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Que Queremos de un aliado  interactivo… 13/10/10
"NOTICE:  Proprietary and Confidential  All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to Touchpoints. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of Touchpoints. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of Touchpoints”
Consumidores
Touchpoints RD - Aliado interactivo
Desarrollos Colocación Redes Sociales Websites Aplicaciones Telefonía Colocación Standard Rich Media Interacción Concursos Aplicaciones
[object Object],[object Object],[object Object],[object Object],[object Object],Internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Telefonía
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sistemas con Integración de Data
[object Object],[object Object],[object Object],Redes Sociales
Development Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Touchpoints RD - Aliado interactivo
Estructura GERENTE GENERAL SALOMON DAYAN COORDINADOR DE PROYECTOS / EJECUTIVO CUENTAS RAFAEL FERNADEZ PLANIFICADORA DE MEDIOS PAOLA AMAYA EJECUTIVO CUENTAS ANAPAULA GOMEZ ANIMADORA / DISEÑADORA SR . LISSA PEREZ ANALISTA DE REDES Y CONTENIDO SR. NATALIA MIRÓ ASISTENTE DE MEDIOS CONNIE ALMANZAR ANIMADORA / DISEÑADORA JR. AURILUZ VILA ANALISTA DE REDES Y CONTENIDO JR. FATIMA SANTANA PRODUCCIÖN ‘HUBs’ REGIONALES (dependiendo necesidad)
Clientes en Diferentes categorías  (listado parcial)
Redes
78%   de las compañias están usando alguna forma de  Social Media Source: Digital Brand Expressions –Study  Retrieved:  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130723&nid=115750  – 26/06/10
Pero…
Pero…
59%  NO tienen un  Plan Source: Digital Brand Expressions –Study  Retrieved:  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130723&nid=115750  – 26/06/10
Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Reglas Valor Objetivo Contenido
Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Nuestro Arsenal lo Apalanca? Sigue las Reglas del Camino? Tiene intercambio de Valor? Objetivo
Cumple  nuestros Objetivos? Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Nuestro Arsenal lo Apalanca? Sigue las Reglas del Camino? Valor
Cumple  nuestros Objetivos? Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Sigue las Reglas del Camino? Tiene intercambio de Valor? Contenido
Cumple  nuestros Objetivos? Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Tiene intercambio de Valor? Nuestro Arsenal lo Apalanca? Reglas
Propósito del Canal Social Alcance Informar Muestra Informar Alcance Muestra Envolvimiento
Escuchar
Touchpoints RD - Aliado interactivo
[object Object],[object Object],[object Object],[object Object]
CASOS
Touchpoints RD - Aliado interactivo
Fans Totales antes Promo: 8,840
Se siguó el previamente definido: ‘Calendario de Redes’
Touchpoints RD - Aliado interactivo
Touchpoints RD - Aliado interactivo
Touchpoints RD - Aliado interactivo
Touchpoints RD - Aliado interactivo
Touchpoints RD - Aliado interactivo
Touchpoints RD - Aliado interactivo
Touchpoints RD - Aliado interactivo
# Diario Número total de interacciones Visitas únicas al Fan Page Visitas a la  Fan Page Ratio Interacciones/ Visitas Ratio Interacciones/ Visitantes Average: 121% 55% 48% 46% 38%
PREGUNTAS Email:  [email_address]   Twitter:  http://twitter.com/sedayanr LinkedIn:  http://do.linkedin.com/in/salomondayan

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Touchpoints RD - Aliado interactivo

  • 1. Que Queremos de un aliado interactivo… 13/10/10
  • 2. "NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to Touchpoints. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of Touchpoints. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of Touchpoints”
  • 5. Desarrollos Colocación Redes Sociales Websites Aplicaciones Telefonía Colocación Standard Rich Media Interacción Concursos Aplicaciones
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13. Estructura GERENTE GENERAL SALOMON DAYAN COORDINADOR DE PROYECTOS / EJECUTIVO CUENTAS RAFAEL FERNADEZ PLANIFICADORA DE MEDIOS PAOLA AMAYA EJECUTIVO CUENTAS ANAPAULA GOMEZ ANIMADORA / DISEÑADORA SR . LISSA PEREZ ANALISTA DE REDES Y CONTENIDO SR. NATALIA MIRÓ ASISTENTE DE MEDIOS CONNIE ALMANZAR ANIMADORA / DISEÑADORA JR. AURILUZ VILA ANALISTA DE REDES Y CONTENIDO JR. FATIMA SANTANA PRODUCCIÖN ‘HUBs’ REGIONALES (dependiendo necesidad)
  • 14. Clientes en Diferentes categorías (listado parcial)
  • 15. Redes
  • 16. 78% de las compañias están usando alguna forma de Social Media Source: Digital Brand Expressions –Study Retrieved: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130723&nid=115750 – 26/06/10
  • 19. 59% NO tienen un Plan Source: Digital Brand Expressions –Study Retrieved: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130723&nid=115750 – 26/06/10
  • 20. Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Reglas Valor Objetivo Contenido
  • 21. Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Nuestro Arsenal lo Apalanca? Sigue las Reglas del Camino? Tiene intercambio de Valor? Objetivo
  • 22. Cumple nuestros Objetivos? Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Nuestro Arsenal lo Apalanca? Sigue las Reglas del Camino? Valor
  • 23. Cumple nuestros Objetivos? Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Sigue las Reglas del Camino? Tiene intercambio de Valor? Contenido
  • 24. Cumple nuestros Objetivos? Modelo Estratégico * Source: Internet Advertising Bureau (IAB) – Social Marketing Playbook 2009 Tiene intercambio de Valor? Nuestro Arsenal lo Apalanca? Reglas
  • 25. Propósito del Canal Social Alcance Informar Muestra Informar Alcance Muestra Envolvimiento
  • 28.
  • 29. CASOS
  • 31. Fans Totales antes Promo: 8,840
  • 32. Se siguó el previamente definido: ‘Calendario de Redes’
  • 40. # Diario Número total de interacciones Visitas únicas al Fan Page Visitas a la Fan Page Ratio Interacciones/ Visitas Ratio Interacciones/ Visitantes Average: 121% 55% 48% 46% 38%
  • 41. PREGUNTAS Email: [email_address] Twitter: http://twitter.com/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan

Editor's Notes

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