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Team10 powerpointpresentation

  1. 1.
  2. 2. This is an automatic PowerPoint presentation<br />Presentation Loading<br />Students of Central Michigan University<br />
  3. 3. The most memorable advertisement during the 2011 Super Bowl went to the Chrysler Corporation for featuring rap star Eminem, A gut-wrenching decision for the carmaker’s chief executive Sergio Marchionne.<br />The campaign captured the spirit and rebirth of Detroit the motor city and challenged Americans to stop trash talking our their countries own cars. <br />
  4. 4. The two minute ad has received over 8 million hits on the Internet site YouTube in the first two weeks since airing on February 6, 2001<br />Online searches for information about Chrysler and it’s products on its<br />Web site jumped 328% minutes after the ad appeared.<br />- The Wall Street Journal<br />This is our tribute.<br />This is our presentation.<br />This is what we do.<br />
  5. 5.<br />Present<br />
  6. 6. How Business Intelligence is Solving Problems in the Hospitality Industry<br />Turn It UP<br />
  7. 7. Hospital Issues<br />
  8. 8. Team 10<br />Sandra Kay Schwendemann<br />Stuart Weidenbach<br />
  9. 9. One Shot<br />Let the Data Tell the Story<br />
  10. 10. A BIS656 ProductionProduced BySchwendemann Weidenbach Studios<br />
  11. 11. Defining Business Intelligence<br />
  12. 12. “The hospitality industry remains characterized by islands of information ”<br />
  13. 13. “For BI to be effective, companies need a repository of data to bring those islands together in one place which requires investments of time, money and technology”<br />- Mark Haley, Partner, The Prism Partnership<br />
  14. 14. What problem any problem?<br />
  15. 15. Don’t Give Up that Easy<br />
  16. 16. What Does the Market Demand?<br />How Do We Get More Heads in Beds?<br />
  17. 17. Old School Won’t Work Today<br />
  18. 18. Current Practices<br />No User Defined Tools<br />Few Options to Extract Data from Legacy Systems<br />Inconsistency of Data, Storage and Data Access<br />
  19. 19. BI Confusion<br />What’s my password?<br />Misconception vs. Misperception<br />
  20. 20. The Music<br />The Moment<br />
  21. 21. STEPS to Achieving BI Benefits<br />Align business and technology resources<br />Data collected and placed in a central depository for all to share<br />Data cleansing, analysis and synthesis to convert raw data to information<br />Sharing/communicating data – stop “protectionism”<br />Use data to make fact-based decisions; no more gut reactions…shooting from the hip<br />
  22. 22. Drivers and Challenges<br />
  23. 23. New World Order<br />
  24. 24. Achieving a Balance Scorecard<br />Traditional Metrics<br />Manage online intermediaries<br />Cost Effective procurement<br />Global distribution system<br />Real-time information to stakeholders<br />GRC and financial transparency<br />
  25. 25. Globetrotter BI Tricks<br />
  26. 26. Father of the Data Warehouse<br />Bill Imon<br />
  27. 27. Marriot and Harrah’s Case Study<br />
  28. 28. Challanges<br />
  29. 29. Targeting a solution<br />
  30. 30. … As the Beat Goes On<br />
  31. 31. One Shot<br />Don’t Miss<br />
  32. 32. Collaboration<br />Hotel Dashboard<br />
  33. 33. Solution 2 – ERM for Stonbridge Companies<br />Adopted SAP ERM in 2007<br />Utilized SAP and TATA Consulting Services for Implementation<br />Results Obtained Include:<br />Efficient invoice processing, accurate payroll and employee tracking, streamlined accounting & reporting, improved transparency, reliable security and real-time reporting to owners<br />
  34. 34. “It changed our company. We are a leader in the industry – a first adaptor. 100% property management company”<br />- VP of IT at Stonebride COS<br />
  35. 35. “Business intelligence gives a company the ability to respond more quickly to correct things that may be problematic”<br />
  36. 36. “Not only can companies meet problems in a more timely manner, they can take advantage of new market opportunities by seeing things faster than their competitors.”<br /><ul><li>Daniel J. Connolly, PH,D,, Assistant Professor, University of Denver</li></li></ul><li>BI Success for Resorts<br />
  37. 37. Designing Systems that Work<br />
  38. 38. Life for Our Families<br />
  39. 39. Working Smart With BI<br />Accurate Capture of raw data<br />Train employees<br />Strategic thinking enterprise wide<br />
  40. 40. Times are Hard and it’s Getting Ever Harder<br />
  41. 41. Hotel Wins with BI<br />Marriott hotel properties that use One Yield have seen leisure travel revenues increase by up to two percent, allowing them to achieve rate and occupancy premiums ahead of its competition. (Overby 2007). <br />Harrah’s (now Caesars Corp, 2011) utilizes SAS predictive analytics technologies and have outperformed it competitors in overall profits as a % of revenue and is hailed as the industry's most sophisticated multi-brand loyalty program. <br />
  42. 42. Business Intelligence Players<br />Hwang<br />Schwendemann<br />Rando<br />Unidentified Student<br />Weidenbach<br />
  43. 43. Inspiring BI “Wins”<br />Tools & applications are now available<br />Dashboards & visuals with alerts can match property staffing levels<br />Improve yield management (booking and rate comparison)<br />Improved marketing to members of loyalty & affinity guest preference/contact<br />
  44. 44.
  45. 45. Success Is OurOption<br />Failure is NOT<br />
  46. 46. Business Solutions to the Rescue<br />
  47. 47. It Working for the Hilton’s<br />
  48. 48. Future Considerations<br />Capturing Social Media Opportunities<br />Cross Pollination<br />One-to-One-Plus-Many Marketing<br />Wireless Technologies<br />
  49. 49. The Goal is Intelligent Hospitality<br />
  50. 50. YOU can do ANYTHING you set your mind to man<br />
  51. 51. This is what we do in the motor city…<br />
  52. 52. Imported from Detroit<br />But …<br />
  53. 53. Business Intelligence Solving Business Problemsare Now:<br />
  54. 54. Imported from the “U”<br />Central Michigan University<br />
  55. 55. Thank you.<br /><br />
  56. 56. Special Thanks ToWork Consulted <br />Chrysler Corporation<br />Bill Imon<br />Bill Gates<br />President Reagan<br />President Obama<br />Lady GaGa<br />Enimen<br />The Harlem Globetrotters<br />Governor Grandholm<br /> Mom<br />Miller Light<br />Lindsey Lohan<br />The Pittsburgh Steelers<br />SAP of America<br />Sonny and Cher<br />Some guy with data coming out of his head<br />Holiday Inn<br />Hilton Hotels<br />