Broadcasting in a digital age chi120611
Upcoming SlideShare
Loading in...5
×
 

Broadcasting in a digital age chi120611

on

  • 183 views

 

Statistics

Views

Total Views
183
Views on SlideShare
183
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Broadcasting in a digital age chi120611 Broadcasting in a digital age chi120611 Presentation Transcript

  • Broadcasting in a Digital Age 数码时代的广播业 Dr. John Elsom 约翰 · 艾尔森博士 Photo from http://www.czech.cz/
  • Changes in the Broadcasting Landscape 广播业界的改变
    • Over the past thirty years, there have been great changes in the nature of broadcasting. 过去三十年,广播业本质有重大的改变
    • Taken together, they form a major challenge for all broadcasters world-wide. 集合起来,令全球广播业面临严峻挑战
    • What are they? And how can we cope we them?
    • 这些改变是什麽?我们又该如何应付这些挑战呢?
    • Technological 技术上
    • Geo-political 地理暨政治上
    • Financial 经济上
    • As a result, there have been changes in how the state and private broadcasting companies are managed.
    • 公营及私营广播公司的营运方法也因此有了改变。
  • Changes in Technology 技术改变 Delivery Systems 传送系统 Satellites 卫星 Optical fibre 光纤 Digitalisation 数码化 There is no shortage of capacity. 容量不存在匮乏 Audio-visual Equipment 视听工具 Size and Fidelity 大小和像真度 Editing 剪接 Transmission 傅播 Are state broadcasting companies needed? 还需要公营广播公司吗?
  • Geo-Political Changes 地理暨政治改变
    • Broadcasting is global. This has –
    • 广播是全球性的,并具有 —
    • Political 政治
    • Religious 宗教
    • Cultural 文化
    • — Consequences 影响 .
    • Is it possible to protect a country
    • from thought invaders?
    • 可以保护国家不受思想侵略者影
    • 响吗?
    • Risks of Extremism and Fundamentalism
    • 极端主义和原教旨主义危机
  • Anti-Broadcasting Technology 反广播技术
    • As a result, there have been
    • attempts to ban
    • 因此曾有以禁止以下活动的事例:
    • Satellite receivers in India, 在印度使用卫星接收器
    • TV in Afghanistan,
    • 在阿富汗收看电视
    • BBC in Zimbabwe 英国广播公司到津巴布韦采访
    • No country is free from censorship.
    • 没有国家不存审查制度
    • There are new growth industries in – 有些活动却又日益滋长:
    • Monitoring 监控
    • Jamming 干扰
    • Infiltrating 混入
    • Is global broadcasting more unreliable than national or local broadcasting?
    • 那代表全球广播不比国家或地区
    • 广播可靠吗?
  • Financial Changes 经济改变
    • What are the broadcasters’
    • sources of funding?
    • 广播公司的经济来源有:
    • Sale of equipment 售卖仪器
    • State funding 国家拨款
    • Advertising and sponsorship
    • 广告和赞助
    • Subscriptions 订费
    • Intellectual Property Rights,
    • including Copyright
    • 知识 产权,包括版权
    All of these methods are under pressure. 这些方法却遭受重重压力 Is there a global media race? 全球媒体间有竞争吗? Who ‘owns’ a broadcast in cyber-space? 网络空间上谁「拥有」广播? Can state broadcasting be protected from global market forces? 国营广播公司可以不受全球市场影响吗?
  • Can we defend Intellectual Property rights? 如何保护知识产权?
    • IP extends across a range of inventions
    • & creativity–
    • 知识产权保护一系列原创及发明:
    • Software and recorded material 软件和纪录材料
    • Books, music, paintings, dance and games
    • 书籍﹐音乐,绘画,舞蹈和遊戏
    • Pharmaceuticals 药物
    • Architecture 建築
    • Textiles and design 纺织和设计
    • In an age of globalisation and easy
    • copying, how can the IP be
    • defended?
    • 在这全球化时代,複製愈益简单,那如
