Marketing (defined)<br /><ul><li>Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. </li></ul>~AMA(American Marketing Association)<br /><ul><li>“connecting the target consumers with your products or services” </li></ul> ~unknown Marketing professor at the University of Puget Sound<br />
Facebook. Really? <br />Great Growth and we See the Ubiquity, but…<br />Alexa.com<br />Compete.com January 2011<br />
Beginning of Internet Marketing<br />In the first stage for several & at worst, the 2nd.<br />One of the most powerful, but…<br />One of the most annoying! (est early 1990s)<br />Email Marketing<br />The most efficient– Has 2 major periods<br />Before Google, After Google (est 1999/2000)<br />SEO<br />Quickest bang– Has 2 major periods<br />Before Google, After Google (est 1999/2000)<br />PPC<br />Just Started (2010)– Facebook, Twitter (still mostly noise)<br />Important, but…<br />Social Media<br />Very early<br />Important, but…<br />Mobile Marketing<br />
Social Media Cost$$$$$<br /><ul><li>Facebook: Free
Forums (old fashioned socializing online)</li></li></ul><li>Blogging<br /><ul><li>Blogging: New way to spread ideas, opinions, create news, create rumors, give people interesting things to read, debate, provide advice, and have longer dialogues online
JohnChow.com: est $500,000 (Canadian)/year blogging about making money online; Perez Hilton reportedly makes $450k/yr</li></li></ul><li>Myown test: The Real South Korea (wordpress) dot com: 1,090,234 views ($0) <br />
WhyTweet? <br /><ul><li>“…my fellow Americans, ask not what your country can do for you; ask what you can do for your country.” Did this require a book?
Gas is being sold for $2.99 a gallon on 45th and University!
News, Ideas, Stock Tips, Rumors, Updates, “Check this out” (pics& all the above), & more
Mobile phones will fuel the fire behind Twitter</li></li></ul><li>Title<br />http://twitter.com/architects<br />8 Following, 3968 Followers<br /><ul><li>Diamond Project Terry & Terry Architecture San Francisco, California http://bit.ly/eFLohp
Check out: http://aol.it/ha5BWw - House Tour: Vidal Sassoon's Modernist Bel Air #architecture
Star Architects Urged to Stop Exploiting Students http://bit.ly/eJz5Fv#architecture
Frank Lloyd Wright House Available at Bargain $1.38Mhttp://aol.it/gKTUhJ #architecture
Mexico's Carlos Slim Builds a Dazzling Art Palacehttp://buswk.co/bKVsX1 #architecture</li></li></ul><li>Q&A and Forums<br /><ul><li>Quora: Building a reputation as an architect</li></ul>Top 5 “Best” Questions: <br />What are the ugliest buildings in the world?<br />What are some of the most beautiful buildings in the world?<br />Why do some skyscraper elevators run at slower speeds on windy days?<br />What are the top architecture blogs?<br />What is the interior architecture of the United Nations' headquarters like?<br /><ul><li>Forums do this in a less judgemental manner & networking can occur along with potential reputation improvement/otherwise</li></li></ul><li>SEO: Super Efficient Opportunities<br /><ul><li>Search Engine Optimization: following Google’s rules to rank higher than other results</li></ul>Why do we care?<br />
Most Important SEO Factors<br />There are 2 Big C’s to focus on<br />Content<br />On-site/page Optimization<br />Credibility<br />Links<br />“The Internet is a an <br />Economic Library”<br />Content<br />2nd<br />page<br />3rd<br />page<br />Credibility<br /> Chaos,: <br /> (Creativity, Cunning, Collaboration,<br /> Conditions [luck])<br />2’s<br />3’s<br />#1<br />4’s<br />20th<br />page<br />
SEO: Super Efficient Opportunities<br />Never has there been a time in business history where one marketing strategy been so efficient, so effective and so powerful. -A 39 Korean Man from Seattle <br />Thank you! And if you’re Thankful, please: <br />Email me & say I’d love to link to your site: how? <br />Like me on Facebook.com/seattlewaseo<br />Follow me on Twitter: /seattleseofirm<br />