30 Contest Ideas In 30 Minutes

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1 Second Street Lab 30 Contest Ideas in 30 Minutes 2012

SPEAKERS

Matt Coen
Owner & Co-Founder

Paul West
Vice President of Customer Relations

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Q&A

Note: We are recording
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slide deck.
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Questions Panel

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30 FITNESS

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30 Fitness
Time of the Year:
• Year Round

Contest Examples: Sponsor Ideas:
New Year, New You • Gyms
• Arkansas Democrat-Gazette • Diet programs
Biggest Loser • Salons
• Plastic surgeons
• KVOA-TV
• Personal trainers
Narrow it Down for Lighten Up Lenoir • Wellness centers
• New Bern Sun Journal • Doctors offices
Smart-Healthy Challenge Giveaway!
• York Daily Record
The Subway® Biggest Weight Loss Challenge
• WPXI-TV

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30 Fitness
Star-Herald (Scottsbluff, NE)
2012 Get Fit Challenge

Sponsored by Regional West Medical Center, Torrington
Community Hospital, Box Butte General Hospital & more.

• 709 Registered Users
• Total Gross revenue $14,300

“We were very happy with the results.
This was our 2nd year of the contest and
we plan on doing this contest every year
until there are no overweight people left.”
- Willy Weibert, Sales Manager

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29 RECIPES

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29 Recipes
Time of the Year:
• May- Cinco de Mayo
• June/July- Picnic Recipes • November/December-Holiday Recipes

NAIA Cookie Challenge 2012 • Grocery Stores
• Sioux City Journal • Specialty Food Stores
Holiday Guide Recipe Contest • Bakeries
• Food Companies
• WEVV-TV
• Farmer’s Markets
King Scoopers 4th Annual Recipe Contest
• Restaurants
• The Colorado Springs Gazette
Reason for the Season Recipe Contest
• The Advocate
12 Days of Cookies Contest
• Omaha World-Herald
Kids Can Cook Too Contest
• Tribune Chronicle

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29 Recipes
WNYT-TV (Albany, NY)
NYS Apple Growers Recipe Showdown

Sponsored by New York State Apple Growers

• 3,374 Votes
• Revenue $5,000
• 25,520 Page Views

“This contest was custom-designed to suit a
client's specific needs. We built an exclusive
sponsorship and partnered with them by providing
the prize. Both the client and the station were
pleased with the results.”
- Lori Collado, Digital Media Specialist

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28 ESSAY

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28 Essay
Time of the Year:
• The Holidays • Graduation
• Disease Awareness • National Holidays
Months
Toro Winter Essay Contest • Grocery Stores
• WFRV-TV • Travel Agencies
Florida Dental Something To Smile About • Healthcare Centers
• WFTV-TV • Clothing Stores
• Super Market
My Favorite Loretta Lynn Song
• Banks
• Aiken Standard
• Local Universities
The Closer to My Dreams Sweet Sixteen Send Off
• WKYS-FM
What Christmas Means to Me
• Leader-Telegram
Show Me Your Heart Poetry Contest
• Nextstar Broadcasting

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28 Essay
KOMO-TV (Seattle, WA)
West Side Story, Share Your Love Story

• 1,025 Votes

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27 MEMORABLE
MOMENTS

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27 Memorable Moments
Time of the Year:
• Year Round- Holidays or Summer Vacations

Totally 80’s Photo Contest • Amusement Park
• WPHL-TV • Sports Team
I Love the 80’s • Stage Shows
• Savannah Morning News • Sports Stores
• Hotels
Meal & Memories: Best of 2011
• Travel Agency
Photo Contest • Airline
• Newberry Observer • Photography Studio
Miss Marcia… Your Favorite Memories • Fair
• WTVC-TV • Bakery
100 Years if Chevrolet • Museum
• St. Louis Post-Dispatch • Mall
Restaurants of Yesteryear
• Daily Inter Lake

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27 Memorable Moments
KATU-TV (Portland, OR)
Disneyland Making Memories Contest

Sponsored by Disney

• 17, 729 Page Views

"The Disneyland Resort Giveaway was
sponsored by Disney and promoted in
newscasts, on our website, snipes during TV
programing, Facebook and Twitter.”
-Jennifer Shrum, Interactive News Producer

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26 PROM

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26 Prom
Time of the Year:
• Spring

