Promotions for the Holidays


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The winter holidays are by far the biggest spending season, and each year retailers and ecommerce sites – like your deals program – generate TONS of revenue in November and December.

For 3 years running (2010-2012), Cyber Monday – the Monday after Thanksgiving Day – has been the top spending day of the year. But the spending is hardly limited to just that one day. In fact, there was a 36% increase in online spending on Christmas day from 2011 to 2012.

Consumers - and advertisers - are spending. So don’t you want them to spend with you?

To learn how to encourage your customers to buy more from your site this upcoming holiday season, flip through the deck of our Promotions for the Holidays webinar above.

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  • Emily 1-5
  • ChaneyComment & questions on TwitterQuestions RecordingSurvey at the end – your feedback is welcomed
  • Chaney
  • Emily
  • ChaneyWe –just like retailers and should be gearing for Q4 and in particular the holidays. The opportunity is truly the biggest of the year, so let’s look at why…
  • ChaneyOverall spending up 14% with most of that growth coming from online sales3rd year in a row for Cyber Monday to be the top day - $1.4 billion – up 17% from last yearPhysical store revenue was up as well but only a few % pointsLots of last-minute shoppersDeals – instant gratification and availability – even on Christmas Day!Growth for retail was in the single digitals, so local merchants need a place to sell online – your deals program!Focus best deals towards the beginning of the week when folks are shopping most12 days during the holiday period generated over $1 billion dollars – up from 10 in 2012I know I personally helping drive this number up every year!
  • Chaney$39K in promotional value – well worth the investmentThis is almost double what they did last year! They’re laser focused on deal quality, planning and doing strategic stores that make sense
  • Chaney#11 most popular contest type run on the upickem platformThe Signal has hosted Santa Clarita's Official Holiday Lights Contest since 1994.This one from Santa Clarita Signal prompted the Travel Channel to reach outWiCalls Carpets and Floor Coverings was the exclusive sponsor. They are selling multiple sponsorships this year. After promoting this contest, we got a call from the Travel Channel asking if they could feature our contest on one of their Christmas specials. They followed us on our ‘Holiday Lights’ tour, when we travel to participating houses and neighborhoods and spend time with community members.” Vince Johnson Chief multimedia officerAlmost 30,000 votes. Something the community looks forward to every year!
  • Julie
  • JulieIt’s one thing to choose the contest theme and another to choose the contest mechanism – how you are going to execute the contestWhen selling a contest sponsorship you need to know upfront what your advertiser’s objectives are Different types of contests produce different resultsDo you want to drive Likes, submissions and email opt-ins? Keep it simple and run a sweepstakes. Highest rate of participation, highest rate of email opt-insDo you want to drive engagement, awareness, social shares and votes? A user-generated contest like “Pets in Costumes” would be a fantastic way to do that.BallotsSweeps - Low barrier of entry; mass appealMost submissionsMost email opt-insMost Likes to your Facebook PageFree Deals – record journal
  • JulieSweepsBest way to grow email database! Deals Contest - Contest lives on actual deal site and uses registration mechanism to enter usersAccount setup required to enter contest – key reason to runGets them familiar with the check-out processFirst WeekOver 3,000 entriesDouble average daily opt-in rate during the time the contest ran
  • JuliStoresSponsored contestsBallots
  • JuliePromo CodePromo CodeCan be unique or a shared code – like “holidays13”30% of audience are active buyersCincySavers.comRadio cluster in Cincinnati, OHDeposits – 970Sent to: 24K subscribersIncreased active buyers % by a couple of pointsBut most importantly$9,700 investment results in over $25K in purchases, netting them $16K in incremental revenueNearly 1,500 purchases made – averaging 1.5 purchases per personUGC photo contest scared of santaBallotsHigh barrier of entry; targeted niche demoDrives engagement, awarenessDrives website trafficDrives social sharese
