Attracting website visitors


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Attracting website visitors

  1. 1. Keeping Visitors Interested and Engaged in Your Real Estate Website The Must-Have Secrets for Success Second Self Virtual Assistance – When There Isn’t Enough of You to Go Around! Visit our website at
  2. 2. Benefits & Information <ul><li>Provide Benefits </li></ul><ul><li> What’s in it for them? </li></ul><ul><li>What can they find on your website? </li></ul><ul><li>Provide Information </li></ul><ul><li>Anticipate Questions </li></ul><ul><li>Guide Them to Helpful Information </li></ul><ul><li>DO NOT use your website as a place to brag about yourself and your achievements </li></ul><ul><li>Offer a Freebie in Exchange for Contact Information </li></ul>
  3. 3. Must-Have Pages <ul><li>Home Page </li></ul><ul><li>Service Page </li></ul><ul><li>Contact Page </li></ul><ul><li>About Us/Me Page </li></ul><ul><li>Testimonials </li></ul><ul><li>School Information Page </li></ul><ul><li>Community Page(s) </li></ul><ul><ul><li>Helpful Numbers and Links </li></ul></ul><ul><ul><li>Community Information </li></ul></ul><ul><ul><li>Calendar of Events </li></ul></ul>
  4. 4. Home Page <ul><li>The information on your home page is your opportunity to grab your website visitor’s attention.  Give them a brief overview of what they will find there. You will be going into more detail within the pages of your site. So, don’t overwhelm them with a lot of text. </li></ul><ul><li>Paragraphs should be divided into small, easily digestible chunks. Use headlines to alert the visitor about the content of each chunk. </li></ul><ul><li>Use unique content with appropriate keywords, tags and descriptions for search engine optimization. </li></ul>
  5. 5. Service Page <ul><li>Do you have special designations? </li></ul><ul><li>Describe what the designation means. </li></ul><ul><li>Tell them what education was involved in getting the designation. </li></ul><ul><li>Tell them how your designations will benefit them. </li></ul>
  6. 6. Contact Page <ul><li>Instant Gratification - How can you be reached? </li></ul><ul><li>Make contact information visible throughout your website. </li></ul><ul><li>Get a toll-free phone number and post it on your website. </li></ul><ul><li>Put a text widget on your website. </li></ul><ul><li>Put an appointment-setting widget on your website. </li></ul>
  7. 7. About Me/Us <ul><li>This is your place to shine. </li></ul><ul><li>List Achievements </li></ul><ul><li>List Designations </li></ul><ul><li>List Community Involvement </li></ul><ul><li>List Education </li></ul><ul><li>List Personal Information </li></ul>
  8. 8. Testimonials <ul><li>Showcase what past clients have to say about you. </li></ul><ul><li>Success Stories </li></ul><ul><li>Customer Service </li></ul><ul><li>Real Estate Knowledge </li></ul><ul><li>Expertise </li></ul><ul><li>Include Client Name and Photo (preferably in front of their new home) </li></ul>
  9. 9. Community Page <ul><li>Offer information that will help them make a decision about the area they want to live in. </li></ul><ul><li>Helpful Phone Numbers </li></ul><ul><li>Information and Links to City Offices </li></ul><ul><li>Highlight the Community </li></ul><ul><li>Calendar of Events </li></ul>
  10. 10. School Information <ul><li>List Area Schools </li></ul><ul><li>Provide Direct Links to Area Schools </li></ul><ul><li>List Schools’ Academic Achievements </li></ul><ul><li>Provide Maps to Area Schools </li></ul>
  11. 11. Give Them What They Want <ul><li>Buyer Information </li></ul><ul><li>Seller Information </li></ul><ul><li>MLS Property Search </li></ul><ul><li>Featured Listings </li></ul><ul><li>Current and Sold Property Statistics </li></ul>
  12. 12. Buyer Information <ul><li>Provide a Checklist </li></ul><ul><li>Mortgage Information and Calculator </li></ul><ul><li>Prequalification Information </li></ul><ul><li>Building a Home and Builder Information </li></ul><ul><li>Hints on Finding a Home </li></ul><ul><li>Offers and Contracts Information </li></ul>
  13. 13. Seller Information <ul><li>Provide a Checklist </li></ul><ul><li>Setting the Value on the Home </li></ul><ul><li>Offers and Contracts Information </li></ul><ul><li>Getting the Home Ready to Show </li></ul><ul><li>Choosing the Right Realtor ® </li></ul><ul><li>Appraisal and Inspection Information </li></ul>
  14. 14. MLS Property Search <ul><li>Provide an IDX Link to MLS </li></ul><ul><li>Divide links into categories: </li></ul><ul><li>Foreclosures </li></ul><ul><li>Short Sales </li></ul><ul><li>Area </li></ul><ul><li>Provide a Sign-Up Form for Automatic Property Notices </li></ul><ul><li>Add an MLS Widget to Your Page </li></ul>
  15. 15. Featured Listings <ul><li>List Your Properties </li></ul><ul><li>Create Custom Page for each Listing with Full Details and Photos </li></ul><ul><li>Include a Contact Form </li></ul><ul><li>Include a Slideshow </li></ul><ul><li>Includes Links to Schools </li></ul><ul><li>Create a YouTube Video </li></ul>
  16. 16. Current and Sold Property Statistics <ul><li>Show Clear Vision of Real Estate Market </li></ul><ul><li>Report Sold and For Sale Properties </li></ul><ul><li>What is the Market Doing Now? </li></ul><ul><li>Local Market Data </li></ul><ul><li>Financial Analysis </li></ul><ul><li>What is Property Worth Today? </li></ul>