Prom Queen • Tuxedo Rentals
• WPRO-FM • Dress Shops
Prom Photo Contest • Florists
• Event Venues
• Kinston Free Press
• Limousines
Pittsburgh’s Best Prom Dress Contest • Restaurants
• WPXI-TV • DJ’s
Prom King & Queen • Photographers
• Times-News • Salons/Spas
Prom Contest 2011
• The Gazette-Washington Post
Hot Prom Takeover!
• WHAT-FM

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26 Prom
Truro Daily News (Truro, Nova Scotia)
Favourite Prom Photo Contest

Sponsored by Inglis Jewellers
• 2,261 Votes
• Revenue $1,000

“We ran banner ads in the paper driving
entrants & voters to our website- daily for three
weeks. For this particular package the sponsor
supplied $1,000.00 in prizes.”
- Kevin Bent, Web Editor

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25 WEATHER/
TEMPERATURE

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25 Weather/Temperature
Time of the Year:
• Fall- Foliage Contest • Spring- Wildflowers Contest
• Winter- Winter Wonderland • Summer- Blue Sky Contest

Beat The Heat Photo Contest • Camera Stores
• KDAF-TV • Photo Printing Centers
A Taste of Summer Contest • Photography Studios
• Credit Unions
• WBBO-FM
• Banks
Spring Snapshots Photo Contest • Outdoor Supply Stores
• Fort Worth Star-Telegram • Theme Parks
Beauty of a Carolinas Spring 2012 • Travel Agencies
• Charlotte Observer
Best Snowman Photo Contest
• The News Tribune/The Olympian
Weather Photos
• WXYZ-TV

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25 Weather/Temperature
Our State (Greensboro, NC)
2011 Fall Photo Contest
Sponsored by Mountain Community Travel Office

• 1,924 Submissions
• 1,117 Registered Users
• Revenue $2,500

“The sponsorship package included the contest, its
presence on our website, a few call outs on our
Facebook page, inclusion in our regular monthly
newsletter, as well as as a standalone promotional
email, and a mention in a print ad for „what's online‟
with our magazine that month.”
- Laurie Weaver, Online Media Manager

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24 FISHING/HUNTING

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24 Fishing/Hunting
Time of the Year:
• Hunting Season- varies by state
• Summer- great for fishing contests

Hunting Photo Contest • Gun Shops
• West Central Tribune • Boat Stores
Eagle Post Fishing Photo Contest • Fishing Supplies
• Taxidermy/Deer Processors
• The Eagle Post
• Sporting Goods Stores
Fresh Catch Contest • Outdoor Supply Stores
• Union Leader Corporation
2011 Gary the Turkey
• Norfolk Daily News
Best Buck or Doe
• The Advocate
2011 Virtual Buck Pole
• WILX-TV

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24 Fishing/Hunting
New Bern Sun Journal (New Bern, NC)
Gone Fishing
Sponsored by Sportsman’s Toy Store

• 4,864 Votes

“These contests are a great way to drive traffic to
your website and expose more non-subscribers to
your product... I'm definitely seeing where
Facebook is helping spread the word in regards to
entries and voting.”
- Judy Avery, VP of Marketing

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23 BRACKETS

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23 Brackets
Time of the Year:
• Year Round – March Madness Popular

Battle of the Bands Bracket Contest • Restaurants
• St. Louis Post-Dispatch • Event Venues
Moe’s Bracket Challenge • Sporting Goods Stores
• WRAL Sports • Athletic Teams
• Apparel Shops
More Burger Wars
• KVVU-TV
Best Pizza Playoff Contest
• The Hour
The Onion Beer Bracket
• The Advocate

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23 Brackets
Fort Worth Star-Telegram (Fort Worth, TX)
DFW.com Battle of Burgers 2011
• Revenue $6,000

"There were no official sponsors, but we did generate
additional ad sales (about $6,000) from local and
participating burger joints in the contest. Some of
those ad sales turned into long-term contracts.”
- Wendy Stane, Promotions, Events, Social Media

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22 DRAWING/ART

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22 Drawing/Art
Time of the Year:
• Year Round
• Specific Holidays

Lego Building Contest • Family Restaurants
• Lakeland Ledger • Hospitals
2012 Insight Amateur Photo Contest • Grocery Stores
• Art Supply Stores
• Norfolk Daily News
• Performing Arts Schools
September 2011 SnapShots Contest • Theatre Troops
• New Mexico Marketplace
White Box Challenge
• WAVY/WVBT-TV
Design Challenge
• KATU-TV

