#PromotionsLab
#PromotionsLab
Presenters
Julie Foley
Director of Affiliate Success
Second Street
@julie_foley
Emily Thousand
Affiliate Su...
#PromotionsLab
Who We Are
#PromotionsLab
Our Partners
#PromotionsLab
Why Online Promotions?
Source:BorrellAssociates
InBillions
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
2008 2009...
#PromotionsLab
Q&A
Follow
@secondstreetlab
on Twitter!
Want to win an exclusive prize?
Tweet the most with our hashtag
#Pr...
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TOP 30
CONTEST
IDEAS
#PromotionsLab
CARS & MOTORCYCLES30
#PromotionsLab
Cars & Motorcycles30
The News-Herald
Southgate, Michigan
	
  
time of year | year-round
sponsors | car & mo...
#PromotionsLab
Badass Truck Contest30 WJRR-FM | Orlando, Florida
This audience is extremely invested – both emotionally an...
#PromotionsLab
CODE WORD29
#PromotionsLab
Code Word29
time of year | year-round
sponsors | movie theaters, banks, insurance companies, event venues, ...
#PromotionsLab
Hoopla in March
-Mitch Gruber, Interactive Director“
29 KFMB-TV | San Diego, California
This unique promoti...
#PromotionsLab
WEATHER &TEMPERATURE28
#PromotionsLab
Weather & Temperature28
KMIT-FM
Mitchell, South
Dakota
	
  
time of year | year-round
sponsors | camera sto...
#PromotionsLab
Guess the Lowest Temperature28 WISN-TV | Milwaukee, Wisconsin
-Amy Haidlinger, Digital Client Specialist“Si...
#PromotionsLab
HUNTING & FISHING27
#PromotionsLab
Hunting & Fishing27
WXCC-FM
Williamson, West Virginia
	
  
time of year | summer, hunting season
sponsors |...
#PromotionsLab
Big Buck Picture Contest27 Northeast Mississippi Daily Journal | Tupelo, Mississippi
Hunting & fishing is a...
#PromotionsLab
BARTENDERS26
#PromotionsLab
Bartenders26
The Fort Myers News-
Press
Fort Myers, Florida
	
  
time of year | year-round
sponsors | bars,...
#PromotionsLab
SVEDKA’s Best Cocktail Contest26 Rhode Island Monthly | Providence, Rhode Island
These can be fun year-roun...
#PromotionsLab
NATURE25
#PromotionsLab
Nature25
time of year | year-round
sponsors | outdoor retailers, campgrounds, travel agencies, photography ...
#PromotionsLab
Summer Sunset Photo Contest
-Evonne Benedict, Social Media Manager
“
25 KING-TV | Seattle, Washington
This ...
#PromotionsLab
HOLIDAY24
#PromotionsLab
Holiday24
time of year | year-round, around holidays
sponsors | restaurants, theaters, craft stores, bars, ...
#PromotionsLab
Mardi Paw24 St. Louis Post-Dispatch | St. Louis, Missouri
Create a contest that aligns with a holiday that’...
#PromotionsLab
PROM23
#PromotionsLab
Prom23
WPXI-TV
Pittsburgh,
Pennsylvania
	
  
time of year | spring
sponsors | tuxedo rentals, salons, depar...
#PromotionsLab
Free Prom Giveaway
-John Layton, Vice President for Advertising“
23 The Westerly Sun | Westerly, Rhode Isla...
#PromotionsLab
RECIPE22
#PromotionsLab
Recipe22
time of year | year-round, holidays
sponsors | grocery stores, culinary schools, restaurants, cook...
#PromotionsLab
Little Chef22 Sunday World | Dublin, Ireland
Partner with a local advertiser – a restaurant or bakery – to ...
#PromotionsLab
WEDDING21
#PromotionsLab
Wedding21
WSBT-TV
South Bend, Indiana
	
