2013 Second Street Awards

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Attendees of the 5th annual Second Street Awards webinar walked away with lots of fresh ideas for generating revenue and building their databases, as well as plenty of inspiration for contest, ballots, deals, deal cards, and more to run in 2014.

During the presentation, we revealed which promotions truly excelled in 27 categories, including:

Best Sports Contest
Best Photo Contest
Best Metro Ballot
Best Niche Ballot
Best Restaurant Deal
Best Deals Store
Best Contest Program
Best Deals Program

...and even the much-coveted Best Overall Promotion.

Ready to be inspired? Check out the slide deck above.

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  • Huge growth in online promotionsAdvertisers looking for promotions that ignite interaction with customers.Promotions are more effective at driving consumer interaction with brands than advertising because give consumers incentive to take action.Internet is a lean-forward medium that’s perfect for promotions.Social media has been like putting gas on the promotions fire.YOUR PAPERS NEED TO BUILD OUT A SPECIFIC COMPETENCY AND FOCUS AROUND PROMOTIONS
  • ChaneyTons of information, case study, industry insights and articles not only us but from your peers – leaders in the industry of promotions, deals, and contests
  • 2013 Second Street Awards

    1. 1. #SecondStreetAwards
    2. 2. WELCOME! #SecondStreetAwards
    3. 3. SPEAKERS Julie Foley Director of Affiliate Success @julie_foley Matt Chaney Director of Affiliate Success @mattchaney Matt Coen President & Co-Founder @mcoen #SecondStreetAwards
    4. 4. Join the Conversation Follow @secondstreetlab on Twitter! Want to win an exclusive prize? #SecondStreetAwards Note: We are recording this webinar and you will receive an email with links to the recording and slide deck. GoToWebinar Questions Panel #SecondStreetAwards
    5. 5. WHY ONLINE PROMOTIONS? Online Promotions $90 In Billions $80 $80 $70 $60 $50 $40 $40 $30 $20 $10 $0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Borrell Associates #SecondStreetAwards
    6. 6. #SecondStreetAwards
    7. 7. #SecondStreetAwards
    8. 8. CATEGORIES CONTESTS DEALS        Best Video Contest Best Sweepstakes Best Bracket Contest Best Sports Contest Best Big Giveaway Best Advertiser Campaign Best Photo Contest         Best Services Deal Best Beauty Deal Best Event Deal Best Retail Deal Best Restaurant Deal Best Recreation Deal Best Deals Store Best Deal Card     Best Small Market UPICKEM Partner Best Mid-Size Market UPICKEM Partner Best Large Market UPICKEM Partner Best Major Market UPICKEM Partner     Best Small Market Deals Partner Best Mid-Size Market Deals Partner Best Large Market Deals Partner Best Major Market Deals Partner BALLOTS Deal  Best Travel  Best Metro Ballot  Best Niche Ballot #SecondStreetAwards BEST OVERALL PROMOTION
    9. 9. BEST REGIONAL TRAVEL DEAL #SecondStreetAwards
