Guy Kawasaki's Enchantment. My Highlights.
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Guy Kawasaki's Enchantment. My Highlights.

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My highlights from the book 'Enchantment' by Guy Kawasaki. All quotes by Guy Kawasaki except where stated differently.

My highlights from the book 'Enchantment' by Guy Kawasaki. All quotes by Guy Kawasaki except where stated differently.

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  • Picture sources: \nhttp://montewashburn.files.wordpress.com/2011/04/cover-image-enchantment-by-guy-kawasaki.jpg?w=608&h=410\nhttp://www.psdgraphics.com/file/glossy-highlighter-icon.jpg\n\n
  • Picture source: \nhttp://redclayarchives.com/wp-content/uploads/2011/03/Ench1280x1024.png\n
  • One must understand what people are thinking, feeling, and believing in order to enchant them. 3\n\nPicture source: \nhttp://sender11.typepad.com/.a/6a00d8341e626f53ef0115712117e1970c-800wi\n
  • I am going to show you how to change the world, not understand it. 7\n\nPicture source: \nhttp://thebenshi.com/wp-content/uploads/2010/10/al-gore.jpg\n
  • Four factors create a good [first impression]: your smile, your dress, your handshake, and your vocabulary. 9\n\nPicture source: \nhttp://www.gogirlacademy.com/assets/images/6285858_first_impression_flyer.jpg\n
  • Distrust any enterprise that requires new clothes. --Henry David Thoreau 11\n\nPicture source: \nhttp://thegreenroomblog.files.wordpress.com/2008/10/picture-22.png\n
  • The goal is likability--not superiority. 11\n\nPicture source: \nhttp://abhisays.com/wp-content/uploads/2010/10/facebook_like_buton.png\n
  • Picture source: \nhttp://cache.gawkerassets.com/assets/images/12/2010/07/the_perfect_handshake.jpg\n
  • Get Close: presents make the heart grow fonder. 15\n\nPicture source: \nhttp://www.beembee.com/wp-content/uploads/2010/12/gift.jpg\n
  • Zappos trust women not to abuse this privilege by returning shoes they have used. … If you want people to trust you, you have to trust them. 28\n\nPicture source: \nhttp://www.pitchengine.com/brands/zapposcom/images/108471/GiftGuidephoto.jpg\n
  • Bake a Bigger Pie: There are two kind of people and organizations in the world: eaters and bakers. Easters want a bigger slice of an existing pie; bakers want to make a bigger pie. Eaters think that if they win, you lose, and if you win, they lose. Bakers think that everyone can win with a bigger pie. 33\n\nPicture source: \nhttp://upload.wikimedia.org/wikipedia/commons/f/fe/Yatala_BigPie.jpg\n
  • [S]tating your goals adds to the trust factor, because you are now transparent. Your agenda is on the table, and while people might not like it, at least they know what it is. 51\n\nPicture source: \nhttp://www.paulbrowning.com/wp-content/uploads/2010/09/goals.jpg\n
  • People don't want more information. … They want faith--faith in you, your goals, your success, in the story you tell. --Annette Simmons 55\n\nPicture source: \nhttp://1.bp.blogspot.com/-RW46mKiTXEE/Taml232CGLI/AAAAAAAAAfg/VuvP9lSSe18/s1600/faith-road-sign-with-dramatic-clouds-and-sky.jpg\n
  • The level beyond telling stories is immersing people on your cause. 58\n\nPicture source: \nhttp://levantium.com/wp-content/uploads/2011/02/The-crowd-gathers-in-Tahr-002.jpg\n
  • Influentials are so busy acting influential that they often aren't power users of products. 62\n\nPicture source: \nhttp://www.freestockphotography.com.au/stockimages/194.jpg\n
  • [I]t's easier to reach nobodies, and any of them can become an oracle, so remember that nobodies are the new somebodies! 63\n\nPicture source: \nhttp://mariamontessori.com/mm/wp-content/uploads/2010/02/geek2.jpg\n
  • People may think that as long as they haven't made a choice, they haven't made a mistake. 71\n\nPicture source: \nhttp://www.appssolutionsinc.com/images/bigstockphoto_Make_Your_Choice_1774697.jpg\n
  • [F]amiliarity breeds commitment, not contempt. 75\n\nPicture source: \nhttp://www.wishbonix.com/images/commitment.jpg\n
  • [T]he only thing worse than investing in a bad deal is not getting in on a good deal. 75\n\nPicture source: \nhttp://builttosell.com/wp-content/uploads/2010/08/investing.jpg\n
  • I'm tired of hearing about money money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok. --Shaquille O'Neal 99\n\nPicture source: \nhttp://www.freecelebritygraphics.com/images/celebs/shaquille%20o%27neal/shaq-799.jpg\n
  • "I know you'd do the same for me" is a much better response than "You're welcome." 102\n\nPicture source: \nhttp://www.ywcards.com/YoureWelcomeCards0001.jpg\n
  • Build an Ecosystem: The presence of a community that complements a cause fosters endurance. 104\n\nPicture source: \nhttp://levantium.com/wp-content/uploads/2011/02/The-crowd-gathers-in-Tahr-002.jpg\n
  • [I]t's hard to build an ecosystem around mundane and mediocre crap, no matter how hard you try. 106\n\nPicture source: \nhttp://image.automotive.com/f/features/1011_8l_2006_hummer_h2/30603046+soriginal/1011_8l_09+2006_hummer_h2+thumbs_down.jpg\n
  • [U]se push technology--presentations, e-mail, and Twitter--to enchant people. 113\n\nPicture source: \nhttp://androidinator.com/wp-content/uploads/2011/02/push.jpg\n
  • As a rule, the more value you provide, the more you can promote your cause. 115\n\nPicture source: \nhttp://3.bp.blogspot.com/-P7tFdu1DUdU/TdKrnLmnC_I/AAAAAAAABKk/PsUWUPYMsL8/s1600/P1050305.JPG\n
  • If you're a celebrity like Lance Armstrong, Britney Spears, or Barack Obama, then tweeting that going to the dentist is a bummer might be sufficient. When it comes to most of us, however, nobody cares what show we're watching, how long the line at Starbucks is, or whether our cat rolled over. 128 (I DISAGREE)\n
  • Push technology brings your story to people. Pull technology brings people to your story. 134\n\nPicture source: \nhttp://bcarsonradio.files.wordpress.com/2011/04/storytelling1.jpg\n
  • The best way to enchant your boss is to make her look good. … The reality is that when your boss looks good, you look good. 165\n\nPicture source: \nhttp://afrosays.files.wordpress.com/2010/07/good-boss.jpg\n
  • People who underpromise and overdeliever are more enchanting. 167\n\nPicture source: \nhttp://www.tamethewritingmonster.com/wp-content/uploads/2011/01/Woman-Celebrating-In-Front-of-Computer.jpg\n
  • http://sindicat.sud-berceni.ro/thats-all-folks.jpg\n
  • \n
  • \n