  
time of year | year-round
sponsors | photographers, jewelry stor...
#PromotionsLab
Bridal Guide Cover Contest
-Glen Jardine, Director of Marketing Services“
21 Caledonian Record | Saint John...
#PromotionsLab
CREATIVE20
#PromotionsLab
Creative20
time of year | year-round
sponsors | restaurants, car dealerships, sports teams, hospitals, groc...
#PromotionsLab
Design the Men’s Room Six Pack20 KISW-FM | Seattle, Washington
-Brian Thorpe, Marketing Director“We love wh...
#PromotionsLab
MAKEOVER19
#PromotionsLab
Makeover19
Citrus County Chronicle
Crystal River, Florida
	
  
time of year | year-round
sponsors | remodel...
#PromotionsLab
Ugly Bathroom Makeover
-Beth Mann, General Manager“
19 WKDZ-FM | Cadiz, Kentucky
It was this promotion that...
#PromotionsLab
MEMORABLE MOMENTS18
#PromotionsLab
Memorable Moments18
WNCY-FM
Green Bay, Wisconsin
	
  
time of year | summer, holidays
sponsors | amusement ...
#PromotionsLab
Families Photo Contest
-Mary Carlock, Sales Manager
“
18 Fort Campbell Families Magazine | Oak Grove, Kentu...
#PromotionsLab
SELFIE17
#PromotionsLab
Selfie17
time of year | year-round
sponsors | cell phone providers, camera stores, electronic stores, resta...
#PromotionsLab
Selfie Contest
-Derek Reece, Digital Content Specialist
“
17 WXXL-FM | Orlando, Florida
Selfie contests can...
#PromotionsLab
HALLOWEEN16
#PromotionsLab
Halloween16
KJEZ-FM
Poplar Bluff, Missouri
time of year | October
sponsors | costume stores, candy stores, ...
#PromotionsLab
Cutest Trick’r Treater
-Robin Aspinwall, Online Marketing Director
“
16 Statesboro Herald | Statesboro, Geo...
#PromotionsLab
COMMUNITY15
#PromotionsLab
Community15
WHPT-FM
St. Petersburg, Florida
	
  
time of year | year-round
sponsors | charities, non-profit...
#PromotionsLab
Eco Ambassadors
-Mitch Gruber, Interactive Director
“
15 KFMB-TV | San Diego, California
The goal is to get...
#PromotionsLab
MAJOR SPORTS14
#PromotionsLab
Major Sports14
time of year | year-round, season by season
sponsors | restaurants, bars, banks, car dealers...
#PromotionsLab
Sports Panel Football Pro Pick’em
-John Levinson, Marketing Manager“
14 Atlanta Journal-Constitution | Atla...
#PromotionsLab
BEAUTY13
#PromotionsLab
Beauty13
Las Vegas Review-
Journal
Las Vegas, Nevada
	
  
time of year | year-round
sponsors | malls, cloth...
#PromotionsLab
$40,000 Rock Girl Search
-Rob Lembke, Promotions Director“
13 KAZR-FM | Des Moines, Iowa
Annually, we get 6...
#PromotionsLab
CHRISTMAS12
#PromotionsLab
Christmas12
WKRQ-FM
Cincinnati, Ohio
	
  
time of year | November, December
sponsors | malls, craft stores,...
#PromotionsLab
Holiday Wishes12 The Southern Illinoisan | Carbondale, Illinois
Create a contest that can tie-in with your ...
#PromotionsLab
MOTHER’S & FATHER’S DAY11
#PromotionsLab
Mother’s & Father’s Day11
St. Louis Post-Dispatch
St. Louis, Missouri
	
  
time of year | April, May, and J...
#PromotionsLab
Maid for Mom
-Travis Henkaline, Creative Services Director
“
11 WXMI-TV | Grand Rapids, Michigan
This has b...
#PromotionsLab
COUPLES10
#PromotionsLab
Couples10
WKLH-FM
Milwaukee, Wisconsin
	