    10. 10. FINALISTS: REGIONAL TRAVEL DEAL The Lodge of the Four Seasons KMOV-TV Grizzly Jack’s Grand Bear Resort Quad-City Times St. Louis, Missouri Regional Travel $249 for $524, 2-night stay for 2 + $50 dining credit Davenport, Iowa Regional Travel $240 for $488 or $400 for $800, 2-night stay for 6 or 9 guests Whitefish Properties KSTP-TV St. Paul, Minnesota Regional Travel $150 for $300, Voucher for lodging and food & drink at 2 locations #SecondStreetAwards
    11. 11. WINNER: REGIONAL TRAVEL DEAL Quad-City Times Davenport, Iowa Grizzly Jack’s Grand Bear Resort Regional Travel $240 for $488 (65 Sold) or $400 for $800 (56 Sold), 2-night stay for 6 or 9 guests $38,038 Gross #SecondStreetAwards
    12. 12. BEST VIDEO CONTEST #SecondStreetAwards
    13. 13. FINALISTS: VIDEO CONTEST The FOX50 Lip Dub Project WRAZ-TV Oh Say! Can You Sing? Arkansas Democrat Gazette Durham, North Carolina Revenue: $200,000 44 High Schools Participated City, Arkansas Submissions: 145 Registered Users: 3,569 Votes: 129,053 Sing Like Brad Paisley Entercom National Submissions: 248 Registered Users: 4,070 Votes: 1,351,376 #SecondStreetAwards
    14. 14. WINNER: VIDEO CONTEST WRAZ-TV Durham, North Carolina The FOX50 Lip Dub Project Revenue: $200,000 44 High Schools Participated #SecondStreetAwards
    15. 15. BEST SERVICE DEAL #SecondStreetAwards
    16. 16. FINALISTS: SERVICE DEAL CARNU Auto Detailing Center Billings Gazette Travel Clean Car Wash Kansas City Star Billings, Montana Auto $75 for $150, Complete Detail Kansas City, Missouri Auto $40 for $80, Wash Card Kreative Audio & Security KTUU-TV Anchorage, Alaska Auto $190 for $380, Python OneWay Auto Start #SecondStreetAwards
    17. 17. WINNER: SERVICE DEAL Billings Gazette Billings, Montana CARNU Auto Detailing Center Auto $75 for $150, Complete Auto Detail (372 Sold) $27,900 Gross #SecondStreetAwards
    18. 18. BEST SWEEPSTAKES #SecondStreetAwards
    19. 19. FINALISTS: SWEEPSTAKES 31 Days of Christmas Popular Woodworking Submissions: 223,018 Win $1,000 from Nebraska Crossing Outlets Omaha World-Herald Omaha, Nebraska Revenue: $75,000 Submissions: 75,949 Opt-ins: 47,677 iPad-a-Day Giveaway WFTS-TV Tampa, Florida Submissions: 94,686 Opt-ins: 193,813 #SecondStreetAwards
    20. 20. WINNER: SWEEPSTAKES Omaha World-Herald Omaha, Nebraska Win $1,000 from Nebraska Crossing Outlets Revenue: $75,000 Submissions: 75,291 Opt-ins: 47,677 #SecondStreetAwards
    21. 21. BEST BEAUTY DEAL #SecondStreetAwards
    22. 22. FINALISTS: BEAUTY DEAL East West Massage Reading Eagle Reading, Pennsylvania Spa & Massage $30 for $60, 1-Hour Therapeutic Massage The Spa at Rock Barn Charlotte Observer Charlotte, North Carolina Spa & Massage $70 for $202, Weekday Escape Spa Experience #SecondStreetAwards Aveda Seven Seas Spa and Salon Miami Herald Miami, Florida Spa & Massage $49 for $149 or $89 for $300, Spa Night Package for 1 or 2
    23. 23. WINNER: BEAUTY DEAL Miami Herald Miami, Florida Aveda Seven Seas Spa and Salon  Spa & Massage  $49 for $149 (268 Sold)  $89 for $300 (237 Sold)  Spa Night Package for 1 or 2  $34,225 Gross #SecondStreetAwards
    24. 24. BEST BRACKET CONTEST #SecondStreetAwards
