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360 Media Alliance Summit

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  • Holy cow there is a lot of money going into promotions
    If I want to truly capture dollars I have to combine best of digital and best of print
    When you bring those tighter it does amazing things.
    Where the money is going. We all know traditional spend is declining. But did you know that Promotional spend is increasing? Advertisers are looking for campaigns that can excite local audiences.
    Right now promotions are a $37 BB industry but look ahead just four short years and they are going to rise to 80 BB!!
  • We’re going to see several promotions these guys are doing, that are making significant revenue. Yes, they make $3million with promotions last year. At the core of everything they do is email.
  • ----- Meeting Notes (2/27/14 08:28) -----
    How many of you think you have 80% of the email addresses in your market?
    It's ok. Most publications don't. But in a lot of ways, shame on us. We're letting other entities swoop in and collect more email addresses of our readers than we own.
  • Email (91 percent) and text messaging (83 percent) are still the most popular daily “social” activities.
    This level of activity places Twitter top amongst all social networks alongside Facebook (both have 76 percent of users logging in once or more each day), and ahead of Instagram (70 percent), Snapchat (67 percent) and YouTube (66 percent).
    Google+, Pinterest (58 percent each) and, surprisingly, Myspace (46 percent) round out the top ten overall
    http://www.mediabistro.com/alltwitter/social-activity_b45692
    http://www.emarketer.com/Article/Social-Usage-Involves-More-Platforms-More-Often/1010019
    ----- Meeting Notes (2/27/14 08:28) -----
    So who woke up this morning and checked their email on their phone before anything else?
    Who checked their email over lunch?
    Who has checked their email since I started talking?
  • Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”
    July 1-9 collected submissions
    517 total submissions
    355 came the day the email was sent
    70% of contest entries came from the email
  • ----- Meeting Notes (2/27/14 08:28) -----
    Email is the gift that keeps on giving. As you run more promotions, you collect more email addresses, as your email list gets bigger all your initiatives are more succesful.
  • ----- Meeting Notes (2/27/14 14:03) -----
    Increasingly, also at the center of your strategy is mobile. How many of you would say you use your phone as the primary camera for your daily life? Do you think your readers would agree? So it's just as important that you think about contests on your website as well as how much people are interacting with your brand on mobile. That means, it is absolutely critical that they can upload photos to any photo or video contest from their phone in one step. Otherwise, you are losing reader engagement.
  • ----- Meeting Notes (2/27/14 08:28) -----
    So a plan for your year might look something like this. None of these ideas are wild and crazy. They are all low hanging fruit and most of these tie in with your editiorial calendars and existing sales inititaves.
  • ----- Meeting Notes (2/27/14 08:28) -----
    So a plan for your year might look something like this. None of these ideas are wild and crazy. They are all low hanging fruit and most of these tie in with your editiorial calendars and existing sales inititaves.
  • $30,000 in Revenue
    2,592 U-T Opt-ins
    299 Advertiser Opt-ins
    734 Entries
    Sponsor: Frank Subaru
  • $30,000 in Revenue
    2,592 U-T Opt-ins
    299 Advertiser Opt-ins
    734 Entries
    Sponsor: Frank Subaru
  • $10,000 in Revenue
    734 Entries
    10,296 Votes
    Sponsored by: Avalon Animal Hospital, Aloha Pet Resort, Faithful Friends
  • $10,000 in Revenue
    734 Entries
    10,296 Votes
    Sponsored by: Avalon Animal Hospital, Aloha Pet Resort, Faithful Friends
  • 57,359 Entries
    32,691 Opt-ins
    27,591 Advertiser Opt-ins
    ----- Meeting Notes (2/27/14 08:36) -----
    So I know most of you all do "give aways" or what we call sweepstakes. But how many of you make money from it? I'd be willing to guess that several of you are even GIVING away these promotions for free or the cost of a prize. You must stop doing this. Your audience is valuable and you should never give away any interaction with them for nothing or a simple prize. How much money do you think the Nebraska Crossing Outlets spent with the Omaha World Herald to sponsor this give away?
