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30 Contest Ideas In 30 Minutes

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These contest ideas and simple tips are a surefire way to find contesting success. …

These contest ideas and simple tips are a surefire way to find contesting success.

Certainly one of the biggest takeaways from the webinar is to seriously consider running at least one these top categories when building out your contest calendar for the year.

Watch a recording of the presentation and see even more top takeaways:

http://secondstreetlab.com/2012/06/10-key-takeaways-from-30-contest-ideas-in-30-minutes/

Published in: Technology, Self Improvement

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  • 1. #secondstreet1 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 2. SPEAKERS Matt Coen Owner & Co-Founder Paul West Vice President of Customer Relations#secondstreet2 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 3. Q&A Note: We are recording this webinar and you will receive an email with links to the recording and the slide deck. GoToWebinar Questions Panel#secondstreet3 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 4. 30 FITNESS #secondstreet 4 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 5. 30 Fitness Time of the Year: • Year RoundContest Examples: Sponsor Ideas:New Year, New You • Gyms• Arkansas Democrat-Gazette • Diet programsBiggest Loser • Salons • Plastic surgeons• KVOA-TV • Personal trainersNarrow it Down for Lighten Up Lenoir • Wellness centers• New Bern Sun Journal • Doctors officesSmart-Healthy Challenge Giveaway!• York Daily RecordThe Subway® Biggest Weight Loss Challenge• WPXI-TV #secondstreet 5 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 6. 30 Fitness Star-Herald (Scottsbluff, NE) 2012 Get Fit Challenge Sponsored by Regional West Medical Center, Torrington Community Hospital, Box Butte General Hospital & more. • 709 Registered Users • Total Gross revenue $14,300 “We were very happy with the results. This was our 2nd year of the contest and we plan on doing this contest every year until there are no overweight people left.” - Willy Weibert, Sales Manager#secondstreet6 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 7. 29 RECIPES #secondstreet 7 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 8. 29 Recipes Time of the Year: • May- Cinco de Mayo • June/July- Picnic Recipes • November/December-Holiday RecipesContest Examples: Sponsor Ideas:NAIA Cookie Challenge 2012 • Grocery Stores• Sioux City Journal • Specialty Food StoresHoliday Guide Recipe Contest • Bakeries • Food Companies• WEVV-TV • Farmer’s MarketsKing Scoopers 4th Annual Recipe Contest • Restaurants• The Colorado Springs GazetteReason for the Season Recipe Contest• The Advocate12 Days of Cookies Contest• Omaha World-HeraldKids Can Cook Too Contest• Tribune Chronicle #secondstreet 8 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 9. 29 Recipes WNYT-TV (Albany, NY) NYS Apple Growers Recipe Showdown Sponsored by New York State Apple Growers • 54 Registered Users • 3,374 Votes • Revenue $5,000 • 25,520 Page Views“This contest was custom-designed to suit aclients specific needs. We built an exclusivesponsorship and partnered with them by providingthe prize. Both the client and the station werepleased with the results.”- Lori Collado, Digital Media Specialist #secondstreet 9 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 10. 28 ESSAY#secondstreet10 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 11. 28 Essay Time of the Year: • The Holidays • Graduation • Disease Awareness • National Holidays MonthsContest Examples: Sponsor Ideas:Toro Winter Essay Contest • Grocery Stores• WFRV-TV • Travel AgenciesFlorida Dental Something To Smile About • Healthcare Centers• WFTV-TV • Clothing Stores • Super MarketMy Favorite Loretta Lynn Song • Banks• Aiken Standard • Local UniversitiesThe Closer to My Dreams Sweet Sixteen Send Off• WKYS-FMWhat Christmas Means to Me• Leader-TelegramShow Me Your Heart Poetry Contest• Nextstar Broadcasting #secondstreet 11 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 12. 