Your SlideShare is downloading. ×
Making Print Your Competitive Advantage for Online Promotions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Making Print Your Competitive Advantage for Online Promotions

458
views

Published on

Print publications are finding phenomenal success with online promotions. Why? …

Print publications are finding phenomenal success with online promotions. Why?

To find out, flip through the slide deck from the Making Print Your Competitive Advantage for Online Promotions webinar. For the presentation, Julie Foley, Second Street's Director of Affiliate Success, was joined by Vince Johnson, the Publisher at the Forsyth County News and former Chief Multimedia Officer at The Signal, Joe Mullen, the Director of Digital New Business Development at the Milwaukee Journal Sentinel, and Christine Randall, the Advertising Manager at The Daily Advocate.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E Making PRINT Your Competitive Advantage for ONLINE PROMOTIONS
  • 2. @secondstreetlab Julie Foley Director of Affiliate Success Second Street julie@secondstreet.com @julie_foley Joe Mullen Director of Digital New Business Development JS Digital Solutions/Journal Communications jdmullen@jrn.com Vince Johnson Publisher The Forsyth County News vince@signalscv.com @vincejohnson Christie Randall Business Development Leader The Daily Advocate crandall@civitasmedia.com Presenters
  • 3. @secondstreetlab Follow @secondstreetlab on Twitter! Want to win an exclusive prize? Be the one who tweets the most with our hashtag #promotionslab Note: We are recording this webinar and you will receive an email with links to the recording and slide deck. Questions + Twitter
  • 4. @secondstreetlab What We Offer
  • 5. @secondstreetlab
  • 6. @secondstreetlab Agenda • The Opportunity • Case Studies • Next Steps • Questions
  • 7. @secondstreetlab $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Borrell Associates in Billions The Opportunity
  • 8. @secondstreetlab A Lean-Forward Medium
  • 9. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E MY EXPERIENCE WITH ONLINE PROMOTIONS AT A 7,500 CIRCULATION DAILY
  • 10. @secondstreetlab
  • 11. @secondstreetlab Results ü 13 Weeks ü 400 Players ü Social Activity ü $12,000 Revenue
  • 12. @secondstreetlab
  • 13. @secondstreetlab Results ü 7 Sponsors ü 890 New Registered Users ü 10,990 Votes ü 25,000 Pageviews ü Social Activity ü $3,500 in Revenue
  • 14. @secondstreetlab
  • 15. @secondstreetlab Results ü 10 Sponsors ü 491 Submissions ü 2,424 Registered Users ü 134,000 Pageviews ü 2,000+ Email Opt-Ins ü Community Involvement ü $10,000 in Revenue
  • 16. @secondstreetlab
  • 17. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E Online Promotions a Huge Success
  • 18. @secondstreetlab LESSONS LEARNED:
  • 19. @secondstreetlab ONLINE IS EFFICIENT
  • 20. @secondstreetlab REVENUE IS DIGITAL
  • 21. @secondstreetlab PRINT IS POWERFUL
  • 22. @secondstreetlab
  • 23. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E CASE STUDIES
  • 24. @secondstreetlab
  • 25. @secondstreetlab $100,000 in Revenue
  • 26. @secondstreetlab
  • 27. @secondstreetlab
  • 28. @secondstreetlab $102,000 in Revenue
  • 29. @secondstreetlab
  • 30. @secondstreetlab
  • 31. @secondstreetlab $70,000 in Revenue
  • 32. @secondstreetlab Joe Mullen Director of Digital New Business Development JS Digital Solutions/Journal Communications jdmullen@jrn.com
  • 33. @secondstreetlab Golf Card
  • 34. @secondstreetlab Print Ads
  • 35. @secondstreetlab Online Ads
  • 36. @secondstreetlab $68,000 in Revenue
  • 37. @secondstreetlab Christie Randall Business Development Leader The Daily Advocate crandall@civitasmedia.com
  • 38. @secondstreetlab From this…
  • 39. @secondstreetlab To this! Fair Photo Cover Contest
  • 40. @secondstreetlab Contest Winner
  • 41. @secondstreetlab Record Growth! 682% growth in users since 2010!
  • 42. @secondstreetlab Facebook Contest
  • 43. @secondstreetlab Additional Print
  • 44. @secondstreetlab $100,000 in Revenue
  • 45. @secondstreetlab Vince Johnson Publisher The Forsyth County News vince@signalscv.com @vincejohnson
  • 46. @secondstreetlab Metro Ballot
  • 47. @secondstreetlab The Impact of Print
  • 48. @secondstreetlab
  • 49. @secondstreetlab
  • 50. @secondstreetlab
  • 51. @secondstreetlab Integrated Promotion
  • 52. @secondstreetlab $75,000 in Revenue
  • 53. @secondstreetlab Prep  Sports  –  just  an  image  of  the  ballot  
  • 54. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E WHAT NOW?
  • 55. @secondstreetlab Align 1
  • 56. @secondstreetlab
  • 57. @secondstreetlab Discover 2
  • 58. @secondstreetlab IMAGES OF SIGNAL PREP BALLOT
  • 59. @secondstreetlab Package 3
  • 60. @secondstreetlab Print Ads Email Social ElementsAdvertiser Opt-In What to Include Online, Mobile & Tablet Ads Thank You Coupons & Offers Deals Store or Card
  • 61. @secondstreetlab secondstreetlab.com/ printplaybook
  • 62. @secondstreetlab Engage 4
  • 63. @secondstreetlab Grab Your Share 5
  • 64. @secondstreetlab $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Borrell Associates in Billions Online Promotions Spending
  • 65. @secondstreetlab
  • 66. @secondstreetlab $30,000 in Revenue
  • 67. @secondstreetlab 10 Weddings Booked
  • 68. @secondstreetlab YOU CAN DO IT
  • 69. @secondstreetlab ONLINE IS EFFICIENT
  • 70. @secondstreetlab REVENUE IS DIGITAL
  • 71. @secondstreetlab PRINT IS POWERFUL
  • 72. @secondstreetlab YOU CAN DO IT
  • 73. @secondstreetlab secondstreetlab.com/printplaybook @secondstreetlab
  • 74. @secondstreetlab Julie Foley Director of Affiliate Success Second Street julie@secondstreet.com @julie_foley Joe Mullen Director of Digital New Business Development JS Digital Solutions/Journal Communications jdmullen@jrn.com Vince Johnson Publisher The Forsyth County News vince@signalscv.com @vincejohnson Christie Randall Business Development Leader The Daily Advocate crandall@civitasmedia.com Questions?