  • 75,291 Opt-ins
    47,677 Advertiser Opt-ins
  • The Daily Advocate
    Greenville, OH
    7,000 Circulation
    Sponsored by Second National Bank, Local Ford Dealer & the Great Darke County Fair
    Community sees contest as integral part of the fair
    We have been running the Fair Photo Cover Contest for three years now,
    It began when we were trying to come up with some good contests; it just made sense and gave us a local focus.
    Since that first year, entries have doubled.
  • Sponsored by Second National Bank, Local Ford Dealer & the Great Darke County Fair
    Community sees contest as integral part of the fair
    We have been running the Fair Photo Cover Contest for three years now,
    It began when we were trying to come up with some good contests; it just made sense and gave us a local focus.
    Since that first year, entries have doubled.
    Because the contest is so popular, it is very easy to find sponsors.
    We focus on banks, local restaurants, grocery stores, and locally owned and operated small businesses.
    During the fair, people come to our booth just to pick up the magazine and flip through the photos from this year’s contest.
    By this point, due to the Fair Photo Cover Contest and our extensive coverage of Fair Week events, the community sees us as an integral part of the fair.
    Even the Fair Board has started to look to us for ideas about how to successfully promote and manage fair giveaways! We’re certainly looking forward to next year’s Fair Photo Cover Contest.
  • By this point, due to the Fair Photo Cover Contest and our extensive coverage of Fair Week events, the community sees us as an integral part of the fair.
    Even the Fair Board has started to look to us for ideas about how to successfully promote and manage fair giveaways! We’re certainly looking forward to next year’s Fair Photo Cover Contest.
    Heavy print promotion
    Community sees magazine as an integral part of the fair
    Multiple sponsors
    100k in rev
    Its an unfair advantage. You’ve got it. So lets take a look at another one
  • Focus on Revenue
    Ask yourself these questions
    Create a list of these people
    First – the most obvious, the low-hanging fruit
    Look at your current client list
    Do they have something coming up we could activate?
    Check out their website – what do they have going on?
    Facebook contests, are they on Facebook? If they’re posting with some level of frequency it shows that Facebook is important to them
    You don’t want to target someone who has a page but never posts – they’re not going to see a return on their investment because they’re not investing anything into their Page
    They’re not going to keep up the momentum or be in a position to do anything with all of the new fans you will deliver to them
    Go back to their Timeline – what did they do last year for X holiday
    Check out their Events page
    Who’s currently advertising their Facebook page but might not be running a contest with you?
    Remember to target your sponsors according to the theme of your contest. For example, if you are running a “Cutest Kids Competition,” secure a children’s clothing shop, toy store or a family-friendly restaurant.
  • Emily
    By doing the consultative piece, gets advertisers to start thinking about their business and how social media impacts it
    When they talk to advertisers they make a point to say we are consulting we are not selling to you.
    They get real answers this way about budget and inside information not normally shared with ad sales team.
  • For those of you who don’t know, this is what a Facebook contest looks like
    It’s fully integrated into your Page as an app
    It is Like-Gated
    This means they have to click the Like button before they can see the entry form (PUSH THE BUTTON)
  • KFDM
    Beaumont, TX
    DMA 141
  • KFDM
    Beaumont, TX
    DMA 141
  • We’ve seen social boost drive 25% of entries
  • It’s also giving fans what they want
    Engage new fans and re-engage existing fans, imperative to remaining visible in Newsfeed (Edgerank)
  • You’ve seen the KNRK example where the contest was run on their page and sponsored by a local brewery and tech school
    Now let’s talk about a really exciting revenue stream
    Another way you can make money from Facebook contests is by running contests for them on their page
    Like an Agency – provide digital agency services
    -
  • Emily
    According to a recent study by Manta
    BIG potential. What is your primary goal in using social media?
