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30 Ecommerce Ideas in 30 Minutes
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30 Ecommerce Ideas in 30 Minutes

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  • 1. #PromotionsLab
  • 2. #PromotionsLab Presenters Matt Chaney Director of Affiliate Success Second Street @mattchaney Liz Crider Affiliate Success Manager Second Street @emcrider Matt Coen President & Co-Founder Second Street @mcoen
  • 3. #PromotionsLab Who We Are
  • 4. #PromotionsLab Our Partners
  • 5. #PromotionsLab Why Online Promotions? Source:BorrellAssociates InBillions $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
  • 6. #PromotionsLab Q&A Follow @secondstreetlab on Twitter! Want to win an exclusive prize? Tweet the most with our hashtag #PromotionsLab Note: We are recording this webinar and you will receive an email with links to the recording.
  • 7. #PromotionsLab CATEGORIES THAT WORK
  • 8. #PromotionsLab RESTAURANTS1
  • 9. #PromotionsLab Restaurants1 Mexican Asian Seafood Italian American
  • 10. #PromotionsLab Restaurants1 Tri-City Herald | Pasco, Washington
  • 11. #PromotionsLab 2 EVENTS
  • 12. #PromotionsLab Events Holiday Event Sporting Event Theater 2
  • 13. #PromotionsLab Events2 Everett Daily Herald | Everett, Washington
  • 14. #PromotionsLab RECREATION3
  • 15. #PromotionsLab Recreation Golf Activity Centers 3
  • 16. #PromotionsLab Recreation3 Rapid City Journal | Rapid City, South Dakota
  • 17. #PromotionsLab REGIONAL TRAVEL4
  • 18. #PromotionsLab Regional Travel4 KSTP-TV | Minneapolis, Minnesota
  • 19. #PromotionsLab ECOMMERCE MODELS THAT WORK
  • 20. #PromotionsLab MULTI-MERCHANT CARDS5
  • 21. #PromotionsLab Multi-Merchant Card5
  • 22. #PromotionsLab Golf Card5 WISE-TV | Fort Wayne, Indiana TIP: If you run just one multi-merchant card, make it a golf card.
  • 23. #PromotionsLab SINGLE-MERCHANT CARDS6
  • 24. #PromotionsLab Single-Merchant Card6
  • 25. #PromotionsLab Spa Card6 State College Centre Daily Times | State College, Pennsylvania TIP: When you’re putting together a spa card, focus on services that people don’t feel loyalty to a particular stylist for – stay away from anything to do with hair!
  • 26. #PromotionsLab SEASONAL STORES7
  • 27. #PromotionsLab Seasonal Stores7
  • 28. #PromotionsLab Seasonal Stores7 Quad-City Times | Davenport, Iowa TIP: Make sure that every single offer in your store is high quality and relevant to the theme.
  • 29. #PromotionsLab THEME WEEKS8
  • 30. #PromotionsLab Theme Weeks - Kent Oglesby, New Media Development Manager“ 8 KY3-TV| Springfield, Missouri Since all of our theme weeks have been so successful, we are planning to run themed deal weeks almost every month going forward.”
  • 31. #PromotionsLab PROGRESSIVE DISCOUNT STORES9
  • 32. #PromotionsLab Progressive Discount Store9 Record-Journal | Meriden, Connecticut TIP: Since each offer has limited inventory, customers are encouraged to buy early – meaning the offers are more likely to sell out at a smaller discount.
  • 33. #PromotionsLab EXCLUSIVE OFFERS10
  • 34. #PromotionsLab Exclusive Offers10
  • 35. #PromotionsLab Exclusive Offers10 CincySaver.com | Cincinnati, Ohio - Zac Gill, General Sales Manager “The Prime 47 offer launched on a Thursday, and the following week the restaurant experienced their 7 busiest days since opening.
  • 36. #PromotionsLab WEEKLY OFFERS11
  • 37. #PromotionsLab 11 Weekly Offers WSBT-TV | Mishawaka, Indiana TIP: Generate significant revenue with just one high- quality deal each week.
  • 38. #PromotionsLab 12 DAILY DEALS
  • 39. #PromotionsLab Daily Deals12 The revenue potential for daily deals is huge, as long as you assign the proper resources to the program. TIP:
  • 40. #PromotionsLab STRATEGIES FOR SUCCESS
  • 41. #PromotionsLab 13 GENERAL CREDITS
  • 42. #PromotionsLab 13 Run a general credit in advance of a bigger ecommerce promotion to increase sales. TIP: General Credit Lexington Herald Leader | Lexington, Kentucky
  • 43. #PromotionsLab 14 INACTIVE BUYER CREDITS
  • 44. #PromotionsLab 14 Run inactive buyer credits 2-3 times each year in order to activate customers who haven’t purchased anything in a while. TIP: Inactive Buyer Credit CincySavers.com | Cincinnati, Ohio
  • 45. #PromotionsLab 15 FREE DEALS
  • 46. #PromotionsLab Free Deals15 Quad-City Times | Davenport, Iowa TIP: Use free deals to strategically grow your database (and increase sales figures going forward).