  • JulieStores and sites themes are shopping EVENTSBallot – Shopping BallotHoliday parade contestStoreLayered in on top of your regular scheduleDesignated group; all together under a single headerRuns for 10-14 daysBoost your deal volumeEngage businesses of all sizes Store gives you some additional flexibility to work with businesses who make sense but can’t handled a featured dealShould be reserved for select events with lots of deal potential - Cyber Week and Holidays are the biggest stores of the year and have lots of opportunityTheme WeekNo increase in deal volume - take existing schedule and curate it around central themeMonday – Sunday; last chance email on Sunday; Friday – saved for the best deal (one you know will sell quickly)More flexible themes - Restaurants, Neighborhood Deals, BBQ Month, St. Patty’s Week; don’t have to fill a storeCan be more frequent than a store; easy to tie-in with a special section or sales initiative – generally only a weekGood for sites not used to a high volume of dealsIncluded deals must be top-notch, high quality offers from great local businesses – no room for fluffLimited availability – great selling point, helps focus your reps on deal qualityBoth are an opportunity to promote your site in a new and different way to your audience, make the deals timely
  • Julie
  • JulieHow does it work?Two rounds based on the scheduled of the printed special sections: 1) Read the advertisements throughout the Holiday Wishes 1 Gift Guide, published in The Southern Illinoisan on November 21, 2012. Holiday Wishes 2 Gift Guide will be published December 7, 2012.2) Select the businesses you would like to receive gift certificates from (minimum 3 businesses) including the store name and dollar amount for the gift certificate. The maximum gift certificate awarded per business will be $100. You may choose up to 5 different businesses.One winner will be selected at random from all eligible entries and will receive the item(s) on his or her submitted wish list, up to $250. We had two print publications for this promotion with 30 advertisers (mostly retail shops but also restaurants, massage/spas, furniture stores and wineries).  It generated a combined $9,383 in revenue.  This year we plan to only have one print publication.  This was mainly a print promotion with the contest just tracked online.  It would make sense to have other online sponsors though.collected opt-ins.  We ended up with 147 for Today's Deal and 138 for our Local Business Offers list (aka sponsored ad-mail).
  • JulieThere were 551 submissions.Opt Ins: Contacted about subscribing to QCT – 109              Get-It Deal - 284
  • JulieHow many sponsors did you have? One Who were they? The CORE duh lane Resort – world class resort on a gorgeous lakeHow much revenue did the contest generate? $1,500Did you get any email opt-ins? Yes How many? 540 (out of 859 entries)- 63% opt in rate for deals program! For what list(s)? For our "Best Deals Spokane and Beyond" deal program
  • Santa's Super GiveawayThis was part of a digital-only Holiday Gift Guide 30 sponsors$6,000 in revenue1,235 opt-ins.  Shared with advertisers, and added to our station promotional database, including dealsVisit Independence GivewayOne sponsor - The City of IndependenceRevenue:  $2,500Opt-ins:  625.  Shared with business, and added to our station promotional database, including dealsRide the Ducks Holiday Light TourOne sponsor - Ride the DucksRevenue:  $1,500Opt-ins:  679.  Shared with business, and added to our station promotional database, including deals
  • JulieHow many sponsors did you have? Who were they? - Dunhams Sporting Goods was the Sponsor, we ran the contest for them. They are a national sporting goods storeHow much revenue did the contest generate? Contest revenue was $3000. We also did ads on Facebook and online banners as well as email marketingDid you get any email opt-ins? How many? For what list(s)? - We received over 1000 emails opt ins that registered for the contest and for Dunhams email marketing campaigns
  • Chaney
  • Deal Quality is job #1Single most important thing you can focus on – only running those deals you know to be of value to your audience and from merchants that they want to do business with
  • MattHalf tied to a holiday or specific seasonHalf evergreenLots of good ideas. All of these are solid choices.#10 is going to be a lot higher on this chart in 2013. Seeing lots of sites experiment with this. Look for an upcoming article on two great examples on the SS Lab.
