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Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?

by Sebastien Provencher on Aug 25, 2010

  • 12,731 views

The group buying phenomenon (also called social buying) has taken the local advertising industry by storm. First launched by Groupon in November 2008, the world has seen the arrival of hundreds of play...

The group buying phenomenon (also called social buying) has taken the local advertising industry by storm. First launched by Groupon in November 2008, the world has seen the arrival of hundreds of players in the last 12 months. Venture capital money has been flowing freely in the space. Not to be outdone, Montreal is currently host to three
group buy companies with five more launching in the next few weeks. Is the phenomenon a fad or is this a revolutionary new way to do local advertising?

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group buying social media local offers groupon mon groupon group buying business-model group local socialmedia groupon sales kickoff deals groupon socialcommerce ecommerce cxvzxcv groupshopping groupons compras colectivas groupon ecommerce coupon

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14 of 4 previous next Post a comment

  • amgolop amgolop recomended 6 months ago Reply
    Are you sure you want to Yes No
  • CouponGuru Coupon Guru at Coupon Guru Thanks Sebastian for doing a presentation on the background of Group Buying/Daily Deals.

    If you're reading this and you're a merchant, you probably want to find out more about how to improve the results of your daily deal campaigns.

    The first presentation that I've uploaded is: http://www.slideshare.net/CouponGuru/using-online-registrations-with-daily-deal-customers

    All the best, Andrea
    9 months ago Reply
    Are you sure you want to Yes No
  • gocarrie Carrie Law a quick snapshot of groupon! nice overview! 1 year ago Reply
    Are you sure you want to Yes No
  • tuandeptrai Tuấn Thanh , Engineer at Hải Phòng groupon 1 year ago Reply
    Are you sure you want to Yes No
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Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle? — Presentation Transcript