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The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]
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The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]

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These are some of the passages I highlighted while reading the book.

These are some of the passages I highlighted while reading the book.

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  • 1. My highlights from the book. Sebastiano Mereu All quotes by Steve Stoute except where stated differently.
  • 2. Tanning: The foundation for a transformation.
  • 3. Run reached down and removed one of his shoes, rapping out its name in the singular--"My Adida!"
  • 4. Marketing must evolve beyond themonologue, to dialogue and to megalogue.
  • 5. Cool really is a state of mind.
  • 6. [Hip-hop] had a look, a language, gestures, a posture, a dance, such that kidswho didnt come from nothing wanted to have the badge too, to dress like it and act like it. That was the mix that became contagious.
  • 7. Im just an early adopter. THE GOAL IS LIKABILITY --NOT SUPERIORITY.LL [Cool J] was always, as he would say, "at the front of the bell curve." If everybody else was wearing it, LL was off to find something else--like the Kangol hat.
  • 8. [Michael Jordan] wasnt selling sneakers at all; rather, he was selling dreams. - Phil Knight
  • 9. Credibility in the pop culture marketplace is everything.
  • 10. The message?Something has tobe wrong with oldCoke if it needsreinvention.
  • 11. "What I did when I started my company was based on what I wanted to wear for myself." - Tommy Hilfiger
  • 12. See this glimpse of whoI am? I am badge-worthy.
  • 13. The best storytellers are those who have that sense of citizen responsibility to the times in which they live.
  • 14. "Its okay to be Goliath but always act like David." - Phil Knight
  • 15. Instead of talking about technology, Apple learned early in its history to shift theconversation and have it about lifestyle, fun, individual expression, and ease of use.
  • 16. Trends Are Perishable,Cool Is Forever
  • 17. “We don’t need one bigexecution of a big idea. We needone big idea that can be used in amultidimensional, multilayered, and multifaceted way.” - Larry Light McDonalds Former Chief Marketing Officer
  • 18. “ Forget sneakers, we’re going to do speakers. ” - Jimmy Iovine to Dr. Dre
  • 19. The truth sells.
  • 20. Picture sources:http://tanningofamerica.com/wp-content/uploads/2011/11/Jay-Z-Steve-Stoute1.jpghttp://tanningofamerica.com/wp-content/uploads/2011/09/15reasonstoa_feature.jpghttp://bluraymedia.ign.com/bluray/image/article/997/997421/do-the-right-thing-20th-anniversary-20090623052842066.jpghttp://korystaytuned.files.wordpress.com/2010/09/run20dmc20adidas.jpghttp://tomesiaingram.com/wp-content/uploads/2011/01/Word-of-Mouth1.jpghttp://www.wallpaperpimper.com/wallpaper/Shows/The_Simpsons/Cool-Bart-1-2KE6R8CV8D-1280x1024.jpghttp://www.anomalousmaterial.com/movies/wp-content/uploads/2011/07/rapper3.pnghttp://www.entertainmentwallpaper.com/images/desktops/celebrity/ll_cool_j01.jpghttp://www.vacthailand.com/wp-content/uploads/2011/11/jumpman-logo.jpghttp://www.tvfoodanddrink.com/pics_jan10/milli_vanilli.jpghttp://images.businessweek.com/ss/10/01/0127_20_stock_market_rocking_products/image/010_new_coke.jpghttp://stanschreyer.com/wp-content/uploads/2008/06/tommy-hilfiger-pitch-pole2.jpghttp://biggerbites.wikispaces.com/file/view/branded_baby.jpg/230887670/branded_baby.jpghttp://codes.mtv.com/fs/2008/m01.JPGhttp://blog.rogermontgomery.com/wp-content/uploads/2011/04/Will-the-MQR-A1-portfolio-by-Roger-Montgomery-beat-Goldman-Sachs.jpghttp://www.whitegadget.com/attachments/pc-wallpapers/75031d1315371574-apple-apple-pictures.jpghttp://mariamontessori.com/mm/wp-content/uploads/2010/02/geek2.jpghttp://dekerivers.files.wordpress.com/2011/07/os-ronald-clown.jpghttp://theinspirationroom.com/daily/commercials/2011/12/beats_by_dr_dre_purple.jpghttp://www.hudsonhouston.com/wp-content/uploads/2011/03/orsini-authenticity_seal_oval.jpg
  • 21. @sebinomics

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