  • NathanKilleen Daily HeraldCirculation: 23KEmail Database: 17KDMA: 88Launched Deals – December
  • NathanImpact of Stores on your programWhy you and your team like themFocuses team on merchants that fit the themeWhy merchants like themAligns with their own seasonal promotionsSpecial Section as guidanceTakes planning – can’t happen overnightEspecially with large sales staff
  • NathanDon’t be afraid to push into higher pricepoints especially with gifting in mindCyber Week – $16K store only (November $25K)3x avg. weekly revenue (Cyber Week - $16K vs. Typical Week - $5K)Why so many beauty deals?Beauty covers a lot of categoriesHair, Massage, ManicuresWe like to do combo deal that complement each other – ex. full spa experienceUnique marketMilitary marketAudience lifestyle
  • NathanHoliday-themed deals ran from 12/3 – 12/25 – “Last Minute Gifts” themeReps were already pitching holiday print packagesNathan made sure they had info for holiday/storeIf they bought a print ad, include a dealOr if you don’t want to spend dollars on advertisers, then deals make senseRevenue per deal during time of the store increased 47% vs. 2012 average ($1097 vs $748)Review last year’s sales from print section, look to see who is inactive now or who bought last yearNathan pulls newspaper from last year (two months in advance of the month)Looking at what advertisers were promoting at the time and see what makes a great adTarget – anything that would make a good gift – “Would you give this as a gift?”Retail is a tricky category – focus on something better tied to the store
  • MattSelling Timeframe: Late September to Late NovemberSchedule: Launch on Cyber MondayUltimately, all of these fall into three larger bucketsPreparing for the holidaysEnjoying the holidaysGiftsNathan, tell us how you and your team launched your Cyber Week Store and holiday sales
  • NathanSomething we provide for every storeWhy is this helpful for the reps?How did you introduce this to them and kick-off sales?IncludesIndustry dataSales targetsPromotional package – this is hugely important; its your reps top selling pointImportant deadlines and dates – talk about when you kicked it off and howSite stats and relevant data points for salesInternal resources accessible on-demand
  • NathanDo all stores get a sales deck?We’re all about getting results for our advertisersOur decks are all web-based to make it easy for our reps to present and to show the advertiser the benefits of our programWhy do the reps like it?Why do the merchants like it?Key selling pointsReinforce merchant ROI – especially getting new people in the doorNot to mention paying THEM to advertise and promote their businessThis slide also showcases our deal mix and actual results for a variety of categories
  • NathanIs this the main thing a rep uses to pitch deals and stores?Do all stores get a one-sheet?IncludesKey selling pointBrief overview of process – including promotional packageImportant datesThis year we’re going to start selling Cyber Week even earlier!
  • The Roanoke TimesThe daily newspaper for 19-counties across Southwest Virginia.One of the best-read newspapers in the U.S.Reaches more than 200,000 adults (weekday) and a quarter-million readers each Sunday.Running “Coming Soon” ads ROS on their website. Promoting via articles online. Promoting on social media as well. Have their very own hashtag #BestofSWVA
  • This is launching Sept 3rd2nd year of holiday best ofBest ofs work really well and they needed more of these types of promotions on their calendar19 counties in their footprints – huge market area. lots of boutiques - SMBsNeeded something for holidays to tap into these retailersGift Guide published in early Nov that goes along with itLast year used survey monkey - and this year tammy set it all up alone - very easy to use. had developer do the wrapperCollecting opt-ins for deals program
  • Enhanced listingsCustomized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tentsLots of POP sales this year - “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listingsPrint ads for gift guideFinalists/Top Performers in a Holiday themed store!!Goal is $70k this year!
  • Emily----- Meeting Notes (8/26/13 18:08) -----Let's look at some ways you can set your promotions on fire and get your store off to a great start
  • Base plans on Events, Advertisers and Special Sections calendarHistorical dataTwo month rule – always sell 2 months in advanceProvide promotions specific pitch decks to help sales reps
  • NathanUsed all available assets – print, digital display, email, social – to promote the Cyber Week Store and Holiday ThemeThe promotional package is a key selling pointHow is the holiday promotional package unique or different from your standard package?
  • EmilyMiddle Browser Content Areas are great places to promote your contest or deal store
  • EmilyBackground and top header image – different ways to make your site really shine. FLAIR!