    25. 25. FINALISTS: BRACKET CONTEST Fan Friendzy Herald & Review Decatur, Illinois Revenue: $2,500 Registered Users: 800 Bar Wars Gambit Pick a Pizza Republican-American Waterbury, Connecticut Revenue: $3,200 Registered Users: 5,361 #SecondStreetAwards Registered Users: 3,608
    26. 26. WINNER: BRACKET CONTEST Herald & Review Decatur, Illinois Fan Friendzy Revenue: $2,500 Registered Users: 800 #SecondStreetAwards
    27. 27. BEST EVENT DEAL #SecondStreetAwards
    28. 28. FINALISTS: EVENT DEAL Warm Beach Camp Everett Herald Stadium of Fire Provo Daily Herald Everett, Washington Holiday $15 for $30, 2 Event Tickets Provo, Utah Concert $26 for $52, Event Ticket Taste of Brickwell Food & Wine Festival Miami Herald Miami, Florida $60 for $125, $100 for $200, $100 for $250, 1- or 2day VIP pass for 1 or 2 #SecondStreetAwards
    29. 29. WINNER: EVENT DEAL Provo Daily Herald Provo, Utah Daily Herald Stadium of Fire Concert $26 for $52, Event Ticket (3,678 Sold) $95,628 Gross #SecondStreetAwards
    30. 30. BEST SPORTS CONTEST #SecondStreetAwards
    31. 31. FINALISTS: SPORTS CONTEST Auto Racing Challenge WNOR-FM & WAFX-FM Fearless Forecasters The Roanoke Times Mulligan Match-Up Madison.com Suffolk, Virginia Revenue: $137,000 Registered Users: 2,812 Roanoke, Virginia Revenue: $68,000 Registered Users: 1,634 Madison, Wisconsin Revenue: $102,288 Registered Users: 1,222 High School Football Frenzy Community Publishers Pro Football The State Journal-Register Bracket Fiasco Atlanta JournalConstitution Oklahoma, Missouri, & Arkansas Revenue: $50,000 Registered Users: 650 Springfield, Illinois Revenue: $100,000 Registered Users: 296 Atlanta, Georgia Revenue: $150,000 Registered Users: 4,866 #SecondStreetAwards
    32. 32. WINNER: SPORTS CONTEST The Wisconsin State Journal (Madison.com) Madison, Wisconsin Mulligan Match-Up Revenue: $102,288 Registered Users: 1,222 #SecondStreetAwards
    33. 33. BEST RETAIL DEAL #SecondStreetAwards
    34. 34. FINALISTS: RETAIL DEAL Bellino Fireworks Omaha World-Herald Perry’s at SouthPark Charlotte Observer Omaha, Nebraska Holiday $15 for $30, Fireworks Charlotte, North Carolina Jewelry $249 for $500 or $499 for $1,200, Jewelry Chris’ Specialty Meats Baton Rouge Business Report Baton Rouge, Louisiana Food $12 for $20, Cajun Meat Dishes #SecondStreetAwards
    35. 35. WINNER: RETAIL DEAL Omaha World-Herald Omaha, Nebraska Bellino’s Fireworks Holiday $15 for $30, Fireworks (1,491 Sold) $22,365 Gross #SecondStreetAwards
    36. 36. BEST BIG GIVEAWAY #SecondStreetAwards
    37. 37. FINALISTS: BIG GIVEAWAY National Mortgage Giveaway KCTV-TV Kansas City, Missouri Submissions: 393,373 #SecondStreetAwards Hardee’s Tailgate Takeout Man Cave Giveaway WRAZ-TV Durham, North Carolina Revenue: $100,000 Lake Lanier Islands Dream Wedding WSB-FM Atlanta, Georgia Revenue: $30,000 Submissions: 483
    38. 38. WINNER: BIG GIVEAWAY WSB-FM Atlanta, Georgia Lake Lanier Islands Dream Wedding Revenue: $30,000 Submissions: 483 10 Weddings Booked at Sponsor’s Location #SecondStreetAwards
