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Social media workshop-handouts

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Companion handouts of the social media workshop version 1 2011

Companion handouts of the social media workshop version 1 2011

Published in: Business, Technology
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  • 1.   1        2011  –  v1            Project:  Workshop  Social  Media  Plan  Handouts                                                      
  • 2.   2  Facebook  Vocabulary    News Feed/Top Stories:Ticker:Timeline:Facebook Pages vs. Profiles:Facebook Pages vs. Groups:Facebook Page terms & conditions:Applications:      
  • 3.   3  Environment  Analysis  1.- My Customers: Creators Critics Collectors Joiners Spectators InactiveLow involvements /High Involvement tactics?2.- My Competition:Competitors Facebook Twitter YouTubeCompetitor 1 # Followers What they do?Competitor 2Competitor 3      
  • 4.   4  3.- My Brand:Keyword list:Strategic  Model    Objective(s):☐ Building Brand Awareness☐ Build Sales Pipeline      
  • 5.   5  ☐ Community Activation/Engagement☐ Customer Service☐ Other:Value:List of Assets that Customer will value:Arsenal:List of arsenal you can count on or create (limitless at this time):      

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