    • 何保护知识产权?
    • Today 今天 –
    • Recorded material can be loaded and downloaded –
    • 纪录材料可上载下载
    • Pirates can be traced - but at great expense and intrusion into personal lives –
    • 可追溯侵权者 – 但代价昂贵且侵犯私人生活
    • Many people are employed by illegal copying companies.
    • 盗版公司员工众多
    • It is hard for an individual artist to
    • pursue claims in the courts. Large
    • companies can do so.
    • 独立艺术家难以通过法院追讨陪偿;但
    • 大公司可以
    • The Internet seems to favour small
    • creative companies, but they cannot
    • protect their IP rights.
    • 网络看来有利於小型创意工业,在保护
    • 知识产权上却刚刚相反
  • BIG and Small Companies 大 公司 与 小 公司
    • As a result of the changes, there are now –
    • 由於以上改变,故此 —
    • Eight world media giants which combine all media outlets, from print to cyberspace;
    • 形成世界八大媒体公司,结合出版到网络空间所有媒体服务
    • But they can be vulnerable to the humble blogger.
    • 但他们弱点较小小的博客多
    • Bloggers during the Iraq War were more widely trusted than Fox News (News International)
    • 伊拉克战争时博客比美国福克斯国际新闻更为公众信任
    • More time is now spent on the Internet than watching TV .
    • 人们花在网络上的时间比电视要多
    • Small companies are also vulnerable –
    • 小公司也有他们的弱点:
    • They cannot be protected against piracy,
    • 他们没能力抗衡盗版
    • The resources are limited 且资源短缺
    • How do they earn their livings? 他们如何维生呢?
    • In the UK, the BBC takes 25% of programmes from the independent sector. 在英国, 25% 英国广播公司频道转播的节目来自独立媒体
  • Do Small Companies Matter? 小公司重要吗?
    • In the UK, we have a belief in the
    • ‘ pluralist’ society –
    • 在英国我们相信「多元」社会:
    • Many beliefs and values existing side by side.
    • 多样信仰和价值共存
    • The unseen competition leads to evolution and progress.
    • 看不见的竞争带来改革和进步
    • Large centralised media companies stifle creativity and innovation.
    • 大型集权媒体公司往往窒碍创意和革新
    BBC is a centralised national company – 英国广播公司是家国营集权公司: and a service provider for many small companies. 并是许多小型公司的服务供应商 At its core is the “Public Service Principle”. 它以「公共服务原则」为营运核心
  • Public Service Principle 公共服务原则
    • Original meaning 原意 –
    • Inform 报告
    • Educate 教育
    • Entertain 娱乐
    • This contained some
    • Christian meaning.
    • 这含有基督教意义
    • Peace unto nations 宣扬世界和平
    • Truth, not just facts
    • 报告真相而非事实
    • Now it means 现意 –
    • Diverse opinions 意见多样
    • Religious, ethnic and gender strands
    • 不同宗教、种族和性别元素
    • National debates and 全国辩论和
    • International news
    • 国际时事
    • Can the BBC survive against the media giants?
    • 英国广播公司可跟媒体巨头共存吗?
  • What sort of Future 未来如何?
    • We have 我们有 –
    • A rich, varied system for communications & creative thought
    • 丰富多样的传讯系统
    • A greater force for the transformation of lives - even than early print and the publication of books
    • 一个比早期印刷术更巨大的力量在改变我们的生活
    • But 可是 –
    • We have to establish the framework within which the development can take place
    • 我们得建立架构让发展得以进行
    • The law, the rules and the common ideals –
    • 立法立规立公众典範
    • This is more difficult than the technology.
    • 这比发展技术要艰难得多
  • Thank You! 谢谢 ﹗ Dr. John Elsom 约翰 · 艾尔森博士 Translate & Design: Queenie Kung 翻译及设计: Queenie Kung