    39. 39. BEST RESTAURANT DEAL #SecondStreetAwards
    40. 40. FINALISTS: RESTAURANT DEAL Boi Na Braza Churrascaria Cedars Restaurant and Lounge Tri-City Herald Brazilian Steak House HalfPriceCincy Pasco, Washington American $20 for $45 or $25 for $60, Food & Drink in Lounge or Restaurant Cincinnati, Ohio $25 for $50, Dinner KFC Hawaii Honolulu StarAdvertiser Honolulu, Hawaii American $10 for $20, Fast Food #SecondStreetAwards
    41. 41. WINNER: RESTAURANT DEAL Tri-City Herald Pasco, Washington Cedars Restaurant and Lounge  American  $20 for $45 in Lounge (3,006 Sold)  $25 for $60 in Restaurant (2,299 Sold)  $117,595 Gross #SecondStreetAwards
    42. 42. BEST ADVERTISER CAMPAIGN #SecondStreetAwards
    43. 43. FINALISTS: ADVERTISER CAMPAIGN Christmas in July Quad-City Times $500 Bank Sweepstakes Entercom New Orleans Pick a Beet KULR-TV Davenport, Iowa Revenue: $19,250 11 Advertisers Advertiser Likes: 157-341 Each New Orleans, Louisiana Revenue: $18,000 Advertiser Likes: 1,252 Advertiser Opt-Ins: 562 Billings, Montana Revenue: $16,500 Advertiser Likes: 3,600 #SecondStreetAwards
    44. 44. WINNER: ADVERTISER CAMPAIGN Entercom New Orleans New Orleans, Louisiana $500 Bank Sweepstakes Revenue: $18,000 Advertiser Likes: 1,252 Advertiser Opt-Ins: 562 12,888% Increase in Engagement $100,000 in Card Sales #SecondStreetAwards
    45. 45. BEST RECREATION DEAL #SecondStreetAwards
    46. 46. FINALISTS: RECREATION DEAL Deertrak Golf Club Milwaukee Journal Sentinel Belterra Casino Resort HalfPriceCincy Cincinnati, Ohio $99 for $400, 1-Night Stay, $50 Restaurant Voucher, $200 Spa or Golf Credit Milwaukee, Wisconsin Golf $40 for $80, 2 Rounds of Golf with Cart Children’s Museum of the Lowcountry Post and Courier Charleston, South Carolina Activity Center $40 for $80, 1-Year Family Membership #SecondStreetAwards
    47. 47. WINNER: RECREATION DEAL HalfPriceCincy Cincinnati, Ohio Belterra Casino Resort $99 for $400, 1-Night Stay, $50 Restaurant Voucher, $200 Spa or Golf Credit (509 Sold) $50,391 Gross #SecondStreetAwards
    48. 48. BEST PHOTO CONTEST #SecondStreetAwards
    49. 49. FINALISTS: PHOTO CONTEST Baby Bash WEZB-FM New Orleans, Louisiana Submissions: 472 Votes: 13,730,702 Cutest Pet Contest WSAZ-TV Ultimate Couple Contest WJRR-FM Charleston, West Virginia Revenue: $10,000 Submissions: 734 Votes: 10,296 Orlando, Florida Revenue: $5,000 Submissions: 919 Votes: 2,327,665 #SecondStreetAwards
    50. 50. WINNER: PHOTO CONTEST WEZB-FM New Orleans, Louisiana Baby Bash Submissions: 472 Votes: 13,730,702 #SecondStreetAwards
    51. 51. BEST DEALS STORE #SecondStreetAwards
    52. 52. FINALISTS: DEALS STORE Holiday Gift Guide Miami Herald Miami, Florida Cyber Week Quad-City Times Davenport, Iowa Best of 2012 Miami Herald Miami, Florida #SecondStreetAwards
    53. 53. WINNER: DEALS STORE Quad-City Times Davenport, Iowa Cyber Week $154,835 Gross #SecondStreetAwards
    54. 54. BEST DEAL CARD #SecondStreetAwards