    #1 is Acquiring and Engaging new customers: 36%
    Facebook contests are the best way to get new fans
    Facebook contests are the best way to get new leads
  • Here’s a great example
    Auto Dealer gets his own contest on July 9, - $14k package for next month
    Google AdWords, YouTube Pre-Rolls
    The contest was $4k - fun prize, enter for your chance to drive a new Ford Mustang convertible for 2 weeks’
    will have an email opt-ins, and ask some simple survey questions - what make and model do you drive, are you looking to buy a car
  • Here’s a great example
    Auto Dealer gets his own contest on July 9, - $14k package for next month
    Google AdWords, YouTube Pre-Rolls
    The contest was $4k - fun prize, enter for your chance to drive a new Ford Mustang convertible for 2 weeks’
    will have an email opt-ins, and ask some simple survey questions - what make and model do you drive, are you looking to buy a car
  • 448 entrants, 30 people said next 3 months, 13 people said next month, 12 people said 6 months, 209 said they would like to receive more information from the auto dealer, 46%. TALK ABOUT HOT, QUALIFIED LEADS
  • Here’s a great example
    Auto Dealer gets his own contest on July 9, - $14k package for next month
    Google AdWords, YouTube Pre-Rolls
    The contest was $4k - fun prize, enter for your chance to drive a new Ford Mustang convertible for 2 weeks’
    will have an email opt-ins, and ask some simple survey questions - what make and model do you drive, are you looking to buy a car
  • 8 Advertisers
    157 – 341 New Facebook Likes per Advertiser
  • 8 Advertisers
    157 – 341 New Facebook Likes per Advertiser
  • By doing the consultative piece, gets advertisers to start thinking about their business and how social media impacts it
    When they talk to advertisers they make a point to say we are consulting we are not selling to you.
    They get real answers this way about budget and inside information not normally shared with ad sales team.
  • By doing the consultative piece, gets advertisers to start thinking about their business and how social media impacts it
    When they talk to advertisers they make a point to say we are consulting we are not selling to you.
    They get real answers this way about budget and inside information not normally shared with ad sales team.
  • Matt
  • Paper ballots are time consuming, painful
  • Doug
  • Julie
  • WAYS TO MAKE MONEY WITH VOTER’S CHOICE
    • Upgraded Listings
    • Ballot Sponsorships
    • Print Issue or On-Air Special
    • Live Event
    • Deals Store
    Look to the following pages for a breakdown of each.
    ★ Remember - these models can also be combined to maximize your
    revenue. A single ballot could incorporate upgraded listings, category
    sponsorships, preview and winners special sections,
  • People have struggled to make money DURING the promotion and online. Really get how to make money in print but not necessarily digitally.
    This is an answer to one of those challenges.
    The upgraded listing model works when you are featuring local advertisers on the ballot. This model allows them to pay to feature their listing more prominently in an effort to attract more votes.
    LISTING UPGRADES
    • Logo
    • Description
    • Website
    • Address
    • Interactive Map
    • Social Sharing Buttons
    o Facebook
    o Twitter
    o Google +
    In a mid-size market, you could charge each sponsor a $149 flat fee
    for an upgraded listing including an image, phone number, address,
    website, and Facebook & Twitter buttons. If you have 30 merchants
    who purchase upgraded listings for a 4-week ballot, you would end up
    generating $4,470 in revenue!
  • Augment revenue from upgraded listings by selling ballot sponsorships.
    BALLOT CATEGORY SPONSORSHIP
    With the ballot category sponsorship model, sponsors pay to be
    featured on a specific category of your ballot. an example might be the “Citizens Bank Coach of
    the Week.” In a mid-size market, you could charge a category sponsor
    $249/week for the duration of the promotion. If you have 10 category
    Sponsors for a 10-week ballot, that gives you $24,900 in revenue.
    Right now a mid market alternative weekly is charging $200/week for this type of sponsorship.
  • Augment revenue from upgraded listings by selling ballot sponsorships.
    BALLOT CATEGORY SPONSORSHIP
    With the ballot category sponsorship model, sponsors pay to be featured on a specific category of your ballot. an example might be the “Citizens Bank Coach of the Week.” In a mid-size market, you could charge a category sponsor $249/week for the duration of the promotion. If you have 10 category sponsors for a 10-week ballot, that gives you $24,900 in revenue.
  • If you have a print publication, creating a special section or issue announcing the winners of your metro Voter’s Choice competition is an absolute must.
    Many members of your audience will save their special issue to refer back to throughout the year
    Many winning merchants will frame their part and display it in their place of business
  • ★ A coupon or offer in a thank you ad is a great way to drive foot traffic back to the merchant’s location.
    ★ A call to action to enter a contest is a great way to drive traffic to a Facebook Page, and the QR code makes it even easier to act on!