  
time of year | February, around Valentine’s Day
sponsors | jewe...
#PromotionsLab
Orlando’s Ultimate Couple10 WXXL-FM | Orlando, Florida
Capitalize on the popularity of Valentine’s Day when...
#PromotionsLab
TRAVEL & VACATION9
#PromotionsLab
Travel & Vacation9
Rapid City Journal
Rapid City, South Dakota
	
  
time of year | spring, summer
sponsors ...
#PromotionsLab
Win a Dream Trip to Hawaii9 Where Traveler | Augusta, Georgia
TIP: Travel photography is one of the top hob...
#PromotionsLab
FACEBOOK ADVERTISER8
#PromotionsLab
Facebook Advertiser8
WGH-FM
Virginia Beach,
Virginia
time of year | year-round
sponsors | local advertisers...
#PromotionsLab
Eureka Springs Romantic Getaway
-Jimmie Brewer, Digital Marketing Consultant“
8 KYTV-TV | Springfield, Miss...
#PromotionsLab
TALENT7
#PromotionsLab
Talent7
Des Moines Register
Des Moines, Iowa
	
  
time of year | year-round
sponsors | concert venues, musi...
#PromotionsLab
Who’s Next?
-Adam Kirschner, Digital Program Director“
7 WMIB-FM | Fort Lauderdale, Florida
We generated $2...
#PromotionsLab
FAN SPIRIT6
#PromotionsLab
Fan Spirit6
time of year | year-round
sponsors | sporting goods stores, stadiums, sports teams, universitie...
#PromotionsLab
School Spirit Video Contest
-Eric J. Eckert, Digital Director“
6 York News-Times | York, Nebraska
At some o...
#PromotionsLab
PETS5
#PromotionsLab
Pets5
time of year | year-round
sponsors | pets stores, vet clinics, pet boarding facilities, obedience sch...
#PromotionsLab
Animal Selfie Photo Contest5 Cape Cod Times | Hyannis, Massachusetts
Pets can be incorporated in a holiday ...
#PromotionsLab
BIG GIVEAWAY4
#PromotionsLab
Big Giveaway4
WSB-TV
Atlanta, Georgia
	
  
time of year | year-round
sponsors | travel agencies, airlines, ...
#PromotionsLab
Aloha Sweepstakes
-Doug Friedman, Director of Creative Services“
4 KUSI-TV | San Diego, California
Viewers ...
#PromotionsLab
LOCAL SPORTS3
#PromotionsLab
Local Sports3
time of year | year-round, season by season
sponsors | sporting good stores, restaurants, bar...
#PromotionsLab
Meathead of the Month3 Chicago Sun Times | Chicago, Illinois
Local sports attract both your local advertise...
#PromotionsLab
SWEEPSTAKES2
#PromotionsLab
Sweepstakes2
WPSD-TV
Paducah, Kentucky
	
  
time of year | year-round
sponsors | car dealerships, banks, lo...
#PromotionsLab
Food Lion Grocery Giveaway
-Tara Whitfield, Marketing Assistant
“
2 WRAL-TV | Raleigh, North Carolina
The F...
#PromotionsLab
KIDS & BABIES1
#PromotionsLab
Kids & Babies1
The Bellingham Herald
Bellingham, Washington
	
  
time of year | year-round
sponsors | child...
#PromotionsLab
Baby Bash1 WEZB-FM | New Orleans, Louisiana
If you don’t have a kids or babies photo contest on your calend...
#PromotionsLab
WHAT
NOW?
#PromotionsLab
Getting Started: Get Certified
Promotions University is
an online training program
designed to help you and...
#PromotionsLab
Download our contest planning calendar
template and idea bank at:
Getting Started: Create a Plan
secondstre...
#PromotionsLab
Getting Started: Sell for Q4
#PromotionsLab
30in30 Webinar Series
secondstreetlab.com/30in30
August 21st
1PM ET
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30 Contest Ideas in 30 Minutes

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30 Contest Ideas in 30 Minutes

