Wave Sport

2,027 views
1,900 views

Published on

Logo and catalog work, advertisements POS pieces and product design for the Wave Sport brand while Creative Director at Confluence Watersports

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,027
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Wave Sport

  1. 1. Logo work for Wave Sport including appropriate color usages (created new brand guidelines in addition to logos)
  2. 2. Kayak selection guide/catalog for Wave Sport front and back cover - art designed to wrap-around
  3. 3. Kayak selection guide/catalog for Wave Sport inside pages: how to use this catalog – information on boating styles / how weight figures into your decision
  4. 4. Kayak selection guide/catalog for Wave Sport inside pages: how to use this catalog – information on performance characteristics
  5. 5. Kayak selection guide/catalog for Wave Sport inside pages: specific kayak from product line / key flap open
  6. 6. Kayak selection guide/catalog for Wave Sport inside pages: specific kayak from product line / key flap open
  7. 7. Kayak selection guide/catalog for Wave Sport inside pages: specific kayak from product line / key flap open
  8. 8. NEVER BEFORE HAS WHITEWATER SEEN SUCH DOMINANCE ERIC SOUTHWICK ERICA MITCHELL and ERIC JACKSON T H E U LT I M AT E F E A R I S K N O W I N G W E D O M I N AT E B Y D E S I G N SMOKING THE COMPETITION and EVO Studios Present A WAVE SPORT Production World Championships by ERIC SOUTHWICK and DEBS PINNIGER Preworld and Gorge Games Championships ERIC JACKSON Outdoorplay.com Overall Title ERICA MITCHELL Preworld Championship JULIE DION Gorge Games Championship JAMIE SIMON USFKC Overall Title BROOKE WINGER Triple Crown Title JIMMY BLAKENEY NOWR Jr. Overall Title CALEF LATORNEY Wausau Victory TANYA SHUMAN Additional victories by RUSTY SAGE TAYLOR ROBERTS JAMIE COOPER TYLER CURTIS BILLY CRAIG KEN WHITING STUART MOUNSEY CHARLIE BEAVERS and SAM DREVO Based on the Original Book WAVE SPORT: DOMINANCE BY DESIGN by CHAN ZWANZIG Screenplay by DAN GAVERE Executive Producer KEITH WALLACE Showing Exclusively at FORPLAY Cinemas Original Musical SCORE Available on BIG EZ Records DOMINANCE BY DESIGN A WAVE SPORT ORIGINAL PRODUCTION www.wavesport.com This film has been rated XXX 800.311.7245 THE SURGEON GENERAL HAS DETERMINED THAT CIGARETTE SMOKING CAN CAUSE CANCER AND EVENTUALLY LEAD TO DEATH, HOWEVER, QUICKER METHODS OF DEATH ARE AVAILABLE SUCH AS RAPPELLING OFF SHEER ROCK FACES WITHOUT ROPES, JUMPING IN FRONT OF MOVING TRAINS, PARACHUTING WITHOUT A PARACHUTE, POKING GORILLAS WITH STICKS, NOT PADDLING IN PAIRS, TAKING SHOWERS WITH ELECTRICAL APPLIANCES, COUNTING VOTES IN FLORIDA, EATING BURGERS MADE WITH MAD COW DISEASED COWS AND UNAUTHORIZED EXPENDITURES FOR ADS. The “movie” ad for Wave Sport dealers received calls from customers after this ad ran asking when the movie was going to open
  9. 9. PRO TEAM MEMBER TANYA "T" SHUMAN PRO TEAM MEMBER ERIC "EJ" JACKSON PRO TEAM MEMBER BROOKE WINGER PRO TEAM MEMBER SAM DREVO The “new intros” ad for Wave Sport introducing the new 2001 product line and F.A.T outfitting
  10. 10. w w w . w a v e s p o r t . c o m U.S. 800.311.7245 • CANADA 613.382.2531 w w w . w a v e s p o r t . c o m w w w . w a v e s p o r t . c o m U.S. 800.311.7245 • CANADA 613.382.2531 U.S. 800.311.7245 • CANADA 613.382.2531 The “technical edge” ad series for Wave Sport showcasing the design technology behind the new 2001 product line and F.A.T outfitting
