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Attracting website visitors


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  • 1. Keeping Visitors Interested and Engaged in Your Real Estate Website The Must-Have Secrets for Success Second Self Virtual Assistance – When There Isn’t Enough of You to Go Around! Visit our website at
  • 2. Benefits & Information
    • Provide Benefits
    • What’s in it for them?
    • What can they find on your website?
    • Provide Information
    • Anticipate Questions
    • Guide Them to Helpful Information
    • DO NOT use your website as a place to brag about yourself and your achievements
    • Offer a Freebie in Exchange for Contact Information
  • 3. Must-Have Pages
    • Home Page
    • Service Page
    • Contact Page
    • About Us/Me Page
    • Testimonials
    • School Information Page
    • Community Page(s)
      • Helpful Numbers and Links
      • Community Information
      • Calendar of Events
  • 4. Home Page
    • The information on your home page is your opportunity to grab your website visitor’s attention.  Give them a brief overview of what they will find there. You will be going into more detail within the pages of your site. So, don’t overwhelm them with a lot of text.
    • Paragraphs should be divided into small, easily digestible chunks. Use headlines to alert the visitor about the content of each chunk.
    • Use unique content with appropriate keywords, tags and descriptions for search engine optimization.
  • 5. Service Page
    • Do you have special designations?
    • Describe what the designation means.
    • Tell them what education was involved in getting the designation.
    • Tell them how your designations will benefit them.
  • 6. Contact Page
    • Instant Gratification - How can you be reached?
    • Make contact information visible throughout your website.
    • Get a toll-free phone number and post it on your website.
    • Put a text widget on your website.
    • Put an appointment-setting widget on your website.
  • 7. About Me/Us
    • This is your place to shine.
    • List Achievements
    • List Designations
    • List Community Involvement
    • List Education
    • List Personal Information
  • 8. Testimonials
    • Showcase what past clients have to say about you.
    • Success Stories
    • Customer Service
    • Real Estate Knowledge
    • Expertise
    • Include Client Name and Photo (preferably in front of their new home)
  • 9. Community Page
    • Offer information that will help them make a decision about the area they want to live in.
    • Helpful Phone Numbers
    • Information and Links to City Offices
    • Highlight the Community
    • Calendar of Events
  • 10. School Information
    • List Area Schools
    • Provide Direct Links to Area Schools
    • List Schools’ Academic Achievements
    • Provide Maps to Area Schools
  • 11. Give Them What They Want
    • Buyer Information
    • Seller Information
    • MLS Property Search
    • Featured Listings
    • Current and Sold Property Statistics
  • 12. Buyer Information
    • Provide a Checklist
    • Mortgage Information and Calculator
    • Prequalification Information
    • Building a Home and Builder Information
    • Hints on Finding a Home
    • Offers and Contracts Information
  • 13. Seller Information
    • Provide a Checklist
    • Setting the Value on the Home
    • Offers and Contracts Information
    • Getting the Home Ready to Show
    • Choosing the Right Realtor ®
    • Appraisal and Inspection Information
  • 14. MLS Property Search
    • Provide an IDX Link to MLS
    • Divide links into categories:
    • Foreclosures
    • Short Sales
    • Area
    • Provide a Sign-Up Form for Automatic Property Notices
    • Add an MLS Widget to Your Page
  • 15. Featured Listings
    • List Your Properties
    • Create Custom Page for each Listing with Full Details and Photos
    • Include a Contact Form
    • Include a Slideshow
    • Includes Links to Schools
    • Create a YouTube Video
  • 16. Current and Sold Property Statistics
    • Show Clear Vision of Real Estate Market
    • Report Sold and For Sale Properties
    • What is the Market Doing Now?
    • Local Market Data
    • Financial Analysis
    • What is Property Worth Today?
  • 17. Then Give Them More
    • Frequently Asked Questions
    • Helpful Links/Resources
    • Site Map
    • Privacy Policy
    • Copyright Information
  • 18. Frequently Asked Questions
    • Think about the questions you’ve been asked by your Buyers and Sellers.
    • Create a list of those questions and supply the answers.
    • Be as informative as possible. Dazzle them with your brilliance!
  • 19. Helpful Links and Resources
    • Create a page that is divided into categories with links, phone numbers and contacts.
    • Churches
    • Construction and Repair Trades
    • Schools
    • Government Departments
    • Restaurants
  • 20. Site Map
    • A Site Map is a guide or outline of your website. It helps your visitors find what they are looking for.
    • Site maps are great for search engine optimization, too!
  • 21. Privacy Policy
    • Website visitors are often timid about offering their name, email and/or phone number.
    • Alleviate those fears by providing a short and concise Privacy Policy Statement.
    • Privacy Policies can be shortened to, “We will never share your private information with anyone.”.
  • 22. Copyright Information
    • Protect your website content.
    • Never copy/paste information from another website.
    • Always get permission to use another person’s content.
    • Always use your own photos or purchase them online.
    • Always write your own content in your own words.
  • 23. Talk to Them
    • Blog
    • E-zine
    • Feedback Form
    • Contact Information
    • Social Media Links
    • Videos/Slideshows
    • Social Network
  • 24. Blog
    • Blogs are a great way to share your information and knowledge with people interested in way you have to say.
    • Benefits include:
    • Showcasing your knowledge and expertise.
    • Search engine optimization
    • Profile and website links
    • Networking
  • 25. E-zine
    • Just like a newsletter, your e-zine is a great way to connect with your contacts.
    • Providing valuable information will ensure a good “open” rate.
    • Showcase listings.
    • Provide a Calendar of Events
    • Provide links to your website and profile.
  • 26. Feedback Form
    • Make sure you are providing the information your website visitors are looking for by including a Feedback Form.
    • Encourage visitors to let you know what they are looking for so you can make sure to include that information on your website and other marketing materials.
  • 27. Contact Information
    • Make sure your website visitors can find out how to contact you without having to look for that information. Put contact information on every page.
    • Include:
    • Office Phone Number
    • Direct Phone Number
    • Cell Phone Number
    • Email Address
    • Social Media Links
    • Office Address
    • Website Address
  • 28. Social Media Links
    • If you aren’t taking part in the social media boom, you are missing out!
    • At the very least, create accounts in:
    • Facebook
    • LinkedIn
    • Twitter
    • Active Rain
    • Realtown
    • Make sure your profile links back to your website. Make sure your website links to your social media sites.
  • 29. Videos and Slideshows
    • Videos and slideshows are extremely helpful tools for your website. They tell a story and provide valuable information at the click of a button.
    • Many free resources are available for creating videos and slideshows.
    • Create a YouTube account to promote your listings and yourself. These are then easily embedded into your website for viewing.
  • 30. Social Network
    • Social networks take time, energy and a lot of knowledge. However, if you are willing to do what it takes, you can create a following of dedicated prospects.
    • Don’t overlook the possibility of outsourcing this task to your Real Estate Virtual Assistant.
  • 31. Second Self Virtual Assistance When There Isn’t Enough of You to Go Around!
    • Please feel free to contact me for
    • your free ½ Hour Plan of Action Consultation.
    • Pamela Cendejas
    • Certified Real Estate Support Specialist
    • Email: [email_address]
    • 866-921-5364 – Toll Free * 928-692-3235 – Direct