  1. 1. #PromotionsLab
  2. 2. #PromotionsLab Presenters Julie Foley Director of Affiliate Success Second Street @julie_foley Emily Thousand Affiliate Success Manager Second Street @emilythousand Matt Coen President & Co-Founder Second Street @mcoen
  3. 3. #PromotionsLab Who We Are
  4. 4. #PromotionsLab Our Partners
  5. 5. #PromotionsLab Why Online Promotions? Source:BorrellAssociates InBillions $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
  6. 6. #PromotionsLab Q&A Follow @secondstreetlab on Twitter! Want to win an exclusive prize? Tweet the most with our hashtag #PromotionsLab Note: We are recording this webinar and you will receive an email with links to the recording.
  7. 7. #PromotionsLab TOP 30 CONTEST IDEAS
  8. 8. #PromotionsLab CARS & MOTORCYCLES30
  9. 9. #PromotionsLab Cars & Motorcycles30 The News-Herald Southgate, Michigan   time of year | year-round sponsors | car & motorcycle dealerships, auto detailing, insurance companies, speedways KJEZ-FM Poplar Bluff, Missouri Casper Star-Tribune Casper, Wyoming
  10. 10. #PromotionsLab Badass Truck Contest30 WJRR-FM | Orlando, Florida This audience is extremely invested – both emotionally and financially. Give car and motorcycle owners a reason to show off their ride.TIP:
  11. 11. #PromotionsLab CODE WORD29
  12. 12. #PromotionsLab Code Word29 time of year | year-round sponsors | movie theaters, banks, insurance companies, event venues, amusement parks WCWN-TV Albany, New York KFOX-TV El Paso, Texas WZPL-FM Greenfield, Indiana
  13. 13. #PromotionsLab Hoopla in March -Mitch Gruber, Interactive Director“ 29 KFMB-TV | San Diego, California This unique promotion increased the foot traffic and sales for Drew Hyundai. The dealership was top in sales for Hyundai for the month.”
  14. 14. #PromotionsLab WEATHER &TEMPERATURE28
  15. 15. #PromotionsLab Weather & Temperature28 KMIT-FM Mitchell, South Dakota   time of year | year-round sponsors | camera stores, electronics retailers, outdoor retailers, landscaping companies Metroland Durham Oshawa, Ontario KJRH-TV Tulsa, Oklahoma
  16. 16. #PromotionsLab Guess the Lowest Temperature28 WISN-TV | Milwaukee, Wisconsin -Amy Haidlinger, Digital Client Specialist“Since Wisconsin is known for its roller-coaster weather patterns, people really got into trying to predict what temperatures would come sweeping through.”
  17. 17. #PromotionsLab HUNTING & FISHING27
  18. 18. #PromotionsLab Hunting & Fishing27 WXCC-FM Williamson, West Virginia   time of year | summer, hunting season sponsors | sporting good stores, outdoor supply stores, fishing & boating supplies, taxidermy The Messenger Fort Dodge, Iowa WCIA-TV Champaign, Illinois
  19. 19. #PromotionsLab Big Buck Picture Contest27 Northeast Mississippi Daily Journal | Tupelo, Mississippi Hunting & fishing is a $76 billion industry. Give advertisers an avenue to reach out to this niche market.TIP:
  20. 20. #PromotionsLab BARTENDERS26
  21. 21. #PromotionsLab Bartenders26 The Fort Myers News- Press Fort Myers, Florida   time of year | year-round sponsors | bars, restaurants, clubs, liquor stores, concert venues The Daily Herald Arlington Heights, Illinois WHAG-TV Hagerstown, Maryland
  22. 22. #PromotionsLab SVEDKA’s Best Cocktail Contest26 Rhode Island Monthly | Providence, Rhode Island These can be fun year-round. Consider hosting an event that ties in with the promotion.TIP:
  23. 23. #PromotionsLab NATURE25