  11. 11. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  12. 12. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  13. 13. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  14. 14. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  15. 15. P R I C I N G DOMINANCE BY DESIGN U . S . At Wave Sport, we operate on a simple philosophy. In order to dominate, you’ve got to have a dedicated team of outstanding athletes paddling quality boats based on cutting-edge designs. And to have cutting-edge designs, you’ve got to listen to your athletes. Guess what happens when you do? You capture ? — more than 40% of the top spots at whitewater competitions across the world, including top honors at the Men’s and G U I D E Women’s World Freestyle Championships in Spain, just like Team Wave Sport did in 2001. We take pride in the fact that our progressive designs are produced with the latest technology and manufactured to the highest production standards. Our professional design team, including the talents of former Olympian, World Champion and P R O D U C T Team Wave Sport member, Eric Jackson, and marine engineer, David Knight, is constantly designing, building and testing these boats, using the Paramax design system — the only parameter driven design program in the industry — to bring you the best kayaks on the market. 2 0 0 2 w w VISIT w v ew pw a tv. e s p o r t . c o m / t e8 0 0 . O 1 1E.T 7O2 4 5 H L E T E S A N D C H E1 K O 3 T8 E2 . N T5S3 H E D U L E S . w.wa w s . or com a m T 3 ME U R AT 6 C 3 . U VE 2 C 1 Kayak selection guide/mini-catalog for Wave Sport front cover
  16. 16. K AYA K I I S N ’ T N G A J U S T S P O R T. . . P R I C I N G DOMINANCE BY DESIGN U . S . At Wave Sport, we operate on a simple philosophy. In order to dominate, you’ve got to have a dedicated team of outstanding athletes paddling quality boats based on cutting-edge designs. And to have cutting-edge designs, you’ve got to listen to your athletes. Guess what happens when you do? You capture ? — more than 40% of the top spots at whitewater competitions across the world, including top honors at the Men’s and G U I D E Women’s World Freestyle Championships in Spain, just like Team Wave Sport did in 2001. We take pride in the fact that our progressive designs are produced with the latest technology and manufactured to the highest production standards. Our professional design team, including the talents of former Olympian, World Champion and P R O D U C T Team Wave Sport member, Eric Jackson, and marine engineer, David Knight, is constantly designing, building and testing these boats, using the Paramax design system — the only parameter driven design program in the industry — to bring you the best kayaks on the market. 2 0 0 2 613.382.2531 om 800.311.7245 w.wa w s . or t.c w w VISIT w v ew pw a v e s p o r t . c o m / t e a m T O M E E T O U R AT H L E T E S A N D C H E C K O U T E V E N T S C H E D U L E S . Kayak selection guide/mini-catalog for Wave Sport front cover – opening the piece
  17. 17. K AYA K I N G I S N ’ T J U S T A S P O R T. . . N E W F O R 2 0 0 2 : WAV E S P O R T A C C E S S O R I E S . . . Depending on the paddler’s weight, each kayak will react and perform differently. Your our boats. Looking for the ultimate in warmth the waterline on the kayak Our exclusive line of top quality accessories matches the exceptional performance of weight is important because of how it affects and comfort? B. Y T T H V E S P O RM B ’ S R S A—O F LO U R .. A W A E N U T, I T E A W Y Y IFE W E I G H T A N D (See sidebar on waterlines for more information). Basically, the more you weigh, the lower a boat will sit in the water and that is what affects boat performance. Choose from a wide variety of spray skirts, PFDs, and layering pieces. Or check out our funky street wear and look stylish off the river in Since its introduction in 1986, Wave T H O W I Sport has always been about moving the sport of A F F E C T S K AY A K P E R F O R M A N C E board yellow ratings if you weigh Use shorts, sweatshirts, T-shirts, tank tops, caps and ratings For functional clothing that Use orange more. if you weigh Use red ratings if you weigh Use green ratings if you weigh whitewater kayaking forward. We have become the leader in producing cutting-edge, 