Marketing Now Social Media Alive

Social Media Alive

… a crowdsourced workshop

THANKS TO ALL
WHO
COMPLETED
THE SURVEY

PLEASE
DON’T LET
!
KEEP THE
THE BALLS
BALLS
TOUCH
AFLOAT
GROUND

THE
IS AN IDEA

BALL
IS A CALL TO ACTION
IS A BRAND
IS A STORY
IS YOUR REPUTATION

THE
IS A SET OF

PERCEPTIONS

BALL
VALUES
SYMBOLS
KEYWORDS

HELD UP BY OU

THE BALL
VIGOR

IS DIVERSE
IS DIVERSE IN ITS NEED FOR SUPPORT

THE
BALL
IS ENGAGING A
COMMUNITY TO
ACTION

THE
BALL
IS A SUPERPOWER

!

SUPPORT

Y Y
INTERACT

O O
U U
E>
C <IN
EN SP
LU IRE
NF
I

YOU
VOLUME VIGOR
VALUE
FLAT

ARE DIVERSE IN YOUR LEVEL OF ENGAGEMENT

FLYING

YOU KEEP THE BALL
2-10 HOURS PER WEEK (45%)

WERE ASKED TO

YOU WANT TO
BECAUSE
WANT TO HELP
EACH OTHER
WANT TO BE
SEEN HELPING

FOR
FREE BECAUSE IT’S FUN…

SOCIAL MEDIA

…IS IN
YOUR

FOR
FREE Permission for photo graciously provided by e-Bay seller where the item
is auctioned http://tinyurl.com/ctru7w

SUPER
POWER
A
E DI
M
IA L WERS
OC MPO
S GES
E A
ENG

UBIQUITOUSLY
FASTER
TRANSPARENTLY
CHEAPER
SIMPLY
EASIER
…LYS
…ERS

COST
EFFECTIVELY

62% PLAN TO YET YOUR TOTAL
SPEND MORE ON MARKETING
SOCIAL MEDIA IN BUDGET WILL
THE NEXT 6-9 MOSTLY REMAIN
MONTHS ABOUT THE SAME

IN
BUDGET

Budget %
Awareness/Branding
10-50%
Interest / Purchase Consideration / Trial
<10%
10-50% Revenue Generation
<10% Post Purchase / Support
<10% Community Building

YOU
BUT MAY BE

villains?
afraid of the

LACK OF
SUCCESS
METRICS

YOUR
BOSS

ROI
REVEALING
YOURSELF

LACK OF
KNOWLEDGE
INFO
OVERLOAD

Marketing Now Social Media Alive

NO
YOU ARE NOT AFRAID
(not really)

YOU
BECAUSE

WANT COMMUNITY

VOLUME VIGOR
VALUE
FLAT

23% 42% 37%
developing 10,000+ developing 500- developing
size communities communities of
10,000 size
influencers
communities

AND you are not afraid BECAUSE
YOUR
CUSTOMERS
KIDS
CLIENTS
COMPETITORS
COLLEAGUES

ARE ALREADY ENGAGED

AND ARE
ASKING
CUSTOMERS

YOU
CLIENTS
COMPETITORS
COLLEAGUES
KIDS

to join them

LET’S BRING SOCIAL MEDIA
ALIVE

BY INDULGING
SUPER
POWERS

to allow (oneself) to follow one's will

DIVULGING YOUR

SUPERHEROES

USING…

Permission for photo graciously provided by e-Bay seller where the item

TODAY YOU HAVE 4 ADVENTURES

ADVENTURE 1
HAVE A
WITH YOUR
LOVE
AFFAIR IDEA
CALL TO ACTION
BRAND
STORY
REPUTATION

ADVENTURE 2

START A
DISCUSSION
EMPOWER

TELL A STORY
COMMENT
ACKNOWLEDGE
GIVE

ADVENTURE 3
VIRALLY

ENGAGE

ADVENTURE 4

P R O M O T E

YOUR UPERHEROES

LET’S
GET THE
BALL
ROLLING

ADVENTURE 1

HAVE A
WITH YOUR
LOVE
AFFAIR IDEA
CALL TO ACTION
BRAND
STORY
REPUTATION

INDULGING
SUPER POWERS
What do I do,
Who am I, UNIQUELY?
REALLY?

What
Why am I
VALUE do
TRUST
I promise?
WORTHY?

THROUGH THE EYES OF
YOUR SUPERHEROES Why am I
TRUST What do I do,
WORTHY? UNIQUELY?
Who am I,
REALLY?
What
VALUE
do I
promise?

USING YOUR SOCIAL MEDIA UTILITY BELT…

FOR
FREE Permission for photo graciously provided by e-Bay seller where the item

USING YOUR SOCIAL MEDIA UTILITY BELT…

TAG CLOUD http://www.wordle.net/
http://tagcrowd.com/
GENERATOR

KEYWORD
https://adwords.google.com/
TOOL

LISTENING AND http://www.digg.com/
SEARCH TOOLS http://www.whostalkin.com/
http://search.twitter.com/
http://www.socialmention.com/
http://www.google.com/ , etc.

SHARON CROST
THE TAGGING OF

ENTHUSIASTIC INTERACTIVE VALUE-ADD

Tag cloud generated free using wordle.net http://www.wordle.net/

INTERACTIVE

INTERACTIVE Social Media

1214 Relationship Marketing Search results courtesy of
www.Digg.com, 9 Apr 09
26537 Web 2.0

INTERACTIVE

keywords generated free
using
adwords.google.com
30.3.09

VALUE ADD

Search results generated free
using www.google.com
30.3.09

iJump.co.nz
THE TAGGING OF

CREATIVE BRAND SOCIAL MEDIA
WRITER HELP
DISCOVER

iJump example courtesy of Simon Young at Ijump.co.nz

iJump.co.nz
THE TAGGING OF

Sources: http://www.whostalkin.com/

iJump.co.nz
THE TAGGING OF

Tag cloud generated free using wordle.net http://www.wordle.net/

ADVENTURE 1
What do I do,
UNIQUELY?