  24. 24. #PromotionsLab Nature25 time of year | year-round sponsors | outdoor retailers, campgrounds, travel agencies, photography studios, art galleries Omaha World-Herald Omaha, Nebraska The Day New London, Connecticut KRDO-TV Colorado Springs, Colorado
  25. 25. #PromotionsLab Summer Sunset Photo Contest -Evonne Benedict, Social Media Manager “ 25 KING-TV | Seattle, Washington This was a great learning promotion for us to get started with photo contests. It really helped to drive entries and engagement.”
  26. 26. #PromotionsLab HOLIDAY24
  27. 27. #PromotionsLab Holiday24 time of year | year-round, around holidays sponsors | restaurants, theaters, craft stores, bars, grocery stores, catering companies WMYA-TV Greenville, South Carolina Saint Paul Pioneer Press Saint Paul, Minnesota The Shopping Channel Mississauga, Ontario
  28. 28. #PromotionsLab Mardi Paw24 St. Louis Post-Dispatch | St. Louis, Missouri Create a contest that aligns with a holiday that’s popular in your community.TIP:
  29. 29. #PromotionsLab PROM23
  30. 30. #PromotionsLab Prom23 WPXI-TV Pittsburgh, Pennsylvania   time of year | spring sponsors | tuxedo rentals, salons, department stores, florists, limo rental services, restaurants WHYI-FM Fort Lauderdale, Florida The Macon Telegraph Macon, Georgia
  31. 31. #PromotionsLab Free Prom Giveaway -John Layton, Vice President for Advertising“ 23 The Westerly Sun | Westerly, Rhode Island Pageviews were 3,300 over the two week entry time, which was a great beginning to our online prom coverage. The contest also generated $3,000 in new revenue.”
  32. 32. #PromotionsLab RECIPE22
  33. 33. #PromotionsLab Recipe22 time of year | year-round, holidays sponsors | grocery stores, culinary schools, restaurants, cooking stores, bakeries Erie Times-News Erie, Pennsylvania St. Louis Post-Dispatch St. Louis, Missouri KMID-TV Odessa, Texas
  34. 34. #PromotionsLab Little Chef22 Sunday World | Dublin, Ireland Partner with a local advertiser – a restaurant or bakery – to create a brand new flavor or dish.TIP:
  35. 35. #PromotionsLab WEDDING21
  36. 36. #PromotionsLab Wedding21 WSBT-TV South Bend, Indiana   time of year | year-round sponsors | photographers, jewelry stores, bridal stores, venues, catering companies, DJs Billings Gazette Billings, Montana Arkansas Democrat- Gazette Little Rock, Arkansas
  37. 37. #PromotionsLab Bridal Guide Cover Contest -Glen Jardine, Director of Marketing Services“ 21 Caledonian Record | Saint Johnsbury, Vermont Over 60,000 votes were cast and we collected 300 email opt-ins. We already have advertisers inquiring about being the sponsor for 2015.”
  38. 38. #PromotionsLab CREATIVE20
  39. 39. #PromotionsLab Creative20 time of year | year-round sponsors | restaurants, car dealerships, sports teams, hospitals, grocery stores Topeka Capital Journal Topeka, Kansas The Abbotsford News Abbotsford, British Columbia The Monett Times Monett, Missouri
  40. 40. #PromotionsLab Design the Men’s Room Six Pack20 KISW-FM | Seattle, Washington -Brian Thorpe, Marketing Director“We love when Elysian Brewing Company sponsors contests because it gives us a cool reason to talk about the beer and drive sales for our beer.”
  41. 41. #PromotionsLab MAKEOVER19
  42. 42. #PromotionsLab Makeover19 Citrus County Chronicle Crystal River, Florida   time of year | year-round sponsors | remodeling & landscaping companies, furniture stores, salons, clothing retailers Roanoke Times Roanoke, Virginia CIOC-FM Victoria, British Columbia
