Monetization Models with Performance based Affiliate Marketing for the Web 2.0

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Monetization Models with Performance based Affiliate Marketing for the Web 2.0

  1. 1. Monetization Models with Performance based Affiliate Marketing for the Web 2.0 2008-11-05 | zanox group Sebastian Wallroth | Director Innovation & Cooperation
  2. 2. Agenda <ul><li>How to moneti z e? </li></ul><ul><li>Schnupperkurs performance marketing </li></ul><ul><li>Case studies </li></ul>
  3. 3. <ul><li>Förderverein (Germany) </li></ul><ul><li>Display Advertisement </li></ul><ul><li>Premium User </li></ul><ul><li>Awards </li></ul><ul><li>Funding Sources </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Shop </li></ul><ul><li>Market Research </li></ul><ul><li>Paid Search </li></ul><ul><li>Newsletter Marketing </li></ul><ul><li>Virtual Goods </li></ul><ul><li>Virtual Currency </li></ul><ul><li>Sponsoring </li></ul><ul><li>Data Mining </li></ul>How to monetize an Online Community <ul><li>Merchandising </li></ul><ul><li>Venture Capital </li></ul><ul><li>Patronat </li></ul><ul><li>Events </li></ul><ul><li>Paid Links </li></ul>
  4. 4. Schnupperkurs performance marketing
  5. 5. Schnupperkurs performance marketing <ul><li>Advertiser: 2,000 programmes, big brands </li></ul><ul><li>Admedia: textlinks, banners </li></ul><ul><li>45 Mio product data: hardware, books, fashion, food, flights, insurance, mobile, etc. description, images, price, trackinglink, etc. </li></ul>
  6. 6. Schnupperkurs performance marketing <ul><li>API </li></ul><ul><ul><li>SOAP / WSDL </li></ul></ul><ul><ul><li>RESTful XML </li></ul></ul><ul><ul><li>RESTful JSON </li></ul></ul><ul><li>Enrich you application using real products </li></ul><ul><ul><li>Request http://api.zanox.com/xml/products?q={search query} </li></ul></ul><ul><ul><li>Receive XML result </li></ul></ul><ul><ul><li>Integrate it into your application </li></ul></ul>http://wiki.zanox.com/en/Web_Services
  7. 7. Case study | what should I read next?
  8. 8. Case study | iRead.com
  9. 9. Case study | facebook.com : shoes <ul><li>value: fun, self-expression, shopping list, wishlist </li></ul><ul><li>moneti z ation: display ads, performance marketing </li></ul>
  10. 10. Case study | polyvore.com
  11. 11. Case study | brigitte.de Kleiderschrank (OTTO Group)
  12. 12. Case study | iliketotallyloveit.com
  13. 13. Case study | slifter.com
  14. 14. Case study | tripit.com
  15. 15. Case study | cokefridge.de
  16. 16. Case study | smeet.de
  17. 17. Case study | infoclips.tv
  18. 18. <ul><li>Sample advertiser </li></ul><ul><li>Banner: 140 </li></ul><ul><li>Text: 42 </li></ul><ul><li>Flash: 71 </li></ul><ul><li>Interactive Admedia: 6 </li></ul>Think ahaed banners.
  19. 19. Think ahaed banners. 136 2.531 343.588 2 4 0 4 543 1.374.351 Banner Common C 369 116 42.844 2 5 0 5 1.847 214.220 Flash Special A 47 1.112 51.842 2 5 0 5 233 259.212 Banner Special C 47 830 39.022 2 5 0 5 235 195.110 Banner Category B 7 40 296 2 6 0 6 44 1.774 Textlink Special A 72.856 2 138.273 2 6 0 6 437.135 829.637 Banner Special A 3 115 375 3 8 0 8 26 2.998 Textlink Special B 12 1.862 22.803 3 8 0 8 98 182.427 Interactive Admedia B 557 532 296.234 3 8 0 8 4.456 2.369.871 Banner Special B 39 178 6.947 7 17 1 17 663 118.093 Banner Category A 13 1.098 14.554 14 36 2 36 477 523.961 Banner Common A 26 43 1.117 43 108 5 108 2.795 120.593 Interactive Admedia A 53 1 58 -   15 328 17.445 19.043 Product Deeplink 75 480 35.781 -   18 389 29.022 13.918.840 Banner Common B 240 2 526 -   56 1.244 298.980 654.065 Textlink Common Clicks / Sales Views / Clicks Views / Sales % S clean S clean % Sales Sales Clicks Views Ad media
  20. 20. Think ahead banners.

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