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22 Drawing/Art
OrangeCounty.Com (Irvine, CA)
Spring Cover Shot Surf Photo Contest

Sponsored by La Casa Del Camino, Dan Taylor Surfboards

• 113,815 Votes
• Revenue $5,000

"This was a fun contest for us. Revenue was
$5,000 with online exposure, banner ads, etc.
They also received banners run of site.”
- Kris Heineman, Senior Manager

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21 WEDDING

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21 Wedding
Time of the Year:
• Year Round
• Typical Wedding Season is Spring

Ultimate Wedding • Wedding Venues
• Lincoln Journal Star • Florist
The Royal Wedding of Her Dreams • Grocery Stores
• WMMJ – FM • Tuxedo Rentals
Wedding Photo Contest • Dress Shops
• Limousines
• Savannah Morning News
• DJs
Wedding Exhibit Hot Fiancé Contest • Restaurants
• WAPE-FM • Salons/Spa’s
Wedding Outtakes Contest
• Marin Magazine
Let INC Marry You!
• WISE-TV

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21 Wedding
WCVQ-FM (Clarksville, TN)
Q Wedding Giveaway 2012

Sponsored by Clarksvillebrides.com and others
• 22,366 Votes
• Revenue $7,615

“We had 16 sponsors and were very
happy with participation from both
contestants and sponsors. We plan to do it
again next year.”
- Scott Chase, Operations Manager

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20 MAKEOVER

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20 Makeover
Time of the Year:
• Year Round
• Landscaping: Warmer Months

Green & Gold Man Cave • Remodelers
• WKLH-FM • Landscaping
Hitson Cabinet’s Kitchen Makeover • Flooring Stores
• WTVC-TV • Appliance Stores
Grants Ugliest & Oldest Kitchen Photo Contest • Carpet Stores
• Chicago Sun-Times • Lawn and Garden
I Need A New Roof! • Department Stores
• WFTV-TV • Cosmetic Surgeons
• Make Up Stores
Grimiest Grill Contest
• Salons
• WSAW-TV
• Tanning Salons
Makeover Contest 2011 • Home Storage
• Gaston Gazette • Credit Unions
• Painters

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20 Makeover
The Pitch and Her Kansas City (Kansas City, MO)
Make Me Over
Sponsored by KOSAMA, Lady Bird, Alignment is Life, In the Pink, Sazzy’s,
Trinity Limo & Ben Palmer Photo

• 10,343 Votes

“The makeover contest grew our Facebook fans by
about 400 likes. We gained clients by selling through
to our publication and websites. And we had an
overall glowing response from all who participated.”
- Dawn Jordan, Advertising Director

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19 TRAVEL/VACATION

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19 Travel/Vacation
Time of the Year:
• Summer
• Spring Break

Vacation Photo Contest • Travel Agents
• Marin Magazine • Hotels & resorts
Breckenridge Ski Resort Poster Contest • Bed & Breakfast
• Summit Daily • Camera Stores
Sell of Vacations – WIN A TRIP • Restaurants
• Suburban Newspaper • Tourism Centers
• Waterparks
Shrek Sandcastle Contest
• Travel Magazines
• The Orange County Register
• Car Rental
Have a Great Summer Contest • Sports Teams
• WBBO-FM • Breweries
• Cruise Lines
• Airlines
• Tourism Board

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19 Travel/Vacation
WPHL-TV (Philadelphia, PA)
Apple Vacations Endless Summer Photo Contest

Sponsored by Apple Vacations

• 53,530 Votes

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18 NATURE

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18 Nature
Time of the Year:
• Fall – Foliage Contest • Spring – Wildflowers Contest
• Winter – Winter Wonderland • Summer – Blue Sky Contest

Wildflower Photo Contest - 2012 • Camera Stores
• The Orange County Register • Photo Printing Centers
Your Turn • Photography Studios
• Appeal Democrat • Credit Unions
Gorgeous Gardens • Banks
• KBJR-TV • Travel Agencies
• Theme Parks
Oregon Outdoors Wild Bird Photo Contest
• Outdoor Supply Stores
• Southern Oregon Media Group
Wisconsin Trails 2012 Photo Contest
• Milwaukee Journal Sentinel

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18 Nature
Washington County Enterprise (Blair, NE)
Enterprise 2011 Photo Contest
• 6,326 Votes