28 Essay KOMO-TV (Seattle, WA) West Side Story, Share Your Love Story • 383 Registered Users • 1,025 Votes • 23,162 Page Views#secondstreet12 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 13. 27 MEMORABLE MOMENTS#secondstreet13 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 14. 27 Memorable Moments Time of the Year: • Year Round- Holidays or Summer VacationsContest Examples: Sponsor Ideas:Totally 80’s Photo Contest • Amusement Park• WPHL-TV • Sports TeamI Love the 80’s • Stage Shows• Savannah Morning News • Sports Stores • HotelsMeal & Memories: Best of 2011 • Travel AgencyPhoto Contest • Airline• Newberry Observer • Photography StudioMiss Marcia… Your Favorite Memories • Fair• WTVC-TV • Bakery100 Years if Chevrolet • Museum• St. Louis Post-Dispatch • MallRestaurants of Yesteryear• Daily Inter Lake #secondstreet 14 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 15. 27 Memorable Moments KATU-TV (Portland, OR) Disneyland Making Memories Contest Sponsored by Disney • 940 Registered Users • 17, 729 Page Views "The Disneyland Resort Giveaway was sponsored by Disney and promoted in newscasts, on our website, snipes during TV programing, Facebook and Twitter.” -Jennifer Shrum, Interactive News Producer#secondstreet15 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 16. 26 PROM#secondstreet16 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 17. 26 PromTime of the Year:• SpringContest Examples: Sponsor Ideas:Prom Queen • Tuxedo Rentals• WPRO-FM • Dress ShopsProm Photo Contest • Florists • Event Venues• Kinston Free Press • LimousinesPittsburgh’s Best Prom Dress Contest • Restaurants• WPXI-TV • DJ’sProm King & Queen • Photographers• Times-News • Salons/SpasProm Contest 2011• The Gazette-Washington PostHot Prom Takeover!• WHAT-FM #secondstreet 17 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 18. 26 Prom Truro Daily News (Truro, Nova Scotia) Favourite Prom Photo Contest Sponsored by Inglis Jewellers • 930 Registered Users • 2,261 Votes • Revenue $1,000 • 166,326 Page Views“We ran banner ads in the paper drivingentrants & voters to our website- daily for threeweeks. For this particular package the sponsorsupplied $1,000.00 in prizes.”- Kevin Bent, Web Editor #secondstreet 18 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 19. 25 WEATHER/ TEMPERATURE#secondstreet19 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 20. 25 Weather/TemperatureTime of the Year:• Fall- Foliage Contest • Spring- Wildflowers Contest• Winter- Winter Wonderland • Summer- Blue Sky Contest Contest Examples: Sponsor Ideas: Beat The Heat Photo Contest • Camera Stores • KDAF-TV • Photo Printing Centers A Taste of Summer Contest • Photography Studios • Credit Unions • WBBO-FM • Banks Spring Snapshots Photo Contest • Outdoor Supply Stores • Fort Worth Star-Telegram • Theme Parks Beauty of a Carolinas Spring 2012 • Travel Agencies • Charlotte Observer Best Snowman Photo Contest • The News Tribune/The Olympian Weather Photos • WXYZ-TV #secondstreet 20 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 21. 25 Weather/Temperature Our State (Greensboro, NC) 2011 Fall Photo Contest Sponsored by Mountain Community Travel Office • 1,924 Submissions • 1,117 Registered Users • Revenue $2,500 • 193,883 Page Views “The sponsorship package included the contest, its presence on our website, a few call outs on our Facebook page, inclusion in our regular monthly newsletter, as well as as a standalone promotional email, and a mention in a print ad for „whats online‟ with our magazine that month.” - Laurie Weaver, Online Media Manager#secondstreet21 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 22. 24 FISHING/HUNTING #secondstreet 22 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 23. 24 Fishing/HuntingTime of the Year:• Hunting Season- varies by state• Summer- great for fishing contests Contest Examples: Sponsor Ideas: Hunting Photo Contest • Gun Shops • West Central Tribune • Boat Stores Eagle Post Fishing Photo Contest • Fishing Supplies • Taxidermy/Deer Processors • The Eagle Post • Sporting Goods Stores Fresh Catch Contest • Outdoor Supply Stores • Union Leader Corporation 2011 Gary the Turkey • Norfolk Daily News Best Buck or Doe • The Advocate 2011 Virtual Buck Pole • WILX-TV #secondstreet 23 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 24. 