80 to 100 lbs./36.4 to 45.4 kg 101 to 120 lbs./45.5 to 54.5 kg 121 to 140 lbs./54.6 to 63.6 kg 141 to 160 lbs./63.7 to 72.7 kg CHARACTERISTICS works on or off the water, Wave Sport has everything for the serious paddler. THERMAL WEAR high performance kayaks by working with the top, world-class paddlers to design, test, River Stay warm and comfortable with Wave 1 Sport’s and promote the brand. Running 4 3 3 2 1 1 1 6 5 4 3 2 2 1 6 6 6 5 4 3 2 TECHNICAL ACCESSORIES 1 6 5 4 3 2 2 6 6 D6O M I N A N C E B Y D6E S6I G 6 5 5 4 3 N 6 6 6 5 5 4 3 1 1 1 premium layering pieces. Most of our thermal The sport of kayaking is evolving at an amazing rate. New designs have made the sport Wave Sport creates the highest quality and most durable tech gear available. Most a simplecovers At Wave Sport, we operate on cockpit philosophy. In order to wear is available in both men’s and women’s more accessible to more people and 6 Playboating 6 the fit and feel3 boats is better than ever before. 6 6 4 of 2 1 3 4 5 5 4 3 3 3 4 5 6 5 4 3 4 5 6 5 4 3 3 dominate, you’ve 6 as to have in dedicated team of 4 and spray skirts come 3 small, standard and large rim 6 in 4 5 got well as a extra-small up sizes, 5 1 2 3 outstanding 5 6 6 6 6 5 3 1 1 1 small medium, large and And Wave Sport has been a dominant force throughout this evolution. athletes paddling quality boats based on cutting-edge designs. to extra-large waist sizes. Our exclusive PFDs are available in XS/S, M/L, or XL/XXL. And to have cutting-edge designs, you’ve got to listen to extra-large sizes. In 2002, we have taken this evolution one step further. We are proud to introduce the Siren, Creek 2 1 1 1 1 1 1 2 2 1 1 1 1 1 2 2 2 2 2 1 1 3 2 2 2 1 1 1 4 3 your athletes. Guess what happens when you4do? 4 2 2 2 1 1 4 4 You capture 4 3 2 1 1 1 1 1 1 1 Boating the industry’s first kayak designed specifically for the female paddler. In addition, look for more than 40% of the top spots at whitewater competitions the Aces, a new series of high performance playboats featuring the loosest hull in Wave Sport across the world, including top honors at the Men’s and history, as well as a new-generation 5 Vertical 4 creekboat, the 6 6 6 6 6 3 4 5 Mutant. For you bigger guys, we’ve 6 6 6 6 1 3 4 5 5 6 6 2 3 5 6 6 6 6 1 1 1 1 2 Women’s World Freestyle Championships in Spain, just like 3 4 5 6 6 2 3 4 6 5 6 6 6 6 6 6 created Ability the Super EZ, featuring the same perfect blend of river-running ease and play ability Team Wave Sport did in 2001. Cockpit Cover – Neoprene Spray Neoprene Kevlar Color: Black or Blue Skirt – Bungee Spray Skirt – Bungee as our smash hit EZ series. $24.00 $90.00 $110.00 Retentiveness 6 6 5 4 2 1 1 6 6 5 4 3 2 1 6 6 6 6 5 4 3 6 6 5 4 3 2 1 6 6 We take pride in the fact that our progressive designs are 6 6 6 6 5 4 6 6 6 6 6 5 6 5 3 2 1 1 1 Look to Wave Sport for kayaks that fit better, run rivers better, perform today’s moves easier, produced with the latest technology and manufactured to the make more moves possible and allow you to descend those steep creeks. highest production standards. Our professional design team, Looseness 6 6 5 4 2 1 1 6 6 5 5 4 3 2 6 6 6 6 5 4 3 6 6 5 5 4 3 2 6 6 6 5 5 4 3 6 6 6 6 including the talents of former Olympian, World Champion and6 6 5 6 6 5 4 2 1 1 There’s never been a better time Team Wave Sport member, Eric Jackson, and marine engineer, to be a kayaker. It doesn’t matter David Knight, is constantly designing, building and testing these Carving 5 6 6 5 5 4 if you’re a man or a woman, young 5 3 3 4 5 5 4 3 2 2 3 4 5 5 5 2 3 4 5 4 3 2 2 2 Evo Spray Skirt 3 4 5 5 Evo Spray Skirt 5 1 Cockpit Cover/Gear 2 1 1 3 4 6 5 6 6 6 5 5 4 Ability boats, using the Paramax design system Blackthe only parameter – Bungee – Rubber Bag – — or Blue or old, short or tall. Wave Sport is $70.00 $90.00 $66.00 driven design program in the industry — to bring you the best creating the right products to make kayaks on the market. Edginess 2 2 3 4 5 6 6 2 3 4 5 6 6 6 1 1 1 2 3 4 5 1 2 2 3 4 5 6 1 1 1 1 2 3 4 1 1 1 2 2 3 4 3 4 4 6 6 6 6 your first day or your 20th year on the river a fun, exhilarating Speed 5 5 4 3 2 1 and 1 memorable 5 experience. 