"We did this purely for our readers. We were
thrilled at the participation of the community on
this one. We do this contest every year as more
of a PR move.”
- Ali Zicheck, Digital Media Coordinator/
Advertising Associate

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17 CREATIVE

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17 Creative
Time of the Year:
• Year Round – Summer seems most successful season

Short Film Contest – BT Winnipeg • Electronic Stores
• Breakfast Television • Cosmetic Surgeons
2012 Cruisin’ Downriver Calendar Contest • Concert Venues
• Michigan Central • Carpet Stores
2012 Bacon Queen Contest • Lawn and Garden
• Department Stores
• Des Moines Register
• Restaurants
Big Ken & Colleen’s Corny Photos Contest
• Make Up Stores
• Des Moines Radio Group
• Salons
Why do you love News 1130 • Tanning Salons
• CKWX-AM • Home Storage
• Credit Unions
• Painters

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17 Creative
KBFB - FM (Dallas, TX)
Rihanna Red Head Hair Contest
• 8,769 Votes

“This contest generated 1,082 Facebook likes
and was a very successful campaign. We'd like
to pursue a hair product advertiser to sponsor
the contest next time.”
- Dan Shelley, General Manager

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16 BIG GIVEAWAY

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16 Big Giveaway
Time of the Year:
• Year Round

Chevy Cruze • Airlines
• KTLA – TV • Restaurants
Marling HomeWorks Ugliest Kitchen • Hotels
Makeover Contest • Jewelry Stores
• WISC-TV • Car Dealerships
Dream Wedding 2012 • Motorcycle Shops
• WNDU – TV • Bed & Breakfasts
• Sports Venues
Aloha Fridays – Win a Ka’anapali
• Concert Venues
Vacation!
• Furniture Stores
• KOMO – TV
• Wedding Venues
The Master of All Garage Giveaway!
• CITI-FM

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16 Big Giveaway
Newsday (Suffolk, NY)
Sands Wedding Giveaway
Sponsored by The Sands, Geo Events, Flowers by Topaz, Our Prints
Charming, DejaVu Studios, Sugar Dinning Den

• 18,780 Votes
• Revenue $25,000

"All contestants were invited to a cocktail
function at the Sands Hotel, where the
winners were selected and announced -spot
prizes and surprises were also presented.”
- Diane Aiken- Miller, Interactive Display
Sales Coordinator

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15 SCHOOL SPIRIT/
BIGGEST FAN

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15 School Spirit/Biggest Fan
Time of the Year: • May/June – Prom and Graduation
• August – Back to School • Any Sports Season
• October - Homecoming • Most Popular – Football and baseball

LMFAO Suite • Sporting Good Stores
• Edmonton Sun • Sports Venues
First National Bank “School Spirit” • Local Sports Teams
• Local Breweries
Video Contest
• Restaurants
• North Platte Telegraph
• Outdoor Outfitters
NKOTBSB Contest • Sports Bars
• WPMT-TV • Gyms
School of the Year • Memorabilia Stores
• KidsLinked.com • Colleges
Time Warner Cable Fan Frenzy Contest • Health Food Stores
• WRAL Sports • Recreational Clubs
• Clothing Stores
• Restaurants
• Shopping centers
• Florists
• Tuxedo Rental

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15 School Spirit/Biggest Fan
U-T San Diego (San Diego, CA)
Bolt Fever – Photo Contest
• 85,225 Votes

"For this contest we ran promos on our
homepage and in our sports sections. The
promos ran on the Sports pages on
Sundays, which is our biggest print circulation
day.”
- Tom Mallory, Homepage Editor

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14 MOTHER’S DAY/
FATHER’S DAY

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14 Mother’s Day/Father’s Day
Time of the Year: • May/June – Prom and Graduation
• August – Back to School • Any Sports Season
• October - Homecoming • Most Popular – Football and baseball

Mommy & Me • Salons & Spa’s
• WLMG – FM • Golf Courses
Fathers Day Photo Contest 2011 • Restaurants
• Kearney Hub • Sporting Good Stores
• Boutiques
Mother Daughter Lookalike Contest
• Jewelry Stores
• WKOL-FM
• Home & Garden
FM99 Rockstar Mom Contest • Florists
• WNOR-FM • Tanning Stores
Father & Child Photo Contest • Nail Salons
• Jacksonville Daily News • Bed & Breakfasts
• Movie Theaters
• Sports Venues
• Concert Venues

