0
Understanding the 3-Screen User in Today’s  Media Environment    Day 2 – Tuesday, March 5 | COMC 156               Paralle...
3  Key Facts of the3-Screen Environment     of Hispanics
Mobile Technographics ProfileSource: Forrester Research – Retrieved 02/28/13 - http://blogs.forrester.com/category/mobile_...
Hispanics are Advanced Mobile Users                                                                       85%             ...
Hispanics are Advanced Mobile Users                                                                       85%             ...
Hispanics are             Advanced Users of               Mobile ServicesSource: The Nielsen Company – State of the Hispan...
Hispanics Consume Media across                              Devices                                                       ...
Data Shows the Potential                 for Multi-Screen                    Engagement       For Hispanics, Portability i...
Mobile Device as a Computer      •Hispanic Consumers are more likely to own a smartphone or a tablet   •And less likely to...
Mobile Device as a Computer      •Hispanic Consumers are more likely to own a smartphone or a tablet   •And less likely to...
Mobile Devices are a    Substitute for PCs, rather   than to Complement the Online             ExperienceSource: The Niels...
Hispanic 3-Screen                                             Environment                                                 ...
Key Takeaways     Build campaigns from the mobile consumer    perspective and integrate into campaign                     ...
Twitter: @sedayanrSlideshare: sedayanrLinkedIn: salomondayanHashtag: #ReachingAudiences                       Gracias
Upcoming SlideShare
Loading in...5
×

Understanding the 3-Screen Hispanic User in Today’s Media Environment

802

Published on

3 Key Facts of the 3-Screen Environment of Hispanics; including Hispanics mobile user profile

Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research

Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
802
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Multi-Screen: Data Shows the Potential for Multi-Screen Engagement Weekly time spent with the Internet across all screens exceeds the amount of time spent watching TV
  • Hispanic 3 rd Screen environment differ from Mass as Mass 3 rd screen includes TV, Phone and Computer but Hispanic are more likely to have: TV, Phone and Tablet instead
  • http://pinterest.com/pin/218987600601516120/
  • Transcript of "Understanding the 3-Screen Hispanic User in Today’s Media Environment"

    1. 1. Understanding the 3-Screen User in Today’s Media Environment Day 2 – Tuesday, March 5 | COMC 156 Parallel Panel
    2. 2. 3 Key Facts of the3-Screen Environment of Hispanics
    3. 3. Mobile Technographics ProfileSource: Forrester Research – Retrieved 02/28/13 - http://blogs.forrester.com/category/mobile_technographics 3
    4. 4. Hispanics are Advanced Mobile Users 85% 147% 122% -52% -62% 155%Source: Forrester Research – North American Technographic – 2011 4
    5. 5. Hispanics are Advanced Mobile Users 85% 147% 122% -52% -62% 155%Source: Forrester Research – North American Technographic – 2011 5
    6. 6. Hispanics are Advanced Users of Mobile ServicesSource: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf 6
    7. 7. Hispanics Consume Media across Devices Media consumption – Hours per week Weekly time spent with the Internet across all screens exceeds the amount of time spent watching TVSource: Forrester Research – North American Technographic – 2011 & ComScore Hispanic Digital Consumer 2012 – Retrieved: 02/28/13 - http://www.terra.com/advertise/hispanic_consumer.php 7
    8. 8. Data Shows the Potential for Multi-Screen Engagement For Hispanics, Portability is Key to Stay Connected 24/7Source: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf 8
    9. 9. Mobile Device as a Computer •Hispanic Consumers are more likely to own a smartphone or a tablet •And less likely to own a desktop computer than the general population -8% -2% 26% 43% 0%Source: ComScore Hispanic Digital Consumer 2012 – Retrieved: 02/28/13 - http://www.terra.com/advertise/hispanic_consumer.php 9
    10. 10. Mobile Device as a Computer •Hispanic Consumers are more likely to own a smartphone or a tablet •And less likely to own a desktop computer than the general population -8% -2% 26% 43% 0%Source: ComScore Hispanic Digital Consumer 2012 – Retrieved: 02/28/13 - http://www.terra.com/advertise/hispanic_consumer.php 10
    11. 11. Mobile Devices are a Substitute for PCs, rather than to Complement the Online ExperienceSource: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf 11
    12. 12. Hispanic 3-Screen Environment TV Tablet PhoneSource: The Nielsen Company – State of the Hispanic Consumer: The Hispanic Imperative Report – 2012 - http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf 12
    13. 13. Key Takeaways Build campaigns from the mobile consumer perspective and integrate into campaign strategy Explore new platforms to increase the ROI of your Hispanic campaigns (i.e Tablets)Explore Hispanic digital space within the SoLoMo (Social, Local, Mobile) environment 13
    14. 14. Twitter: @sedayanrSlideshare: sedayanrLinkedIn: salomondayanHashtag: #ReachingAudiences Gracias
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×