  43. 43. #PromotionsLab Ugly Bathroom Makeover -Beth Mann, General Manager“ 19 WKDZ-FM | Cadiz, Kentucky It was this promotion that showed that contesting can truly work, even in a small market. It had a total of seven sponsors and generated $3,500.”
  44. 44. #PromotionsLab MEMORABLE MOMENTS18
  45. 45. #PromotionsLab Memorable Moments18 WNCY-FM Green Bay, Wisconsin   time of year | summer, holidays sponsors | amusement parks, sports teams, travel agencies, airlines, fairs & festivals Shawnee News-Star Shawnee, Oklahoma Tennessee Farm & Family Columbia, Tennessee
  46. 46. #PromotionsLab Families Photo Contest -Mary Carlock, Sales Manager “ 18 Fort Campbell Families Magazine | Oak Grove, Kentucky We run a photo contest every issue to determine our cover photo. Each time it generates thousands of votes.”
  47. 47. #PromotionsLab SELFIE17
  48. 48. #PromotionsLab Selfie17 time of year | year-round sponsors | cell phone providers, camera stores, electronic stores, restaurants, event venues WEZB-FM New Orleans, Louisiana Roanoke Times Roanoke, Virginia The Coast Halifax, Nova Scotia
  49. 49. #PromotionsLab Selfie Contest -Derek Reece, Digital Content Specialist “ 17 WXXL-FM | Orlando, Florida Selfie contests can be edgy and fun. This contest helped us reach our page view goal for the month.”
  50. 50. #PromotionsLab HALLOWEEN16
  51. 51. #PromotionsLab Halloween16 KJEZ-FM Poplar Bluff, Missouri time of year | October sponsors | costume stores, candy stores, haunted houses, theaters, pet stores KTAB-TV Abilene, Texas Southwest Times Record Fort Smith, Arkansas
  52. 52. #PromotionsLab Cutest Trick’r Treater -Robin Aspinwall, Online Marketing Director “ 16 Statesboro Herald | Statesboro, Georgia It’s an annual tradition that our reader look for and ask about. This year it had five sponsors and generated a total of $2,100.”
  53. 53. #PromotionsLab COMMUNITY15
  54. 54. #PromotionsLab Community15 WHPT-FM St. Petersburg, Florida   time of year | year-round sponsors | charities, non-profits, credit unions, universities, schools, hospitals KATU-TV Portland, Oregon WCMH-TV Columbus, Ohio
  55. 55. #PromotionsLab Eco Ambassadors -Mitch Gruber, Interactive Director “ 15 KFMB-TV | San Diego, California The goal is to get the community involved and have them vote daily for their favorite non-profit. This year we eclipsed 41,000 votes!”
  56. 56. #PromotionsLab MAJOR SPORTS14
  57. 57. #PromotionsLab Major Sports14 time of year | year-round, season by season sponsors | restaurants, bars, banks, car dealerships, sporting goods stores, rec centers, gyms WEEI-FM Boston, Massachusetts WAFX-FM & WNOR-FM Suffolk, Virginia Norfolk, Virginia The Wisconsin State Journal Madison, Wisconsin
  58. 58. #PromotionsLab Sports Panel Football Pro Pick’em -John Levinson, Marketing Manager“ 14 Atlanta Journal-Constitution | Atlanta, Georgia McDonald’s wanted to strengthen their Falcons sponsorship with a message promoting them as the Falcons “quick service” restaurant and coffee sponsor.”
  59. 59. #PromotionsLab BEAUTY13
  60. 60. #PromotionsLab Beauty13 Las Vegas Review- Journal Las Vegas, Nevada   time of year | year-round sponsors | malls, clothing stores, salons, tanning centers, photographers, restaurants, bars WNOU-FM Indianapolis, Indiana KKLR-FM Poplar Bluff, Missouri
  61. 61. #PromotionsLab $40,000 Rock Girl Search -Rob Lembke, Promotions Director“ 13 KAZR-FM | Des Moines, Iowa Annually, we get 60-70 entrants and collect about 10K votes. This promotion receives about 500K page views during the two week voting phase.”