24 Fishing/Hunting New Bern Sun Journal (New Bern, NC) Gone Fishing Sponsored by Sportsman’s Toy Store • 4,864 Votes • 30,235 Page Views “These contests are a great way to drive traffic to your website and expose more non-subscribers to your product... Im definitely seeing where Facebook is helping spread the word in regards to entries and voting.” - Judy Avery, VP of Marketing#secondstreet24 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 25. 23 BRACKETS#secondstreet25 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 26. 23 BracketsTime of the Year:• Year Round – March Madness Popular Contest Examples: Sponsor Ideas: Battle of the Bands Bracket Contest • Restaurants • St. Louis Post-Dispatch • Event Venues Moe’s Bracket Challenge • Sporting Goods Stores • WRAL Sports • Athletic Teams • Apparel Shops More Burger Wars • KVVU-TV Best Pizza Playoff Contest • The Hour The Onion Beer Bracket • The Advocate #secondstreet 26 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 27. 23 Brackets Fort Worth Star-Telegram (Fort Worth, TX) DFW.com Battle of Burgers 2011 • 2,342 Registered Users • Revenue $6,000 • 80,620 Page Views "There were no official sponsors, but we did generate additional ad sales (about $6,000) from local and participating burger joints in the contest. Some of those ad sales turned into long-term contracts.” - Wendy Stane, Promotions, Events, Social Media#secondstreet27 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 28. 22 DRAWING/ART#secondstreet28 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 29. 22 Drawing/ArtTime of the Year:• Year Round• Specific HolidaysContest Examples: Sponsor Ideas:Lego Building Contest • Family Restaurants• Lakeland Ledger • Hospitals2012 Insight Amateur Photo Contest • Grocery Stores • Art Supply Stores• Norfolk Daily News • Performing Arts SchoolsSeptember 2011 SnapShots Contest • Theatre Troops• New Mexico MarketplaceWhite Box Challenge• WAVY/WVBT-TVDesign Challenge• KATU-TV #secondstreet 29 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 30. 22 Drawing/Art OrangeCounty.Com (Irvine, CA) Spring Cover Shot Surf Photo Contest Sponsored by La Casa Del Camino, Dan Taylor Surfboards • 1,140 Registered Users • 113,815 Votes • Revenue $5,000 • 228,153 Page Views"This was a fun contest for us. Revenue was$5,000 with online exposure, banner ads, etc.They also received banners run of site.”- Kris Heineman, Senior Manager#secondstreet30 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 31. 21 WEDDING#secondstreet31 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 32. 21 Wedding Time of the Year: • Year Round • Typical Wedding Season is SpringContest Examples: Sponsor Ideas:Ultimate Wedding • Wedding Venues• Lincoln Journal Star • FloristThe Royal Wedding of Her Dreams • Grocery Stores• WMMJ – FM • Tuxedo RentalsWedding Photo Contest • Dress Shops • Limousines• Savannah Morning News • DJsWedding Exhibit Hot Fiancé Contest • Restaurants• WAPE-FM • Salons/Spa’sWedding Outtakes Contest• Marin MagazineLet INC Marry You!• WISE-TV #secondstreet 32 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 33. 21 Wedding WCVQ-FM (Clarksville, TN) Q Wedding Giveaway 2012 Sponsored by Clarksvillebrides.com and others • 5,378 Registered Users • 22,366 Votes • Revenue $7,615 • 406,806 Page Views“We had 16 sponsors and were veryhappy with participation from bothcontestants and sponsors. We plan to do itagain next year.”- Scott Chase, Operations Manager #secondstreet 33 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 34. 20 MAKEOVER#secondstreet34 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 35. 20 Makeover Time of the Year: • Year Round • Landscaping: Warmer MonthsContest Examples: Sponsor Ideas:Green & Gold Man Cave • Remodelers• WKLH-FM • LandscapingHitson Cabinet’s Kitchen Makeover • Flooring Stores• WTVC-TV • Appliance StoresGrants Ugliest & Oldest Kitchen Photo Contest • Carpet Stores• Chicago Sun-Times • Lawn and GardenI Need A New Roof! • Department Stores• WFTV-TV • Cosmetic Surgeons • Make Up StoresGrimiest Grill Contest • Salons• WSAW-TV • Tanning SalonsMakeover Contest 2011 • Home Storage• Gaston Gazette • Credit Unions • Painters #secondstreet 35 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 36. 