  • Another way to continue to capitalize on your Voter’s Choice
    competition after the voting is over is to create a live event that
    celebrates the winners and brings the Voter’s Choice experience
    to life for your audience.
  • 115,000+ Votes
  • 115,000+ Votes
  • Live event
  • Live event
  • Live event
  • Live event
  • Emily
    By doing the consultative piece, gets advertisers to start thinking about their business and how social media impacts it
    When they talk to advertisers they make a point to say we are consulting we are not selling to you.
    They get real answers this way about budget and inside information not normally shared with ad sales team.
  • Liz
    Price point: $99 - $149
    How many merchants: 5-8
    Deal details
    At least 50% off
    Round of golf at each course; don’t include cart rental
    Reasonable restrictions are okay
    Must buy cart
    Valid on weekdays only
    Not valid on holidays
    Opportunity for title sponsor
    Golf superstore, sporting good store, apparel, casino, restaurant, car dealer
    Advertisers looking to target affluent consumers
    Top Prospects
    Local and regional courses
    Deal quality and in demand merchants
  • Liz
  • Liz
    Price point: $149 - $199
    How many merchants: single
    Deal details
    Manicure, pedicure, facial, massage, discount on product, signature treatment - avoid hair cuts
    Customers will return multiple times to redeem (usually a struggle for spas so this is ideal)
    Customers are not loyal for these services so giving them multiple reasons to return is the selling point
    Middle level services offer upsell opportunity
    Opportunity for title sponsor: no
    Top prospects
    Local spas, hotels, multi-location spas, upscale spa, any spa with the capacity to handle high volume
  • Liz

Transcript

  • 1. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Online Promotions are an EXPLOSIVE Opportunity & Newspapers are Ready Matt Coen | President & Co-Founder| Second Street | @mcoen
  • 2. @secondstreetlab Our Partners3,000 media companies & growing
  • 3. @secondstreetlab
  • 4. @secondstreetlab secondstreetlab.com @secondstreetlab
  • 5. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE The Major Shift
  • 6. @secondstreetlab Source: Borrell Associates in Billions Why Online Promotions?
  • 7. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE start with email
  • 8. @secondstreetlab $3MM from Email
  • 9. @secondstreetlab Intersection of Promotions
  • 10. @secondstreetlab
  • 11. @secondstreetlab 91% of people check their email at least once a day 91% of people check their email at least once a day Source: eMarketer Daily Activities of US Internet Users
  • 12. @secondstreetlab 70% of Submissions 70% of Submissions The Impact of Email
  • 13. @secondstreetlab Email + Promotions
  • 14. @secondstreetlab Mobile + Photo Contests
  • 15. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Planning is crucial
  • 16. @secondstreetlab
  • 17. @secondstreetlab
  • 18. @secondstreetlab secondstreetlab.com/calendar
  • 19. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE opportunities for online promotions
  • 20. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Run SPONSORED Contests1
  • 21. @secondstreetlab U-T San Diego
  • 22. @secondstreetlab U-T San Diego $30,000 in Revenue
  • 23. @secondstreetlab WQNU-FM
  • 24. @secondstreetlab WQNU-FM $20,000 Revenue Increase
  • 25. @secondstreetlab WSAZ-TV
  • 26. @secondstreetlab WSAZ-TV $10,000 in Revenue
  • 27. @secondstreetlab Omaha World Herald
  • 28. @secondstreetlab Omaha World Herald $75,000 in Revenue
  • 29. @secondstreetlab WSB-FM
  • 30. @secondstreetlab $30,000 in Revenue WSB-FM
  • 31. @secondstreetlab 10 Weddings Booked WSB-FM
  • 32. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Promotions + Print
  • 33. @secondstreetlab The Daily Advocate Greenville, Ohio 7,000 Circulation
  • 34. @secondstreetlab Contest Photos in Fair Magazine Contest Photos in Fair Magazine
  • 35. @secondstreetlab $100,00 0
  • 36. @secondstreetlab Sponsorship Models ExclusiveExclusive Category-ExclusiveCategory-Exclusive MultipleMultiple
  • 37. @secondstreetlab Identify the Right Sponsors Who would be a good match for the target demographic & contest theme? Who would be a good match for the target demographic & contest theme? Who needs a fresh idea to maintain or increase spend? Who needs a fresh idea to maintain or increase spend? Who do I want to grow business with? Who do I want to grow business with?
