Evidence-Based Mobile Communications Optimization
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Mobile communications are fundamentally changing how businesses interact with consumers. Mobile use is growing exponentially faster than previous technologies. Location-based targeting and real-time interactions allow novel ways for businesses to engage customers via mobile. However, many U.S. businesses have been slow to capitalize on mobile opportunities for optimizing stakeholder interactions and data collection.
![[object Object],The Evolution of Mobile Consumer use of mobile devices is growing exponentially – much faster than PC or Internet use grew – but U.S. businesses have been slow to take advantage of endless opportunities to optimize stakeholders’ mobile interactions with the brand. Possibilities for interacting with consumers via mobile go beyond delivering content and enabling transactions. Location-based targeting, real-time comparison shopping and QR codes allow businesses to interact with customers in novel ways.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Evidence-Based Mobile Communications Optimization
- 1. Evidence-Based Communications: The State of Mobile Communications
- 10. Any Digital Transaction is Possible Via Mobile Mobile users are not passive. They seek information, manage personal finances, interact with others and shop. Sources: comScore
- 12. Mobile Users are Interested in Coupons, As Well As a Range of Promotional Communications ad via SMS when passing a retailer with a promotion barcode on smartphone that is scanned at store ad related to search conducted on mobile browser offers that can be saved and pursued at leisure offers synched to individual schedule movie theater offers/promotions Source: Juniper Research Consumers are not only making purchases on mobile devices, but reading reviews, checking store inventories and checking competitor prices before making a purchase.
- 18. Mobile Users are Also Using Web-Based Mobile Applications Yet only 12% of the top 500 internet retailers have sites optimized for mobile phones. Sources: Acquity Group and comScore
- 47. Email is the Top Activity, But More Sophisticated Tasks are Also Possible While email, personal contacts and calendars are the most popular smartphone features used for work, productivity, collaboration and management applications are also used. These apps enable employees to do substantial work tasks while out of the office. productivity applications (i.e. word processing, spreadsheets) emergency/critical response applications team collaboration applications (i.e. Web conferencing, SharePoint) inventory management applications location-based applications (i.e. asset tracking, GIS, AVL) Sources: RingCentral, Nielsen
- 53. Jay Leveton CEO, Proof Integrated Communications 202.530.4696 [email_address] B.L. Ochman Managing Director of Emerging Media 212.614.4984 [email_address] Chris Gee Managing Director of Digital Media 212.614.5093 [email_address] Zach Ambrose Manager of Digital Media 212.614.4119 [email_address] Contacts Ashley Welde Director, Research & Insights 212.614.4924 [email_address] Lauren Papp Client Executive, Research & Insights 212.614.4669 [email_address]
Editor's Notes
- First bullet: Pew Study Third bullet: Mashable
- Top and bottom charts: Morgan Stanley Third bullet: Nielsen
- Chart source: comScore, april 2010
- 2 nd bullet source: Mashable Chart source: compete
- Chard Source: comScore MobiLens
- Chart source: Morgan stanley
- 12% stat: Source: Acquity Group Source: comScore
- Source for bullet 1: comScore MobiLens Souce for bullet 3: Facebook Source for bullet 4: Pew Research
- Source: Ruder Finn Last bullet about texting – Pew Internet reports
- Chart: source Source: Sterling Commerce, “The Multi-Channel Shopping Experience” Bullet: Source: Mobile Marketer
- Second bullet source and pie chart: Motally
- $750m from ABI research $630bn from Juniper 11% stat from pew research Paypal stat – mobile marketer, Dec 2009
- 3-5 times more effective – Internet retailer, nov 2009 Top chart source: JiWire
- Source: Mobile Marketer
- Top chart: comScore MobiLens Bottom images: Red Cross
- Bullet 1: First stat by multichannel merchant, second by Internet Retailer Bullet 2: Source: Acquity Group Bullet 3: Forrester
- Data from eROI
- Source of pie chart: RingCentral Source of 2 nd bullet: Nielsen
- All data from Forrester
- Source of pie chart: RingCentral Source of 2 nd bullet: Nielsen