  62. 62. #PromotionsLab CHRISTMAS12
  63. 63. #PromotionsLab Christmas12 WKRQ-FM Cincinnati, Ohio   time of year | November, December sponsors | malls, craft stores, theaters, restaurants, grocery stores, catering companies Roanoke Times Roanoke, Virginia The Pantagraph Bloomington, Illinois
  64. 64. #PromotionsLab Holiday Wishes12 The Southern Illinoisan | Carbondale, Illinois Create a contest that can tie-in with your holiday shopping special section or gift guide.TIP:
  65. 65. #PromotionsLab MOTHER’S & FATHER’S DAY11
  66. 66. #PromotionsLab Mother’s & Father’s Day11 St. Louis Post-Dispatch St. Louis, Missouri   time of year | April, May, and June sponsors | kid-friendly restaurants, photographers, day care centers, parks & rec centers BlackDoctor.org Chicago, Illinois The Daily Nonpareil Council Bluffs, Iowa
  67. 67. #PromotionsLab Maid for Mom -Travis Henkaline, Creative Services Director “ 11 WXMI-TV | Grand Rapids, Michigan This has been one of our best received promotions – by our audience and our advertisers. It has generated nearly $50,000 over the last two years.”
  68. 68. #PromotionsLab COUPLES10
  69. 69. #PromotionsLab Couples10 WKLH-FM Milwaukee, Wisconsin   time of year | February, around Valentine’s Day sponsors | jewelry stores, hotels, candy shops, restaurants, florists, photographers, wineries WAQY-FM Springfield, Massachusetts Amarillo Globe-News Amarillo, Texas
  70. 70. #PromotionsLab Orlando’s Ultimate Couple10 WXXL-FM | Orlando, Florida Capitalize on the popularity of Valentine’s Day when planning your cutest couple contest.TIP:
  71. 71. #PromotionsLab TRAVEL & VACATION9
  72. 72. #PromotionsLab Travel & Vacation9 Rapid City Journal Rapid City, South Dakota   time of year | spring, summer sponsors | travel agencies, camera stores, airlines, tourism bureaus, hotels & resorts Raleigh News and Observer Raleigh, North Carolina Herald-Mail Hagerstown, Maryland
  73. 73. #PromotionsLab Win a Dream Trip to Hawaii9 Where Traveler | Augusta, Georgia TIP: Travel photography is one of the top hobbies in the world. Chances are that your audience already has photos available to submit.
  74. 74. #PromotionsLab FACEBOOK ADVERTISER8
  75. 75. #PromotionsLab Facebook Advertiser8 WGH-FM Virginia Beach, Virginia time of year | year-round sponsors | local advertisers with a Facebook page Quad-City Times Davenport, Iowa KULR-TV Billings, Montana
  76. 76. #PromotionsLab Eureka Springs Romantic Getaway -Jimmie Brewer, Digital Marketing Consultant“ 8 KYTV-TV | Springfield, Missouri The advertiser was thrilled with the number of Facebook Likes and opt-ins and is gearing up to do some substantial digital marketing with us.”
  77. 77. #PromotionsLab TALENT7
  78. 78. #PromotionsLab Talent7 Des Moines Register Des Moines, Iowa   time of year | year-round sponsors | concert venues, music stores, art galleries, music festivals, performing arts schools WRAZ-TV Raleigh, North Carolina The Daily Herald Arlington Heights, Illinois
  79. 79. #PromotionsLab Who’s Next? -Adam Kirschner, Digital Program Director“ 7 WMIB-FM | Fort Lauderdale, Florida We generated $20,000 in non-traditional revenue from our title sponsor. The sponsor was thrilled with the ad impressions that came from the 490,000 page views.”
  80. 80. #PromotionsLab FAN SPIRIT6
  81. 81. #PromotionsLab Fan Spirit6 time of year | year-round sponsors | sporting goods stores, stadiums, sports teams, universities, outdoor outfitters WSB-TV Atlanta, Georgia KARK-TV Little Rock, Arkansas KKBQ-FM Houston, Texas
