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The Perfect Local Media Company in 2014: a Composite Sketch

by VP Product Innovation at HomeAdvisor Canada on Nov 12, 2009

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Sebastien Provencher takes a stab a identifying future user features for the perfect local media website of 2014. The influence of social media, activity streams and real-time search is undeniable.

Sebastien Provencher takes a stab a identifying future user features for the perfect local media website of 2014. The influence of social media, activity streams and real-time search is undeniable.

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  • sebprovencher Sebastien Provencher, VP Product Innovation at HomeAdvisor Canada @juliemarg I think game design can be used to influence proper behaviour in the context of an ecosystem that's inclusive of small biz. Yelp's rewards work really well for users but not as much for businesses. There must a balance somewhere where both users and businesses receive incentive (virtual or not) to create a better local community. 4 years ago
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  • juliemarg Julie Gallaher, Sacramento Search Engine Optimization & Social Media Marketer at Get on the Map Local Search Marketing You always have great insight on how small business is effected by this stuff. One thing I'm pondering. How can small biz encorage the adoption of positive rewards - 'Like' in Facebook - rather than rewarding negative comments -'Funny' in Yelp. Yelp's Funny should be relabled Snarky or Mean. 4 years ago
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The Perfect Local Media Company in 2014: a Composite Sketch The Perfect Local Media Company in 2014: a Composite Sketch Presentation Transcript