  • 38. @secondstreetlab Exclusive UGC Contest Sponsorship Package Branded Micro Site $500 10 2 col x10” full color promo ads with logo prominently displayed (ROP in the paper) $750 Contest setup on your Facebook Page $500 Like-Gate $750 Opt-in for Email Database $750 Social media mentions $500 Email campaign, all including the sponsor’s logo & coupon/offer: -Invitation email encouraging entries to entire promotion database of 40,000 people: 1 week before the contest begins -Follow up invitation email: Day contest begins -Thank you for entering/voting email: All registered users -Winner announcement email at end of season with coupon/offer $1,000 Web Display Ads, 100K ROS impressions $750 Total Value: $5,500
  • 39. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Run Advertiser Contests2
  • 40. @secondstreetlab What is a Facebook Contest?
  • 41. @secondstreetlab Like-Gate Must ‘Like’ Page to Enter Must ‘Like’ Page to Enter
  • 42. @secondstreetlab Visible after Page is ‘Liked’ Entry Form
  • 43. @secondstreetlab Expand Reach with Social Boost
  • 44. @secondstreetlab Incentivize the Like
  • 45. @secondstreetlab Sponsored vs. Agency-Model On Advertiser’s Page, No Mention of Media Company On Advertiser’s Page, No Mention of Media Company On Media Company’s Page, Sponsor in Branding On Media Company’s Page, Sponsor in Branding
  • 46. @secondstreetlab 18 Million SMB Facebook Pages Source: Wall Street Journal, Facebook July 2013
  • 47. @secondstreetlab Source: Manta Facebook Contesting Opportunity Facebook Contesting Opportunity SMB Social Media Goals
  • 48. @secondstreetlab Quad-City Times
  • 49. @secondstreetlab
  • 50. @secondstreetlab Identify Hot Leads
  • 51. @secondstreetlab $14,000 in Revenue Quad-City Times
  • 52. @secondstreetlab Quad-City Times
  • 53. @secondstreetlab Quad-City Times $19,500 in Revenue
  • 54. @secondstreetlab
  • 55. @secondstreetlab Quad-City Times Shared Agency-Model Package Facebook marketing consultation Included 1 Sunday Full Page Promotional Ad $3,150 3-3 Column x 10” Promotional Print Ads $2,340 Shared email to 80K + $6,000 100k ROS impressions (728x90 promotional ad) $2,000 Total dominance contest promotion $2,000 Set up and placement on contest page $500 Total Value: $15,990 Cost to Advertiser: $1,000
  • 56. @secondstreetlab Per Campaign Revenue = $19,500 Yearly Revenue (6 per year) = $117,000
  • 57. @secondstreetlab Exclusive Agency-Model Sales Package Facebook Marketing Consultation $500 2 full color, ½ page promotional ads with logo $1,000 1 full color front page strip ad with logo the day the contest launches $750 Contest Setup on Facebook Page $500 Like-Gate $750 Opt-in for Your Email Database $750 Social Media Mentions $500 Email to Database of 20K $1,000 Web Display Ads, 100k ROS impressions $750 Total Cost: $6,500
  • 58. @secondstreetlab Shared Agency-Model Sales Package Facebook Marketing Consultation $500 1 Full Page Promotional Ad $3,150 3 ½ Page Horizontal Print Ads $2,350 Shared Email to Database of 20K $2,000 100K ROS impressions (728 x 90 Promotional Ads) $2,000 Total Dominance Contest Promotion $2,000 Contest Setup on Facebook Page $500 Total Value: $13,500 Cost: $1,000
  • 59. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Expand Reader’s Choice3
  • 60. @secondstreetlab
  • 61. @secondstreetlab
  • 62. @secondstreetlab “Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program. It only took 30 minutes to set up this year!  Last year it took a week and a half to tabulate this year we drastically reduced that.” Tammy Burdick Senior Market Analyst, The Roanoke Times
  • 63. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Revenue Opportunities
  • 64. @secondstreetlab
  • 65. @secondstreetlab Upgraded Listings
  • 66. @secondstreetlab Category Sponsorships
  • 67. @secondstreetlab Online Ads
  • 68. @secondstreetlab Special Print Issues
  • 69. @secondstreetlab Vote for Me & Thank You Ads
