Blended Search: Local Media Content Discovery

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  • + NickHenley Nick Henley 6 days ago
    Why is aggregated local search better for the use if it depends on applying ’filters’ which as you point out, most people don’t use within search engines? Genuinely interested in the aswer to this.

    Top of page/visible area still seems to be so much more valuable - if it’s not there don’t dig around too much, they just change the search terms (up to 3 4 or 5 words).

    Don’t get me wrong, local business listings do great for my clients - and are free!
  • + gueste77740e Deepa Vasudevan 7 months ago
    A good place to check out presentations.
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Blended Search: Local Media Content Discovery - Presentation Transcript

  1. 1 Blended Search: Local Media Content Discovery Confidential - Distribution is strictly prohibited
  2. Agenda
    • What is blended search?
    • Why do we need it?
    • Examples
    • A new paradigm?
    • The future of local search
  3. What is Blended Search?
    • “ Universal Search replaces some of the web search results with listings that come from vertical sources, such as video, local, or news. The results are mixed in, blended as appropriate…”
    Source: Danny Sullivan, Search Engine Land, November 2007
  4. Google Universal Search Explained Source: Danny Sullivan, Search Engine Land, November 2007 © Elliance Inc. www.elliance.com
  5. Why do we Need Blended Search?
    • People don’t click on tabs to explore vertical content
      • 35% of search engine users don’t use vertical search *
      • 25% do not recall if they have clicked a vertical search result *
    • It’s about surfacing valuable content when relevant
    • It’s about guessing user intent and managing the tension between users’ needs
    * Source: iProspect Blended Search Results Study, April 2008
    • Examples of Blended Local Search
  7. Google
    • Sponsored links
    • Business listings
    • Web results
  8. Yahoo!
    • Sponsored links
    • Business listings
    • Web results
  9. Yahoo! Glue
    • Map
    • Sponsored links
    • Business listings
    • Tourist guide
    • News
    • Pictures
    • Books
  10. Local.ch
    • Residential listings
    • Business listings
    • Classifieds
    • Map
  11. Eniro.se
    • Display ad
    • Business listings
    • Web results
    • Map
  12. Gelbeseiten.de
    • Business listings
    • Map
    • Product search
  13. Yell.com
    • Sponsored links
    • Business listings
    • Advice & links
    • Wikipedia
    • Web results
    • Images
  14. Blended Local Media Content
    • Merchant content (listings, ads, etc.)
    • User content (reviews, comments, images, residential, etc.)
    • Maps
    • Classifieds
    • Events
    • Editorial
    • Weather
    • Is blended search the only way to discover and surface local content?
  16. Twitter
    • News
    • Products
    • Classifieds
  17. Twitter
    • Events
    • Images
    • User reviews
    • News
    • Owners (!)
  18. Newsfeeds: A New Content Discovery Paradigm Browse Search Newsfeed
  19. The Future Will Be in Real-Time Blended Search Home Page Search Results
  20. Key to Future Success
    • Aggregate local content
    • Provide the “firehose”
    • Let users “filter”
    • Allow users and merchants to join the conversation
    • Embrace dynamic AND static search results
  21. Thank you!
    • Sebastien Provencher
    • Co-founder, Praized Media
    • [email_address]
    • Twitter: @sebprovencher
    • Blog: blogs.praized.com/seb

+ sebprovenchersebprovencher, 8 months ago

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