Guy Kawasaki's Enchantment. My Highlights. Guy Kawasaki's Enchantment. My Highlights. Presentation Transcript

  • My highlights from the book. Sebastiano Mereu All quotes by Guy Kawasaki except where stated differently.
  • “ I define enchantment as the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is is voluntary and long-lasting support that is mutually beneficial. ” Guy Kawasaki
  • One must understand what people are thinking, feeling, andbelieving in order to enchant them.
  • I am going toshow you howto change theworld, notunderstand it.
  • Four factors create a good [first impression]:your smile, your dress, your handshake, and your vocabulary.
  • “Distrust any enterprise that requires new clothes.” --Henry David Thoreau
  • THE GOAL IS LIKABILITY --NOT SUPERIORITY.
  • The perfect handshake
  • Get Close: presents makethe heart grow fonder.
  • Zappos trust women not to abusethis privilege by returning shoesthey have used. … If you wantpeople to trust you, you have totrust them.
  • Bake
a
 BIGGER 
Pie
There
are
two
kind
of
people
and
organiza3ons
in
the
world:
eaters
and
bakers.
 Easters
 want
 a
 bigger
 slice
 of
 an
 exis3ng
 pie;
 bakers
 want
 to
make
a
bigger
pie.
Eaters
think
that
if
they
win,
you
lose,
and
if
you
win,
they
lose.
Bakers
think
that
everyone
can
win
with
a
bigger
pie.
  • [S]tating your goals addst o t h e t r u s t f a c t o r,because you are nowtransparent. Your agendais on the table, and whilepeople might not like it, atleast they know what it is.
  • People dont want more information.… They want faith--faith in you, yourgoals, your success, in the story you tell. --Annette Simmons
  • The level beyond telling stories is immersingpeople on your cause.
  • Influentials are so busy acting influential that they often arent power users of products.
  • [I]ts easier to reach nobodies, and any ofthem can become an oracle, so rememberthat nobodies are the new somebodies!
  • People may think that aslong as they havent madea choice, they haventmade a mistake.
  • [F]amiliarity breeds commitment, not contempt.
  • [T]he
only
thing
worse
than
inves3ng
in
a
bad
deal is
not
geDng
in
on
a
good
deal.

