The ongoing journey towards open access

the ongoing journey towards open accesssebastian chan, head of digital, social & emerging technologies, powerhouse museum

revenue model:direct funding - 76%admissions & membershipdonationsvisitor services (cafe, shop)content services(research, image sales, exhibition sales) source: http://www.ﬂickr.com/photos/43426549@N00/1812312679/

some key audiences:children & familesunder 30sculturally active adultsmakers, tinkerers, creators, designers

new, diverse digital citizenssource: http://www.ﬂickr.com/photos/podoboq/2880644680/

the physical museum is about theexperience of objects.the online museum has given access tothe data cloud that surrounds objects.museums are a form of (collective)storytelling.

the powerhouse aims to inspireand provide the raw assets for thenext generation of designers,makers, tinkerers, and scientists.

“sites which prevent the sharing of suchcontent amongst readers may look likeways to protect the commercial interestof that content, but in fact, they kill it,destroying its value as a culturalresource within networked communities,and insuring that the public will lookelsewhere”henry jenkins, university of southern california

our guiding digital principles: ﬁndable - where people are and where they look meaningful - people can understand it responsive - to people’s interests & location usable/shareable - people can pass it on and share available everywhere - online (web), onsite (galleries) and o site (in the community)

launched May 2005

print resolution& public domain

now 50% of all web tra c up from just 8% in 2006

metadata iscreative commons cc-by-sa

downloadable zip

Figure 3Distribution rings 1. Analogue in-houseshowing thevarious forms of 2. Digital in-houseaccess to culturalheritage. 3. Online 4. Online, in the network source: business model innovation, cultural heritage, knowledgeland, the netherlands, 2009

collection API ﬁrst open RESTful API in NSW Government?

integrated intoaustralian resources

integrated overseas

Figure 3Distribution rings 1. Analogue in-houseshowing thevarious forms of 2. Digital in-houseaccess to culturalheritage. 3. Online 4. Online, in the network source: business model innovation, cultural heritage, knowledgeland, the netherlands, 2009

out of copyrightphotographic archives

200731,000 views51% from Google search18% direct tra c from PHM15% from Picture Australia/NLA

four weeks 40,000 views 75% from Flickr community

two years 2.5m+ views 1711 photos now added

112,645 views

emergentcommunities

remixesremix by frodobabbs - http://www.ﬂickr.com/photos/36041246@N00/4049683546/

exploring the commons video series on ﬂickr

remixes

outcomes: more engagement with cultural collections more e ective delivery of educational mission leveraging community interest to further research developing new ‘products’ and product bundles institutional shift towards default rights being creative commons open access image repository coming in 2011/12

thank you.sebastian chanhead of digital, social and emerging technologiespowerhouse museumsydney, australiasebc@phm.gov.au | @sebchanFresh + New: museum technologies blogwww.powerhousemuseum.com/dmsblog

The ongoing journey towards open access

by Seb Chan on Dec 03, 2010

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The ongoing journey towards open access — Presentation Transcript