The Perfect Local Media Company in 2014: a Composite Sketch


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Sebastien Provencher takes a stab a identifying future user features for the perfect local media website of 2014. The influence of social media, activity streams and real-time search is undeniable.

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The Perfect Local Media Company in 2014: a Composite Sketch

  1. 1. The Perfect Local Media Company in 2014: A Composite Sketch Sebastien Provencher Co-founder, Praized Media [email_address]
  2. 2. Social Media: 2004-2009 <ul><li>Maturity of the blogosphere </li></ul><ul><li>Arrival of social Yellow Pages (Yelp, Qype, TrustedPlaces, etc.) </li></ul><ul><li>Arrival of social news (Digg, Reddit, Mixx) </li></ul><ul><li>Explosion of social networking (MySpace, Linkedin, Facebook, etc.) </li></ul><ul><li>Growth of real-time media (Twitter, Friendfeed) </li></ul>
  3. 3. Can We Extrapolate Future Local Media Features? Social Media Landscape
  4. 4. Activity Streams Display internal and external activities, some automated, some human, in a reverse chronological order Aggregation of activities, content and reviews Enabling interaction on the activity stream is important (like, comment, share)
  5. 5. Identity System & Social Graph Leverage an existing social graph with a friend system (synchronous or asynchronous)
  6. 6. Status Updates & Real-Time Conversations Enable status updates and conversations between users & merchants. Don’t forget conversation threading.
  7. 7. User Content <ul><li>A basic social building block: ratings, reviews, comments, blog posts, citizen journalism, etc. </li></ul>
  8. 8. Trends & Top Lists <ul><li>Trending topics/filters/lists will be needed to organize content and cut through the noise </li></ul>
  9. 9. Geo-Localisation & Hyperlocal/Neighborhood <ul><li>Automatic detection of location is fundamental, maybe to the neighborhood level but is there enough content in smaller areas? </li></ul>
  10. 10. Questions & Answers <ul><li>Internet users have a lot of questions and search engines don’t have all the answers. </li></ul>
  11. 11. Distributed Content, Features & Business Model (API, RSS) <ul><li>The Web is fragmented. You need to deportalize your content and business model and integrate yourself where local conversations are happening </li></ul>
  12. 12. E-mail <ul><li>Thought e-mail was gone? Think again. Useful to provide incentive to come back to your site. </li></ul>
  13. 13. Reward Systems <ul><li>Human behaviours can be influenced by reward systems. &quot;Reality is broken. Why aren't game designers trying to fix it?&quot; - Jane McGonigal </li></ul>
  14. 14. Check-in <ul><li>Checking in is now a required feature for </li></ul><ul><li>mobile local apps </li></ul>
  15. 15. Sharing and Short-form URLs <ul><li>Sharing is a key social feature and a short-form URL is now needed to share in Twitter </li></ul>
  16. 16. Community managers Image source: Not exactly a feature but a requirement nonetheless. Humans are needed to manage your community.
  17. 17. Summary <ul><li>Many interesting new social features </li></ul><ul><li>Did I forget any? </li></ul><ul><li>Does this create a compelling local media story? </li></ul>
  18. 18. Thank You! <ul><li>Sebastien Provencher </li></ul><ul><li>Co-founder, Praized Media </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Twitter: @sebprovencher </li></ul>