  • 47. #PromotionsLab 16 DEMOGRAPHIC DATA
  • 48. #PromotionsLab 16 Use demographic data to understand who your buyers are and where they are coming from so you can tailor deals to their interests.TIP: Demographic Data Under 25 5% 26-35 18% 36-45 21% 46-55 25% 56-65 20% Over 65 11% Male 33% Female 67%
  • 49. #PromotionsLab 17 MERCHANT DATA
  • 50. #PromotionsLab Merchant Data17 TIP: Use merchant data to help advertisers understand the potential for future deals or other promotions. TIP:
  • 51. #PromotionsLab 18 ROI CALCULATOR
  • 52. #PromotionsLab ROI Calculator18 Use an ROI calculator to overcome objections by helping advertisers understand the full potential of the deal. TIP:
  • 53. #PromotionsLab PROSPECTING WORKSHEETS19
  • 54. #PromotionsLab 19 Prospecting Worksheets
  • 55. #PromotionsLab 20 PER DEAL REVENUE GOALS
  • 56. #PromotionsLab 20 Per Deal Revenue Goals Make sure every offer your sales team bring back will reach your per deal revenue goal before approving it for your site. TIP:
  • 57. #PromotionsLab 21 DEAL QUALITY CHECKLIST
  • 58. #PromotionsLab Deal Quality Checklist21 Evergreen category Few restrictions Appropriate price point Popular merchant Seasonally relevant Unique & fresh
  • 59. #PromotionsLab 22 BALLOT INTEGRATION
  • 60. #PromotionsLab 22 Ballot Integration Lexington Herald Leader | Lexington, Kentucky
  • 61. #PromotionsLab 22 CONTEST INTEGRATION
  • 62. #PromotionsLab Contest Integration23 The Killeen Daily Herald | Killeen, Texas
  • 63. #PromotionsLab 24 PROMOTIONAL VALUE
  • 64. #PromotionsLab 24 Promotional Value PROMOTIONAL VALUE INCLUDED Promo email blast to 35,000+ deals subscribers................................................. $2,250 Quad-City Times full page promotion ad............................................................. $3,150 3 - 1/4 page Quad-City Times promotion ads...................................................... $2,250 100, 000 ROS promotion impressions on qctimes.com (728x90) ......................... $2,000 TOTAL ......$9,650 Run a Get It Today Half-Price Deal for Father’s Day to ensure foot traffic with new & existing customers. PLUS, be a part of this incredible shared advertising package! Call or email Jennifer at 563.383.2296 jlucier@qctimes.com QCT media group print digital mobile social As a participant in the Father’s Day Deals program, your business name and / or logo will be included in all of the shared promotional opportunities below. FATHER’S DAY DEALS STORE DEALS STORE IMPORTANT DATES & DETAILS All deals must be approved and contract in house by the above ad deadline. Deals must be a 50% discount or better. Each deal is a 50/50 revenue share and includes $9,650 of promotional value listed below. Runs: Monday, June 10, 2013 through Sunday, June 16, 2013 Ad deadline: Wednesday, June 5, 2013 Hit the holidays running when you feature a deal that immediately drives traffic! Run a 50% off or better deal for your business this Cyber Week, Monday, December 2 through Sunday, December 8, and get two weeks of amazing promotion starting on November 24. Participants will receive in all promotional materials Deadline: Monday, November 18 Deal store dates: Monday, December 2 through Sunday, December 8 2013 Call Rosanne at or email advertising@qctimes.com
  • 65. #PromotionsLab SALES TRAINING25
  • 66. #PromotionsLab Sales Training25
  • 67. #PromotionsLab Sales Training25 secondstreet.com/university
  • 68. #PromotionsLab PLANNING26
  • 69. #PromotionsLab Planning26
  • 70. #PromotionsLab FOLLOW-UP27
  • 71. #PromotionsLab Follow-Up27 Continue the conversation Review the merchant data Establish goals for future campaigns
  • 72. #PromotionsLab SURVEYS28
  • 73. #PromotionsLab 28 Surveys Quad-City Times | Davenport, Iowa TIP: Use surveys to gain additional insights into your audience and their spending habits.
  • 74. #PromotionsLab 29 LAST-CHANCE EMAILS
  • 75. #PromotionsLab Last-Chance Email29 Cincinnati Special Reserve | Cincinnati, Ohio Subject Line: Last chance for tickets to A Gourmet Sensation!
  • 76. #PromotionsLab 30 DEALS COMMITTEES
  • 77. #PromotionsLab Deals Committee30 TIP: Meet regularly with your deals committee to ensure that you are featuring only high-quality offers on your site. Sales Manager Deals Champion Marketing Manager Customer Service Manager
  • 78. #PromotionsLab WHAT NOW?
  • 79. #PromotionsLab secondstreet.com/university Get Certified *
  • 80. #PromotionsLab Sell for Q4 * Join Us on August 28th
  • 81. #PromotionsLab ADDITIONAL RESOURCES
  • 82. #PromotionsLab
  • 83. #PromotionsLab secondstreetlab.com
  • 84. #PromotionsLab