  • Im
+red
of
hearing
about
money
money,
money,
money,
money.
I
just
want
to
play
the
game,
drink
Pepsi,
wear
Reebok.
 ‐‐Shaquille
ONeal
  • D DO OU’ ME W Y FORI KNO ME A response than HE S better T uch is a m
  • Build an Ecosystem: The presence of a community that complements a cause fosters endurance.
  • [I]ts hard to build an ecosystem around mundane and mediocre crap, no matter how hard you try.
  • [U]se push technology--presentations, e-mail,and Twitter--to enchant people.
  • As a rule, the morevalue you provide,the more you canpromote yourcause.
  • ee!) r is ag i, d b I, Se If youre a celebrity like Lance( Armstrong, Britney Spears, or Barack Obama, then tweeting that going to the dentist is a bummer might be sufficient. When it comes to most of us, however, nobody cares what show were watching, how long the line at Starbucks is, or whether our cat rolled over.
  • Push technology brings your story to people.Pull technology brings people to your story.
  • The best way to enchant your boss is to make her look good. …The reality is that when your boss looks good, you look good.
  • People who underpromise andoverdeliever are more enchanting.
  • Picture sources:http://montewashburn.files.wordpress.com/2011/04/cover-image-enchantment-by-guy-kawasaki.jpg?w=608&h=410http://www.psdgraphics.com/file/glossy-highlighter-icon.jpghttp://redclayarchives.com/wp-content/uploads/2011/03/Ench1280x1024.pnghttp://sender11.typepad.com/.a/6a00d8341e626f53ef0115712117e1970c-800wihttp://thebenshi.com/wp-content/uploads/2010/10/al-gore.jpghttp://www.gogirlacademy.com/assets/images/6285858_first_impression_flyer.jpghttp://thegreenroomblog.files.wordpress.com/2008/10/picture-22.pnghttp://abhisays.com/wp-content/uploads/2010/10/facebook_like_buton.pnghttp://cache.gawkerassets.com/assets/images/12/2010/07/the_perfect_handshake.jpghttp://www.beembee.com/wp-content/uploads/2010/12/gift.jpghttp://www.pitchengine.com/brands/zapposcom/images/108471/GiftGuidephoto.jpghttp://upload.wikimedia.org/wikipedia/commons/f/fe/Yatala_BigPie.jpghttp://www.paulbrowning.com/wp-content/uploads/2010/09/goals.jpghttp://1.bp.blogspot.com/-RW46mKiTXEE/Taml232CGLI/AAAAAAAAAfg/VuvP9lSSe18/s1600/faith-road-sign-with-dramatic-clouds-and-sky.jpghttp://levantium.com/wp-content/uploads/2011/02/The-crowd-gathers-in-Tahr-002.jpghttp://www.freestockphotography.com.au/stockimages/194.jpghttp://mariamontessori.com/mm/wp-content/uploads/2010/02/geek2.jpghttp://www.appssolutionsinc.com/images/bigstockphoto_Make_Your_Choice_1774697.jpghttp://www.wishbonix.com/images/commitment.jpghttp://builttosell.com/wp-content/uploads/2010/08/investing.jpghttp://www.freecelebritygraphics.com/images/celebs/shaquille%20o%27neal/shaq-799.jpghttp://www.ywcards.com/YoureWelcomeCards0001.jpghttp://image.automotive.com/f/features/1011_8l_2006_hummer_h2/30603046+soriginal/1011_8l_09+2006_hummer_h2+thumbs_down.jpghttp://androidinator.com/wp-content/uploads/2011/02/push.jpghttp://3.bp.blogspot.com/-P7tFdu1DUdU/TdKrnLmnC_I/AAAAAAAABKk/PsUWUPYMsL8/s1600/P1050305.JPGhttp://bcarsonradio.files.wordpress.com/2011/04/storytelling1.jpghttp://afrosays.files.wordpress.com/2010/07/good-boss.jpghttp://www.tamethewritingmonster.com/wp-content/uploads/2011/01/Woman-Celebrating-In-Front-of-Computer.jpghttp://sindicat.sud-berceni.ro/thats-all-folks.jpg
  • @sebinomics