Stanford’s Persuasive Technology Lab
invites you to join Facebook in a
collaborative effort we are calling
PEACE DOT

Peace Dot Vision
Peace Dot is an initiative that seeks to establish a circle of
corporations and universities who are leading the way in building
the antecedents to peace.
Meeting
Empathy Basic
Needs
Belief
Peace is Tolerance
Possible
Peace
By constructing technologies that enhance relationships and influence
attitudes and behaviors, you have enabled users to create peace in
a measurable way.
Our lab invites you to join a movement that shows how technology
brings the world together, promoting better global relationships
and, ultimately, peace.

Peace Dot Process
Set up a Peace Explain how your
Dot sub-domain corporation is
creating peace
peace.facebook.com
How to use Facebook for peace
peace.youtube.com
How to use YouTube for peace
peace.stanford.edu
How Stanford is creating peace
peace.flickr.com
How to use Flickr for peace
We will not publicize Peace Dot until we have a set of launch partners

How Your Corporation is Creating Peace
At your Peace Dot sub-domain, you can put anything you want. We
encourage you to put evidence – data or stats – about how your
corporation is bringing the world together.
Example Data: Cross Boundary* Measures Built Into Your Corporation
Social Media Communication Search / Shopping Travel
friendships calls made items searched trips booked
messages sent text messages send pictures viewed vehicles sold
gifts sent emails sent videos watched
wall posts instant messages initiated items purchased
comments online meetings held items sold
items shared video sessions news articles viewed
*Cross boundary refers to a connection between two conflicting groups. For example: Albania/Serbia or Christian/Muslim

Case Study: Peace Dot Facebook
Facebook is already on board the Peace Dot
Project. Get a peak at their Peace Dot sub-domain
here: Peace Dot Facebook

Peace Dot Benefits
 Public Image
 Showcase the benefits of your technology by creating
an outlet to generate awareness and promote user
contributions
 Morale
 Boost productivity and profitability within your
company by showing employees how their hard work is
positively impacting humanity
 Furthering Measurable Antecedents to Peace
 Provideusers with a means to generate their own
measurable peace building endeavors

Peace Dot For Your Corporation
We invite you to set up a sub-domain that follows the
pattern: peace.(corporation name).com
Together, we will create a new layer of the internet that
shows the positive impact organizations are making
For more information on how to set up your Peace Dot sub-
domain or for customized ideas on what to include,
please contact Stanford’s Persuasive Technology
Lab at enrique.allen@stanford.edu