20 Makeover The Pitch and Her Kansas City (Kansas City, MO) Make Me Over Sponsored by KOSAMA, Lady Bird, Alignment is Life, In the Pink, Sazzy’s, Trinity Limo & Ben Palmer Photo • 939 Registered Users • 10,343 Votes • 74,481 Page Views“The makeover contest grew our Facebook fans byabout 400 likes. We gained clients by selling throughto our publication and websites. And we had anoverall glowing response from all who participated.”- Dawn Jordan, Advertising Director#secondstreet36 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 37. 19 TRAVEL/VACATION #secondstreet 37 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 38. 19 Travel/VacationTime of the Year:• Summer• Spring BreakContest Examples: Sponsor Ideas:Vacation Photo Contest • Travel Agents• Marin Magazine • Hotels & resortsBreckenridge Ski Resort Poster Contest • Bed & Breakfast• Summit Daily • Camera StoresSell of Vacations – WIN A TRIP • Restaurants• Suburban Newspaper • Tourism Centers • WaterparksShrek Sandcastle Contest • Travel Magazines• The Orange County Register • Car RentalHave a Great Summer Contest • Sports Teams• WBBO-FM • Breweries • Cruise Lines • Airlines • Tourism Board #secondstreet 38 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 39. 19 Travel/Vacation WPHL-TV (Philadelphia, PA) Apple Vacations Endless Summer Photo Contest Sponsored by Apple Vacations • 53,530 Votes • 91,764 Page Views#secondstreet39 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 40. 18 NATURE#secondstreet40 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 41. 18 Nature Time of the Year: • Fall – Foliage Contest • Spring – Wildflowers Contest • Winter – Winter Wonderland • Summer – Blue Sky ContestContest Examples: Sponsor Ideas:Wildflower Photo Contest - 2012 • Camera Stores• The Orange County Register • Photo Printing CentersYour Turn • Photography Studios• Appeal Democrat • Credit UnionsGorgeous Gardens • Banks• KBJR-TV • Travel Agencies • Theme ParksOregon Outdoors Wild Bird Photo Contest • Outdoor Supply Stores• Southern Oregon Media GroupWisconsin Trails 2012 Photo Contest• Milwaukee Journal Sentinel #secondstreet 41 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 42. 18 Nature Washington County Enterprise (Blair, NE) Enterprise 2011 Photo Contest • 6,326 Votes • 26,823 Page Views"We did this purely for our readers. We werethrilled at the participation of the community onthis one. We do this contest every year as moreof a PR move.”- Ali Zicheck, Digital Media Coordinator/ Advertising Associate #secondstreet 42 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 43. 17 CREATIVE #secondstreet 43 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 44. 17 Creative Time of the Year: • Year Round – Summer seems most successful seasonContest Examples: Sponsor Ideas:Short Film Contest – BT Winnipeg • Electronic Stores• Breakfast Television • Cosmetic Surgeons2012 Cruisin’ Downriver Calendar Contest • Concert Venues• Michigan Central • Carpet Stores2012 Bacon Queen Contest • Lawn and Garden • Department Stores• Des Moines Register • RestaurantsBig Ken & Colleen’s Corny Photos Contest • Make Up Stores• Des Moines Radio Group • SalonsWhy do you love News 1130 • Tanning Salons• CKWX-AM • Home Storage • Credit Unions • Painters #secondstreet 44 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 45. 17 Creative KBFB - FM (Dallas, TX) Rihanna Red Head Hair Contest • 2,295 Registered Users • 8,769 Votes“This contest generated 1,082 Facebook likesand was a very successful campaign. Wed liketo pursue a hair product advertiser to sponsorthe contest next time.”- Dan Shelley, General Manager#secondstreet45 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 46. 16 BIG GIVEAWAY #secondstreet 46 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 47. 16 Big Giveaway Time of the Year: • Year RoundContest Examples: Sponsor Ideas:Chevy Cruze • Airlines• KTLA – TV • RestaurantsMarling HomeWorks Ugliest Kitchen • HotelsMakeover Contest • Jewelry Stores• WISC-TV • Car DealershipsDream Wedding 2012 • Motorcycle Shops• WNDU – TV • Bed & Breakfasts • Sports VenuesAloha Fridays – Win a Ka’anapali • Concert VenuesVacation! • Furniture Stores• KOMO – TV • Wedding VenuesThe Master of All Garage Giveaway!