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Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?

by VP Product Innovation at HomeAdvisor Canada on Aug 25, 2010

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The group buying phenomenon (also called social buying) has taken the local advertising industry by storm. First launched by Groupon in November 2008, the world has seen the arrival of hundreds of ...

The group buying phenomenon (also called social buying) has taken the local advertising industry by storm. First launched by Groupon in November 2008, the world has seen the arrival of hundreds of players in the last 12 months. Venture capital money has been flowing freely in the space. Not to be outdone, Montreal is currently host to three
group buy companies with five more launching in the next few weeks. Is the phenomenon a fad or is this a revolutionary new way to do local advertising?

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14 of 4 previous next Post a comment

  • amgolop amgolop recomended 2 years ago
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  • CouponGuru Coupon Guru at Coupon Guru Thanks Sebastian for doing a presentation on the background of Group Buying/Daily Deals.

    If you're reading this and you're a merchant, you probably want to find out more about how to improve the results of your daily deal campaigns.

    The first presentation that I've uploaded is: http://www.slideshare.net/CouponGuru/using-online-registrations-with-daily-deal-customers

    All the best, Andrea
    2 years ago
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  • gocarrie Carrie Law a quick snapshot of groupon! nice overview! 2 years ago
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  • tuandeptrai Tuấn Thanh, Engineer at Hải Phòng groupon 3 years ago
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Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle? Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle? Presentation Transcript