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Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway
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Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway

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  • 1. New Technologiesto Enhance Student LearningInternet Video: The Big Picture on the Small Screen Paul T.M. Hemenway, Ph.D. BEA 2013
  • 2. The Big PictureOn the Small ScreenRemember “the Golden Years” of TV?l  Three networksl  Heavy censorshipl  Documentaries! (occasionally)l  No such thing as •  Reality TV •  Happytalk news •  Gay / Black / Asian / Aged / Vulgar “celebrities” •  Sex
  • 3. The Big PictureOn the Small ScreenToday … all of the above, in excessIn addition, we also have:l  Plenty of real-life examples (good and bad)l  Plethora of short-form programmingl  An eXpLoSiOn in contentMore specifically:l  Broadcast programming w/out the broadcastl  Video on almost everything, now on the www
  • 4. The Big PictureOn the Small ScreenWhy should we care? 1 The research shows:l  The collective media experience is powerfull  Media images help lock in ideasl  Young men are particularly influenced visually (high correlation of visual learning & testosterone)l  Use of multiMedia can facilitate learning … … it’s not just edutainmentl  And we’re talking … ubiquitous portable screens
  • 5. The Big PictureOn the Small ScreenWhy should you care? 2l  You wish to engage your students at their levell  You’re seeking illuminating illustrations and transformational learning – i.e., you wish to improve your story-tellingl  You teach communication/sl  You’re bored!
  • 6. The Big PictureOn the Small ScreenWhat has happened?The ever-shorter story:l  1920s: Theater ↔ Nwsprs ↔ Radio ↔ Moviesl  1950s: TV; Super 8 film & slide projectorsl  1970s: Star Wars; the Betamax & VHSl  1980s: USAToday→shorter news; Internet; sound bites shortened audio; MTV & music vidl  1990s: PowerPoint; 60% cable saturationl  2000s: “Clip culture” began w/ development of broadband Internet service & YouTube; the wiki
  • 7. The Big PictureOn the Small ScreenWhat can you use?l  Publisher ancillaries & film providersl  Proprietary providersl  Website clips (incl training videos)l  About.coml  Google videosl  YouTube – the mother lode •  The simple search •  You Tube for Schools •  New Channel One now > million new “artists” •  > 2600 science & educational channels (!)
  • 8. The Big PictureOn the Small ScreenThe FX of YouTube?!l  1 billion UVs every monthl  72 hours uploaded every minutel  > 4 billion hours watched every monthl  25% global YouTube views on mobile devicesl  Harlem Shake – in 2 weeks days > 12k videos watched over 175 million timesl  Most watched video ever: Gangnam Style – as of 4/1/13 1.486 billion views
  • 9. The Big PictureOn the Small ScreenWhat do I use?l  Tony Robbins from 1986 Personal Power on imp of intrapersonal comml  Don McKinnon from TechnicallyFunny.com on ineffective PowerPointl  The Marketing Mix Song (Business Studies take on Paparazzi by Lady Gaga)l  Rushworth Kidder (President, Institute for Global Ethics on Moral Courage)l  Social Media Revolution 13
  • 10. The Big PictureOn the Small ScreenSocial Media Revolution 13Social Media Video 2013.mp4
  • 11. The Big Picture On the Small ScreenIn sumJust do it!If you’d like my list …l  All audio/video used in •  Public Speaking •  Intro to PR •  PR Cases & Campaigns •  Issues Management •  PR Writingl  PRINT email on Dr. Paul’s “Forward Sheet”
  • 12. New Technologiesto Enhance Student LearningInternet Video: The Big Picture on the Small Screen Paul T.M. Hemenway, Ph.D. BEA 2013
  • 13. The Big PictureOn the Small Screen
  • 14. New Technologiesto Enhance Student LearningInternet Video: The Big Picture on the Small Screen Paul T.M. Hemenway, Ph.D. BEA 2013

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