Introduction to the Voter's Choice Tool

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Introduction to the Voter's Choice Tool

  1. 1. Introduction to Voter’s Choice D R I V I N G R E V E N U E #PromotionsLab | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
  2. 2. Presenters Matt Coen President & Co-Founder matt@secondstreet.com @mcoen #PromotionsLab Doug Villhard President & Co-Founder doug@secondstreet.com @DougVillhard Julie Foley Director of Affiliate Success julie@secondstreet.com @julie_foley
  3. 3. Want to win an exclusive prize? Be the one who tweets the most with our hashtag #PromotionsLab Follow @secondstreetlab #PromotionsLab
  4. 4. Questions and Recording Note: We are recording this webinar and you will receive an email with links to the recording and slide deck. #PromotionsLab
  5. 5. Who We Are #PromotionsLab
  6. 6. 3,000 Media Partners #PromotionsLab
  7. 7. How This Will Work • Visual slide while Chaney talks about how the presentation will work #PromotionsLab
  8. 8. HISTORY OF BALLOT PROMOTIONS #PromotionsLab
  9. 9. #PromotionsLab
  10. 10. #PromotionsLab
  11. 11. #PromotionsLab
  12. 12. #PromotionsLab
  13. 13. #PromotionsLab
  14. 14. BUT THERE ARE SOME PAIN POINTS #PromotionsLab
  15. 15. #PromotionsLab
  16. 16. #PromotionsLab
  17. 17. #PromotionsLab
  18. 18. Voter’s choice Product #PromotionsLab
  19. 19. “Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program. It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.” - Tammy Burdick, Senior Market Analyst at The Roanoke Times #PromotionsLab
  20. 20. Try It Out! secondstreetlab.com/ballot secondstreetlab.com/ballot
  21. 21. secondstreetlab.com/ballot
  22. 22. secondstreetlab.com/ballot
  23. 23. REVENUE OPPORTUNITIES #PromotionsLab
  24. 24. Voter’s Choice Revenue Opportunities secondstreetlab.com/ballot
  25. 25. Online Ads secondstreetlab.com/ballot
  26. 26. Category Sponsor secondstreetlab.com/ballot
  27. 27. Upgraded Listings secondstreetlab.com/ballot
  28. 28. Special Print Issue secondstreetlab.com/ballot
  29. 29. secondstreetlab.com/ballot
  30. 30. Deals Store secondstreetlab.com/ballot
  31. 31. CASE STUDY: THE RECORDJOURNAL #PromotionsLab
  32. 32. The Record-Journal Meriden, CT 19,500 circulation myrecordjournal.com secondstreetlab.com/ballot
  33. 33. #PromotionsLab
  34. 34. Record-Journal Revenue Results Package Component Revenue Print Ads $15,600 Enhanced Listings $5,300 Special Section $5,000 Deals Store $18,000 Total: $43,900 secondstreetlab.com/ballot
  35. 35. BALLOTS: MORE THAN JUST ONCE A YEAR #PromotionsLab
  36. 36. #PromotionsLab
  37. 37. HOLIDAY #PromotionsLab
  38. 38. #PromotionsLab
  39. 39. SPORTS #PromotionsLab
  40. 40. #PromotionsLab
  41. 41. #PromotionsLab
  42. 42. THE SIGNAL FOOTBALL BALLOT #PromotionsLab
  43. 43. COMMUNITY EVENTS #PromotionsLab
  44. 44. #PromotionsLab
  45. 45. #PromotionsLab
  46. 46. PARENTING #PromotionsLab
  47. 47. #PromotionsLab
  48. 48. WEDDING #PromotionsLab
  49. 49. #PromotionsLab
  50. 50. WORKPLACES #PromotionsLab
  51. 51. #PromotionsLab
  52. 52. RESTAURANTS #PromotionsLab
  53. 53. #PromotionsLab
  54. 54. #PromotionsLab
  55. 55. CASE STUDY: ROANOKE TIMES #PromotionsLab
  56. 56. The Roanoke Times Roanoke, VA 85,000 circulation 7.8 MM pv/month www.roanoke.com secondstreetlab.com/ballot
  57. 57. #PromotionsLab
  58. 58. The Roanoke Times Revenue Results Package Component Revenue Enhanced Listings $1,600 Category Sponsorships $3,600 Facebook PPC $800 Print Special Section $51,000 Deals Store $16,450 Total: $73,450 secondstreetlab.com/ballot
  59. 59. secondstreetlab.com/ballot
  60. 60. TAKEAWAYS #PromotionsLab
  61. 61. TRADITIONALLY, T HIS HAS BEEN DIFFICULT secondstreetlab.com/ballot
  62. 62. secondstreetlab.com/ballot
  63. 63. Now it isn’t secondstreetlab.com/ballot
  64. 64. #PromotionsLab
  65. 65. #PromotionsLab
  66. 66. HUGE REVENUE OPPORTUNITY secondstreetlab.com/ballot
  67. 67. Voter’s Choice Revenue Opportunities secondstreetlab.com/ballot
  68. 68. MORE THAN JUST ONCE A YEAR secondstreetlab.com/ballot
  69. 69. secondstreetlab.com/ballot
  70. 70. secondstreetlab.com/ballot
  71. 71. ADD THIS TO YOUR BUDGET secondstreetlab.com/ballot
  72. 72. RESOURCES #PromotionsLab
  73. 73. secondstreetlab.com/ballot
  74. 74. secondstreetlab.com/ballot
  75. 75. secondstreetlab.com/ballot
  76. 76. secondstreetlab.com/ballot
  77. 77. secondstreetlab.com/ballot
  78. 78. secondstreetlab.com/voters-choice #PromotionsLab
  79. 79. Want to Learn More? secondstreetlab.com/vc-webinar secondstreetlab.com/ballot

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