• CITI-FM #secondstreet 47 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 48. 16 Big Giveaway Newsday (Suffolk, NY) Sands Wedding Giveaway Sponsored by The Sands, Geo Events, Flowers by Topaz, Our Prints Charming, DejaVu Studios, Sugar Dinning Den • 3,297 Registered Users • 18,780 Votes • Revenue $25,000 • 214,790 Page Views "All contestants were invited to a cocktail function at the Sands Hotel, where the winners were selected and announced -spot prizes and surprises were also presented.” - Diane Aiken- Miller, Interactive Display Sales Coordinator#secondstreet48 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 49. 15 SCHOOL SPIRIT/ BIGGEST FAN #secondstreet 49 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 50. 15 School Spirit/Biggest Fan Time of the Year: • May/June – Prom and Graduation • August – Back to School • Any Sports Season • October - Homecoming • Most Popular – Football and baseballContest Examples: Sponsor Ideas:LMFAO Suite • Sporting Good Stores• Edmonton Sun • Sports VenuesFirst National Bank “School Spirit” • Local Sports Teams • Local BreweriesVideo Contest • Restaurants• North Platte Telegraph • Outdoor OutfittersNKOTBSB Contest • Sports Bars• WPMT-TV • GymsSchool of the Year • Memorabilia Stores• KidsLinked.com • CollegesTime Warner Cable Fan Frenzy Contest • Health Food Stores• WRAL Sports • Recreational Clubs • Clothing Stores • Restaurants • Shopping centers • Florists • Tuxedo Rental #secondstreet 50 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 51. 15 School Spirit/Biggest Fan U-T San Diego (San Diego, CA) Bolt Fever – Photo Contest • 717 Registered Users • 85,225 Votes • 199,687 Page Views"For this contest we ran promos on ourhomepage and in our sports sections. Thepromos ran on the Sports pages onSundays, which is our biggest print circulationday.”- Tom Mallory, Homepage Editor #secondstreet 51 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 52. 14 MOTHER’S DAY/ FATHER’S DAY #secondstreet 52 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 53. 14 Mother’s Day/Father’s Day Time of the Year: • May/June – Prom and Graduation • August – Back to School • Any Sports Season • October - Homecoming • Most Popular – Football and baseballContest Examples: Sponsor Ideas:Mommy & Me • Salons & Spa’s• WLMG – FM • Golf CoursesFathers Day Photo Contest 2011 • Restaurants• Kearney Hub • Sporting Good Stores • BoutiquesMother Daughter Lookalike Contest • Jewelry Stores• WKOL-FM • Home & GardenFM99 Rockstar Mom Contest • Florists• WNOR-FM • Tanning StoresFather & Child Photo Contest • Nail Salons• Jacksonville Daily News • Bed & Breakfasts • Movie Theaters • Sports Venues • Concert Venues #secondstreet 53 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 54. 14 Mothers Day/Fathers Day WKRG-TV (Mobile, AL) Mother’s Day Photo Contest 2012 Sponsored by Calagaz Photo and Video • 4,072 Registered Users • 8,769 Votes#secondstreet54 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 55. 13 GOODWILL#secondstreet55 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 56. 13 GoodwillTime of the Year:• Year RoundContest Examples: Sponsor Ideas:Eco Ambassadors • Charities• KFMB – TV • LandscapingWQSB / Pepsi Field of Dreams • Flooring Stores • Appliance Stores• WQSB-FM • Carpet StoresPraise 103.9’s Pastor of the Month • Lawn and Garden• WPPZ – FM • Department StoresLend A Helping Glove • Cosmetic Surgeons• Indianapolis Indians • Make Up StoresPose for the Cure • Salons• KBXX – FM • Tanning Salons • Home Storage • Credit unions • Painters #secondstreet 56 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 57. 13 Goodwill WCTV–TV (Fuquay Varina, NC) WCTV’s Teacher of the Month! Sponsored by Super-Lube, Auto Super-Service Center, Envision Credit Union • 468 Registered Users • 9,734 Votes • Revenue $36,000 • 74,565 Page Views"We put our heads together and created asponsorship package for the contest consisting ofa Title Sponsorship, with several SecondarySponsorships available. Super Lube committed tobecoming the Title Sponsor for the schoolseason, Sept. – May. Each sponsor committed forthe 9 month school term investment.”- Holly Spires, Digital Sales Manager #secondstreet 57 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 58. 