  • Sent this to promotional database on Dec 1stUgly Holiday Sweater ContestHoliday Hysterics – Who’s afraid of Santa?Fan of the Holidays – Facebook SWEEPS Like us and enter to win $10 giftcards from local retailers every weekday in December!
  • Email (91 percent) and text messaging (83 percent) are still the most popular daily “social” activities.This level of activity places Twitter top amongst all social networks alongside Facebook (both have 76 percent of users logging in once or more each day), and ahead of Instagram (70 percent), Snapchat (67 percent) and YouTube (66 percent).Google+, Pinterest (58 percent each) and, surprisingly, Myspace (46 percent) round out the top ten overall
  • Think Digital Assets, those that people can click and enter to win the contest from easilyThose are the best at driving submissions and conversionsBanner ads, placement on your website, text messages with the mobile-friendly smart linkEmail can be one of the most powerful assets
  • Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”July 1-9 collected submissions517 total submissions355 came the day the email was sent70% of contest entries came from the email
  • Average day versus average for top 10 deals. Nearly 4x increase in email sign-up volumeSell a lot of deals means a lot of sign-upsMore great deal – more email
  • Twitter promotion
  • On FaceboBest PracticesCreate a video (instagram)Post with a picture and CTAPinnedCover photoApp image Index graphicok
  • Yes, Facebook has changed it's TOS so it's no longer requiring promotions be run via a third party app. You can run them on your Timeline/Wall, and you can use "comment to win, Like this photo to win" and you can do "the comment with the most Likes wins", etc.Is this easier for a business or brand to execute? Yes.Should they run contests like this? No. Here's why:Your wall is not Like-gated - you can't actually grow your Likes (which is the point of running contests.)You can't capture any fan data (i.e. simple survey questions and their ability to generate HOT, qualified leads for a business.)You can't grow your email database.You can't leverage the power of referral features.You will get more comments, likes and shares on your Page, which will lead to an increase in PTA (People Talking About This) - which is great. This positively impacts your visibility in the Newsfeed, ensuring that your fans will see your future posts.But wait...your contest wasn't Like-gated? So all of these fans that just commented on your photo, won't see any of your future posts anyway? Making your usage of Facebook as an effective marketing platform...totally pointless? And how will you let folks know about your future contests if they're not your fans? You can email them...oh wait, you didn't capture their email address so you can't do that either.So basically you create an environment that's perfect for prize pigs, who will come and leave empty comments on your page in order to win a prize, and they will never ever interact with you again since they'll never see your Page's posts again.The bottom line is that this benefits Facebook far more than it benefits any business owner or brand. Facebook will get the traffic, Facebook will get the engagement, and after the contest is over you are left with nothing but a bunch of comments on your Wall and no way to actually interact with any of them, no way to make future sales and no way to drive to retail.
  • EmilyPromo CodeCan be unique or a shared code – like “holidays13”30% of audience are active buyersCincySavers.comRadio cluster in Cincinnati, OHDeposits – 970Sent to: 24K subscribersIncreased active buyers % by a couple of pointsBut most importantly$9,700 investment results in over $25K in purchases, netting them $16K in incremental revenueNearly 1,500 purchases made – averaging 1.5 purchases per person
  • Promo codes Provide an incentive to enterEmbed an instant coupon or offerFurther incentivizes participationOther ideas:Embed upcoming event flyerLink to websiteLink to Facebook wallLink to upcoming events
  • MattThis is really an ideal scenario – using a UGC contest to engage and grow the same target audience as your store. Talk about synergy!This was a powerful promotion that brought together contests and deals
  • NathanContest detailsImpact contest had on your siteHow you cross-promoted deal store and tied it in with contestDaily opt-ins 34 during contests vs. 7 daily in 2012 as a whole – nearly 5x higherContest traffic 2nd highest to homepagePrizes – Hotel stay + Deal Credits1st: Romance Package & $100 credit2nd: $75 credit100 entrants6,000 votes castKDHcutestcouple.comCross promotion
