the arts Highlights our creative class and related assets that attract and retain the talent we need for today’s innovation economy
  • 15. Why Corridor?The common service area and labor shed of our major employers and institutions.
  • 16. Junior Achievement
  • 17. Junior AchievementECICOG RPA
  • 18. Junior AchievementECICOG RPAIWD Region 10
  • 19. Junior AchievementECICOG RPAIWD Region 10ECICOG
  • 20. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwood
  • 21. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEA
  • 22. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI
  • 23. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial Dist
  • 24. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSA
  • 25. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSA
  • 26. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1
  • 27. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1ICAD
  • 28. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1ICADUnited Way JohnsonCo
  • 29. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1ICADUnited Way Johnson CoMetro Planning Orgs
  • 30. Iowa’s Creative Corridor a geographic regional economy Benton, Cedar, Iowa, Johnson, Jones, Linn, and Washington County (4,400 square miles) home to over 445,000 creative residents
  • 31. Now that we have a shared identity Let’s all use it
  • 32. Use the LogoThe regional logo can go side-by-side your own showing your pride and our collective strength proud to be part of
  • 33. Wherever water towerYou See Fit websitenewsletter events window sign
  • 34. Get the logo + ideas CreativeCorridor.co/Logo
  • 35. Coming in 2013Stories of Innovation Creative WeekA project to spread A week-long the word about region-wide our region’s celebration of our success stories. successes. Stories like Coming MobileDemand Fall 2013 see the whole 2013 plan at creativecorridor.co/2013plan
  • 36. We hope you’ll join us!Let’s grow our region together, work more collaboratively andbuild a shared sense of place.