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14 Mothers Day/Fathers Day
WKRG-TV (Mobile, AL)
Mother’s Day Photo Contest 2012

Sponsored by Calagaz Photo and Video

• 8,769 Votes

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13 GOODWILL

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13 Goodwill
Time of the Year:
• Year Round

Eco Ambassadors • Charities
• KFMB – TV • Landscaping
WQSB / Pepsi Field of Dreams • Flooring Stores
• Appliance Stores
• WQSB-FM
• Carpet Stores
Praise 103.9’s Pastor of the Month • Lawn and Garden
• WPPZ – FM • Department Stores
Lend A Helping Glove • Cosmetic Surgeons
• Indianapolis Indians • Make Up Stores
Pose for the Cure • Salons
• KBXX – FM • Tanning Salons
• Home Storage
• Credit unions
• Painters

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13 Goodwill
WCTV–TV (Fuquay Varina, NC)
WCTV’s Teacher of the Month!

Sponsored by Super-Lube, Auto Super-Service
Center, Envision Credit Union
• 9,734 Votes
• Revenue $36,000

"We put our heads together and created a
sponsorship package for the contest consisting of
a Title Sponsorship, with several Secondary
Sponsorships available. Super Lube committed to
becoming the Title Sponsor for the school
season, Sept. – May. Each sponsor committed for
the 9 month school term investment.”
- Holly Spires, Digital Sales Manager

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12 CARS/MOTORCYCLES

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12 Cars/Motorcycles
Time of the Year:
• Year Round

Transform your Toyota • Insurance Agents
• Statesboro Herald • Auto – Body Shops
ADAMM Classic Car Contest • Car Stereo Shops
• Milwaukee Journal Sentinel • Window Tinting Services
E2Xtreme Car Design Contest • Car Dealers
• Boy Scouts of America • Car Clubs
• Speed Shops
Ugliest Car Contest
• Auto Specialty Shops
• The News
• Garage Flooring
Chevrolet 100th Anniversary photo Contest • Tire Stores
• State Journal – Register • Speedway/Racetrack

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12 Cars/Motorcycles
KY3-TV (Springfield, MO)
Enter To Win $1000 From Youngblood Auto

Sponsored by Youngblood Auto

• 3,620 Votes
• Revenue $8,000

"The contest added 400 new likes to their
Facebook page, increased engagement and
sharing of the Youngblood Page. Plus, the
advertiser was extremely happy and has already
booked two more contests.”
- Brandon Welch, Internet Marketing Consultant

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11 BEST OF

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11 Best Of
Time of the Year:
• Year Round
• Typically Annual

Best of Gaston 2012 • Restaurants
• Gaston Gazette • Car Services
Kindest O.C. Owner 2011 • Handyman
• The Orange County Register • Accountant
Diamond Awards 2011 • Local Event
• MPLS St. Paul Magazine • Nursery
• Carpet Store
Best of 2012
• Grocery Store
• Times of Northwest Indiana
• Car Dealer
Best of the Best 2011 • Dentist
• Chattanooga Times Free Press • Kennel
• Real Estate Broker
• Doctor
• Bank
• Movie Theater

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11 Best Of
Lincoln Journal Star (Lincoln, NE)
Lincoln’s Choice - Voting
• 233,529 Votes

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10 HOLIDAY

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10 Holiday
Time of the Year:
• Any Holiday Season

Scared of Santa Photo Contest • Department Stores
• U-T San Diego • Arts & Crafts Stores
Holiday Lights Contest • Kids Clothing Stores
• Real Estate Agents
• WAVY/WVBT-TV
• Restaurants
It’s a Wonderful Wreath • Nurseries
• New Bern Sun Journal • Party Supply
B Christmas Choir Competition • Packaging & Shipping
• Emmis Indianapolis • Card Stores
Santa and Me • Photo Printers
• The Orange County Register • Movie Theaters
• Sports Venues
• Concert Venues

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10 Holiday
Shelbyville Times – Gazette (Shelbyville, TN)
Scared of Santa

Sponsored by Lowery Jewelers

• 27,231 Votes

"The trade sponsor had their name on
the contest header and house promo
ads. They also had house ads on
website.”
- Stevie Longwith, Online Advertising

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9 BEAUTY

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9 Beauty
Time of the Year:
• Hot Body – Summer
• Beauty – Year Round