    55. 55. FINALISTS: DEAL CARD Golf Card WNWO-TV Golf Card UpNorthLive.com Golf Card Fresno Bee Toledo, Ohio $59 for $320 Traverse City, Michigan $99 for $717 Fresno, California $39 for $270 #SecondStreetAwards
    56. 56. WINNER: DEAL CARD UpNorthLive.com Traverse City, Michigan Golf Card $99 for $717, Description (687 Sold) $200,638 Gross #SecondStreetAwards
    57. 57. BEST METRO BALLOT #SecondStreetAwards
    58. 58. FINALISTS: METRO BALLOT Best of Santa Clarita Valley The Signal Santa Clarita, California Revenue: $75,000 Registered Users: 7,410 Votes: 114,815 San Diego’s Best U-T San Diego San Diego, California Registered Users: 50,324 Votes: 573,361 Southwest Florida Choice Awards Naples Daily News Naples, Florida Revenue: $110,000 Registered Users: 62,541 Votes: 13,762 #SecondStreetAwards
    59. 59. WINNER: METRO BALLOT The Signal Santa Clarita, California Best of Santa Clarita Valley Revenue: $75,000 Registered Users: 7,410 Votes: 114,815 #SecondStreetAwards
    60. 60. BEST NICHE BALLOT #SecondStreetAwards
    61. 61. FINALISTS: NICHE BALLOT Best of Holiday Shopping The Roanoke Times Roanoke, Virginia Revenue: $70,000 Prep Football Fans’ Choice Awards The Signal Santa Clarita, California Revenue: $4,000 Registered Users: 1,074 Illinois State Fair Top Ten The State-Journal Register Springfield, Illinois Registered Users: 1,048 Votes: 9,750 #SecondStreetAwards Family Favorites MetroFamily Registered Users: 1,177 Votes: 29,705
    62. 62. WINNER: NICHE BALLOT Roanoke Times Roanoke, Virginia Best of Holiday Shopping Revenue: $70,000 Registered Users: 1,615 Votes: 20,735 #SecondStreetAwards
    63. 63. BEST SMALL MARKET DEALS PROGRAM #SecondStreetAwards
    64. 64. FINALISTS: SMALL MARKET DEALS PROGRAM UpNorthLive.com Barrington Broadcasting Traverse City, Michigan Augusta Chronicle Billings Gazette Lee Enterprises Billings, Montana #SecondStreetAwards Morris Publishing Group Augusta, Georgia
    65. 65. WINNER: SMALL MARKET DEALS PROGRAM UpNorthLive.com Traverse City, Michigan UpNorthLive Deals Barrington Broadcasting #SecondStreetAwards
    66. 66. BEST SMALL MARKET CONTEST PROGRAM #SecondStreetAwards
    67. 67. FINALISTS: SMALL MARKET CONTEST PROGRAM DurhamRegion.com Metroland Durham Region Media Group Toronto, Ontario KFDX-TV Nexstar Broadcasting Wichita Falls, Texas KSBY-TV Cordillera Communications San Luis Obispo, California KTUU-TV Schurz Communications Anchorage, Alaska Record-Journal Record-Journal Publications Meriden, Connecticut #SecondStreetAwards
    68. 68. WINNER: SMALL MARKET CONTEST PROGRAM KSBY-TV San Luis Obispo, California 104 Contests 42,000 Entries 80,000 Opt-Ins #SecondStreetAwards
    69. 69. BEST MID-SIZE MARKET DEALS PROGRAM #SecondStreetAwards
    70. 70. FINALISTS: MID-SIZE MARKET DEALS PROGRAM Omaha World-Herald BH Media Group Omaha, Nebraska KY3-TV Schurz Communications Springfield, Missouri Quad-City Times Lee Enterprises Davenport, Iowa #SecondStreetAwards
    71. 71. WINNER: MID-SIZE MARKET DEALS PROGRAM Quad-City Times Davenport, Iowa Get It Today! Lee Enterprises #SecondStreetAwards
    72. 72. BEST MID-SIZE MARKET CONTEST PROGRAM #SecondStreetAwards