Who am I,
REALLY?

CREATE
3-6 TAGS for
YOUR SUPER
POWER What
Why am I VALUE
TRUST do I
WORTHY? promise?

DIVULGING
SUPERHEROES

How do we
CONNECT? How do we
INFLUENCE
each other?
How do we
INNOVATE?

How do we
develop
LOYALTY?

EMPOWER

START A
DISCUSSION
TELL A STORY
COMMENT
ACKNOWLEDGE
GIVE

EMPOWER

MAKE IT EASY TO

TALK
LISTEN

HOW STRONGLY DO YOU AGREE?

IN THESE RECESSIONARY TIMES,
SOCIAL MEDIA ARE MORE EFFECTIVE
THAN TRADITIONAL MEDIA FOR
BOOSTING MY COMPANY SALES
(SERVICES/DONATIONS)

Credit for discussion technique: Allen Gunn gunner@aspirationtech.org

STEPS

“Publish” your tags
“Search” for tags which match your interest
“Engage” interesting conversations
“Exchange” ideas
“Promote” to others

DIVULGING
SUPERHEROES

Passion for social media /
interactive marketing

EMPOWER

Video with TAGS
on YouTube

Source: http://www.youtube.com/

Sources:
http://www.youtube.com/
http://www.twazzup.com/
http://www.oneriot.com/
http://www.tweefind.com/
http://twitter.grader.com/

ENGAGE

Increase knowledge/ skills


TWITTER
ENGAGE

BLOG

OTHER’S BLOGS


VIRALLY

DO-IT-YOURSELF

“Publish”
“Search”
“Engage”
“Exchange”
“Promote”

ACTIVITY STEPS

“Publish” your tags
Stick your tags on yourself, send them
through Twitter #mktgnow, post them on the
wall…

ACTIVITY STEPS

“Search” for tags which match your interest
“Engage” interesting conversations

ACTIVITY STEPS

“Exchange” ideas
Select a solution
DO NOT DRINK the solution
When you connect, exchange solution by
equally transferring into the other’s cup

ACTIVITY STEPS

“Promote” to others
tell friends
develop your community
VIRALLY…

GO!!!!!

ADVENTURE 4
advertise, advocate,
aid, assist, avail, back,
befriend, benefit,
bolster, boost, build
up*, call attention to,
champion, contribute,
cooperate, cry*,
A P P R O M O T E
develop, encourage,
endorse, espouse,
forward, foster, further,
get behind, hype*,
improve, nourish,
nurture, patronize,
plug*, popularize,
propagandize,
publicize, puff*, push,
push for, recommend,
sell, serve, speak for,
YOUR UPERHEROES
speed, sponsor,
stimulate, subsidize,
succor, support,
uphold, urge, work for

LISTEN
THANK!
LISTEN
THANK!
LISTEN
THANK!

THANK!

IT COSTS SO
TO BE
LITTLE

GENEROUS

SOCIAL MEDIA ALIVE SUPERHEROES!

Simon Young for the
iJump.co.nz example

http://ijump.co.nz/


Siobhan Bulfin –
Marketing Now

http://www.marketingnow.co.nz/
http://socialmedianz.wordpress.com/


YOU

THE
BALL
ENGAGES A
COMMUNITY
TO ACTION

LOVE YOUR

IDEA
CALL TO ACTION
BRAND
STORY
REPUTATION

INDULGE YOUR
SUPERPOWERS

IN THE EYES OF YOUR
Why am I
SUPERHEROES
TRUST What do I do,
WORTHY? UNIQUELY?
Who am
I,
REALLY What
? VALUE
do I
promise?

USE SOCIAL MEDIA

Permission for photo graciously provided by e-Bay seller where the item

EMPOWER

THE
CONVERSATION

A PP R O M O T E

YOUR UPERHEROES

GO OUT AND BRING SOCIAL MEDIA ALIVE!!!!!!

PLEASE
DON’T LET
KEEP THE
THE BALLS
BALLS
TOUCH
AFLOAT
GROUND

http://socialsourcecommons.org/
Allen Gunn (Gunner) for
the community
empowerment adventure

SUPERHUMANS and CREDITS

Photo credit Superman with eye beam: www.froodee.com

Permission for Batman Utility Belt photo graciously provided by
e-Bay seller where the item is auctioned
http://tinyurl.com/ctru7w

Photo from images.google.com at http://tinyurl.com/df3wz8

All other photos purchased from istockphoto.com

https://adwords.google.com/select/KeywordToolExternal?defaultView=2

Screenshots from websites used in presentation

TAG CLOUD http://www.wordle.net/
GENERATOR http://tagcrowd.com/

KEYWORD
TOOL https://adwords.google.com/

LISTENING AND
http://www.whostalkin.com/
SEARCH TOOLS http://search.twitter.com/
http://www.google.com/ , etc.

http://www.youtube.com/
http://www.twazzup.com/
http://www.oneriot.com/
http://www.tweefind.com/
http://twitter.grader.com/

Activity Guide here:
http://www.slideshare.net/secret/3gpPqDkC48IYxW

SHARON
CROST SOCIALMEDIA
ALIVE.COM

SHARON@SOCIALMEDIAALIVE.COM

Twitter: mktwow Phone: US 1.408.507.2084
Blog: getbusinesswow.wordpress.com France: +33.686.17.8592

Marketing Now Social Media Alive

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