Mesh Wireless Router Business Plan

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    Mesh Wireless Router Business Plan - Presentation Transcript

    1. For Intelligent Networks Neokite Networks
    2. Neokite Networks, Inc.
      • Experienced professionals in RF, IP networking, and security.
      • Develop, build and market wireless mesh network hardware and software .
      • Improve scalability, and reduce deployment time and cost
    3. Problem
      • Coverage requires large hardware investment
      • Volume of devices is an operations nightmare
      • Installation costs matches hardware costs
      • Requires RF and IT savvy personnel
    4. Neokite Solution
      • Requires little setup to form network
      • Converts PC into “soft mesh node” with software
      • Provides secure wireless communications
      • Allows centralized management of all nodes
    5. “Secret Sauce”
      • Ability to turn a PC into a soft mesh node
      • Central Manager
      • Modified wireless protocol to minimize interference
      • Clientless solution for end user security
    6. Key Benefits
      • Coverage increases as users join network
      • Network traffic flow is optimized in real-time by central management
      Hard mesh Backbone Network Users/Soft mesh Access Network Users
    7. Business Model
      • Initially, direct model for better feedback
      • Later, channel model to leverage relationships
      • Smaller resellers with product focus but not wireless savvy
      • Large integrators with service focus but not “product pushers”
    8. Competition
      • Cisco, BelAir, Tropos, Nortel…many more
      Standard in 2009 Solution today 802.11s Brand, large installs Soft Mesh Node, Indoor Mesh, Portable Mesh, Multi radio Tropos Networks Advanced antenna design, triple radio, T1 modules Soft Mesh Node, Portable Mesh, Indoor Mesh BelAir Networks Strong Channel, Strong Brand, $$$$ Soft Mesh Node, Portable Mesh, Indoor Mesh Cisco We Haven’t, They Can We Can, They Haven’t Company
    9. Management Team
      • Operations/Engineering
        • Did something similar before
        • Worked on billion dollar problem here
        • Company name drop
        • Degrees from fancy schools here
      • Engineering
        • Created embedded systems
        • Techie companies here
        • Degrees from fancy schools here
      • Sales/Biz Dev
        • Very large deals closed by Sales folks here
        • Company names here
        • Degrees from fancy schools here
      • (Accounting…)
        • Bigger the title the better
        • Better
        • Better
    10. Company Advisors
      • Someone with experience here
        • What they have done before
        • How they can help you
        • Experience here
      • Another Advisor
      • Another Advisor
      • BOD
        • Some key people
        • Some key people
    11. Sales and Marketing
      • Target hospitality vertical as well as Federal Government and Virginia, MD, DC
      • Target “smaller guys” to partner on smaller projects
        • Satellite dish service installers
        • Fire prevention & security equipment installers
        • Lend our expertise to design, install, and manage
      • Provide managed service of hard and soft nodes to ensure quality service
    12. The Market (1)
      • October 3, 2005 - Instat
        • Wireless Mesh Network (WMN) infrastructure equipment market to grow from $33.5 (2004) million to $974.3 million (2009)
        • WMN is a powerful and potentially disruptive technology
        • Most WMN equipment sales are being completed in North America
      • November 16, 2005 - ABI Research
        • Global market for 802.11 mesh products will soar to $1.3 billion in five years
        • Much of that will be spent by municipalities or service providers to offer low-cost wireless Internet access
      • 2005 - Muniwireless
        • Local governments will spend nearly $700 million to build wireless broadband networks by 2008.
        • Annual growth rate of 134 percent between 2004 and 2007 and will exceed $400 million by 2007
    13. The Market (2)
      • Leaders in market have less than 500 customers combined.
      • No standards/technology gap
      • High Margin Potential
    14. The Market (3)
      • July 6, 2005 – JupiterResearch
        • Average cost of building and maintaining a network is about $150,000 per square mile for five years.
        • Half of current initiatives won't break even, even if customers are charged $25 per month.
      • Room for solution with simpler management and lower operating costs
    15. Financial Projections
      • Funding sought - $ X million
        • X full-time salary equivalents
        • X for year 1 operations
        • X for year 2 operations
        • Breakeven/profit prediction
      • Revenue
        • large deployment = 1 sq mile = 20 units = $60k = $30k profit
        • 2 large deployments per quarter for first year = $360k = $180k profit
        • 2 large deployments per month for second year = $1.4 million = $700k profit
        • Service revenue from managing/monitoring 20 square miles of deployments = $100k/year = $5k /year/sq mile
    16. Financial Metrics
      • Customers
        • 8 large customers in first year
        • 24 additional large customers in second year
        • All within 4 hour driving radius of HQ location
      • Resellers/Integrators
        • 4 Commercial (2 small, 2 large)
        • 3 Federal (1 small business, 2 large integrators)
        • All within 4 hour driving radius of HQ location
    17. Current Status
      • Current Status
        • Hard Mesh Nodes
          • Architecture completed
          • Hardware selected
          • Beta version completed
        • Soft Mesh Nodes
          • Architecture completed
          • Alpha version completed
        • Central Manager
          • Design phase
    18. Product Preview
      • Indoor Mesh
        • Aluminum Enclosure
        • POE
      • Portable Mesh
        • ABS Plastic
        • NEMA/IP67 Rated
        • POE
      • Outdoor Mesh
        • Aluminum Enclosure
        • NEMA/IP67 Rated
        • POE
    19. Disruptive Technology
      • Cheaper to purchase and install
        • Via website, self install kit
      • Simpler to install, configure, and manage
        • Ladder, truck, and zero-config
      • Smaller and lighter
        • Install on wall, on light pole, place on desk
      • More convenient to use
        • Central management
    20. Leverage Industry Trends
      • Moore’s Law
        • Our hardware has improved performance and reliability compared to older solutions at lower price
      • Metcalfe's Law
        • We leverage end user devices to enhance network coverage
      • McGuire’s Law/Law of Mobility
        • Our solution feeds public’s demand for anywhere, anytime access to information. We offer portable mesh nodes in addition to indoor and outdoor mesh nodes
    21. Closing Slide
      • Value Proposition
    22. Backup
    23. Wireless Investments to Hit All-Time High This Year
      • San Francisco -- Bucking a general trend of venture-capital decline over the past five years, investments in wireless technologies are on the rise and expected to hit an all-time high in 2006, according to a new report by telecommunications research firm Visiongain. Last year, 152 wireless-related companies received about $1.3 billion in funding, a 24% increase over the prior year. "Wireless is where the action is, and this is a great time to be a wireless start-up in search of venture funding," said Visiongain analyst Lynne Gregg. "As the U.S. public markets remain weak and private equity investing grows outside the U.S., we will see many more IPOs of wireless companies taking place in the public markets outside the U.S."
      • http://www.visiongainintelligence.com/pressReleaseDetail.aspx?pressReleaseId=1047
    24. Demo Network

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