5 5 4 3 2 1 5 5 5 5 5 4 3 5 5 4 4 3 2 1 5 5 5 5 5 4 3 5 5 5 5 4 4 4 5 4 3 2 1 1 1 Proteus PFD – WS Team LP – Pillar Stash – And after all, isn’t that Color: Blue or Red Color: Blue or Red Color: Red or Yellow Comfort 6 6 5 4 3 2 what kayaking is all6about? 4 1 6 6 5 3 2 Product Guide6Photos6 6 by: 6 5 4 3 6 6 5 4 3 2 1 6 6 $130.00 6 6 5 4 $95.00 3 6 $24.00 6 6 6 6 5 5 6 5 3 1 1 1 1 Dan Gavere, Scott Engle, Keith Wallace, Lisa Beckstead, Andrew Sainsbury, Tanya Shuman, V I S I T w w w$$$a v e sS I o r tN c o m / u s T O L E A R N M O RE A B. 7 T U S . Retail Price .w USA p RE . $1125 AC E 4 OU $1125 Taylor A C E and Matt Hulsman. Robertson 5 . 1 $1125 EZ $1050 BIG EZ $1050 SUPER EZ $1050 EVO $945 w w w . w w vw s p e s p . cro .m o m / t e a m T O M E 0T 0 .U3 1 1 L E7 E2 4 N D C H E C K O U T E V E N6 1C3 E D U8E2. . 2 5 3 1 VISIT w a . e a v o r t o t c 8 E O R AT H . T S A 5 T S H. 3 L S Kayak selection guide/mini-catalog for Wave Sport left flap open: introduction / company philosophy
  18. 18. K AYA K ? AT E R W H I T E W A C H O O S E Y O U D O H O W K AYA K I N G I S N ’ T J U S T A S P O R T. . . N E W F O R 2 0 0 2 : WAV E S P O R T A C C E S S O R I E S . . . Depending on the paddler’s weight, each kayak will react and perform differently. Your our boats. Looking for the ultimate in warmth the waterline on the kayak Our exclusive line of top quality accessories matches the exceptional performance of weight is important because of how it affects and comfort? B. Y T T H V E S P O RM B ’ S R S A—O F LO U R .. A W A E N U T, I T E A W Y Y IFE W E I G H T A N D (See sidebar on waterlines for more information). Basically, the more you weigh, the lower a boat will sit in the water and that is what affects boat performance. Choose from a wide variety of spray skirts, PFDs, and layering pieces. Or check out our funky street wear and look stylish off the river in Since its introduction in 1986, Wave T H O W I Sport has always been about moving the sport of A F F E C T S K AY A K P E R F O R M A N C E board yellow ratings if you weigh Use shorts, sweatshirts, T-shirts, tank tops, caps and ratings For functional clothing that Use orange more. if you weigh Use red ratings if you weigh Use green ratings if you weigh whitewater kayaking forward. We have become the leader in producing cutting-edge, CHARACTERISTICS 80 to 100 lbs./36.4 to 45.4 kg DOMINANCE B 101 to 120 lbs./45.5 to 54.5 kg 121 to 140 lbs./54.6 to 63.6 kg 141 to 160 lbs./63.7 to 72.7 kg high performance kayaks by working with the top, world-class paddlers to design, test, Y DESIGN works on or off the water, Wave Sport has everything for the serious paddler. THERMAL WEAR At Wave Sport, we River and promote the brand. 4 3 3 2 1 1 1 6 5 4 3 2 2 1 6 6 6 5 4 3 2 TECHNICAL ACCESSORIES 1 6 5 4 3 2 2 6 6 6 5 5 4 operate on a simple philosoph 6 3 6 6 6 6 Stay warm and comfortable with Wave 1 6 5 5 4 3 1 Sport’s 1 1 Running dominate, you’ve y. In order to got to have a dedic premium layering pieces. Most of our thermal athle tech gear available. Most ated team of outst The sport of kayaking is evolving at an amazing rate. New designs have made the sport Wave Sport creates the highest quality and most durable tes paddling quality boats cockpit covers anding based on cutting-ed more accessible to more people and 6 the fit and feel3 boats is better than ever before. 