Webstock 2010 - Seb Chan on data driven personas & analytics
by Seb Chan
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The 7" edit of my slides from Webstock 2010. ...
The 7" edit of my slides from Webstock 2010.
The talk was very much aimed at small web teams working in government and the non-profit sectors - where there isn't a 70 developers, or even 7 - and you're lucky to get just 1 - some of the time!
In a departure from the usual - "here's our shiny new stuff" talk - these slides accompanied a talk about real meat & potatoes stuff - analytics, personas, and the like.
The key question in the talk - how might you start to track actual site users and match them with the personas you have been using in the design phase?
(It is a 7" edit because I've taken out backgrounder slides and shuffled a few to make it a bit clearer without audio!)
Seb Chan - http://www.powerhousemuseum.com/dmsblog/
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