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Vendio Webinar:  Multi-Channel Selling Strategies Michael Levit  EVP Marketing and Business Development Vendio and Dealio November 19, 2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Channel Selling Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Three Largest Channels Have Very Different Underlying Dynamics… ,[object Object],[object Object],[object Object]
Search Engines, CSE’s, and Marketplaces are Becoming more Competitive There are more traffic generating opportunities although prioritizing and digesting is harder than ever
Multi-Channel can be Daunting if All of the Options are Considered ,[object Object],[object Object],[object Object],[object Object]
Rank all Your Day-to-Day Tasks and Prioritize Multi-Channel Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rank all Your Day-to-Day Tasks and Prioritize Multi-Channel Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon Pricing and Positioning Pricing: 6-15% FVF + $.99/ trans
Amazon is a Rapidly Growing Third Party Marketplace ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many Great Store Options Available ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think carefully about your search (SEO) experience for your store
The Key to Success in Your Own Store is Driving Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Does SEO and SEM Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eBay Specific Pricing Gallery becomes free too (instead of $0.35)
DSR’s Will Only Increase in Importance – Best Match is Here to Stay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage Research Products to Sell Smarter
Leverage Research Products to Sell Smarter
Ensure Your Research is Integrated with Item/ Listing Management Applications ,[object Object],[object Object],[object Object]
Automate Customer Communications Promote both your own store and your eBay store. Drive more sales by cross-selling your other items. Build your mailing list and increase repeat sales. Personalized thank you emails sent automatically to all bidders & buyers Increase communication feedback while saving time on manual emails with custom message.
Automate Cross Selling and Image Management
Select a Selling Solution that Manages Items Seamlessly Across Channels
Coming Soon… A New Multi-Channel Selling Suite
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Feel free to contact me mlevit@corp.vendio.com

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Vendio Webinar: Multi-Channel Selling Strategies