De presentatie van Egon Verharen over de 'Future of Broadcast according to EBU'. De presentatie werd gegeven tijdens de Technology Update op donderdag 7 september. Organisatie: iMMovator

1. Technology Update:
Future of Broadcast
according to EBU
Egon Verharen
Mgr R&D, NPO
chair EBU Technisch Comite
7 september 2017

2. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
CONTENTS
• EBU
• EBU’s plans
• Technology update
• Relevant for next gen PSM
• Conclusions; Q&A
Many slides by courtesy of Hans Hoffmann, Willem Vermost, EBU

3. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU: worlds formost alliance of public service media companies

4. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU TECHNOLOGY & INNOVATION – WHAT DO WE DO
• Publications include Tech-i and EBU Technical Review
tech.ebu.ch/tech-i tech.ebu.ch/publications
• Media Technology Pulse
https://www.ebu.ch/publications/media-technology-pulse
• Flagship Conferences, Workshops, Webinars
tech.ebu.ch/events
• Represents EBU Members views in standards
organisations, e.g. SMPTE, VSF, DVB, WorldDMB, HbbTV
• Administers some of these: DVB, HbbTV, DigiTAG,
WorldDMB
• “Strategic Programs” which produce reports,
recommendations, events and proofs-of-concept
• Overseen by Technical Committee, with 13 elected members

5. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU’s view on broadcasting

6. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
TREND ANALYSIS
• The broadcast chain becomes a public services media web
• New production tools needed because of required new workflows:
internet publish first, new playout (IT), new distribution (platforms)
• transition from traditional lineair business to new all-digital IT&IP-based business
• the old law: crap in = crap out

7. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
VIEW ON MEDIA DISTRIBUTION
EBU Members: content and services universally available.
Make use of all available distribution options that meet technical, commercial and regulatory
requirements.
• Digital Terrestrial Television (DTT) important until 2030
• PSM distributed over both broadcast and broadband networks
terrestrial networks ++: large-scale delivery of linear services, security, the costs for PSM
providers and end-users, and coverage.
• DTT needs dedicated broadcasting spectrum. UHF sub-700MHz
Development of mobile broadband services OK as other spectrum is already available.
• EBU supports development and standardisation activities, in particular in DVB and 3GPP.
+ development of regulatory frameworks and sustainable business arrangements for all
distribution technologies

8. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
production aggregation navigation distribution devices user
aggregation
navigation
distribution
devices
PLACES EVERYONE

9. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
OTT

10. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
OTHER DEVICES
Brands must be ready for when Alexa says: ‘You
ordered A, but B has a higher average
recommendation - which one would you like?”
Google Home stops spouting Disney ads after
user outcry
Amazon Echo orders doll houses after
'hearing' TV presenter talking

11. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
DUE PROMINENCE
Smart TV interface
“New criteria for this year’s Netflix Recommended TV
designations include: you can power on your TV and start
using Netflix or other internet TV apps in just a few seconds;
You can switch between apps or switch from apps to live TV
and back again almost instantly."
“BBC calls for home screen prominence”
“BBC calls for iPlayer prominence on TV
platforms”
James Purnell: “British TV is being hidden away by global
digital giants. They should be forced to play fair”
…The issue will be debated in the House of Lords on Monday
bron: http://www.telegraph.co.uk/tv/2017/03/19/british-tv-hidden-away-global-digital-giants-
should-forced-play/
Germany: Media authorities to examine smart TV portals
…comply with the principles of transparency, non-discrimination,
equal opportunities and user autonomy
Bron: http://www.broadbandtvnews.com/2017/03/21/german-media-authorities-to-examine-smart-tv-portals/

12. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
The plan to tackle the issues

13. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU WORKPLAN 2017-2019
User Experience
Broadcast and
Broadband Distribution
Multiplatform
Production Workflows
Data
Cloud and
IP Infrastructures
Media Cyber Security
• Online Services ,OTT, Streaming
• Guidelines on 5G Technologies and Mobile
• Safeguard Spectrum, Digital Radio rollout
• Co-develop Personalization technologies
• Assist transition to UHDTV, value of Virtual Reality/AR
• Assist in development of new broadcast centres
• Innovate between Technology and Programme
• New production systems based on software
• Solve the Metadata issues
• Big Data – what are the issues / value of Data
• Best practice for Artificial Intelligence and
Machine learning tools
• How to use Cloud, virtualisation instead of hardware
• Transition to Live IP Studio networks, new workflows
• Guidelines for Members
• international collaboration

14. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
TODAY’S FOCUS
• IP
• Cloud
• UHD/HDR
• 5G & multiCDN distribution
• Personalisation
• Security
• AI, VR/AR

15. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
IP: WHAT ARE THE CHALLENGES ?
The Bricks The Bytes The Behaviours
• Move to Software
• Internet Technology
• Move to IP/Cloud
• UHD enabled infrastructures
• VR, AR capabilities
• Standards / Industry
• Cost and workflows
• Skills challenge
• Change to a Digital
Mindset
• Promote Innovation
between Technology and
Editorial Teams.
(Based on VRT workshop)

16. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
MOVING TO IP BASED LIVE INFRASTRUCTURES
Lots of speciality hardware/cable
3 Fibres (VRT PoC)
Leveraging the Cloud

17. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
IP OFFERS THREE KEY ADVANTAGES
Digital Transformation
More Content…
...Less Resources
Flexibility
ShareabilityScalability

18. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
FLEXIBILITY Flexibility
ShareabilityScalability
• IP is agnostic to the content being
transported
• Adopt new formats and use
multiple content formats
(HD- HDR, UHD-HDR and HFR,
VR, AR, …)
• Use resources at the right time

19. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
transistors per inch2 double every year
SCALABILITY Flexibility
ShareabilityScalability
• Internet Technology develops quickly
• Open systems reduce the risk that
investments are prematurely obsolete
• Scaling means that systems can grow
with increased demand, new
workflows, new applications, content
formats and available budgets

20. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
transistors per inch2 double every year
SHAREABILITY Flexibility
ShareabilityScalability
• Share any content with any editorial
team when needed, any place, any time
• Low or high cost production – smarter
production
• Allow easy adaptation to any playout
platform (Online, Linear, Mobile)

21. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
● Which standards and specifications enable the JT-NM Reference Architecture
● How the range of underlying technologies is expected to evolve
● When it is expected that those standards and specifications be widely available to
build interoperable multi-vendor systems
Note that timescales shown are approximate and may vary depending on the
speed of industry developments.
The JT-NM Roadmap and what it shows

22. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
JT-NM ROADMAP OF NETWORKED MEDIA OPEN
INTEROPERABILITY
Figure not published under embargo. To be published at IBC

23. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
SMPTE ST 2110 (under development)
• Professional Media over Managed IP Networks:
– 10 System Timing and Definitions*
– 20 Uncompressed Active Video*
– 21 Timing Model for Uncompressed Active Video**
– 30 PCM Digital Audio*
– 31 AES3 Transparent Transport
– 40 Ancillary Data
– 50 Interoperation of ST 2022-6 streams

24. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
Under the hood
• SMPTE 2110 is based on multicast
• IP/UDP is best effort
• The system should not drop any packet,
therefor:
– Sender : should be polite
– Network : don’t oversubscribe
– Receiver : enough buffer size

25. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
Forward looking
• SMPTE 2110
– High drive to get the standard out.
– Will be adopted as many broadcasters need a
solution.
• Meanwhile
– Experiments with HTTP(s) based high quality video
– Investigating the application on SMPTE 2110 in
software centric use cases

26. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
Discovery and Registration
AMWA IS04
• The NMOS Discovery and Registration API
• provides:
– connected devices to become listed on a shared registry
– a uniform way to query the registry
– connection management capabilities
• Describes:
– a method for peer-to-peer discovery in order to permit
operation on a link-local only or smaller network
deployment.

27. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
Precision Time Protocol
IEEE 1588-2008
A protocol used to synchronize clocks
throughout a computer network

28. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
TRANSITION TO IP - IT’S NOT GOING TO BE EASY …
• Standards
Flexibility
ShareabilityScalability
• Interoperability
• Patents
• Skills
• Cyber Security
• Workflows
• Orchestration
• Vendor Lock In

29. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
CLOUD
• Containers
• Orchestration!
• Multi-Cloud
• Virtualisation continued (FPGA)
• It’s all about the (added) services

30. Technology Update EBU 7-9-17 E.M. Verharen (NPO)

31. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
HDR
33

32. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
HDR
• Standards issues
• HDR10+
• CE vs Broadcast manufacturers vs Producers
• Broadcasters support HLG, but …
(InterSDO meeting @ IBC)
• UHD Forum & UHD Alliance …. (HDR10+ Alliance)
• logo schemes
• Operational guidelines
• conversion

33. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
OTHER WORK EBU
– UHD HDR display requirements, production guidelines and test material
– IMF for broadcasters report
– EBU.IO/QC API and new QC Tests for subtitling and IMF
– EBU-TT-D update

34. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
FUTURE AUDIO SYSTEMS
• Object based audio

35. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
DISTRIBUTION DEVELOPMENT
• 3GPP Release 14
• 5G XCAST
• Partners collaborating on Media uses of 5G
• 5G network architecture for large scale
immersive media delivery.
• EBU Flow multiCDN

36. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU provides integrated fully
redundant service stacking capacity
of different providers creating
tremendous scale advantages
Members connect to a single EBU
switching layer providing access to
different content delivery networks
(CDN)
EBU switching platform selects the
optimal delivery route to Members
audiences at any given moment in
time and location
EBU-FLOW MULTI-CDN PILOT

37. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU-FLOW PILOT SETUP
CDN1
CDN 2
CDN 3
M2M1 M3
EBU switching platform in place
Project kick-of meeting beginning of Feb 2017
5 EBU Members signed up
Additional members are considering joining
EBU house CDNs
Competitors are co-operating in our
consortium
EBU Member Audiences

38. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
EBU-FLOW – IMPROVES OTT QUALITY AND REDUCES COST
Value for Members
• Enhance capacity
• Ensure reliability
• Reduce costs
• Quality of Service
• Choice in CDNs

39. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
• Moving to Internet
Technology makes anybody
vulnerable
• EBU established a group on
Media Cyber Security
• Skills, Organizational and
mindset challenge
ALERT: GOING IP – KEY ISSUE IS SECURITY

40. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
MEDIA SECURITY

41. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
DATA DRIVEN DISTRIBUTION

42. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
THE RIGHT CONTENT, AT THE RIGHT TIME
TO THE RIGHT PERSON, ON THE RIGHT DEVICE
tech.ebu.ch/recsys

43. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
PEACH

44. Technology Update EBU 7-9-17 E.M. Verharen (NPO)

45. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
MEMBERS’ VALUE FROM CO-DEVELOPMENT
Man/days
EBU BR RTS
• Reduce development cost
• Reduce time to market
• The software is open to all EBU
• A range of algorithms customized for PSM
• Maximizes learning and designed by
broadcasters for broadcasters

46. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
AI & BIG DATA
• Belong together
• Now mostly Pattern recognition -> Machine learning
• Natural language processing
– Metadata generation
– Conversational interfaces
– Chatbots
• Next: decision making

47. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
VR/AR

48. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
VR
• Social VR
• AR
• Volumetric
• For now for studios: Marketing
Reports: DVB, BTF, VR

49. Technology Update EBU 7-9-17 E.M. Verharen (NPO)51

50. Technology Update EBU 7-9-17 E.M. Verharen (NPO)52

51. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
• Engaging with young and old -
programming and digital skills in schools,
universities and the public
• RUV Iceland has already begun to adopt
• Joint action between Technology and
Innovation and the Media Department
MAKE IT DIGITAL
MICRO:BIT

52. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
• There is no escape from going IP also in LIVE
• SMPTE 2110 is the new holy grail
• Multi-Content formats is the norm – personalised,
mobile, large screen, immersive
• The new currency is Data
• Exploiting advantages of IP and Data will need a
change in workflows and mindset too
CONCLUSION

53. Technology Update EBU 7-9-17 E.M. Verharen (NPO)
• From broadcast to Public Service Media companies
• But Broadcast is not dead
• New technologies follow each other even faster than
before
• Sometimes beats standardized
• The future looks great with focus on quality &
experience
CONCLUSION