6 of 2 And to have cutting-ed ge designs. wear is available in both men’s and women’s Playboating 6 6 4 1 3 4 5 5 4 3 3 3 4 5 6 5 4 3 4 and spray skirts come 3 small, standard and large rim 6 5 6 5 4 in 3 3 4 5 sizes, as welldesigns, 1 6 ge as in extra-small up 5 you’v2 got3to listen 5 4 6 6 6 6 5 3 1 1 1 your athletes. Gues e to small medium, large and And Wave Sport has been a dominant force throughout this evolution. s what happens when to extra-large waist sizes. Our exclusive PFDs are available in XS/S, M/L, or XL/XXL. more than 40% of you do? You captu extra-large sizes. the top spots at white re In 2002, we have taken this evolution one step further. We are proud to introduce the Siren, across 2 water competitions Creek 2 1 1 1 1 1 1 2 2 1 1 1 1 1 2 2 2 2 2 1 1 3 2 2 2 1 1 1 4 3 2 the world, 1 2 including top hono 1 4 4 4 4 4 3 2 1 1 1 1 1 1 1 Women’s World Frees rs at the Men’s and Boating the industry’s first kayak designed specifically for the female paddler. In addition, look for tyle Championships Team Wave Sport in Spain, just like the Aces, a new series of high performance playboats featuring the loosest hull in Wave Sport did in 2001. history, as well as a new-generation 5 Vertical 4 creekboat, the 6 6 6 6 6 3 4 5 Mutant. For you bigger guys, we’ve 6 6 6 6 1 3 4 5 5 6 6 2 3 5 6 6 6 6 1 2 3 4 5 6 6 1 1 1 2 3 4 6 5 6 6 6 6 6 6 created Ability the Super EZ, featuring the same perfect blend of river-running ease and play ability We take pride in the Cockpit Cover – fact Spray our progr Neoprene that Neoprene Kevlar produBlack or Blue the Skirt – Bungee Color: ced with essive designs are as our smash hit EZ series. latest technology Spray Skirt – Bungee $24.00 highest6production $90.00 and manufactured 6 6 $110.00 Retentiveness 6 6 5 4 2 1 1 6 6 5 4 3 2 1 6 6 6 6 5 4 3 6 6 5 4 3 2 1 6 6 6 6 5 standards. Our profe 6 4 6 6 to the6 5 6 5 3 2 1 1 1 Look to Wave Sport for kayaks that fit better, run rivers better, perform today’s moves easier, including the talen ssional design team ts of former Olym , Team Wave Sport pian, World Champion make more moves possible and allow you to descend those steep creeks. member, Eric Jack and Looseness 6 6 5 4 2 1 1 6 6 5 5 4 3 2 6 6 6 6 5 4 3 6 6 5 5 4 3 2 6 6 David Knight, is cons 3 6 5 5 4 6 son, and 6 6 marine engineer, 6 6 6 5 6 6 5 4 2 1 1 There’s never been a better time tantly designing, build boats, using the Para ing and testing these to be a kayaker. It doesn’t matter max design system driven design progr — the only parameter am in the Carving 5 6 6 5 5 4 if you’re a man or a woman, young 5 3 3 4 5 5 4 3 2 2 3 4 5 5 5 2 3 4 5 4 3 2 2 2 Evo Spray Skirt 5 Evo Spray Skirt indus1 Cockpit Cover/Gear 2 kayaks 4 the mark Rubber 3 5 5 try — to bring you 3 1 1 the best4 6 5 6 6 6 5 5 4 Ability – Bungee on – et. Bag – Black or Blue or old, short or tall. Wave Sport is $70.00 $90.00 $66.00 creating the right products to make Edginess 2 2 3 4 5 6 6 2 3 4 5 6 6 6 1 1 1 2 3 4 5 1 2 2 3 4 5 6 1 1 1 1 2 3 4 1 1 1 2 2 3 4 3 4 4 6 6 6 6 your first day or your 20th year on the river a fun, exhilarating Speed 5 5 4 3 2 1 and 1 memorable 5 experience. 5 5 4 3 2 1 5 5 5 5 5 4 3 5 5 4 4 3 2 1 5 5 5 5 5 4 3 5 5 5 5 4 4 4 5 4 3 2 1 1 1 Proteus PFD – WS Team LP – Pillar Stash – And after all, isn’t that Color: Blue or Red Color: Blue or Red Color: Red or Yellow Comfort 6 6 5 4 3 2 what kayaking is all6about? 4 1 6 6 5 3 2 Product Guide6Photos6 6 by: 6 5 4 3 6 6 5 4 3 2 1 6 6 $130.00 6 6 5 4 $95.00 3 6 $24.00 6 6 6 6 5 5 6 5 3 1 1 1 1 Dan Gavere, Scott Engle, Keith Wallace, Lisa Beckstead, Andrew Sainsbury, Tanya Shuman, V I S I T w w w$$$a v e sS I o r tN c o m / u s T O L E A R N M O RE A B. 7 T U S . Retail Price .w p RE . $1125 AC E 4 OU $1125 Taylor A C E and Matt Hulsman. Robertson 5 . 1 $1125 EZ $1050p VISI T w w w . w a v e BIG EZ $1050 SUPER EZ $1050 EVO $945 USA s o r t . c o m / t e a m TO M E E T O U R AT H L E T E S A N D CHECK OUT EVENT SCHEDUL S w w w. w a v e s p o r t . c o m 800.311.7245 6 1 3 . 3 8E2. . 2 5 3 1 Kayak selection guide/mini-catalog for Wave Sport left flap open – opening the piece further

×