12 CARS/MOTORCYCLES#secondstreet58 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 59. 12 Cars/Motorcycles Time of the Year: • Year RoundContest Examples: Sponsor Ideas:Transform your Toyota • Insurance Agents• Statesboro Herald • Auto – Body ShopsADAMM Classic Car Contest • Car Stereo Shops• Milwaukee Journal Sentinel • Window Tinting ServicesE2Xtreme Car Design Contest • Car Dealers• Boy Scouts of America • Car Clubs • Speed ShopsUgliest Car Contest • Auto Specialty Shops• The News • Garage FlooringChevrolet 100th Anniversary photo Contest • Tire Stores• State Journal – Register • Speedway/Racetrack #secondstreet 59 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 60. 12 Cars/Motorcycles KY3-TV (Springfield, MO) Enter To Win $1000 From Youngblood Auto Sponsored by Youngblood Auto • 3,620 Votes • Revenue $8,000 • 15,626 Page Views"The contest added 400 new likes to theirFacebook page, increased engagement andsharing of the Youngblood Page. Plus, theadvertiser was extremely happy and has alreadybooked two more contests.”- Brandon Welch, Internet Marketing Consultant #secondstreet 60 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 61. 11 BEST OF#secondstreet61 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 62. 11 Best OfTime of the Year:• Year Round• Typically Annual Contest Examples: Sponsor Ideas: Best of Gaston 2012 • Restaurants • Gaston Gazette • Car Services Kindest O.C. Owner 2011 • Handyman • The Orange County Register • Accountant Diamond Awards 2011 • Local Event • MPLS St. Paul Magazine • Nursery • Carpet Store Best of 2012 • Grocery Store • Times of Northwest Indiana • Car Dealer Best of the Best 2011 • Dentist • Chattanooga Times Free Press • Kennel • Real Estate Broker • Doctor • Bank • Movie Theater #secondstreet 62 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 63. 11 Best Of Lincoln Journal Star (Lincoln, NE) Lincoln’s Choice - Voting • 7,148 Registered Users • 233,529 Votes • 193,600 Page Views#secondstreet63 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 64. 10 HOLIDAY #secondstreet 64 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 65. 10 HolidayTime of the Year:• Any Holiday SeasonContest Examples: Sponsor Ideas:Scared of Santa Photo Contest • Department Stores• U-T San Diego • Arts & Crafts StoresHoliday Lights Contest • Kids Clothing Stores • Real Estate Agents• WAVY/WVBT-TV • RestaurantsIt’s a Wonderful Wreath • Nurseries• New Bern Sun Journal • Party SupplyB Christmas Choir Competition • Packaging & Shipping• Emmis Indianapolis • Card StoresSanta and Me • Photo Printers• The Orange County Register • Movie Theaters • Sports Venues • Concert Venues #secondstreet 65 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 66. 10 Holiday Shelbyville Times – Gazette (Shelbyville, TN) Scared of Santa Sponsored by Lowery Jewelers • 728 Registered Users • 27,231 Votes • 133,127 Page Views"The trade sponsor had their name onthe contest header and house promoads. They also had house ads onwebsite.”- Stevie Longwith, Online Advertising #secondstreet 66 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 67. 9 BEAUTY#secondstreet67 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 68. 9 Beauty Time of the Year: • Hot Body – Summer • Beauty – Year RoundContest Examples: Sponsor Ideas:Rock Girl Search 2011 • Hair Salons• WHQG-FM • Nail Salons • Tanning SalonsHot Beach Bodies • Clothing Stores• WWKX-FM • Fashion boutiquesHottest Mom Contest • Gym/Fitness Centers• WKLH-FM • RestaurantsPLAZER’s 2011 $40,000 Rock Girl Search• KAZR-FMPinkalicious Diva for a Day• KidsLinked.com #secondstreet 68 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 69. 9 Beauty Winnipeg Sun (Winnipeg, Manitoba) Be the Next SUNshine Girl • 547 Registered Users • Revenue $22,000 • 233,986 Page Views"We sold a special print section-thispromo generated more than $22,000for us.”- Kevin Klein, Publisher & CEO #secondstreet 69 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 70. 8 ADVERTISERS#secondstreet70 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 71. 