Rock Girl Search 2011 • Hair Salons
• WHQG-FM • Nail Salons
• Tanning Salons
Hot Beach Bodies
• Clothing Stores
• WWKX-FM
• Fashion boutiques
Hottest Mom Contest • Gym/Fitness Centers
• WKLH-FM • Restaurants
PLAZER’s 2011 $40,000 Rock Girl Search
• KAZR-FM
Pinkalicious Diva for a Day
• KidsLinked.com

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9 Beauty
Winnipeg Sun (Winnipeg, Manitoba)
Be the Next SUNshine Girl
• Revenue $22,000

"We sold a special print section-this
promo generated more than $22,000
for us.”
- Kevin Klein, Publisher & CEO

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8 ADVERTISERS

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8 Advertisers
Time of the Year:
• Year Round

Contest Examples:
Disneyland Resort Sweepstakes
• KDAF – TV
Clover Billboard Contest
• KZST – FM
March Baldness
• KZEP-FM
Find Scotty at Seabreeze
• WROC-TV
Washington Trust – ILUVRI Photo
Contest
• Rhode Island Monthly

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8 Advertisers
WDBJ - TV (Roanoke, VA)
Name the Baby Red Panda

Sponsored by Boxley Materials Company
• 533 Votes
• Revenue $3,000+

“Don‟t forget deals! We decided to partner this
contest with a deal as a way to drive foot traffic to
the zoo while there was such an excitement
around the panda. The voting ended at midnight
and the next morning our deal was for a Family
Fun Pack to Mill Mountain Zoo.
- Carissa Divant, Account Executive

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7 HALLOWEEN

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7 Halloween
Time of the Year:
• Halloween – October 31st

3rd Annual Cutest Trick’r Treater • Costume Stores
• Statesboro Herald • Grocery Stores
Little Rock Mamas Halloween Contest • Candy Stores
• Arkansas Democrat-Gazette • Florists
Halloween Pet Photo Contest • Kids Museum
• WPXI – TV • Pet Stores
Halloween Costume Photo Contest • Candy Brand
• Haunted Houses
• KFDM-TV
FetchToto Halloween Costume Contest
• KWCH-TV

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7 Halloween
Lubbock Avalanche Journal (Lubbock, TX)
Cutest Trick’r Treater Photo Contest

Sponsored by Spirit Halloween Superstores & The Maze

• 9,317 Votes
• Revenue $2,500+

“We were very pleased with the amount of
page views our site received as a result. We
plan to do this again in the future with more
sponsors and additional opportunities to win.”
- Craig Martin, Digital Media Sales Director

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6 TALENT

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6 Talent
Time of the Year:
• Year Round
• Bragging Rights Have No Season

The Tiny Tim Talent Search • Craft Stores
• KTAR-FM • Music Supply Stores
My Kid Can Sing Contest • Talent Agency
• Savannah Morning News • Dance Studio
Be Amy For a Day • Voice Trainer
• KHFI – FM • Recording Studio
• Art Gallery
RockErie Music Awards 2011
• Camera Store
• Erie Times-News
• Community Colleges
• Pottery Studio

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6 Talent
WPRO-FM (Riverside, RI)
Dance With Britney
Sponsored by Wendy’s and Jive

• 164,132 Votes
• Page Views 128,421

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5 COUPLES

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5 Couples
Time of the Year:
• Year Round
• Holiday Specific – Valentine’s Day (February 14th)

Cutest Couple Photo Contest • Jewelry Stores
• York News-Times • Hair Salon
How We Met • Hotel
• The Day • Travel Agency
• Candy Store
Cutest Couple 2012
• Florist
• Kenosha News
• Spa
Cutest Couple Photo Contest • Mall
• WGN-TV • Restaurant
Bacardi Oakheart Sweetheart • Furniture Store
• The Reader • Photographer
• Winery
• Movie Theater
• Live Theater

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5 Couples
WLMG – FM (New Orleans, LA)
Cutest Couples Photo Contest

Sponsored by Cirque Du Soleil, Ralph’s on the Park, Fischer’s
Jewelry, Gigi’s Cupcakes
• 170,239 Votes
• Revenue $8,000

"This was the first time we‟ve done this contest and
we weren‟t sure how it would go, but we received
more than 200 entries – which was great! Overall
though, we got an additional 100,000 page views and
that was a great result!”
- Annette Basile, Digital Content Manager