  • NathanStore impact – to your deals programHow do you plan them?Why tying these two together made sense $15K for Mother’s Day5x increase in daily database growth averageDaily 34 during contests vs. 7 daily in 2012 as a whole338 new Cross-promoted store on contest pageStore revenue alone surpassed previous FebruaryTotal Gross: over $12K
  • Chaney
  • -multi offer ‘punchcards’ for multiple merchants-great high price point allows you to group similar businesses together to give customers a great value $99-$150 on average per card, straight trade-encourage repeat business and also gives customers opportunity to try new businesses-Multi Merchant cards are great for golf or ski deals-Single Merchant cards are ideal for spas – include several treatments for one great, upscale spa – this will encourage repeat business and grow loyalty-Choose between printed/mailed redemption OR digital/mobile redemption for each campaign you run
  • -Deal Quality is the #1 consideration when it comes to Deal Cards – so only target the best of the best for this program as well.-For multi merchant cards – focus on 8-12 different participants/merchants all offering the same offer – round of golf/ski lift-For single merchant cards – focus on really upscale/high end spas – build a card that offers a variety of services from one spa for one higher price point (still discounted 50-60%)-Often one seller on the team will focus on selling this program as they are usually all new prospectsSTEPS TO SELLING A DEAL CARD1. Plan. Determine which kind of card – single- or multi-merchant and the deal category. For our example, let’s consider a multi-merchant golf card.2. Prospect. Deal quality is still #1, so you still want to be targeting the best golf courses with the most mass appeal. Come up with a list with a good mix of locations.3. Package. Come up with sales package that offers significant value to your merchants, including unique placement opportunities and traditional media exposure.4. Pitch. When you approach your prospects, present your sales package and keep your offer simple. You know in advance how many cards you will be creating, so you can ask your merchant for a specific number of deals. In the golf card example above, you can ask for 500 single rounds of golf rather than an unlimited number. You also want to be sure to remind the merchant of the upsell opportunity when people come in to redeem their card.TITLE SPONSORSHIPSWith multi-merchant cards, you also have the option to sell a title sponsorship – an overall sponsor that will have exposure on all elements of the campaign for a cash investment
  • JulieTwo holiday sweepstakes contest templates that can be locally branded and run on your site The only entries that show up are ones from your marketPlay AnywhereContest is accessible on your website, Facebook, mobile and tablet
  • JulieComing Soon! Ballot Template!
  • JulieBring in NathanRecording this weekSales materialsLayers – PSD file and fontsKeep an eye out for updates on these
  • Julie
  • Start early and plan ahead
  • Focus ideas that align with programming or print issues
  • Focus on deals/ballots/contests that…help you prep for holidays, for deals things that ppl enjoy doing or make a good gift
  • Sweeps, photo, deals stores, ballots
  • Use “stores” & “themes” to diversify your deal lineup – now and throughout the year
  • Take advantage of SS-provided toolsLogos and collateral available; ads – print and online; how to guide to holiday dealsGet in the holiday spirit & refresh your site & email with holiday flair
  • Run a contest and send a promo code ahead of your store
  • Sweeps!!!
  • WE will get a picture of Emily in her ugly sweater this year!
  • Promotions for the Holidays

    2. 2. #PromotionsLab SPEAKERS Julie Foley Director of Affiliate Success @Julie_Foley Matt Chaney Director of Affiliate Success @mattchaney Emily Thousand Affiliate Success Manager @emilythousand
    3. 3. #PromotionsLab HOW TO INTERACT WITH US GoToWebinar™ Questions Panel Twitter Hashtag: #PromotionsLab Note: We are recording this webinar and you will receive an email with links to the recording and the slide deck.
    4. 4. #PromotionsLab WHO WE ARE Increase ROI, Build & Engage Audience
    5. 5. #PromotionsLab
    6. 6. #PromotionsLab AGENDA • Why Holidays? • The Opportunity • Contests • Deals • Ballots • How to Promote • Takeaways • Q&A
    7. 7. #PromotionsLab WHY HOLIDAYS ARE SO IMPORTANT
    8. 8. #PromotionsLab HOLIDAY SPENDING Cyber Monday Top online spending day 36% Increase in online spending on 12/25 6 of 10 Top spending days were Mon. or Tues. 13% Revenue from mobile devices
    9. 9. #PromotionsLab TOP DEALS STORE 2012 Quad-City Times Davenport, Iowa Cyber Week Store $154,835 Gross 77 Deals 8,086 Sold Great Promotional Package!