8 AdvertisersTime of the Year:• Year RoundContest Examples:Disneyland Resort Sweepstakes• KDAF – TVClover Billboard Contest• KZST – FMMarch Baldness• KZEP-FMFind Scotty at Seabreeze• WROC-TVWashington Trust – ILUVRI PhotoContest• Rhode Island Monthly #secondstreet 71 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 72. 8 Advertisers WDBJ - TV (Roanoke, VA) Name the Baby Red Panda Sponsored by Boxley Materials Company • 840 Registered Users • 533 Votes • Revenue $3,000+ • 26,296 Page Views“Don‟t forget deals! We decided to partner thiscontest with a deal as a way to drive foot traffic tothe zoo while there was such an excitementaround the panda. The voting ended at midnightand the next morning our deal was for a FamilyFun Pack to Mill Mountain Zoo.- Carissa Divant, Account Executive #secondstreet 72 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 73. 7 HALLOWEEN#secondstreet73 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 74. 7 Halloween Time of the Year: • Halloween – October 31stContest Examples: Sponsor Ideas:3rd Annual Cutest Trick’r Treater • Costume Stores• Statesboro Herald • Grocery StoresLittle Rock Mamas Halloween Contest • Candy Stores• Arkansas Democrat-Gazette • FloristsHalloween Pet Photo Contest • Kids Museum• WPXI – TV • Pet StoresHalloween Costume Photo Contest • Candy Brand • Haunted Houses• KFDM-TVFetchToto Halloween Costume Contest• KWCH-TV #secondstreet 74 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 75. 7 Halloween Lubbock Avalanche Journal (Lubbock, TX) Cutest Trick’r Treater Photo Contest Sponsored by Spirit Halloween Superstores & The Maze • 9,317 Votes • Revenue $2,500+ • 19,716 Page Views“We were very pleased with the amount ofpage views our site received as a result. Weplan to do this again in the future with moresponsors and additional opportunities to win.”- Craig Martin, Digital Media Sales Director #secondstreet 75 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 76. 6 TALENT#secondstreet76 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 77. 6 TalentTime of the Year:• Year Round• Bragging Rights Have No Season Contest Examples: Sponsor Ideas: The Tiny Tim Talent Search • Craft Stores • KTAR-FM • Music Supply Stores My Kid Can Sing Contest • Talent Agency • Savannah Morning News • Dance Studio Be Amy For a Day • Voice Trainer • KHFI – FM • Recording Studio • Art Gallery RockErie Music Awards 2011 • Camera Store • Erie Times-News • Community Colleges • Pottery Studio #secondstreet 77 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 78. 6 Talent WPRO-FM (Riverside, RI) Dance With Britney Sponsored by Wendy’s and Jive • 164,132 Votes • 137,843 Page Views • 952 Registered Users • Page Views 128,421#secondstreet78 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 79. 5 COUPLES#secondstreet79 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 80. 5 CouplesTime of the Year:• Year Round• Holiday Specific – Valentine’s Day (February 14th) Contest Examples: Sponsor Ideas: Cutest Couple Photo Contest • Jewelry Stores • York News-Times • Hair Salon How We Met • Hotel • The Day • Travel Agency • Candy Store Cutest Couple 2012 • Florist • Kenosha News • Spa Cutest Couple Photo Contest • Mall • WGN-TV • Restaurant Bacardi Oakheart Sweetheart • Furniture Store • The Reader • Photographer • Winery • Movie Theater • Live Theater #secondstreet 80 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 81. 5 Couples WLMG – FM (New Orleans, LA) Cutest Couples Photo Contest Sponsored by Cirque Du Soleil, Ralph’s on the Park, Fischer’s Jewelry, Gigi’s Cupcakes • 170,239 Votes • Revenue $8,000 • 123,180 Page Views"This was the first time we‟ve done this contest andwe weren‟t sure how it would go, but we receivedmore than 200 entries – which was great! Overallthough, we got an additional 100,000 page views andthat was a great result!”- Annette Basile, Digital Content Manager #secondstreet 81 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 82. 4 PETS#secondstreet82 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 83. 4 Pets Time of the Year: • Year Round • Seasonal Opportunities Like Snow Dogs & Pet HalloweenContest Examples: Sponsor Ideas:Dog Days Of Summer Pets Contest • Pet Stores• York News-Times • Grooming SalonsCutest Canine Photo Contest • Vet Clinics • Local Humane Society• Sarasota Herald Tribune • Dog WalkersCutest Canine Contest • Pet Boutiques• Newsday • Breeders2012 Pet Calendar Voting • Doggie Daycare• The Citizen‟s Voice • Pet Boarding FacilitiesCutest Pet Photo Contest • Dog Trainers• Tribune Chronicle • Obedience Schools #secondstreet 83 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 84. 