GLOBAL TELECOM: WHY INDIA
WILL BE A BRIGHT SPOT IN 2009?
Second REPUBLIC
www.secondrepublic.in

THE INDIAN WIRELESS OPPORTUNITY 1/5
One of the fastest growing markets in the world

Fastest growing mobile services market – second largest in the

world: More than 27 million new subscribers added in first 2
months of 2009
 Soon the largest mobile handset market: already the second
largest market for global market leader Nokia
 3G launch in 2009: state operators have launched 3G, more
momentum after spectrum is awarded to private operators in the
next few months
 Mobile broadband opportunities: Mobile Internet usage growing
Enormous market potential

Large sections of the population still underserved : telecom

penetration still around 36%
 Per capita telecom use one of the lowest: despite tremendous
growth India still ranks low on global telecom development
index

THE INDIAN WIRELESS OPPORTUNITY 2/5
Over 6-7% economic growth

Growing disposable income: Despite global economic troubles

and a slowing national economy, Indian middle class still
going strong
 Changing and growing consumer spending: Mobile and other
digital products important utility as well as lifestyle
statements

THE INDIAN WIRELESS OPPORTUNITY 3/5
India’s moving beyond voice, mobile Internet is

fast gaining ground
One of the top 3 countries in the world in generating mobile

data traffic– according to data from mobile web analytics firm
Bango, India accounted for 11.1% of the worldwide mobile
web browsing traffic in February. Bango's January 2009
data also showed India among the top three after the UK and
the USA in mobile web browsing
 Mobile Web usage in India surged ahead 167 percent in
January 2009 compared to the same month of 2008, according
to a recent report published by Opera
 Close to 90 million mobile subscribers have Internet-
capable mobile phones

THE INDIAN WIRELESS OPPORTUNITY 4/5
Indian operators will be next only to China in

Capex spending in 2009
Estimates based on announcements by operators show they will

spend close to US$ 30 billion in expanding / upgrading
networks in 2009 / this expenditure does not include 3G related
spending
 BSNL will Spend US$ 8 billion
 Government expected to spend close to US$ 2 billion from
Universal Service Obligations Fund

THE INDIAN WIRELESS OPPORTUNITY 5/5
Wireless’ growing foundational role

Growing strategic role of wireless in businesses

The rise of the Internet economy

Wireless as elixir of life

Wireless increasingly becoming integral part of life

The most effective way to make life more convenient

Changing aspirations and lifestyle preferences

The next level of growth

More mature users will ask for more

They will spend more


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