Monetization Models with Performance based Affiliate Marketing for the Web 2.0 2008-11-05 | zanox group Sebastian Wallroth | Director Innovation & Cooperation

Agenda How to moneti z e? Schnupperkurs performance marketing Case studies

How to moneti z e?

Schnupperkurs performance marketing

Case studies

Förderverein (Germany) Display Advertisement Premium User Awards Funding Sources Affiliate Marketing Direct Marketing Shop Market Research Paid Search Newsletter Marketing Virtual Goods Virtual Currency Sponsoring Data Mining How to monetize an Online Community Merchandising Venture Capital Patronat Events Paid Links

Förderverein (Germany)

Display Advertisement

Premium User

Awards

Funding Sources

Affiliate Marketing

Direct Marketing

Shop

Market Research

Paid Search

Newsletter Marketing

Virtual Goods

Virtual Currency

Sponsoring

Data Mining

Merchandising

Venture Capital

Patronat

Events

Paid Links

Schnupperkurs performance marketing

Schnupperkurs performance marketing Advertiser: 2,000 programmes, big brands Admedia: textlinks, banners 45 Mio product data: hardware, books, fashion, food, flights, insurance, mobile, etc. description, images, price, trackinglink, etc.

Advertiser: 2,000 programmes, big brands

Admedia: textlinks, banners

45 Mio product data: hardware, books, fashion, food, flights, insurance, mobile, etc. description, images, price, trackinglink, etc.

Schnupperkurs performance marketing API SOAP / WSDL RESTful XML RESTful JSON Enrich you application using real products Request http://api.zanox.com/xml/products?q={search query} Receive XML result Integrate it into your application http://wiki.zanox.com/en/Web_Services

API

SOAP / WSDL

RESTful XML

RESTful JSON

Enrich you application using real products

Request http://api.zanox.com/xml/products?q={search query}

Receive XML result

Integrate it into your application

Case study | what should I read next?

Case study | iRead.com

Case study | facebook.com : shoes value: fun, self-expression, shopping list, wishlist moneti z ation: display ads, performance marketing

value: fun, self-expression, shopping list, wishlist

moneti z ation: display ads, performance marketing

Case study | polyvore.com

Case study | brigitte.de Kleiderschrank (OTTO Group)

Case study | iliketotallyloveit.com

Case study | slifter.com

Case study | tripit.com

Case study | cokefridge.de

Case study | smeet.de

Case study | infoclips.tv

Sample advertiser Banner: 140 Text: 42 Flash: 71 Interactive Admedia: 6 Think ahaed banners.

Sample advertiser

Banner: 140

Text: 42

Flash: 71

Interactive Admedia: 6

Think ahaed banners. 136 2.531 343.588 2 4 0 4 543 1.374.351 Banner Common C 369 116 42.844 2 5 0 5 1.847 214.220 Flash Special A 47 1.112 51.842 2 5 0 5 233 259.212 Banner Special C 47 830 39.022 2 5 0 5 235 195.110 Banner Category B 7 40 296 2 6 0 6 44 1.774 Textlink Special A 72.856 2 138.273 2 6 0 6 437.135 829.637 Banner Special A 3 115 375 3 8 0 8 26 2.998 Textlink Special B 12 1.862 22.803 3 8 0 8 98 182.427 Interactive Admedia B 557 532 296.234 3 8 0 8 4.456 2.369.871 Banner Special B 39 178 6.947 7 17 1 17 663 118.093 Banner Category A 13 1.098 14.554 14 36 2 36 477 523.961 Banner Common A 26 43 1.117 43 108 5 108 2.795 120.593 Interactive Admedia A 53 1 58 - 15 328 17.445 19.043 Product Deeplink 75 480 35.781 - 18 389 29.022 13.918.840 Banner Common B 240 2 526 - 56 1.244 298.980 654.065 Textlink Common Clicks / Sales Views / Clicks Views / Sales % S clean S clean % Sales Sales Clicks Views Ad media

Think ahead banners.