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4 PETS

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4 Pets
Time of the Year:
• Year Round
• Seasonal Opportunities Like Snow Dogs & Pet Halloween

Dog Days Of Summer Pets Contest • Pet Stores
• York News-Times • Grooming Salons
Cutest Canine Photo Contest • Vet Clinics
• Local Humane Society
• Sarasota Herald Tribune
• Dog Walkers
Cutest Canine Contest • Pet Boutiques
• Newsday • Breeders
2012 Pet Calendar Voting • Doggie Daycare
• The Citizen‟s Voice • Pet Boarding Facilities
Cutest Pet Photo Contest • Dog Trainers
• Tribune Chronicle • Obedience Schools

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4 Pets
WEZB – FM (New Orleans, LA)
My Pet Rox the Black & Gold

Sponsored by Toyota of Slidell, Lakeside-Pets.com, Camp Bow
Wow
• 612,550 Votes
• Revenue $8,000

“This was the first year we did a contest like
this, but felt it worked out really well. It gave us a
chance to hit a listener “hot-button” (their
pets), gave us a way talk about our NFL team
without saying their name and we felt the voting
results were great!”
- Annette Basile, Digital Content Manager

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3 SPORTS

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3 Local Sports
Time of the Year:
• Fall - Football
• Spring/Summer – Baseball • Winter - Basketball

Athlete of the Year-Fan Favorite • Restaurants
• The Orange County Register • Convenience Stores
Gridiron Invasion Voting • Fast Food Chains
• KKBQ-FM • Sporting Good Stores
2011 High School Football Awards • Memorabilia Stores
• WTOV – TV • Car Dealers
Female Athlete of the Year 2011 • Insurance
• Citrus County Chronicle • Banks
Big Game TV Giveaway
• Las Vegas Review Journal

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3 Local Sports
Arkansas Democrat – Gazette (Little Rock, AR)
Best High School Mascot
• 180,039 Votes

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2 SWEEPSTAKES

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2 Sweepstakes
Time of the Year:
• Year Round
• Often Run Daily

Badge Magic Stick With Us! Giveaway • Lottery
• Boys Life Magazine • Grocery Store
Yacht Getaway • Convenience Store
• KTLA – TV • Concert Venue
Win a New Backyard Contest • Appliance Stores
• The News-Herald • Electronics Stores
Aaron Rodgers Autographed Helmet Giveaway
• WLUK – TV
Win a $1,000 gas card from Clark Howard
• WSB – AM

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2 Sweepstakes
KDAF – TV (Dallas, TX)
Great Grill Giveaway
• 78,100 Votes

"This contest was fun because you never knew
what was coming next in the photos - it absolutely
wasn't going to be one cute kid after another. I
think our audience had a lot of fun looking and
laughing at how creative/redneck some people get
with a backyard BBQ.”
- Jennifer Shrum, Interactive News Producer

#secondstreet


1 KIDS/BABIES

#secondstreet


1 Kids/Babies
Time of the Year:
• Year Round
• Holiday Opportunities – Such as Easter and Halloween

Baby Bash 2012 • Children’s Clothing Stores
• WEZB – FM • Specialty Baby Shops
Cute Kids Football Fan Contest • Photography Studios
• Tribune Chronicle • Kids Restaurants
• Daycare Centers
Cutest Kid Photo Contest
• Nanny Recruitment Offices
• Aiken Standard
• Babysitters
Insanely Cute Preschooler 2011
• The Orange County Register
Baby Idol 4
• WPRO – FM

#secondstreet


1 Kids/Babies
Herald News (Fall River, MA)
Cutest Baby Contest
• 243,770 Votes
• Revenue $300,000 company wide

"We generated a 20% increase in monthly page
views across our network and our advertisers
were very pleased with the traffic."
- Rebecca Capparelli, Director of Sales Training
and Development

#secondstreet


Bonus Ideas

Contest Examples:
• Tattoos
• Lookalikes
• Big Local Outdoor Event
• Award Shows
• Code Word
• Bartender
• Graduation
• Lifestyle
• Patriotic
• Girlfriends

#secondstreet


SPEAKERS

Matt Coen
Owner & Co-Founder
@mcoen
matt@secondstreet.com

Paul West
Vice President of Customer Relations
paul@secondstreet.com
314-884-7984

#secondstreet


30 Contest Ideas In 30 Minutes

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