    73. 73. Calgary Sun FINALISTS: MID-SIZE MARKET CONTEST PROGRAM Sun Media Corporation Calgary, Alberta KPTV-TV Meredith Corporation Portland, Oregon KY3-TV Schurz Communications Springfield, Missouri Quad-City Times Lee Enterprises Davenport, Iowa Roanoke Times BH Media Group Roanoke, Virginia #SecondStreetAwards
    74. 74. WINNER: MID-SIZE MARKET CONTEST PROGRAM Quad-City Times Davenport, Iowa 116 Contests 36,000 Entries 25,000 Opt-Ins #SecondStreetAwards
    75. 75. BEST LARGE MARKET DEALS PROGRAM #SecondStreetAwards
    76. 76. FINALISTS: LARGE MARKET DEALS PROGRAM St. Louis Post-Dispatch Lee Enterprises St. Louis, Missouri Charlotte Observer The McClatchy Company Charlotte, North Carolina HalfPriceCincy Hubbard Broadcasting Cincinnati, Ohio #SecondStreetAwards
    77. 77. WINNER: LARGE MARKET DEALS PROGRAM HalfPriceCincy Cincinnati, Ohio CincySavers.com Hubbard Broadcasting #SecondStreetAwards
    78. 78. BEST LARGE MARKET CONTEST PROGRAM #SecondStreetAwards
    79. 79. FINALISTS: LARGE MARKET CONTEST PROGRAM Chatelaine Magazine Rogers Communications Toronto, Ontario KVVU-TV Meredith Corporation Las Vegas, Nevada Omaha World Herald BH Media Group Omaha, Nebraska Toronto Sun Sun Media Corporation Toronto, Ontario U-T San Diego Copley Press San Diego, California #SecondStreetAwards
    80. 80. WINNER: LARGE MARKET CONTEST PROGRAM Toronto Sun Sun Media Corporation Toronto, Ontario 78 Contests 259,000 Entries 479,000 Opt-Ins #SecondStreetAwards
    81. 81. BEST MAJOR MARKET DEALS PROGRAM #SecondStreetAwards
    82. 82. FINALISTS: MAJOR MARKET DEALS PROGRAM Fort Worth Star-Telegram The McClatchy Company Fort Worth, Texas Greater Media Philadelphia Greater Media Inc. Philadelphia, Pennsylvania Miami Herald The McClatchy Company Miami, Florida #SecondStreetAwards
    83. 83. WINNER: MAJOR MARKET DEALS PROGRAM Miami Herald Miami, Florida dealsaver The McClatchy Company #SecondStreetAwards
    84. 84. BEST MAJOR MARKET CONTEST PROGRAM #SecondStreetAwards
    85. 85. FINALISTS: MAJOR MARKET CONTEST PROGRAM Atlanta Journal-Constitution Cox Media Atlanta, Georgia KTLA-TV Tribune Broadcasting Los Angeles, California WAGA-TV Fox Broadcasting Atlanta, Georgia WCIU-TV Weigel Broadcasting Chicago, Illinois WFLD-TV Fox Broadcasting Chicago, Illinois #SecondStreetAwards
    86. 86. WINNER: MAJOR MARKET CONTEST PROGRAM WAGA-TV Fox Broadcasting Atlanta, Georgia 45 Contests 130,000 Entries 197,000 Opt-Ins #SecondStreetAwards
    87. 87. BEST OVERALL PROMOTION #SecondStreetAwards
    88. 88. FINALISTS: BEST OVERALL PROMOTION UpNorthLive.com: $250,000 in Deal Cards The Roanoke Times: Holiday Ballot & Deals Store Quad-City Times: Contests, Ballots, Deals & Email #SecondStreetAwards Entercom: National Contests
    89. 89. AND THE WINNER IS…. #SecondStreetAwards
    90. 90. WINNER: BEST OVERALL PROMOTION Quad-City Times Davenport, Iowa Millions in Revenue 25,000 Opt-Ins 116 Contests 117,000 Deals Sold Reader’s Choice Ballot #SecondStreetAwards
    91. 91. #SecondStreetAwards

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