  • 70. @secondstreetlab Live Events
  • 71. @secondstreetlab The Signal
  • 72. @secondstreetlab $75,000 in Revenue The Signal
  • 73. @secondstreetlab Naples Daily News
  • 74. @secondstreetlab $110,000 in Revenue Naples Daily News
  • 75. @secondstreetlab The Southern Illinoisan
  • 76. @secondstreetlab $14,000 in Revenue The Southern Illinoisan
  • 77. @secondstreetlab Exclusive Ballot Sponsorship Package Full color ½ page ad in “Vote for Me” Preview Section $2,000 Upgraded listing with image, phone number, location, website, & social buttons $150 Leaderboard ad above sub-category section $500 300 x 250 ad on the ballot page $250 Opt-in for Email Database on registration page $250 Social media mentions with links back to sponsor’s accounts $1,500 Email campaign, all including the sponsor’s logo & coupon/offer: -Invitation email encouraging entries to entire promotion database of 40,000 people: 1 week before the ballot begins -Follow up invitation email: day ballot begins -Thank you for voting email: All registered users -Winner announcement email at end of ballot with coupon/offer $1,000 Web Display Ads, 100k ROS impressions $750 Total Value: $6,400
  • 78. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Run Niche Ballots 4
  • 79. @secondstreetlab We believe that the Prep Football Fans’ Choice Awards will become an annual event, and we plan to expand it (maybe even host a live event) in future years.” - Vince Johnson, Chief Multimedia Officer $4,000 in DIGITAL Revenue 1,000+ Opt-Ins 20,000+ Votes “ football fans’ choice awards The Signal | Santa Clarita, California
  • 80. @secondstreetlab The Best of Holiday Shopping ballot turned out to be the perfect way to simultaneously fill out our promotions calendar and engage small and mid-sized retailers leading up to the holiday shopping season.” - Tammy Burdick, Senior Market Analyst $70,000 in Revenue Integrated Ballot, Print Special Section, and Deals Store “ best of holiday shopping Roanoke Times | Roanoke, Virginia
  • 81. @secondstreetlab We were able to dramatically increase our level of partnership with the Illinois State Fair by using the information we gathered from the ballot as part of the content for the State Fair Guide…This improved partnership in turn led to us being able to secure more fair concert tickets to give away through sweepstakes contests on Facebook.” - Marty Carry, Advertising Director “ state fair top ten State Journal-Register | Springfield, Illinois
  • 82. @secondstreetlab Digital Revenue from Expanded Listings & Category Sponsorships Print Revenue from Thank You Ads in Print Issue family favorites MetroFamily Magazine | Oklahoma City, Oklahoma
  • 83. @secondstreetlab wedding
  • 84. @secondstreetlab sports
  • 85. @secondstreetlab food
  • 86. @secondstreetlab holidays
  • 87. @secondstreetlab business
  • 88. @secondstreetlab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Run Cards 5
  • 89. @secondstreetlab Golf Card
  • 90. @secondstreetlab JS Online
  • 91. @secondstreetlab JS Online Results •Over $45K gross (and growing) •Unlimited Inventory •Must Pay Cart Fee •Valid through 2014 Season Results •Over $45K gross (and growing) •Unlimited Inventory •Must Pay Cart Fee •Valid through 2014 Season
  • 92. @secondstreetlab WISE TV
  • 93. @secondstreetlab WISE TV Results •$75k + in Gross Revenue •1,000 cards SOLD OUT IN A MONTH •Must Pay Cart Fee •Valid through 2014 Season Results •$75k + in Gross Revenue •1,000 cards SOLD OUT IN A MONTH •Must Pay Cart Fee •Valid through 2014 Season
  • 94. @secondstreetlab Spa Card
  • 95. @secondstreetlab State College Spa Card
  • 96. @secondstreetlab State College Spa Card Results •Over $12K gross •Sold Out…TWICE •Popular Spa •Huge Promotion Results •Over $12K gross •Sold Out…TWICE •Popular Spa •Huge Promotion
  • 97. @secondstreetlab secondstreetlab.com/allianc e @secondstreetlab matt@secondstreet.com | 314.880.4902 | @mcoen Matt Coen