4 Pets WEZB – FM (New Orleans, LA) My Pet Rox the Black & Gold Sponsored by Toyota of Slidell, Lakeside-Pets.com, Camp Bow Wow • 612,550 Votes • Revenue $8,000 • 430,402 Page Views“This was the first year we did a contest likethis, but felt it worked out really well. It gave us achance to hit a listener “hot-button” (theirpets), gave us a way talk about our NFL teamwithout saying their name and we felt the votingresults were great!”- Annette Basile, Digital Content Manager#secondstreet84 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 85. 3 SPORTS#secondstreet85 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 86. 3 Local SportsTime of the Year:• Fall - Football• Spring/Summer – Baseball • Winter - BasketballContest Examples: Sponsor Ideas:Athlete of the Year-Fan Favorite • Restaurants• The Orange County Register • Convenience StoresGridiron Invasion Voting • Fast Food Chains• KKBQ-FM • Sporting Good Stores2011 High School Football Awards • Memorabilia Stores• WTOV – TV • Car DealersFemale Athlete of the Year 2011 • Insurance• Citrus County Chronicle • BanksBig Game TV Giveaway• Las Vegas Review Journal #secondstreet 86 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 87. 3 Local Sports Arkansas Democrat – Gazette (Little Rock, AR) Best High School Mascot • 864 Registered Users • 180,039 Votes • 175,086 Page Views#secondstreet87 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 88. 2 SWEEPSTAKES#secondstreet88 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 89. 2 Sweepstakes Time of the Year: • Year Round • Often Run DailyContest Examples: Sponsor Ideas:Badge Magic Stick With Us! Giveaway • Lottery• Boys Life Magazine • Grocery StoreYacht Getaway • Convenience Store• KTLA – TV • Concert VenueWin a New Backyard Contest • Appliance Stores• The News-Herald • Electronics StoresAaron Rodgers Autographed Helmet Giveaway• WLUK – TVWin a $1,000 gas card from Clark Howard• WSB – AM #secondstreet 89 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 90. 2 Sweepstakes KDAF – TV (Dallas, TX) Great Grill Giveaway • 375 Registered Users • 78,100 Votes • 71,431 Page Views"This contest was fun because you never knewwhat was coming next in the photos - it absolutelywasnt going to be one cute kid after another. Ithink our audience had a lot of fun looking andlaughing at how creative/redneck some people getwith a backyard BBQ.”- Jennifer Shrum, Interactive News Producer #secondstreet 90 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 91. 1 KIDS/BABIES#secondstreet91 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 92. 1 Kids/Babies Time of the Year: • Year Round • Holiday Opportunities – Such as Easter and HalloweenContest Examples: Sponsor Ideas:Baby Bash 2012 • Children’s Clothing Stores• WEZB – FM • Specialty Baby ShopsCute Kids Football Fan Contest • Photography Studios• Tribune Chronicle • Kids Restaurants • Daycare CentersCutest Kid Photo Contest • Nanny Recruitment Offices• Aiken Standard • BabysittersInsanely Cute Preschooler 2011• The Orange County RegisterBaby Idol 4• WPRO – FM #secondstreet 92 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 93. 1 Kids/Babies Herald News (Fall River, MA) Cutest Baby Contest • 5,730 Registered Users • 243,770 Votes • Revenue $300,000 company wide"We generated a 20% increase in monthly pageviews across our network and our advertiserswere very pleased with the traffic."- Rebecca Capparelli, Director of Sales Trainingand Development #secondstreet 93 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 94. Bonus IdeasContest Examples:• Tattoos• Lookalikes• Big Local Outdoor Event• Award Shows• Code Word• Bartender• Graduation• Lifestyle• Patriotic• Girlfriends #secondstreet 94 Second Street Lab 30 Contest Ideas in 30 Minutes 2012
  • 95. SPEAKERS Matt Coen Owner & Co-Founder @mcoen matt@secondstreet.com Paul West Vice President of Customer Relations paul@secondstreet.com 314-884-7984#secondstreet95 Second Street Lab 30 Contest Ideas in 30 Minutes 2012