  17. 17. Then Give Them More <ul><li>Frequently Asked Questions </li></ul><ul><li>Helpful Links/Resources </li></ul><ul><li>Site Map </li></ul><ul><li>Privacy Policy </li></ul><ul><li>Copyright Information </li></ul>
  18. 18. Frequently Asked Questions <ul><li>Think about the questions you’ve been asked by your Buyers and Sellers. </li></ul><ul><li>Create a list of those questions and supply the answers. </li></ul><ul><li>Be as informative as possible. Dazzle them with your brilliance! </li></ul>
  19. 19. Helpful Links and Resources <ul><li>Create a page that is divided into categories with links, phone numbers and contacts. </li></ul><ul><li>Churches </li></ul><ul><li>Construction and Repair Trades </li></ul><ul><li>Schools </li></ul><ul><li>Government Departments </li></ul><ul><li>Restaurants </li></ul>
  20. 20. Site Map <ul><li>A Site Map is a guide or outline of your website. It helps your visitors find what they are looking for. </li></ul><ul><li>Site maps are great for search engine optimization, too! </li></ul>
  21. 21. Privacy Policy <ul><li>Website visitors are often timid about offering their name, email and/or phone number. </li></ul><ul><li>Alleviate those fears by providing a short and concise Privacy Policy Statement. </li></ul><ul><li>Privacy Policies can be shortened to, “We will never share your private information with anyone.”. </li></ul>
  22. 22. Copyright Information <ul><li>Protect your website content. </li></ul><ul><li>Never copy/paste information from another website. </li></ul><ul><li>Always get permission to use another person’s content. </li></ul><ul><li>Always use your own photos or purchase them online. </li></ul><ul><li>Always write your own content in your own words. </li></ul>
  23. 23. Talk to Them <ul><li>Blog </li></ul><ul><li>E-zine </li></ul><ul><li>Feedback Form </li></ul><ul><li>Contact Information </li></ul><ul><li>Social Media Links </li></ul><ul><li>Videos/Slideshows </li></ul><ul><li>Social Network </li></ul>
  24. 24. Blog <ul><li>Blogs are a great way to share your information and knowledge with people interested in way you have to say. </li></ul><ul><li>Benefits include: </li></ul><ul><li>Showcasing your knowledge and expertise. </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Profile and website links </li></ul><ul><li>Networking </li></ul>
  25. 25. E-zine <ul><li>Just like a newsletter, your e-zine is a great way to connect with your contacts. </li></ul><ul><li>Providing valuable information will ensure a good “open” rate. </li></ul><ul><li>Showcase listings. </li></ul><ul><li>Provide a Calendar of Events </li></ul><ul><li>Provide links to your website and profile. </li></ul>
  26. 26. Feedback Form <ul><li>Make sure you are providing the information your website visitors are looking for by including a Feedback Form. </li></ul><ul><li>Encourage visitors to let you know what they are looking for so you can make sure to include that information on your website and other marketing materials. </li></ul>
  27. 27. Contact Information <ul><li>Make sure your website visitors can find out how to contact you without having to look for that information. Put contact information on every page. </li></ul><ul><li>Include: </li></ul><ul><li>Office Phone Number </li></ul><ul><li>Direct Phone Number </li></ul><ul><li>Cell Phone Number </li></ul><ul><li>Email Address </li></ul><ul><li>Social Media Links </li></ul><ul><li>Office Address </li></ul><ul><li>Website Address </li></ul>
  28. 28. Social Media Links <ul><li>If you aren’t taking part in the social media boom, you are missing out! </li></ul><ul><li>At the very least, create accounts in: </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Active Rain </li></ul><ul><li>Realtown </li></ul><ul><li>Make sure your profile links back to your website. Make sure your website links to your social media sites. </li></ul>
  29. 29. Videos and Slideshows <ul><li>Videos and slideshows are extremely helpful tools for your website. They tell a story and provide valuable information at the click of a button. </li></ul><ul><li>Many free resources are available for creating videos and slideshows. </li></ul><ul><li>Create a YouTube account to promote your listings and yourself. These are then easily embedded into your website for viewing. </li></ul>
  30. 30. Social Network <ul><li>Social networks take time, energy and a lot of knowledge. However, if you are willing to do what it takes, you can create a following of dedicated prospects. </li></ul><ul><li>Don’t overlook the possibility of outsourcing this task to your Real Estate Virtual Assistant. </li></ul>
  31. 31. Second Self Virtual Assistance When There Isn’t Enough of You to Go Around! <ul><li>Please feel free to contact me for </li></ul><ul><li>your free ½ Hour Plan of Action Consultation. </li></ul><ul><li>Pamela Cendejas </li></ul><ul><li>Certified Real Estate Support Specialist </li></ul><ul><li> </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>866-921-5364 – Toll Free * 928-692-3235 – Direct </li></ul>