  82. 82. #PromotionsLab School Spirit Video Contest -Eric J. Eckert, Digital Director“ 6 York News-Times | York, Nebraska At some of the schools, the teachers had each student start class by voting. We set the voting limit be to 35 times an hour per user and the kids go nuts with it.”
  83. 83. #PromotionsLab PETS5
  84. 84. #PromotionsLab Pets5 time of year | year-round sponsors | pets stores, vet clinics, pet boarding facilities, obedience schools, grooming salons WXSS-FM Milwaukee, Wisconsin WJRR-FM Maitland, Flordia Citizens’ Voice Wilkes-Barre, Pennsylvania
  85. 85. #PromotionsLab Animal Selfie Photo Contest5 Cape Cod Times | Hyannis, Massachusetts Pets can be incorporated in a holiday photo contest, selfie contest, or anything in between. You just can’t go wrong with pets.TIP:
  86. 86. #PromotionsLab BIG GIVEAWAY4
  87. 87. #PromotionsLab Big Giveaway4 WSB-TV Atlanta, Georgia   time of year | year-round sponsors | travel agencies, airlines, car dealerships, resorts & hotels, banks, event venues WLUK-TV Green Bay, Wisconsin The Edmonton Sun Edmonton, Alberta
  88. 88. #PromotionsLab Aloha Sweepstakes -Doug Friedman, Director of Creative Services“ 4 KUSI-TV | San Diego, California Viewers entered the contest each day. As a result, our morning newscast ratings increased during our the promotion.”
  89. 89. #PromotionsLab LOCAL SPORTS3
  90. 90. #PromotionsLab Local Sports3 time of year | year-round, season by season sponsors | sporting good stores, restaurants, bars, rec centers, gyms, local businesses WJAC-TV Johnstown, Pennsylvania WYMG-FM Chatham, Illinois WTAP-TV Parkersburg, West Virginia
  91. 91. #PromotionsLab Meathead of the Month3 Chicago Sun Times | Chicago, Illinois Local sports attract both your local advertisers and audience. These contests work in any size market.Tip:
  92. 92. #PromotionsLab SWEEPSTAKES2
  93. 93. #PromotionsLab Sweepstakes2 WPSD-TV Paducah, Kentucky   time of year | year-round sponsors | car dealerships, banks, lotteries, grocery stores, electronics stores, concert venues Omaha World-Herald Omaha, Nebraska WBRE-TV Scranton, Pennsylvania
  94. 94. #PromotionsLab Food Lion Grocery Giveaway -Tara Whitfield, Marketing Assistant “ 2 WRAL-TV | Raleigh, North Carolina The Food Lion Grocery Giveaway contest received hundreds of thousands of total submissions, and collected significant amount of unique email addresses.”
  95. 95. #PromotionsLab KIDS & BABIES1
  96. 96. #PromotionsLab Kids & Babies1 The Bellingham Herald Bellingham, Washington   time of year | year-round sponsors | children’s retail, daycare, toy stores, pediatricians, banks jewelry stores WXSS-FM Milwaukee, Wisconsin KXLT-TV Rochester, Minnesota
  97. 97. #PromotionsLab Baby Bash1 WEZB-FM | New Orleans, Louisiana If you don’t have a kids or babies photo contest on your calendar – add it now! These contests can generate tens of thousands of dollars.Tip:
  98. 98. #PromotionsLab WHAT NOW?
  99. 99. #PromotionsLab Getting Started: Get Certified Promotions University is an online training program designed to help you and your team run successful promotions.
  100. 100. #PromotionsLab Download our contest planning calendar template and idea bank at: Getting Started: Create a Plan secondstreetlab.com/calendar
  101. 101. #PromotionsLab Getting Started: Sell for Q4
  102. 102. #PromotionsLab 30in30 Webinar Series secondstreetlab.com/30in30 August 21st 1PM ET

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