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The Perfect Local Media Company in 2014: a Composite Sketch
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The Perfect Local Media Company in 2014: a Composite Sketch

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Sebastien Provencher takes a stab a identifying future user features for the perfect local media website of 2014. The influence of social media, activity streams and real-time search is undeniable.

Sebastien Provencher takes a stab a identifying future user features for the perfect local media website of 2014. The influence of social media, activity streams and real-time search is undeniable.

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  • @juliemarg I think game design can be used to influence proper behaviour in the context of an ecosystem that's inclusive of small biz. Yelp's rewards work really well for users but not as much for businesses. There must a balance somewhere where both users and businesses receive incentive (virtual or not) to create a better local community.
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  • You always have great insight on how small business is effected by this stuff. One thing I'm pondering. How can small biz encorage the adoption of positive rewards - 'Like' in Facebook - rather than rewarding negative comments -'Funny' in Yelp. Yelp's Funny should be relabled Snarky or Mean.
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  • 1. The Perfect Local Media Company in 2014: A Composite Sketch Sebastien Provencher Co-founder, Praized Media [email_address]
  • 2. Social Media: 2004-2009
    • Maturity of the blogosphere
    • Arrival of social Yellow Pages (Yelp, Qype, TrustedPlaces, etc.)
    • Arrival of social news (Digg, Reddit, Mixx)
    • Explosion of social networking (MySpace, Linkedin, Facebook, etc.)
    • Growth of real-time media (Twitter, Friendfeed)
  • 3. Can We Extrapolate Future Local Media Features? Social Media Landscape
  • 4. Activity Streams Display internal and external activities, some automated, some human, in a reverse chronological order Aggregation of activities, content and reviews Enabling interaction on the activity stream is important (like, comment, share)
  • 5. Identity System & Social Graph Leverage an existing social graph with a friend system (synchronous or asynchronous)
  • 6. Status Updates & Real-Time Conversations Enable status updates and conversations between users & merchants. Don’t forget conversation threading.
  • 7. User Content
    • A basic social building block: ratings, reviews, comments, blog posts, citizen journalism, etc.
  • 8. Trends & Top Lists
    • Trending topics/filters/lists will be needed to organize content and cut through the noise
  • 9. Geo-Localisation & Hyperlocal/Neighborhood
    • Automatic detection of location is fundamental, maybe to the neighborhood level but is there enough content in smaller areas?
  • 10. Questions & Answers
    • Internet users have a lot of questions and search engines don’t have all the answers.
  • 11. Distributed Content, Features & Business Model (API, RSS)
    • The Web is fragmented. You need to deportalize your content and business model and integrate yourself where local conversations are happening
  • 12. E-mail
    • Thought e-mail was gone? Think again. Useful to provide incentive to come back to your site.
  • 13. Reward Systems
    • Human behaviours can be influenced by reward systems. "Reality is broken. Why aren't game designers trying to fix it?" - Jane McGonigal
  • 14. Check-in
    • Checking in is now a required feature for
    • mobile local apps
  • 15. Sharing and Short-form URLs
    • Sharing is a key social feature and a short-form URL is now needed to share in Twitter
  • 16. Community managers Image source: http://www.pisitoenmadrid.com Not exactly a feature but a requirement nonetheless. Humans are needed to manage your community.
  • 17. Summary
    • Many interesting new social features
    • Did I forget any?
    • Does this create a compelling local media story?
  • 18. Thank You!
    • Sebastien Provencher
    • Co-founder, Praized Media
    • [email_address]
    • http://blogs.praized.com/seb
    • Twitter: @sebprovencher

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