How to Make Winning Presentations:  Turn Your Agency into a Winner… Not Just a Presenter
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How to Make Winning Presentations: Turn Your Agency into a Winner… Not Just a Presenter

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The following course is designed to help you, and your agency, take your presentation skills to the next level. Many agencies have wonderful ideas, high levels of creativity and great marketing ...

The following course is designed to help you, and your agency, take your presentation skills to the next level. Many agencies have wonderful ideas, high levels of creativity and great marketing program skills. But these abilities can be lost in translation due to less than stellar communication and presentation skills. Fortunately, there are simple techniques to help your agency overcome what are essentially communication issues. Using these presentation techniques will help you to win new clients, persuade current clients and successfully show what your agency can do.

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How to Make Winning Presentations:  Turn Your Agency into a Winner… Not Just a Presenter How to Make Winning Presentations: Turn Your Agency into a Winner… Not Just a Presenter Presentation Transcript

  • How to Make Winning Presentations:
    Turn Your Agency into a Winner…
    Not Just a Presenter
    Second Wind
    University of Advertising
    © 2010 Second Wind University of Advertising
  • Course Description:
    The following course is designed to help you, and your agency, take your presentation skills to the next level. Many agencies have wonderful ideas, high levels of creativity and great marketing program skills. But these abilities can be lost in translation due to less than stellar communication and presentation skills. Fortunately, there are simple techniques to help your agency overcome what are essentially communication issues. Using these presentation techniques will help you to win new clients, persuade current clients and successfully show what your agency can do.
    © 2010 Second Wind University of Advertising
    2
  • Step 1 – First Contact: The First Meeting
    The Importance of
    Relationship-building…
    It’s all about THEM!
    © 2010 Second Wind University of Advertising
    3
  • The First Meeting: Relationship-Building 101
    Purpose: to get to know the client or prospect better
    It’s all about the client…not all about your agency
    Conversation based around the client’s needs, and how your agency can help them solve problems
    Should make them want to “get to know you better”
    © 2010 Second Wind University of Advertising
    4
  • The ONLY Purpose of the First Meeting Is…
    To Get a Second Meeting!
    © 2010 Second Wind University of Advertising
    5
  • Step 2 – The Agency Tour
    “Toto, I’ve a feeling we’re
    not in Kansas anymore.”
    © 2010 Second Wind University of Advertising
    6
  • The Agency Tour
    Whether this is your first (or even better), your second meeting, this is your agency’s chance to shine. Showcase your uniqueness, set yourself apart from the humdrum business world, and impress your prospects!
    © 2010 Second Wind University of Advertising
    7
  • The Four A’s of the Agency Tour
    Atmosphere – a hum of activity
    Ambience – Creatives work here
    Art – The agency’s and other artwork
    Amiability – Clients work with people they like
    © 2010 Second Wind University of Advertising
    8
  • © 2010 Second Wind University of Advertising
    9
    Step 3 - The Winning Presentation:Putting it All Together
    From the Proposal to the Pitch -
    Planning a Winning Strategy
  • How to Be a Winner!Four Keys to a Winning Presentation Strategy:
    Strong knowledge of the prospect’s
    situation and problems
    Build a personal relationship with the
    Prospect – CHEMISTRY
    The “WOW” factor – make it memorable
    Understand the underlying politics in the
    prospect’s organization
    © 2010 Second Wind University of Advertising
    10
  • © 2010 Second Wind University of Advertising
    11
    Want to learn more?
    Review a complete course description or enroll at:
    www.univofadvertising.com
    Enter code SLD20 and save 20% on any University of Advertising course!
  • About University of Advertising
    Second Wind created the University of Advertising to provide on-demand training for agency professionals seeking to advance their advertising careers and become more valuable to their agencies. Since 1988, Second Wind has trained over 20,000 agency professionals and certified thousands through its highly recognized Certified Seminar series. Now, Second Wind is delivering this training right to your desktop.
    © 2010 Second Wind University of Advertising
    12
    Start improving your skills today with U of A!