    10. 10. #PromotionsLab “ TOP HOLIDAY CONTEST 2012 The Signal Santa Clarita, CA Holiday Lights Contest Featured on The Travel Channel 472 Opt-ins Exclusive Sponsor
    11. 11. #PromotionsLab HOW TO CAPTURE THE OPPORTUNITY
    12. 12. #PromotionsLab EXPAND YOUR REACH Ballot Sweeps Free Deal
    13. 13. #PromotionsLab GROW YOUR DATABASE Sweeps Deals Contest
    14. 14. #PromotionsLab GROW REVENUE Ballot – Expanded Listing Sponsored Contest Deals Store
    15. 15. #PromotionsLab ENGAGE A SPECIFIC AUDIENCE Promo Code Ballot UGC Photo/Video Contest
    16. 16. #PromotionsLab CREATE AN “EVENT” Contest Ballot Deal Store
    17. 17. #PromotionsLab Contests
    18. 18. #PromotionsLab CONTEST The Southern Illinoisan Carbondale, IL Holiday Wishes Contest 30 advertisers 285 Opt-ins Tied in with Special Print Issue
    19. 19. #PromotionsLab CONTEST The Quad City Times Davenport, IA HyVee Grocery Giveaway Internal List Builder 393 Opt-ins Ran before Cyber Week Store
    20. 20. #PromotionsLab CONTEST KXLY Spokane, WA Journey to the North Pole Sponsored Sweeps $1,500 Revenue 63% Opt-in Rate
    21. 21. #PromotionsLab CONTEST KY3-TV Springfield, IL Holiday Contests Sponsored Contests 2,539 Opt-ins $10,000
    22. 22. #PromotionsLab CONTEST The Pittsburgh Post-Gazette Pittsburgh, PA Get Fit for the Holidays Sponsored Contest 1,000 Opt-ins $3,000 Revenue
    23. 23. #PromotionsLab DEAL STORES & SITE THEMES
    24. 24. #PromotionsLab
    25. 25. #PromotionsLab TOP STORES OF 2012 1. Holiday/Stocking Stuffer 2. Cyber Week 3. Golf 4. Destinations/Travel 5. Father’s Day 6. Mother’s Day 7. Home Improvement 8. Kids/Family 9. Summer Adventures/Recreation 10. Best Of
    26. 26. #PromotionsLab
    27. 27. #PromotionsLab STORE REVENUE 2012 Golf Father's Day Mother's Day Cyber Week + Holiday
    28. 28. #PromotionsLab KILLEEN CYBER STORE RESULTS Beauty 33% Recreation 13% Restaurant 13% Services 36% Retail 5% Cyber Store: Deal Mix $40 Average Price Point for Store Deals 64% of total monthly revenue from Cyber Store
    29. 29. #PromotionsLab HOLIDAY SITE THEME $16K+ Revenue from holiday deals 47% Jump in average per deal revenue during holidays
    30. 30. #PromotionsLab SALES TARGETS Restaurants Entertainment & winter festivals Health & Beauty Lodging/Hotels Photography services Holiday cookies, candy, Edible Arrangements, Honey Baked Ham
    31. 31. #PromotionsLab SALES ONE-SHEET 1 2 3 4 5 6
    32. 32. #PromotionsLab CYBER WEEK SALES DECK
    33. 33. #PromotionsLab MERCHANT ONE-SHEET 1 2 3
    34. 34. #PromotionsLab Ballots
    35. 35. #PromotionsLab BALLOT
    36. 36. #PromotionsLab BALLOT
    37. 37. #PromotionsLab BALLOT $50k Revenue Selling enhanced listings, POP displays and print ads
    38. 38. #PromotionsLab HOW TO PROMOTE
    39. 39. #PromotionsLab STARTS WITH PLANNING
    40. 40. #PromotionsLab LEVERAGE ALL PROMOTIONAL ASSETS Rich Media Display Ads
    41. 41. #PromotionsLab ONLINE PROMOTION Pencil Ad Online 300x250 Story
