Inspire  The ultimate app for health & wellbeing
@katrienbarrat    c-change.be
Through our market studies we have a good view on new                consumers’ problems
1. There is still place for The Ultimate Dream App   making Surface unmissable if you solve real   consumer problems and c...
Vote !
And another this                                                                                            year? Already,...
Households                                                                   Food                                         ...
Help avoid “Surprise at the till” moment
Suggest alternatives to certain expensive, unhealthy, less                  sustainable products
Advise me whether this product is as OK as the label claims
Help me cook easy, fast and good for everyone
Help me shop efficient, easy and fast and cut out my transport
Inspire me how to fully indulge my food without doing bad for                       health and planet
Unexpected segments take the lead
1. There is still place for The Ultimate Dream App   making Surface unmissable if you solve real   consumer problems and c...
Microsoft.  Finding customer relevance for the apps market.
Microsoft.  Finding customer relevance for the apps market.
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Microsoft. Finding customer relevance for the apps market.

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In a context where an app already exists for everything, can you still breakthrough in the market ? Yes, if you develop apps that are very relevant as they solve today's consumer problems in energy, food and mobility.

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Microsoft. Finding customer relevance for the apps market.

  1. 1. Inspire The ultimate app for health & wellbeing
  2. 2. @katrienbarrat c-change.be
  3. 3. Through our market studies we have a good view on new consumers’ problems
  4. 4. 1. There is still place for The Ultimate Dream App making Surface unmissable if you solve real consumer problems and contribute to what really matters2. For health and food what matters is avoiding the "price-shock-at-the-till"3. Also solving my wish for "Healthy Hedonism" and inspire-help me to cook and eat better stuff4. Because the situation may be hopeless but it is not serious
  5. 5. Vote !
  6. 6. And another this year? Already, FAO Food Price Index Corn and soybean futures are at 1990 – June 2012 record highs and200 still increasing 2002 – 2004 = 100 Two record food price spikes within three years ?150100 50 1990 1995 2000 2005 2010 2013Source: The Food and Agriculture Organization of the United Nations, 2012
  7. 7. Households Food 20% Transport “Stuff” (ICT, appliances,...) 17% Energy 6% 20% of budgetSource: FOD Household budget 2011
  8. 8. Help avoid “Surprise at the till” moment
  9. 9. Suggest alternatives to certain expensive, unhealthy, less sustainable products
  10. 10. Advise me whether this product is as OK as the label claims
  11. 11. Help me cook easy, fast and good for everyone
  12. 12. Help me shop efficient, easy and fast and cut out my transport
  13. 13. Inspire me how to fully indulge my food without doing bad for health and planet
  14. 14. Unexpected segments take the lead
  15. 15. 1. There is still place for The Ultimate Dream App making Surface unmissable if you solve real consumer problems and contribute to what really matters2. For health and food what matters is avoiding the "price-shock-at-the-till"3. Also solving my wish for "Healthy Hedonism" and inspire-help me to cook and eat better stuff4. Because the situation may be hopeless but it is not serious

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