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The results of our yearly new consumer research are in, and they are very surprising.
The new consumer covers 80% of the market, is drastically changing his behaviour and expectations towards brands.
Self-reliance is the key word for the current consumption behaviour, changing the relation with brands in a drastic way.
And this in a context whereby maintaining life standards and “doing good” changes the value for money standard and quality perception of consumers.
By reconnecting to your customers, get answers to the following questions :
How does your customer of reference define quality and value for money ?
Where is he changing his actual purchase behaviour?
Who is he and how to connect with him, involve him ?
What new concepts would fit within your brand and marketing approach ?
How to increase relevance and success of your current plans ?