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jetBlue Think Up - Tablet Ideas Contest
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jetBlue Think Up - Tablet Ideas Contest

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jetBlue called all customer to help design the next tablet experience in their ThinkUp program. Here my 3 ideas: Blue Library, Shop True Expansion and Romans Do.

jetBlue called all customer to help design the next tablet experience in their ThinkUp program. Here my 3 ideas: Blue Library, Shop True Expansion and Romans Do.


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  • 1. JetBlue Airways Calls All Customers to Help Design Next Tablet App in New ThinkUp Campaign http://prn.to/SApnpk
  • 2. jetBlue Blue Library Blue LibraryReading devices are common among travelersTravelers connected Devices: 37% of 2,682 travelers surveyed say they use tablets 37% 22% and 22% use e-readers while flying TABLETS E-READERDo you get bored while flying? “In Flight Entertainment Market size is expected to grow from $2 billion in 2012 to $3 billion by 2017” No time to stop to buy or don’t want to carry the magazines around the airport? “Blue Library” allows customers get the magazines they love on their tablet for a freemium service. jetBlue Blue Library customers can download magazines issues; read free articles or for a discounted fee get the whole issue or yearly subscription. 1 2 3 Download Access Read your favorite jetBlue App in-Flight Experience magazine in Blue LibrarySources:http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdfhttp://forum.xda-developers.com/showthread.php?t=1774004http://www.iconfinder.com/icondetails/68674/64/_iconhttp://www.prweb.com/releases/in-flight-entertainment/market/prweb10164312.htmhttp://www.iconfinder.com/icondetails/58767/128/cart_insert_shopping_iconhttp://travel.usatoday.com/flights/story/2012-09-10/Survey-Fliers-switch-to-tablets-rather-than-laptops/57720438/1
  • 3. jetBlue Shop True Expansion Blue LibraryWhat do I do when I land?Self-Service most desired mobile features:Sources: http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdfHow many times are you in a plane and realized you don’t knowanything about the airport you’re landing?Shop True expand its services to airports’ store and services; pleasantly read the terminal map, get special discounts on shop, restaurants or even on ground transportation right from your tablet Best Food in the Airport $10 off GET OFFERSources:http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdfhttp://travel.usatoday.com/flights/story/2012-09-10/Survey-Fliers-switch-to-tablets-rather-than-laptops/57720438/1http://images.broadbandgenie.co.uk/fckImages/products/google-nexus-7-landscape.jpg
  • 4. jetBlue When in Rome do what Romans do Blue LibraryWhat is happening at my destination?When in Rome do what Romans do. jetBlue app allows customer know the place you are landing. What plays are in NYC, best coffee shop in Santo Domingo, local Puertorican salsa places. From the most famous tourist locations to the more local flavor places. jetBlue app gives you all. Best Traditional Puertorican Food GET OFFERSources:http://www.manticpoint.com/resource/documents/Mobile%20Travel%20Strategy.pdfhttp://images.broadbandgenie.co.uk/fckImages/products/google-nexus-7-landscape.jpghttp://www.prsalsa.com/imagenes/logo.jpghttp://estaticos02.cache.el-mundo.net/elmundo/fotos_gente/2007/07/29/1185699683_extras_fotos_gente_0.jpghttp://i.usatoday.net/travel/_photos/2007/08/23/puertorico-topper.jpghttp://cdni.condenast.co.uk/646x430/s_v/salsa_16jul12_pr_646x430.jpg