    42. 42. #PromotionsLab PRINT PROMOTION Double-Truck Print Ad
    43. 43. #PromotionsLab HEADER GRAPHIC
    44. 44. #PromotionsLab HOLIDAY BRANDING
    45. 45. #PromotionsLab EMAIL
    46. 46. #PromotionsLab 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pinterest YouTube Instagram Twitter Facebook Text Email Digital Activities of US Internet Users at Least Once Per Day 91% check email once per day IMPACT OF EMAIL Source: eMarketer
    47. 47. #PromotionsLab IMPACT OF EMAIL
    48. 48. #PromotionsLab IMPACT OF EMAIL 0 50 100 150 200 250 300 350 400 Day 1 Day 2 Day 3 Email Sent Day 5 Day 6 Day 7 Submissions by Day Represent s 70% of Submissio ns
    49. 49. #PromotionsLab GREAT DEAL = MORE EMAIL SIGN-UPS 0 100 200 300 400 500 600 Avg. Daily Sign-ups Avg. Sign-up for Top 10 Deals 135 520
    50. 50. #PromotionsLab TWITTER
    51. 51. #PromotionsLab FACEBOOK
    52. 52. #PromotionsLab
    53. 53. #PromotionsLab PROMO CODE – INACTIVE DEAL BUYERS 970 Individual deposits $25K Purchased by depositors
    54. 54. #PromotionsLab PROMO CODE
    55. 55. #PromotionsLab CONTEST & DEAL STORE PROMOTION Cutest Couples Contest Valentine’s Day Store
    57. 57. #PromotionsLab KILLEEN DAILY HERALD, STORE RESULTS 5x Increase in daily opt-ins vs. average $12K Store-only revenue beat entire month of Feb. 2012 Deal Store Deal Store
    58. 58. #PromotionsLab TOOLS FOR SUCCESS
    59. 59. #PromotionsLab WHAT ARE DEAL CARDS? New Deal Product Multi-Merchant or Single-Merchant High Price Point + Great Value Coming soon!
    60. 60. #PromotionsLab DEAL CARDS – SALES TARGETS
    61. 61. #PromotionsLab SWEEPS TEMPLATE 2 Templates Use to grow your database!
    62. 62. #PromotionsLab BALLOT TEMPLATE Ballot Template Coming Soon!
    63. 63. #PromotionsLab HOLIDAY STORE KIT  Quick Start Guide  Sales Tools  Prepared presentation deck  One-sheeter sales piece  Promotional Tools  Deal site banners  Email headers  Ads (editable)
    64. 64. #PromotionsLab TAKEAWAYS & Q/A
    65. 65. #PromotionsLab BUILD A PLAN
    66. 66. #PromotionsLab Promotion When to Run Holiday Sweepstakes #1 November 18-29 Holiday Shopping Ballot October-November Cyber Week Store December 2-8 UGC Photo Contest December 2-23 Holiday Sweepstakes #2 December 2-8 Holiday Theme Store December 9-25 HOLIDAY GAME PLAN
    68. 68. #PromotionsLab
    69. 69. #PromotionsLab FOCUS ON HOLIDAYS
    70. 70. #PromotionsLab
    71. 71. #PromotionsLab DIVERSIFY DEALS LINEUP
    72. 72. #PromotionsLab HOLIDAY STORES
    73. 73. #PromotionsLab BUILD EMAIL DATABASE
    74. 74. #PromotionsLab IMPACT OF EMAIL 0 50 100 150 200 250 300 350 400 Day 1 Day 2 Day 3 Email Sent Day 5 Day 6 Day 7 Submissions by Day Represent s 70% of Submissio ns
    75. 75. #PromotionsLab
    76. 76. #PromotionsLab QUESTIONS? Julie Foley Director of Affiliate Success @Julie_Foley Matt Chaney Director of Affiliate Success @mattchaney Emily Thousand Affiliate Success Manager @emilythousand